Interbrand Shanghai Consumer Brand Team secures the famous A' Design Award

Como, Italy, April 26, 2014 /DESIGNPRWIRE/

A' Design Awards is delighted to share that the packaging project Elsker Natural Protection by Interbrand Shanghai Consumer Brand Team has been announced as a winner of the renowned A' Design Award at Packaging Design Competition Category.

Packaging Design Category A' Design Award Medalist

A' Design Award and Competition is pleased to announce that the packaging design Elsker Natural Protection by Executive Creative Director René Chen, Associate Design Director Yolanda Tang , Design Director Bono Yu , Designer Carol Shen , Senior Implementation Specialist Aaron Wan , Associate Client Director Oam Martin , Senior Client Executive Mike Chen , Client Manager Rachel Zhao and Implementation Lu Jun has been announced as a winner of the renowned A' Design Award in Packaging Design Category marked as a winner by the esteemed awarding commission of the A' Design Awards & Competitions among thousands of nominations.

More on Elsker Natural Protection

Interbrand Shanghai Consumer Brand Team, the creator of the award winning packaging design Elsker Natural Protection says “The challenge was to design Johnson & Johnson's Elsker personal care for mom and baby in China that clearly communicates the key benefits of each item and stays true to the core idea of Natural Protection. Through using layers in the main leaf graphic, it hints the idea of protection and the steady gradual development of a person from childhood to maturity. The illustration style follows the category language of child focused packaging with a simple design layout that clearly explains the differences between the products to facilitated the busy target market. ” Learn more at: https://competition.adesignaward.com/design.php?ID=34072

Creative Team for Elsker Natural Protection

Elsker Natural Protection was made by Executive Creative Director René Chen, Associate Design Director Yolanda Tang , Design Director Bono Yu , Designer Carol Shen , Senior Implementation Specialist Aaron Wan , Associate Client Director Oam Martin , Senior Client Executive Mike Chen , Client Manager Rachel Zhao and Implementation Lu Jun

The A' Design Award

The A' Design Award is a prestigious award given to top 20% percentile designs that has accomplished an exemplary level of greatness in design. Entries to the A' Packaging Design Awards are peer reviewed and anonymously judged by a grand jury panel of prominent academics, influential press members and established professionals. Nominated packaging designs are voted on pre-determined evaluation criteria to highlight only the leading packaging design works. In addition to reaching top international media, A' Packaging Design Award winners are listed at World Design Rankings (worlddesignrankings.com), are highlighted at Design Classification (designclassifications.com) platform and are showcased at DesignMag.org which lists the best designs from all countries in all disciplines.

About A' Packaging Design Awards

A' Packaging Design Award aims to highlight the excellent qualifications of best packaging designs and greatest packaging design concepts worldwide. The A' Design Accolades are organized and awarded annually and internationally in multiple categories to reach a wide, design-oriented audience. The ultimate aim of the A' packaging Design Competition is to create a global awareness for good design. To learn more about the A' Design Awards, please visit: http://www.whatisadesignaward.com

Relevant Website

Released by DESIGNPRWIRE at 2014-04-26 08:46:30

Contact Details for This Press Release
NAME   : Laura Sfiligoi
ADDRESS: A' Design Award & Competition SRL, Via Leone Leoni 32, 22100, Como, Italy.
EMAIL  : press@adesignaward.com
PHONE  : +39 031 4491953
FAX    : +39 031 4491918