Media Promotion

Media Promotion
A' Design Award transforms your winning design into global media coverage through our engineered promotion ecosystem. We start by ensuring your work is media-ready, requesting high-quality visuals and providing preliminary feedback to perfect your presentation. Once you win (validated by our prestigious international jury), our unique licensing protocol unlocks exceptional reach: we distribute personalized press releases through major newswires, syndicate your work across thousands of domains via DXGN and IDNN networks, translate your achievement into 108+ languages, and push your story directly to design journalists worldwide.We create exclusive winner pages featuring only your work, host glamorous media events where we literally bus in journalists and hand them your electronic press kits, and provide you with 188+ promotional tools to amplify your own outreach within the scope of greater A' Design Award. Additionally, we actively empower winners to effectively self-promote through professional marketing assets, media monitoring, and innovative ranking platforms, all meticulously designed to ensure maximum media engagement, prestige, and sustained global awareness. In the end, A' Design Award & Competition strategically maximizes media recognition for its winners through a uniquely integrated approach designed around three key pillars: high-quality visuals tailored for press appeal, prestigious jury-driven meritocracy ensuring credibility, and personalized feedback that enhances submissions' presentation and then leveraging extensive licensing rights, we proactively distribute winner news through global syndication networks (DXGN, IDNN) and targeted press release channels (including Associated Press), ensuring broad, multilingual exposure. Distinct promotional tools such as individualized press pages, comprehensive electronic press kits, prominent events attended by invited journalists, and strategic advertising campaigns further amplify visibility. See where we got A' Design Award Winners Published (Media Appearances).

