Press Release Distribution System

Press Release Distribution System
As an A' Design Award winner (Professional and Digital Edition laureates only), you have access to our Press Release Distribution System (PRDS), a specialized service designed to help you reach the journalists and media outlets that matter most to your business - particularly local newspapers, trade publications, industry magazines, and niche media in your specific sector and geography. Here's how PRDS works for you: You provide us with the contact information of journalists and media outlets you want to reach - these could be reporters at your local newspaper, editors at trade magazines in your industry, or journalists covering your specific design sector. Once you register these contacts in your PRDS database through your winner's control panel, we contact these journalists directly on your behalf. The crucial difference is that the outreach comes from A' Design Award, not from you. When we send your press release to these journalists, the email comes from our official A' Design Award communication channels, carrying our institutional authority and credibility. Instead of you writing to a journalist saying "I won the A' Design Award," we write to them saying "Your local designer/brand has won the prestigious A' Design Award." A' Design Award's independent, jury-vetted third-party announcement transforms what might be perceived as self-promotion into newsworthy recognition from an internationally respected design institution. You can provide us with press releases in your local language for better resonance with regional media, or we can use the English press releases we have already prepared for you as part of your winner benefits. As a Professional or Digital Edition winner, this service is provided to you free of charge, with the number of PRDS notifications you can send determined by your account type and award status. You simply identify the right journalists, register them in our system, and we handle the professional outreach, lending our reputation and credibility to amplify your achievement in the media channels that directly impact your business success. A' Design Award's Press Release Distribution System (PRDS) functions as a specialized media outreach service wherein award-winning designers and brands identify and register specific journalists, editors, and media contacts from local newspapers, trade publications, industry magazines, specialized publications and niche outlets in each winner's sector and geography, whereupon A' Design Award contacts the registered media professionals directly from A' Design Award's official communication channels on behalf of each laureate, transforming what might otherwise appear as self-promotional announcements into newsworthy third-party recognition carrying institutional authority and credibility, significantly increasing publication likelihood while preserving each winner's direct relationship with registered journalists for future communications, with A' Design Award providing PRDS completely free of charge (to eligible Professional and Digital Edition laureates) as part of each laureate's comprehensive A' Design Prize package, enabling award winners to leverage A' Design Award's established reputation and professional communication protocols to achieve targeted media coverage in publications most relevant to your business success, whether through localized press releases provided by you or the English versions that we have already prepared for each one of your winning works, ultimately creating a powerful multiplier effect where your design achievements reach the exact journalists, the exact media members, the exact editors, to eventually reach the exact decision-makers, customers, consumers, clients, investors and influencers through trusted media channels regularly consumed by your brand's target audiences.

Press Release and News Distribution System (PRDS)
PRDS leverages the authority and credibility of the A' Design Award brand by directly contacting journalists and editors on behalf of our esteemed winners. A' Design Award's third-party recognition of your good design transforms self-promotional announcements into genuine newsworthy content, significantly increasing the likelihood of media coverage. By allowing laureates to provide targeted contacts and localized press releases, PRDS enhances penetration into regional markets, boosts credibility among potential customers, accelerates sales cycles, attracts investors, and opens doors to distribution channels through authoritative third-party validation. Additionally, A' Design Award's PRDS system saves substantial costs by eliminating the need for external PR agencies, preserves professional relationships with journalists and generates long-term marketing assets that elevate brand prestige, enhance customer retention, and attract top talent. Ultimately, A' Design Award's PRDS system empowers award winners to professionally communicate their success to specific journalists and media with minimal effort, increasing exposure, trust  and competitive differentiation in key markets.

• Third-Party Authority and Trust Multiplication
  When journalists receive your press release from A' Design Award's official channels rather than directly from your brand, the message carries institutional credibility that self-promotion cannot achieve. Your achievement announced through our PRDS transforms from potential self-aggrandizement into newsworthy recognition from a prestigious international design institution. The source credibility effect from communication science demonstrates that messages from neutral third parties are processed with significantly less skepticism, while the messenger effect in behavioral economics shows how the same information carries different weight depending on who delivers the message. Simply put, journalists are more likely to publish news that comes from A' Design Award than from you directly.
  
