Marketing Strategy Assistant
A' Design Award & Competition provides Professional and Digital Edition laureates with exclusive access to our Marketing Strategy Assistant, designed to help laureates transform their prestigious A' Design Award recognition into business outcomes by intelligently guiding you through the great number of benefits and services included in the A' Design Prize. Our assistant learns your business objectives, whether your brand seeks media coverage, international market expansion, investor attention, media relations or enhanced brand authority, and responds with personalized, sequential guidance identifying which A' Design Prize benefits align with your stated goals, provides you with step-by-step A' Design Award service activation instructions, helps you understand each benefit better and suggests optimal timing for activating your A' Design Prize services for heightened impact. Your Marketing Strategy Assistant functions as your knowledgeable concierge for the entire A' Design Award ecosystem. Our assistant draws from comprehensive A' Design Award service databases to deliver contextual advice tailored to your industry, your market position, your brand and your growth aspirations. The Marketing Strategy Assistant helps your brand navigate opportunities you might otherwise overlook among the extensive A' Design Prize package. For example, the Professional Edition A' Design Prize includes perpetual A' Design Award Winner Logo Licenses, exclusive invitation to the red-carpet, black-tie La Notte Premio A' - A' Design Award's Gala Night and Awards Ceremony, media syndication through IDNN and DXGN networks, Museo del Design collection prospects, international exhibition opportunities, comprehensive PR campaigns, hardcover yearbook publications, multilingual translations and dozens of other valuable A' Design Award services. Professional Edition laureates receive substantial initial Marketing Strategy Assistant access credits for engaging with our most advanced AI model. Digital Edition laureates receive proportional Marketing Strategy Assistant access, with both editions able to have meaningful strategic conversations about leveraging A' Design Award recognition for marketing amplification, competitive positioning, revenue acceleration, and reputation building. Marketing assistant credits further depend on your account type with Enterprise and Business Consortium accounts getting more credits for example. The Marketing Strategy Assistant comes included within your A' Design Prize at no additional charge. A' Design Award manages Marketing Strategy Assistant usage through a credit system based on conversation complexity and length. A' Design Award allocates credits according to your nomination type, award edition, award status and account type. Once your initial Marketing Strategy Assistant credits are exhausted, you can simply continue accessing A' Design Award guidance through our comprehensive hardcover Winners' Manual, our Digital Award Winner Manual, our interactive Laureate's Journey guide, our support or your brand can request additional on-demand Marketing Strategy Assistant credits if desired. While A' Design Award cannot guarantee specific business outcomes or promise the Marketing Strategy Assistant will solve every challenge your brand faces, we provide our intelligent Marketing Strategy Assistant because we genuinely believe in your good design. We want to help you extract meaningful value from your A' Design Award achievement by using as many of our services, benefits, tools and functions that are included in your A' Design Prize. The real power of A' Design Award can be unlocked with your unique vision and determination, our assistant can help you choose how to leverage A' Design Award opportunities to better advance your brand and contribute to making the world a better place through good design. Our ultimate goal is to help your brand, who create superior products and projects that benefit and advance society, succeed, by supporting you with a galaxy of benefits designed to empower you.
Elevate Your Design Brand with Strategic A' Design Award Integration
A' Design Award's Marketing Strategy Assistant helps you thoughtfully leverage your prestigious A' Design Award recognition to unlock new opportunities and elevate your design's impact. Our Marketing Assistant can help you leverage the A' Design Prize starting with helping you and guiding you strategically place A' Design Award's Winner Logo across customer interactions, product packaging and branding, so that you can subtly build familiarity and enhance trust through social proof. Our assistant can also help you with PR guidance that aligns your announcement with peak media interest shortly after results announcement, optimizing your media visibility. Following the suggestions and activating relevant A' Design Prize services, you may also establish immediate presence on respected industry platforms that helps anchor your credibility, while quick integration of A' Design Award credentials (logo, badges, certificates) into your e-commerce channels aims to help your brand swiftly leverage your prestigious A' Design Award recognition into revenue. Our assistant can help you discover new benefits that you did not know or help you use benefits in new ways such as for teaching you how to use your A' Design Award for enhancing your appeal in government procurement processes, using gala event imagery as marketing collateral, helping you convince media to publish you or subtly positioning your innovation within ESG frameworks, quietly signaling responsible leadership to discerning investors and with many more ideas. Marketing Strategy Assistant when asked, provides you step-by-step insights and makes the abundance of A' Design Award benefits manageable. Your good design, your design excellence deserves great recognition and our assistant is here to help you use your valuable A' Design Award recognition for opening new doors, building new bridges and getting more out of your A' Design Prize.
