Blackandgold Design (Shanghai) Co., Ltd. wins the famed Bronze A' Design Award

Como, Italy, April 28, 2022 /DESIGNPRWIRE/

A' Design Award and Competition is pleased to inform that the project Durex Fun and Adventure by Blackandgold Design (Shanghai) Co., Ltd. wins the famed Bronze A' Design Award at Packaging Design Award Category.

Packaging Design Category Bronze A' Design Award Winner

A' International Design Award and Competition is pleased to announce that the project Durex by Creative Director: Yang LI, Graphic Designer: Xiao XUE, Account Manager: Yiling JIANG, Strategic Planner: Xincheng ZHUANG, 3D rendering: Jianhui CHEN and Motion: Sheng WAN has been honored with the famed Bronze A' Design Award in Packaging Design Category picked as the winner by the transnational jury members of the A' Design Awards & Competitions within a great number of nominated projects.

Regarding Durex

Blackandgold Design (Shanghai) Co., Ltd., the lead designer of the winning work Durex explains “As an introverted nation, Chinese consumers may feel embarrassed when buying condoms in offline channels. While Durex is the brand that guides consumers to conquer existing barriers to love, therefore, Blackandgold was challenged to create new packaging for Durex Fun and Adventure to overcome this difficulty. By taking advantage of Pixel Art, the new Durex Fun and Adventure packaging looks like a range of game merchandise on the shelf that can avoid the purchase embarrassment and distinguish itself from competitors and draw consumers' attention.” To learn more visit at: https://competition.adesignaward.com/design.php?ID=126417

Project Members for Durex Fun and Adventure

Durex Fun and Adventure was imagined by Creative Director: Yang LI, Graphic Designer: Xiao XUE, Account Manager: Yiling JIANG, Strategic Planner: Xincheng ZHUANG, 3D rendering: Jianhui CHEN and Motion: Sheng WAN

The Bronze A' Design Award

The Bronze A' Design Award is a prestigious award given to top 10% percentile designs that exhibits an exemplary level of perfection in design. Entries to the A' Packaging Design Awards are peer reviewed and anonymously judged by an expert jury panel of prominent academics, influential press members and established professionals. Nominated packaging designs are voted on pre-determined evaluation criteria to highlight only the best packaging design works. In addition to reaching top international media, A' Packaging Design Award winners are listed at World Design Rankings (worlddesignrankings.com), are highlighted at Design Classification (designclassifications.com) platform and are showcased at DesignMag.org which lists the best designs from all countries in all disciplines.

About A' Packaging Design Awards

A' Packaging Design Award aims to highlight the excellent qualifications of best packaging designs and greatest packaging design concepts worldwide. The A' Design Accolades are organized and awarded annually and internationally in multiple categories to reach a wide, design-oriented audience. The ultimate aim of the A' packaging Design Competition is to create a global awareness for good design. To learn more visit: http://www.whatisadesignaward.com

Relevant Website

Released by DESIGNPRWIRE at 2022-04-28 21:45:24

Contact Details for This Press Release
NAME   : Laura Sfiligoi
ADDRESS: A' Design Award & Competition SRL, Via Leone Leoni 32, 22100, Como, Italy.
EMAIL  : press@adesignaward.com
PHONE  : +39 031 4491953
FAX    : +39 031 4491918