  
• Local Market Penetration and Share Capture
  Your ability to identify and register local media contacts in our PRDS enables targeted outreach to regional newspapers, community publications, and geographic-specific media that global campaigns cannot reach. A' Design Award's authority combined with your local relevance creates a powerful combination that resonates with community-focused journalists seeking hometown success stories. The proximity effect in consumer psychology shows that local media coverage drives stronger purchase intent in regional markets, while place-based marketing theory demonstrates how geographic relevance multiplies brand affinity. In simple terms, local newspapers love writing about local winners, especially when prestigious organizations tell them about it.
  
  
• PR Agency Cost Elimination
  Our PRDS replaces the need for expensive PR agencies to conduct media outreach, as A' Design Award handles the professional communication with journalists you identify. Your brand saves substantial budget while our institutional credibility provides the gravitas that individual outreach or even agency outreach might lack. The transaction cost economics principle shows how eliminating intermediary fees while maintaining professional quality creates direct value, while the concept of comparative advantage demonstrates how specialized institutions like A' Design Award can provide certain services more effectively than generalist agencies. Basically, you get professional PR results without paying PR agency fees.
  
  
• Sales Cycle Acceleration
  Media coverage resulting from A' Design Award's PRDS outreach pre-establishes your credibility before sales conversations begin, as prospects encounter your achievement in publications they already trust. Your sales team benefits when our third-party validation appears in trade publications and industry media that your potential customers regularly read. The mere exposure effect combined with authority bias shows how repeated encounters with credible third-party endorsements reduce the cognitive load of purchase decisions, while the trust transfer mechanism explains how credibility flows from trusted media through A' Design Award to your brand. Put simply, customers who read about your award in their favorite trade magazine are already half-sold.
  
  
• Investor and Valuation Enhancement
  Professional media coverage generated through our PRDS creates documented third-party validation that potential investors value during due diligence processes. Your company benefits when A' Design Award's announcement of your achievement appears in industry publications that investors monitor for market signals. Signaling theory in financial economics demonstrates how independent recognition reduces information asymmetry between companies and capital sources, while the certification effect shows how prestigious awards mentioned in media reduce perceived investment risk. In everyday terms, investors trust companies more when they read about their achievements from independent sources.
  
  
• Distribution Channel Unlocking
  Retailers and distributors who receive information about your A' Design Award achievement through trade media contacted via our PRDS are more likely to consider your products for their channels. Your brand gains credibility when our announcement reaches the specific trade publications that buyers and category managers read for sourcing decisions. Channel acceptance theory shows how third-party validation reduces perceived risk for retail buyers, while the endorsement effect in B2B marketing demonstrates how institutional recognition accelerates vendor approval processes. Simply stated, store buyers are more willing to stock products when they read about awards in their industry news.
  
  
• Employee Pride and Talent Magnetization
  Local media coverage generated through A' Design Award's PRDS outreach makes your current employees proud brand ambassadors while attracting talent who read about your success in regional publications. Your organization benefits when our announcement of your achievement appears in local newspapers and community media where current and potential employees encounter it. Organizational identification theory shows how external recognition increases employee engagement and advocacy, while employer branding research demonstrates how media coverage about achievements reduces recruitment costs and attracts higher-quality candidates. In simple words, people feel proud to work for companies they read about winning awards in their local news.
  
  
• Content Marketing Asset Generation
  Every media mention resulting from our PRDS outreach becomes permanent marketing collateral that your brand can leverage across all communication channels. Your marketing team can use "as featured in" credentials and media quotes generated through A' Design Award's professional outreach in perpetuity across websites, proposals, and sales materials. The principle of borrowed authority in marketing shows how third-party media mentions provide higher conversion rates than self-generated content, while social proof theory explains how accumulated media coverage creates compounding credibility effects. Basically, every article about your A' Design Award becomes marketing gold you can use forever.
  
  
• Customer Validation and Retention Reinforcement
  Existing customers who encounter your A' Design Award recognition in media they trust through our PRDS feel validated in their purchase decision, strengthening their brand loyalty. Your customer retention improves when our announcement reaches the specific publications your customer base reads, reinforcing their choice through independent confirmation. Post-purchase rationalization theory explains how external validation reduces cognitive dissonance after buying decisions, while the confirmation bias principle shows how positive media coverage strengthens existing brand relationships. In everyday language, your customers feel smart about choosing you when they see your A' Design Award in the news they read.
  
