Entries to the A’ Design Award & Competition can be both concept stage or realized. Any type of realized project can be nominated for award consideration. For concept stage entries, the brief is to design a new product, project or service that implements as many of the following elements: 1. Design for a better future. 2. Design products, projects and services that improve the quality of life. 3. Submit designs that provide additional utility to consumers and customers, such as increased efficiency, reduced waste, or outstanding look. 4. Design for people, design for society, design for value. 5. Design for good, make use of 3R – Reduce, Reuse, Recycle principles while designing. 6. Make your designs original and different. 7. Design products, projects and services that make people happy, let your creations reflect your aesthetic taste. 8. Your entry should fit one of the design award categories.
Difference from Other Competition Briefs
Unlike other design competitions and contests, you will notice that our design brief is very open; You can use any material, you can use any technology, you can design anything you want, as long as it creates positive value. We do not expect that a single design to change the world, we need millions of little incremental designs, when put together improves the quality of life. We especially wanted to make the brief open and unrestrictive in order not to limit your imagination, as well as to recognize your past design works; you do not need to design from the beginning for the A’ Design Awards; if you have a past project that is really great, you can submit your previous work by improving it slightly.
Why this Brief
The ultimate aim of the A’ Design Award & Competition is to increase the quality of life in the whole world. We believe this mission is highly achievable if we improve all products, services, architectures and systems around us. To improve the all products, services, architectures and systems we need to complete two major tasks. First, we must spotlight the very best designers, architects and companies and promote their best designs worldwide; doing so will create a global awareness for good design practices and principles and also it will increase the demand for good design. When the demand for good design increases, the companies and governments who provide the products, services, architectures and systems will be obliged to do better. Furthermore, we must recognize, celebrate and congratulate good design and their designers; we must award the very best designers, brands and architects; doing so will make the design profession more prestigious, and will create a different type of incentive for designers, architects and brands to come up with superior designs that improve the quality of life. We must create ways to highlight innovation, arts, technology and design in order to arrive our aim of creating a better world, where products, services, systems and architecture are friendly, beautiful, attractive and lovely. We must design good, for good, for our goodness.
Technical requirements and aspects of presentation are not included in the brief, as the brief is the scope of the competition. However, please check our entry instructions page in order to understand the technical requirements such as image dimensions, and also access further guidelines on text.