- Award Winner Logo Implementation
Your Marketing Strategy Assistant guides you for comprehensive deployment of your A' Design Award Winner Logo across every revenue-generating touchpoint, from product packaging to digital proposals. The Marketing Strategy Assistant provided by A' Design Award helps you utilize our logo and transform each customer interaction into a powerful trust-building moment that is likely to enhance conversion rates. The A' Design Award Winner Logo implementation maximization strategy leverages the psychological principle of social proof and the halo effect from behavioral economics, where third-party validation through prestigious A' Design Award recognition creates cognitive shortcuts that reduce purchase hesitation and increase perceived value, while the mere exposure effect ensures that repeated logo visibility across multiple touchpoints builds familiarity and preference. Simply put, when customers see your A' Design Award Winner Logo everywhere your brand appears, their brains automatically understands your products more and are more likely to choose your brand over competitors.
- PR Window Optimization
Your A' Design Award Marketing Strategy Assistant guides your team to activate press releases, media outreach, translation and syndication services within the critical initial news window when media interest reaches peak levels. Strategic timing through our Marketing Strategy Assistant is likely to multiply your media coverage potential and generate sustained visibility for your brand across multiple news cycles. PR window optimization capitalizes on the news value theory from communications science and the availability cascade from behavioral psychology, where information gains credibility through repetition across multiple channels, while the primacy effect ensures that being first to market with award news establishes your narrative before competitors can respond. In simple terms, when your A' Design Award news hits all media channels simultaneously while journalists are actively looking for fresh stories, your brand becomes the story everyone talks about.
- Authority Stack Activation
Our Marketing Strategy Assistant ensures immediate activation of your placements across A' Design Award's authority platforms including Designer Rankings, World Design Rankings, Brand Design Rankings and exclusive interview opportunities at Design Legends, Designer Interviews and Design Interview platforms among hundreds of others. These coordinated credibility markers established through your A' Design Award recognition are likely to position your brand as the definitive category leader in search results and procurement evaluations. Authority stack activation employs the principle of cumulative advantage from network theory and the Matthew effect from sociology, where initial recognition advantages compound exponentially as multiple authority signals reinforce each other, creating a self-reinforcing cycle of credibility that becomes increasingly difficult for competitors to challenge. Basically, when your brand appears at the top of multiple prestigious rankings and platforms simultaneously, decision-makers naturally assume your brand must be the best choice.
- Revenue Velocity Amplification
Your Marketing Strategy Assistant accelerates monetization by immediately identifying sales channels, marketplace listings, e-commerce and B2B matchmaking services included within your A' Design Award prize package but most importantly, the real value is indeed in using the A' Design Award Winner Recognition, the A' Design Award Winner Logo and the powerful A' Design Award Winner Logo License to your advantage. While rapid e-commerce activation through our assistant is likely to shorten your path to revenue and potentially maximize return on your award investment, using the A' Design Award Winner Logo you can potentially gain much stronger benefits. Revenue velocity amplification leverages the principle of compound returns from financial theory and the momentum effect from behavioral finance, where early revenue generation creates reinvestment opportunities that accelerate growth curves, while reduced time-to-market prevents opportunity cost losses and captures first-mover advantages in emerging market segments. Put simply, the faster your A' Design Award starts generating sales through multiple channels, the quicker those early profits can be reinvested to create even more sales opportunities, to increase the speed of using A' Design Award to your benefit, the Marketing Assistant can help you first of all obtain your A' Design Award Winner Logo and the A' Design Award Winner Logo License which are highly important, more important than our own b2b or e-commerce listings by a mile because with the A' Design Award Winner Logo, which you can integrate to also packaging in addition to product visuals, you can use it everywhere, in all e-commerce platforms worldwide without limitations, this helps you leverage the A' Design Award globally and everywhere, especially remember that the A' Design Award provides you with a very generous award winner logo usage license.