  
• Relationship Preservation and Future Leverage
  When A' Design Award makes the initial contact with journalists on your behalf, your direct relationship with these media contacts remains untapped for future strategic communications. Your brand preserves the ability to approach these same journalists later with product launches, company news, or exclusive stories without having already exhausted the relationship capital on award announcements. The relationship management theory in professional networking demonstrates that initial third-party introductions create warmer subsequent direct interactions, while the foot-in-the-door technique from psychology shows how institutional contact followed by personal outreach yields higher response rates than repeated direct approaches. Simply put, after A' Design Award introduces your success, journalists are more receptive when you contact them directly later.
  
  
• Spam Filter Bypass and Inbox Priority
  Emails from A' Design Award's established domain and verified sender reputation bypass spam filters and promotional tabs that might trap your direct outreach attempts. Your message reaches journalists' primary inboxes through our authenticated communication channels, dramatically increasing open rates compared to cold outreach from unknown corporate domains. Email deliverability science shows that sender reputation scores and domain authority determine inbox placement, while attention economics research demonstrates that journalists prioritize emails from recognized institutions over unknown senders. In basic terms, journalists actually see emails from A' Design Award while your direct emails might go straight to spam.
  
  
• Rejection Insulation and Face Preservation
  When journalists decline coverage, the rejection is directed at A' Design Award's outreach rather than your brand directly, preserving your professional relationship and future opportunities. Your company avoids the reputational damage and relationship strain that comes from direct pitch rejections, maintaining open channels for future communication. Face-saving theory from social psychology explains how intermediated rejection preserves professional relationships, while the concept of social buffer demonstrates how third-party involvement reduces interpersonal tension in business communications. Simply stated, if journalists say no to A' Design Award, you can still pitch them again later without awkwardness.
  
  
• Editorial Calendar Strategic Timing
  Your ability to control when you provide journalist contacts to our PRDS allows strategic alignment with publications' editorial calendars and industry events for maximum coverage probability. Your brand can leverage insider knowledge of specific magazines' themes, special issues, and coverage cycles by timing when A' Design Award sends announcements. Media planning theory shows that editorial calendar alignment increases publication rates significantly, while the news value theory demonstrates how timing affects newsworthiness perception. Basically, you can wait to submit contacts until right before a magazine's annual design issue for better chances of coverage.
  
  
• Journalist Database Asset Creation
  The research process of identifying and compiling journalist contacts for PRDS creates a permanent, valuable media database asset that your company owns beyond this single outreach. Your marketing team builds institutional knowledge about relevant media contacts, beats, and publication preferences that serves future PR efforts indefinitely. The resource-based view of competitive advantage shows how proprietary databases create sustainable market advantages, while knowledge management theory demonstrates how documented media relationships become organizational capital. In simple terms, the journalist list you build for PRDS becomes your company's PR goldmine for years to come.
  
  
• Competitive Story Differentiation
  When multiple brands compete for coverage in the same publication, your story arriving via A' Design Award's official channels stands out from self-submitted and agency-submitted pitches in journalists' inboxes. Your announcement gains priority consideration through our institutional endorsement when journalists evaluate multiple story options for limited editorial space. The distinctiveness principle in cognitive psychology shows how source variation affects information salience, while media gatekeeping theory demonstrates how journalists use sender credibility as a selection heuristic when choosing stories. Simply put, when five companies pitch the same magazine, the one coming from A' Design Award gets noticed first.
  
  
• International Communication Barrier Elimination
  A' Design Award's professional communication standards eliminate language proficiency concerns and cultural communication barriers when your brand needs to reach journalists in different countries or regions. Your international market expansion benefits from our established protocols and professional communication style that transcends cultural business communication differences. Cross-cultural communication theory demonstrates how institutional intermediaries reduce misunderstanding risks, while linguistic capital theory shows how professional third-party communication overcomes language-based credibility gaps. In everyday terms, foreign journalists take A' Design Award seriously even if they might dismiss emails from unknown foreign companies.
  
