Gain Access to Ready-to-use Content Journalists! Access ready-to-publish, award-winning content. Request media accreditation for free for high-resolution downloads now.

Access Press Functions

Jianshan Jianshui Won the A’Design Award

Changsha, China, May 14, 2024 /DesignPRWire/

Recently, the world-famous award - Italy A'Design Award officially announced the 2024 winner list. After rigorous selection by professional judges, the "Miyama Mishui" liquor packaging stood out from tens of thousands of entries and won the 2024 Individual professional category A'Design A Gold Medal.

The Design experience of Miyamanishui liquor packaging won A'Design Award
I was commissioned by a friend to develop this product at the beginning. In order to design this product, I spent a lot of time and energy. The initial wish was to break through my design bottleneck and prove my design ability. In a way to explain the understanding of traditional Chinese culture, how to reflect the excellent wisdom of the culture, how to guide people's emotions? How to resonate with consumers? Since the design theme I chose was cultural and ideological, I encountered a lot of problems in the early stage of the design. First, the relationship between the design theme and the brand, and the relationship between the product attributes and the liquor culture. Later, I found that the three different drunken states of drinking are related to the triple state of seeing mountains and seeing water. At the same time, the scene of drinking, the purpose of drinking, and the sociality of drinking are also consistent with the ideological connotation of seeing mountains and rivers. Some people really want to drink, wine is simply wine, some people drink to drown their sorrows and drink for social purposes. At this time, wine is no longer wine. Finally, return to reality, after the feeling of drinking, wine is still wine. Therefore, the theme of wine is closely linked with people, and it was later decided to use a humanoid Zen bottle to carry this culture, and the theme pattern combined with the clever interpretation of landscape Chinese characters, the perfect interpretation of the design theme. The display of the bottle and the outer box correctly reinforces this cultural character, and in order to allow users to better pour the wine, the side of the bottle is designed to be flat, easy to hold the wine, while the linear texture of the bottle and noisy skin increase the friction, preventing the bottle from slipping from the hand when pouring.

About Jing Chen
I was commissioned by a friend to develop this product at the beginning. In order to design this product, I spent a lot of time and energy. The initial wish was to break through my design bottleneck and prove my design ability.

Relevant Website
More info could be found at https://user.qzone.qq.com/405904625?ADUIN=405904625&ADSESSION=1715500501&ADTAG=CLIENT.QQ.6061_MyTip.0&ADPUBNO=27411&source=namecardhoverstar

Released by DesignPRWire at 2024-05-14 16:06:06

---

Contact Details for This Press Release

NAME :	Jing Chen
ADDRESS:	Jing Chen, Room 606, Block 51, Shidai Qingcheng Community 3rd Phase, Yueliangdao, 410203, Changsha / China
EMAIL :	405904625@qq.com
PHONE :	+8618508410981
FAX :

	Explore Further Dive into the comprehensive profile of Jing Chen to uncover their most recent award-winning creations and projects. Stay updated with a rich profile offering in-depth background insights. Experience the unique and celebrated designs of Jing Chen today.
	Discover Jing Chen