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Home > Winners > #128449 > Press Release

Blackandgold Design (Shanghai) Co., Ltd. has been announced as a winner of the renowned A' Design Award

Como, Italy, April 28, 2022 /DESIGNPRWIRE/

A' Design Award and Competition is proud to tell that the packaging work Nestle Mr. Banana by Blackandgold Design (Shanghai) Co., Ltd. became winner of the notable A' Design Award in Packaging Design Category.

Packaging Design Category A' Design Award Victor

A' Design Award and Competition is proud to announce that the packaging work Nestle by Creative Director: Yang LI, Designer: Yu KANG, Designer: Junjun SHENG, Managing Director: Lei ZHANG, Strategic Planner: Xincheng ZHUANG and 3D rendering: Jianhui CHEN has been awarded with the notable A' Design Award in Packaging Design Category elected as a winner by the transnational referees of the A' Design Awards & Competitions among thousands of submissions.

More information on Nestle

Blackandgold Design (Shanghai) Co., Ltd., the designer of the award winning packaging design work Nestle says “Mr. Banana is coming back after retreating from market for over 10 years. The new design alters its way of expression from Rock to Rap to attract young consumers. A pair of sunglasses becomes the visual hammer for packaging and creates a powerful impact in fridge. There are different phrases, one character of which is replaced with the homophone Jiao (meaning banana in Chinese), on each packaging to resonate variant consumers' attitudes towards life. Ideally, consumers can select the packaging, hold it, take selfie and upload it to social media to create a social buzz.” Learn more about the award winning design at: https://competition.adesignaward.com/design.php?ID=128449

Project Members for Nestle Mr. Banana

Nestle Mr. Banana was conceived by Creative Director: Yang LI, Designer: Yu KANG, Designer: Junjun SHENG, Managing Director: Lei ZHANG, Strategic Planner: Xincheng ZHUANG and 3D rendering: Jianhui CHEN

The A' Design Award

The A' Design Award is a prestigious award given to top 20% percentile designs that has achieved an exemplary level of sublimity in design. Entries to the A' Packaging Design Awards are peer reviewed and anonymously judged by a grand jury panel of prominent academics, influential press members and established professionals. Nominated packaging designs are voted on pre-determined evaluation criteria to highlight only the best packaging design works. In addition to reaching top international media, A' Packaging Design Award winners are listed at World Design Rankings (worlddesignrankings.com), are highlighted at Design Classification (designclassifications.com) platform and are showcased at DesignMag.org which lists the best designs from all countries in all disciplines.

About A' Packaging Design Awards

A' Packaging Design Award aims to highlight the excellent qualifications of best packaging designs and greatest packaging design concepts worldwide. The A' Design Accolades are organized and awarded annually and internationally in multiple categories to reach a wide, design-oriented audience. The ultimate aim of the A' packaging Design Competition is to create a global awareness for good design. Please visit the following link to learn more: http://www.whatisadesignaward.com

Relevant Website

More info could be found at https://competition.adesignaward.com/design.php?ID=128449

Released by DESIGNPRWIRE at 2022-04-28 21:45:24

Contact Details for This Press Release
NAME   : Laura Sfiligoi
ADDRESS: A' Design Award & Competition SRL, Via Leone Leoni 32, 22100, Como, Italy.
EMAIL  : press@adesignaward.com
PHONE  : +39 031 4491953
FAX    : +39 031 4491918

High-Resolution Images:

Image Credits
All photos credits to blackandgold Shanghai, 2021.



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