  

Transform Your Design Victory into Media Success with A' Design Award's Exclusive PRDS System
When you participate in A' Design Award and achieve recognition as a Professional or Digital Edition laureate, you unlock access to our revolutionary Press Release Distribution System (PRDS) - a truly sophisticated media outreach tool that fundamentally changes how your achievement reaches the market. Unlike traditional award programs that simply announce winners and leave you to figure out the rest, our PRDS empowers you to strategically target the exact journalists, trade publications, local newspapers, and niche media that matter most to your business success. Imagine the difference between you calling a journalist saying "I won an award" versus the journalists receiving an email from A' Design Award's official channels announcing your prestigious achievement - our third-party recognition transforms self-promotion into credible news that journalists actually want to publish. Through PRDS, you provide us with your carefully selected media contacts, perhaps the editor of your industry's leading trade magazine, the design writer at your local newspaper or the influential blogger in your niche, and we professionally reach out on your behalf, lending our institutional authority to your success story. Our laser-focused approach means your award news reaches decision-makers reading trade publications, local communities through regional media, and specialized audiences through niche channels, directly impacting your sales pipeline, investor interest and market position. A' Design Award's PRDS reduces the need for expensive PR agencies while providing excellent results, as media outlets respond far more favorably to announcements from respected institutions than from individual companies or even professional agencies. By participating in A' Design Award, you are investing in a comprehensive success amplification system that transforms your win into tangible business outcomes through strategic media placement, enhanced credibility, accelerated sales cycles and lasting marketing assets that continue generating value long after the award ceremony ends, and remember the PRDS is only one of the 188+ benefits included within the greater A' Design Prize. The Press Release Distribution System represents a sophisticated media relations mechanism within the complete A' Design Prize ecosystem that fundamentally transforms how award-winning achievements penetrate target markets by leveraging A' Design Award's institutional gravitas to convert self-promotional messaging from laureates into credible news content for journalists. Beyond traditional press release services that merely broadcast announcements into the digital void, A' Design Award's Press Release Distribution System creates precise pathways to specific journalists, editors, and media gatekeepers identified by laureates themselves, enabling hyper-targeted outreach to trade publications, regional newspapers, and specialized media channels that directly influence purchasing decisions, partnership opportunities, and market positioning for award-winning brands and designers. The Press Release Distribution System capitalizes on the well-documented source attribution effect from journalism studies, where reporters assign higher news value to information received from established institutions like A' Design Award versus individual sources or companies, while simultaneously preserving laureates' direct media relationships for future strategic communications since initial contact originates from A' Design Award rather than the winning brand making the outreach.