- Strategic Opportunity Capture
Your A' Design Award Marketing Strategy Assistant identifies which high-value opportunities within your 188+ benefits package (Pro Laureates 188+, Digital Laureates 168+) directly align with your specific business objectives, whether seeking investment, entering new markets, pitching to media or launching products. Our Marketing Strategy Assistant's intelligent matching between your stated goals and available A' Design Award benefits is likely to uncover valuable opportunities your team would otherwise overlook or undervalue. Strategic opportunity capture utilizes the bounded rationality principle from decision science and the attention-based view from strategic management, where cognitive limitations prevent decision-makers from evaluating all available options, while expert systems that pre-filter and prioritize opportunities based on contextual relevance overcome human processing constraints and reveal hidden value in complex benefit portfolios. In everyday terms, your assistant acts like a metal detector for gold, helping you find and prioritize the most valuable A' Design Award benefits for your specific situation from among hundreds of possibilities you might never have considered relevant.
- Network Value Extraction
Your Marketing Strategy Assistant facilitates entry into A' Design Award's premium networks including the World Design Consortium and Executive Circles that typically require extensive time to access through traditional channels and of course our assistant can also provide you information regarding the black-tie red-carpet La Notte Premio A' - A' Design Award's Gala Night and Awards Ceremony as well as our other events like the World Design Intelligence Summit which helps you connect with decisionmakers. The connections facilitated by our platform are likely to generate high-value partnerships, distribution agreements, media connections and strategic collaborations for your brand. Network value extraction applies Metcalfe's law from network economics and the strength of weak ties theory from sociology, where network value increases exponentially with each new connection, while bridging structural holes between previously disconnected networks creates information arbitrage opportunities and innovation potential through diverse knowledge combination. Simply stated, when your award instantly connects your brand to hundreds of influential industry leaders, each new relationship multiplies your business opportunities in ways that would take years to achieve alone.
- International Market Penetration
Your A' Design Award Marketing Strategy Assistant guides your marketing expansion team to leverage our translation and multilingual publication services, BDCN country exposure, international content syndication, multilingual press releases and regional PR distribution optimally aligned with your target market priorities. Our structured international expansion approach through the A' Design Award platform is likely to reduce market entry costs while potentially increasing success rates in new territories. International market penetration leverages the Uppsala internationalization model from international business theory and the cultural distance paradox from cross-cultural psychology, where systematic market entry through established credibility signals reduces liability of foreignness, while award recognition serves as a universal quality indicator that transcends cultural barriers and reduces information asymmetry in unfamiliar markets. In practical terms, your A' Design Award becomes a universal passport that opens doors in any country because excellence in design is understood and valued globally.
- Conversion Asset Optimization
Our Marketing Strategy Assistant identifies and helps activate CTA enhancement tools, personalized advertisements, interview, press releases, infographics and comprehensive marketing toolkit assets included in your A' Design Prize. The conversion-optimized materials provided through A' Design Award, when used properly, are likely to improve your sales metrics across all customer touchpoints and marketing channels, especially the A' Design Award Winner Logo which comes with an amazing worldwide, unlimited, perpetual usage license. Conversion asset optimization employs the elaboration likelihood model from persuasion psychology and the AIDA framework from advertising science, where multiple persuasion cues working through both central and peripheral processing routes create redundant conversion pathways, while consistent award messaging across touchpoints builds cumulative persuasive impact through the mere exposure effect and recognition heuristic. