Music of the Skalne Podhale Region A Manual for Learning Highlander Music by Aleksandra Toborowicz

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DESIGN DETAILS
DESIGN NAME:
Music of the Skalne Podhale Region

PRIMARY FUNCTION:
A Manual for Learning Highlander Music

INSPIRATION:
The aim of the graphic design was to translate the foundations of highlander traditions into modern design ideas. The project priority was to show the "spirit of Polish mountains" and the energy of highlander music. The concept is a story intertwined from several threads that overlap and harmonize with the content on different levels. Conditions: traditional Polish highlander (Tatra) music, energy, mountains’ landscape, music processing program.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The textbook prepared by Krzysztof Trebunia-Tutka is the first such comprehensive publication in Poland devoted to highlander music. They consist of 3 volumes: "A handful of theories" (the most substantively and visually diverse), "Finger notation" and "Music notation" as well as recordings with which people who want to learn the secrets of highlander music should become familiar with. The graphics on the covers refer to the mountain horizon view and sound recording (recording the soundtrack in a music editing program). It is also an optical illusion of a reflection in the water (a reference to mountain lakes in which mountains "look at each other"), as well as a reflection of the notes: note and finger, which represent the same content in two different forms. Horizontal typography completes the division of the reflection and strengthens the game of associations. The cover image is vivid, expressive. Strongly contrasting combination of intense green and deep black emphasizes the emotionality and energy of highlander music. In volumes 2 and 3, color inversion was used, in volume 1 (theoretical), the form of a sketch / drawing / outline was used - in order to distinguish it from the materials for the practical learning of the game. Such a procedure makes it possible to refer indirectly to the outline of the theory.

OPERATION / FLOW / INTERACTION:
The publication is opened "flat", which ensures the comfort of using individual volumes while performing music.

PROJECT DURATION AND LOCATION:
2019–2021; Kraków; Poland

PRODUCTION / REALIZATION TECHNOLOGY:
The title and graphics printed on covers are in the silk-screen technology. The elastic belly band around the three-volume release evokes associations with a vertical line ("scale" - marker) in an audio processing program. Red color accents: threads, end paper and elastic contrast with the green and black of the covers, they are an additional portion of energy. The use of raw linen with a strong weave and red threads is a reference to traditional highlander costumes.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Format: 23,5 cm x 30,5 cm; Number of pages: vol. 1: 88, vol. 2: 344, vol. 3: 300; Cover: 73250 Brillance canvas, silkscreen; End paper: Antalis PopSet Ultra Red 120 g/m2; Inside paper: Alto Naturel vol. 1,5, 100 g/m2; Inside print: vol. 1: offset 5+5 (186 U Pantone + CMYK), vol. 2: offset 2+2 (black + Pantone 583 U), vol. 3: offset 2+2 (black + Pantone 583 U); Circulation: 1000; sewn-glued binding; red threads; red elastic-belly band

TAGS:
music, tradition, mountains, music processing program, highlander, tatra, notes, music notes,

RESEARCH ABSTRACT:
-

CHALLENGE:
The publication is a specific anthology of the most important and beautiful highlander melodies and songs, often forgotten or rarely performed.

ADDED DATE:
2020-12-21 10:51:05

TEAM MEMBERS (1) :
Aleksandra Toborowicz

IMAGE CREDITS:
Aleksandra Toborowicz – photos

Visit the following page to learn more: https://bit.ly/3rdlhqF


CLIENT/STUDIO/BRAND DETAILS
NAME:
Polskie Wydawnictwo Muzyczne

PROFILE:
Established in 1945, Polskie Wydawnictwo Muzyczne (PWM), has already been specialising in publishing scores and books about classical music, jazz, and now, more frequently, film music. PWM’s materials, marked with a characteristic yellow logo, are used by the youngest students of the musical arts, renowned artists, orchestras, lecturers and many music lovers alike. The world’s first critical-source edition of the complete works of Fryderyk Chopin edited by Prof. Jan Ekier and the twelve-volume Encyclopedia of Music enjoy particular acclaim. Pieces from PWM’s catalogue are to be found at the largest music festivals in Poland and also appear on stages abroad. From recent international performances it is worth mentioning Roman Maciejewski’s „Missa pro defunctis” in London, Roman Statkowski’s opera „Maria” at the Wexford opera festival, Elżbieta Sikora’s opera „Madame Curie” in Paris and „What is the Word” by Agata Zubel in New York. One side of PWM’s activity is to sell published works and publications of an educational and popular character, and another aspect is to supply materials for orchestral concerts and stage performances. Works by Witold Lutosławski, Karol Szymanowski, Wojciech Kilar, Henryk Mikołaj Górecki, Tadeusz Baird and Grażyna Bacewicz enjoy particular popularity and interest among performers. PWM is an agent for many foreign publishers including Schott Music, Boosey & Hawkes, Edition Peters, Universal Edition Wien and Music Sales. A specialist quarterly magazine is published in Polish („Kwarta”) and in English („Quarta”). The Head Office is located in Cracow and the Library of Orchestral Materials is in PWM’s Warsaw Branch.



NOMINATION DETAILS

Music of The Skalne Podhale Region a Manual For Learning Highlander Music by Aleksandra Toborowicz is a Nominee in Print and Published Media Design Category.

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AWARD DETAILS

Music of The Skalne Podhale Region a Manual For Learning Highlander Music by Aleksandra Toborowicz is Winner in Print and Published Media Design Category, 2020 - 2021.



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