A' Design Award's Press Release Distribution System (PRDS) - How it Works and Why it Exists?
When you win the A' Design Award via Professional Edition or Digital Edition pathways, and if your work was a winner in a public category and if you had also provided us the necessary license and declarations to promote your work, you gain a large set of public relations benefits within the greater A' Design Prize, and among these public relations benefits our Press Release Preparation and Press Release Distribution Services are interesting to note within the context of understanding our Press Release Distribution System. When you win the A' Design Award via Professional or Digital Edition entry in public categories, and once you provide us with a license and declaration, we prepare on behalf of you multiple Press Releases. We also allow you to provide us with multilingual versions of your press releases, so that we could make them available to foreign journalists. A' Design Award's press releases help you communicate the excellence of your design and your design recognition easily to media, and you can use the press releases we have prepared for you in your corporate communications, branded press rooms, social media outreach or when you use external press release distribution services (where you pay the external press release distribution services so that they distribute your press releases), indeed to help you even further, we also provide the press release distribution service as well, of course with the compliments of A' Design Awards, this means that in addition to preparing you multiple press releases, we also distribute your award winner press release through our press release distribution partners such as DesignPRWire, PRHow, and /design/newswire among others such as external press release distribution systems (depending on availability), without any further added cost to you, however here we shall note that some of the press releases we distribute, depending on the way we distribute (especially those done via external press release distribution systems where we pay a premium for extensive distribution) may be non-retractable or maybe costly to retract, and for such press releases there are costs involved if you later force our hand (due to change requests or if your work is later disqualified for any reason) to retract your press release, which we may seek from you. A' Design Award uses multiple press release distribution solutions to promote your content, some of our partners integrate further 3rd party external press release distribution systems to publish your news releases to prominent news outlets and journalists worldwide, reaching up to 500.000 media members globally, while some of our press release distribution partners reach a smaller number of relevant journalists that are are heavily focused on design, technology, innovation, creativity and architecture niches, and as such are able to reach the right press members and editors for better results. Within this context be it global reach via powerful 3rd party external press release distribution partners or niche and highly targeted distribution to design oriented journalists via DesignPRWire, PRHow and /design/newswire all these systems works on the simple principle; you upload your press release (or we upload it for you), and then all these press release distribution systems have a database of journalists that they relay your press release to and also the press release distribution platforms make your press releases publicly available for discoverability, sometimes via syndication, i.e. automated content placement in affiliated publications, which is indeed valuable and helps discovery of your news. That said, A' Design Award's Press Release Distribution System (PRDS) is different, and we shall convey the nuance very clearly; first of all the A' Design Award already makes as well as distributes multiple press releases for its professional and digital edition laureates, these are called press release preparation service and press release distribution service, then to remind you, we may further allow you to provide and upload to A' Design Award additional (such as localized, non-English) releases which we may host in our platform as well as make these available to journalists. Then at A' Design Award, we also have a premium solution, for which we may provide credits for eligible A' Design Award laureates to distribute their further press releases via our partners (press release dispatch system using press release distribution credits). All these are not the Press Release Distribution System, the nuance is very interesting here; in our Press Release Distribution System, we reach very specific individual journalists. A' Design Award's Press Release Distribution System is laser focused, and distinct from our other press release preparation, hosting, distribution and dispatch services. A' Design Award provides you an interface accessible from your control panel to 1) View press releases A' Design Award and Competition has crafted for each one of your winner works in non-concealed categories, 2) You can create press releases for your award-winning works using A' Design Award's press release system, 3) You can utilize additional press release opportunities via /DESIGN/Newswire and DesignPRWire using Prestige Tokens, 4) You can expand your Newsroom with your Press Releases. and 5) You can employ the PRDS System tailored for Local & Niche Media outreach (which is what we are discussing here). At A' Design Award, our mission is to ensure that your success, as an award-winner designer, architect, creative agency, brand and product manufacturer is seen and celebrated far and wide, bringing you the recognition you so deserve. To this extend, the power of a well-crafted press release for an award-winning design cannot be understated both for announcing your victory and to amplify your design's story, to cast a spotlight on your creativity, and to invite the world to discover your work. When your achievements are shared through our carefully curated press releases, they reach an audience far beyond your immediate circle, lending credibility and prestige to your professional image. Here at A' Design Award, we understand the importance of reaching the right audience and that is why we offer an array of press release services tailored to your needs. From the complimentary DesignPRWire Broadcast Service to our /DESIGN/Newswire Winner Transmission Service, we are committed to helping your design make a splash in the media. With the opportunity to use Prestige Tokens for additional press release distribution credits, we ensure that your work receives continuous and wide-ranging exposure. But our services go beyond broad dissemination and distribution. We recognize the unique power of local and niche media in making your design resonate with the right audience. Our Press Release Distribution System (PRDS) for Local & Niche Media is specifically designed to leverage local publication, trade publications, industry specific media and niche media channels. Instead of you reaching