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QSDC - Press Release

Home > Theory > Assigning Quality Score > Press Release
This article explores the press releases weight on the quality score for a design competition.

Assigning a Quality Score for Design Competitions - Press Release

Abstract: The press release is one of the key communication elements of an event thus it is equally important for design competitions, but when calculating the raw score for the press release, we do not check its contents as the contents are checked in great detail in other calculations, rather we perform a very simple check to see the technical quality of the press release. The first question is whether there is indeed a press release made by the organizer; a press release is required because one of the aims of participants who join a competition is to get visibility and dissemination options. Secondly, the length of the press release could be important; usually the industry best practice is between 300-500 words.

Please note that for the press release score other pr options are not discussed in this section as they are discussed in detail in other sections.

Collected Information: Press release details.

Press Release Score Sheet:

  1. Press Release
    1. Is there a press release, Score++10
    2. If there is a press release that is available online, or if we could find it on the net, it is an indicator that the organizer has a good level of experience.
  2. Length of the Press Release
    1. 1-300 Words, Score++10
      A short press release, although could be concise could also miss many important information.
    2. 300-500 Words, Score++40
      A good press release should be around three hundred to five hundred words, therefore having a technically correct press release increases the score.
    3. 500-1000 Words, Score++20
      Longer press releases are not read and it is possible that too much information is given, however up to a thousand words they are still good.
    4. 1000+ Words, Score++
      Press releases that are too long will not be read, the purpose is to be concise, and get the attention of the press without wasting any time.

Maximum Possible Score (1) is achieved with a competition with the following configuration:

Press Release Score Sheet:

  1. Press Release
    1. There is a press release, Score++

Short Notes: Please note that ++ means to increase by one (1), and -- means to decrease by one (1), so score ++ means, score will increase by one (1). Score ++n means to increase score by n (n) points; Score ++3 means to increase score 3 points. Score // means does not affect score.

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