A' Design Awards' Media Promotion Strategy - A Quick Summary
We have designed an extraordinarily thoughtful, thorough, and multi-layered promotional ecosystem tailored explicitly for attracting and engaging journalists. A' Design Award & Competition promotes its winners to journalists and media partners, to help your good design get greater recognition. To accomplish this, we follow a heuristic method and take multiple actions. First, it starts with the way A' Design Award is organized and this has three foundational pillars. The primary pillar is the information requested, we ask all entrants to submit high quality visuals which later makes it easy to push your design to publishers, editors, journalists who seek to feature good design in their publications. Second and most important pillar perhaps is the fact that A' Design Award features a grand jury panel where world-prominent professionals, architects, influential journalists, experienced design professionals vote and evaluate your entries, which results in a meritocratic selection of awarded works, and this is very important because it contributes highly to the grandeur and prestige of your achievement, with a prestigious achievement, it is easier to reach out to journalists. The third foundational pillar is the standardized presentations, at first glance it seems that we provide a preliminary scoring service where we inform you how good your design is so that you could make informed decisions whether to participate or not, however in reality, the preliminary screening process serves a greater goal; to uplift all submissions to a higher quality level; it works like this; when you submit your design to A' Design Award, you get a free preliminary score that indicates your likelihood of winning, this is not a guaranteed score but a statistical distribution, that said the preliminary score is not the only thing you get; together with preliminary score you also get preliminary jury feedback that tells you how to improve your presentation of your work, we uplift your presentation and make it more presentable for not just the jurors but later for the journalists. So, in three steps, the promotion of your work to journalists, starts at the core level of how the A' Design Award was systematically designed ground up while keeping all these in mind. Now, the next phase is award announcement. Here, another mechanism that is unique to A' Design Award kicks in, that is A' Design Award’s licensing protocol. Within the scope of licensing protocol, you issue A' Design Award the right to publish and promote your work worldwide, in any medium, and you also make an indirect affidavit that indicates your work’s images are genuine. When you cannot provide us such license, such as potential licensing conflicts, copyright issues, we move your work to a concealed category and your promotion ends, and that’s beneficial for you as such action shields you from potential future litigation, copyright strikes, takedown notices, intellectual property infringement cases. Almost all entrants who have original design, provide us with this license, and when they do, this empowers our promotion efforts significantly; armed with your license, we are able to push your work to thousands of domains, hundreds of magazines via syndication, such as by DXGN and IDNN networks. DXGN Network provides category specific syndication where thematic publications cover a collection of categories. IDNN network provides language specific syndication, where your work is translated to 108+ languages and pushed. The final result is a wide net that helps your work discovered by search engines, AI and learn about it, and as such, when others, like journalists search your work, or type of work you make even if not knowing your work, your work gets more likelihood to be found, we cannot push your work to thousands of domains if we don’t have a license so the license carries a heavy load here, moreover, again thanks to your license, we are able to make multiple press releases from many different newswires, to help your award winning design news journalists. Within this scope, press releases distributed through Associated Press and wider distribution networks are able to reach a significant number of journalists via third-party press release distribution platforms. We pay these third-party platforms, upload your release, upload your images, and announce your victory. Again, this is only possible because we have a license to do so, and of course we pay the press release costs when we do it. This kind of outreach helps us reach the journalists who have subscribed to newswires to instantly learn about your design because the design winner news directly goes to them, this is different from another two things we do; for example third-party newswire is distinct from our partner newswires with distinct media databases, consider for example /design/newswire which promotes winner news to design-oriented editors and journalists, or the design|newsroom which uses pull strategy to capture journalists via visually appealing and professionally prepared newsrooms. This is different from us announcing results to journalists, where we send the winner list, because when we do a press release for you, it is only about you, it is not diluted by other winners, other names. We follow the same philosophy with our winner page, some other awards think your winner page is like a marketplace, they would write “if you like this design you may also like that design” kind of thing, it makes sense for dissemination, but not for respect; your winner page at A' Design Award, the page we create for you do not include other winner projects or winners, and that becomes to prominence when you yourself post your winner news in your social media or when we make a press release and direct journalists to your page; it is only you, the winner, the particular A' Design Award winner you gets promoted at your own personal award winner profile page. In addition to third party releases and partnered releases, we also publish distinct press releases about you at A' Design Award website, these combined with newsletter outreach to a massive database of journalists help your award winner design news gets found. This is further supported by events and active advertising as well as media partners which tells us another story. Events like the A' Design Award gala night, with millions of views in video sharing platforms help us reach new audiences, our exhibitions and events worldwide help create awareness, and in our international exhibitions we are able to promote your work to journalists by inviting them there, again for gala night and award ceremony, for example for La Notte Premio A', we pay distinct third-party PR Agencies to literally hire a bus, collect, bring and entertain journalists from Milan, and we of course distribute during the events an electronic press kit. Electronic press kit is yet another way how we promote you, the electronic press kit we make for you contains everything the journalists need to feature your work, it is distinct from press release and contains the press release, plus interviews, high resolution images of your work and yourself, your profile and other photos, these are given to journalists during events but also made available for download from our press page, which is another way how we promote you. Then, once the events are over if journalists feature you we also provide media monitoring and update you, more press begets more press so we help you leverage your existing press by informing you, so you share and make it known that you get featured, then let’s go back to the fact that we also engage in active advertising, the active advertising simply put is as follows; we give money to search engines, social media and other prominent platforms and buy views, impressions to our winner list, we pull the visitors both paid and through also organic channels, this again helps also pull journalists who maybe searching online, then of course we have media partners, these are prominent media or institutions with whom we make agreements for coverage, we have free media partners, who simply partner us to get good designs, and we also work with select prominent media whom we pay to get your news on the front page, of course paid media is very expensive, so when it comes to that, we generally direct traffic to our winner’s list, but also in many cases the way we work with press, we ask the press partners to simply choose works from our winner’s list and feature them, so it creates another meritocratic way of getting promoted, so in the end, A' Design Award, has 188+ benefits to promote you further to journalists and the world, some of these benefits include but not limited to the social media campaigns, promotions, self-promotion materials and other deliverables that we prepare for you, because in addition to promoting you ourselves, we also empower and teach you how to promote yourselves better, during this we provide you with ready to use assets, and sometimes we also engage in very interesting marketing approaches, for example consider the World Design Rankings, which lists top designers and brands worldwide for a given country or the Design Classifications which lists top designers and brands worldwide for a given award category, all these platforms work in tandem to help create recognition for you, and create new reasons to contact the press, indeed we do so many things to promote you so much so that, all we had written till here is a mere introduction, a tip of the iceberg. To understand the immense depth we go for promoting your good design to journalists and press partners, you should definitely read and digest the grand A' Design Prize and the benefits it offers. Within this scope we advise you to join A' Design Award via Professional Edition entry or Digital Edition entry so that you could get all these benefits, the Professional Edition gives you also an invitation to gala, and it is different from us bringing journalists to gala and giving them press kits, because when you come to A' Design Award’s black-tie red-carpet gala, you can help create media materials which can later be useful in your own marketing and promotion to media, likewise our exhibitions, for digital entrants we provide digital space, but is distinct feeling and impression when you can have a physical space in our exhibitions. View our Media Database.

A' Design Award & Competition helps your good design, superior products and projects reach worldwide recognition by promoting it to journalists and editors worldwide.