out to these media outlets, we do it for you, adding a layer of professionalism and gravitas to your achievement. By registering your preferred local and niche media with us, you enable us to effectively communicate your success in a manner that is both impactful and personally tailored. Moreover, our PRDS system is effective, user-friendly and accessible. With no cost attached, A' Design Award's PRDS service is a valuable tool in your marketing arsenal, allowing your award-winning designs to reach the people who matter most – your target audience, potential clients, customers, consumers and investors in your industry, your locality and your niche. While DesignPRWire, PRHow, /DESIGN/Newswire and 3rd Party External Press Release Distribution Services (such as our Majestic Press Releases) casts a wide net, it is the local, industry-specific and niche media that often holds the key to your most impactful audience. A' Design Award's PRDS System bridges this gap, targeting those exclusive channels where your core audience resides. Targeting the niche, industry-specific trade publications and local media, PRDS puts your award-winning design directly in front of your core audience, amplifying its value and resonance. By reaching your niche and local media, especially trade publications read by decision makers, you can get much more effective results that benefit you directly. In this very particular situation, it is highly possible that you would want us to contact these local channels and trade publications instead of you contacting them (which indeed is more effective, it is most likely more effective if we contact them, which we explain here further). To make use of A' Design Award's PRDS benefit, simply identify the local and niche media (These are for example sector magazines, trade publications, specialized magazines, local newspapers, local magazines, and any other media that is in your own language or in your local zone) and register these local media to your PRDS database so that we could contact them instead of you contacting them because it will be most likely more effective if we contact the publications instead of you: think and compare: instead of you saying "I won A' Award, look at me how great I am", it is better that we say "Ms. X, has won the A' Award, look at them how great they are". We will send your press release from our own email addresses and communication channels to the media you register, and we will ask them to cover you and your winning work in their publications. Please also remember to use our press release tool system to also create a press release in your own language for us to send to local publications a press release in your language, especially if the editors would not be able to understand English press releases. Here is how A' Design Award's Press Release Distribution System (Local & Niche Media Outreach) works: (1) You register local and niche media (sector-specific, trade magazines, local news outlets, etc.) to our PRDS database. (2) A’ Design Award contacts these publications directly on your behalf to promote your win. (3) Press releases are sent from A’ Design Award's official channels for credibility. (4) You can (and should) provide localized press releases in your language for this. (5) Service is provided free of charge to all eligible Professional and Digital Edition A' Design Award laureates, with limits in place (number of PRDS notifications you can send, depending on your account type, award status). PRDS works because when a respected organization like A' Design Award reaches out, it lends authority and objectivity. Here, we shall remind you why A' Design Award is respected and reputable, first it starts with the very moment you decide to join. Even before you join the A' Design Award (by making a nomination) you can create a free account and upload your design free of charge, during this process you get free complimentary consultancy as well as feedback on how to make a better presentation. Experienced design professionals working with A' Design Award, actively strive to ensure your presentation is exceptional by guiding you in the right direction, this is done for three reasons, on the surface, initially it may seem that we are simply trying to make you compliant with our submission guidelines, however in reality the preliminary review system is much more honorable. The real purpose of the preliminary review is to make your entry very well presented, so that when the grand jury panel votes on your entry, they are not biased on your presentation; we know, by years of scientific research that, when and if we make the presentations of all entrants equally good, the jury votes more on intrinsic design qualities rather than presentations, so the most important aim of our preliminary review system, provided free of charge to all A' Design Award entrants regardless of entry type (Professional, Digital, Vision, Classic) is to ensure that their works get voted fairly by grand jury panel. The secondary aim is to help you get real results. A' Design Award's presentation guidelines were designed to ensure that once your design is announced as a winner, the content we already have in hind would be good for contacting the press and promoting you, for that reason, we want to have initially high-resolution images, as well as detailed descriptions of your works and products. Please note that the fact that we make you submit more data and images are indeed friction creating elements, reducing the amount of money we make because many designers and brands give up due to complexity of our requests, however even though it is not financially beneficial for us, we still do this, because in the end, our aim is to ensure your works get coverage, once announced as a winner, and also the fact that we could run a really global PR campaign for you, with everything ready and complete, we can do that. Finally, during the preliminary review, we tell you the truth if your design is good or bad, helping you make an informed decision, as part of our respect, again, you will notice our behavior here is to support you, as we don't see participants as clients but heroes of good design, which we have to support and this is all because A' Design Award's mission is to make the world a better place with good design, and it is our mission to support good designers, architects, creative agencies, brands and product manufacturers who create superior products and projects that benefit and advance society. Indeed, again for this very reason, A' Design Award's jury panel is extremely big with hundreds of world class designers and architects, prominent design professionals, influential journalists as well as academics and scholars from almost all major countries, there is both the experience and cultural representation aspect here. Combine this with the fact that works nominated to A' Design Award are anonymously voted (jury don't know whose work they vote on but just see the work - i.e. creator or brand names are concealed during voted), following blind-peer review process on pre-establish criteria, where the