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Arts Fund Unveils Innovative Visual System for Traditional Chinese Opera Culture

Hangzhou, China, October 16, 2023 /PRHow/

The Communication University of Zhejiang collaborates with Xuguang Zhu to launch a visual system combining Chinese and Latin characters to promote the traditional Chinese opera culture, fostering cultural exchange between East and West.

Arts Fund's Visual System for Traditional Chinese Opera Culture
The Arts Fund, in collaboration with the Communication University of Zhejiang, proudly presents a groundbreaking visual system designed by Xuguang Zhu. This project aims to disseminate traditional Chinese opera culture by combining Chinese and Latin characters to create visually stunning posters that showcase the charm of opera culture to a global audience.

The visual system, developed for the China Arts Foundation's Character Design Talent Training Programme, integrates CUZ with traditional motifs of Chinese opera, symbolizing the cultural exchange between East and West. The design, influenced by a Swiss internationalist style, offers a functional and post-modern visual form, breaking new ground in cultural communication.

Utilizing a Swiss internationalist style, the visual framework is both functional and post-modern, allowing the audience to experience the opera through the text and operatic images, effectively conveying the essence of the traditional art form.

The project, initiated in Hangzhou in February 2023, is set to conclude in October 2023. Through a strong visual impact and innovative cultural redesign, the project aims to attract the attention of young people to opera, serving as a continuous promotion of traditional culture.

The project overcame the challenge of integrating post-modern design forms with traditional culture, resulting in a unique visual style that distinguishes it from other activities, enhancing its artistic appeal and brand promotion.

The designer, Xuguang Zhu, hailing from Hangzhou, China, has been recognized with the prestigious Silver A' Design Award in 2024 for this exceptional project. This accolade celebrates the project's outstanding expertise, innovation, and remarkable level of excellence in graphics, illustration, and visual communication design.

About Xuguang Zhu
Wu Zeyu, an ingenious designer, has emerged in the design industry with his outstanding design talent and unique insights. Possessing keen observation skills and rich imagination, he is able to capture the subtleties of life and skillfully integrate them into his designs.

Relevant Website
More info could be found at https://designer.org/!351481

Released by PRHow at 2023-10-16 22:29:31

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Contact Details for This Press Release

NAME :	Roberto Colombo
ADDRESS:	A' Design Awards, Via Leone Leoni 32, 22100, Como / Italy
EMAIL :	press@adesignaward.com
PHONE :	+390314972900
FAX :	+390314491953

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