entries first pass preliminary round for presentation standardization and then after voting, statistical methods are employed for score normalization to determine truly the best designs, in a highly democratic and meritocratic way, which makes it a true prestige to win. In addition, with hundreds of millions of visitors, as well as billions of impressions annually and immense publicity and awareness campaigns, a truly reach design prize with 188+ benefits, and prestigious and glamorous events like La Notte Premio A', the A' Design Award's Gala Night and Awards Ceremony which is a black-tie red-carpet event, following international design exhibitions in different cities, the A' Design Award is highly prestigious and respected in the industry, because it is first of all real, meritocratic recognition, and then A' Design Prize, is truly designed to create value for winner designers, as part of our mission to support good design. We have to provide this context to you when we say, it is better when we contact the journalists, press members, editors, in your local newspapers, trade publications, sector magazines, and niche media, because our contact comes with the authority, credibility and gravitas of A' Design Award. That is why we can say, when a respected organization like A' Design Award reaches out, it lends authority and objectivity to your achievement, and that's why we note that media outlets are more receptive to press releases from known institutions than from individuals promoting themselves, and even more receptive to grand institutions such as that of A' Design Award. We created the PRDS because we know your self-promotion can come across as boastful or less newsworthy however your outreach becomes more impactful when an independent third party announces your achievement, because with A' Design Award reaching on your behalf, it is earned recognition rather than you advertising or making pr. A' Design Award's PRDS system offers enhanced professionalism thanks to its templates, media-ready language, established relationships with journalists as well as for its respected, reputable brand image, where our communications are more structured, polished and tailored for media consumption - we know what to say, how to say it in a way that resonates with media. With our PRDS, you do not need to chase editors, craft tailored emails or manage follow-ups since A' Design Award handles all outreach using our own internal PR systems. Editors and journalists we reach treat our third-party communications, announcing your victory, as a stamp of legitimacy, making them more likely to engage, respond and publish you. The best part, is that A' Design Award makes the PRDS available to you completely free of charge as an esteemed Professional or Digital Edition laureate. Think of A' Design Award's PRDS this way: A designer saying, “Look, I won!” is promotion. A prestigious award saying, “Look, this designer won!” is recognition, and this very distinction can be the difference between being ignored and being featured. Remember, A' Design Award's PRDS is not a silver bullet and it works best when you participate actively, by registering relevant media contacts and providing a localized press release (whenever possible otherwise we use English press release we make for you) with its effectiveness depending on your design category, region and the story-worthiness of your work (journalists are more likely to respond to higher achievements like Platinum, Gold, Silver A' Design Awards). One thing you will be happy to learn that even if you don't do your part, as part of our ongoing PR efforts, we still promote you to local and niche media ourselves as part of A' Design Award's Global PR Campaign for laureates, the PRDS system is designed to make it more successful and beneficial, but if you are busy, and if you don't use our PRDS actively, rest assured that we will still be promoting you regardless, but of course your active involvement with PRDS could create much better results. With the PRDS system, you do not need to hire a publicist or PR agency for local outreach, we explain how to find right media members and journalist contacts as part of the onboarding process. We have created the PRDS to help you leverage your valuable and prestigious A' Design Award win for further recognition beyond our platform. Also good to remember that while PRDS is not designed to replace targeted PR campaigns for launching a product or entering a new market, A' Design Award has, as part of the A' Design Prize which offers 188+ benefits to eligible laureates, many benefits that help with this, including the opportunity to request winner services for media buying, as well as media placements and promotion of your awarded work in 108+ languages, in addition to advertising campaigns as well as supporting assets. We hope you use PRDS as part of your professional media strategy to get better ROI from your award win, you may initially think this is a bonus perk, but the PRDS is indeed very valuable, especially for reaching very niche, very local publications, it can make a difference. Even if journalists may, in the end, not decide to publish you (and as you know sometimes it will be due to local politics but also due to editorial calendar), our outreach could still uplift your image in their eyes, and could increase your likelihood of publications the next time, you yourself reach or interact with them. Remember, with PRDS you can easily reach local publications in your own language, geography, or sector (i.e. trade/industry media) and local and niche media are more likely to feature you for two reasons (1) because the press release comes from a neutral third-party institution and (2) if you are a local, then local media would indeed be more interested to feature you anyway, we just want to facilitate it. Doing so remember, timeliness and relevance is important, so the best time to use the PRDS is just after your A' Design Award victory. If you put in a bit of effort (provide localized contacts and a localized release), you can get professional-level exposure without the usual price tag or effort, as we handle everything. If you don't make any effort, we still promote you part of our Global PR Campaign, but remember the PRDS is for super specific, laser focus reach, so we hope you use it. In the end, we have created PRDS to help you get more out of your A' Design Award win. We want to help your good design news reach consumers, customers, clients, buyers and investors in your niche. When and if you do not have time to use our PRDS system, you can use our on-demand PR Concierge, so that we could do it for you, however as we noted, using PRDS is easy, it is free, and takes very little effort, so if you can use it, we prefer you do it yourself, so you can use your resources to do what you do best: create award winning products and projects that benefit and advance society.

A' Design Award & Competition helps you reach especially local in addition to international media with laser focused Press Release Distribution System with your award-winning design news.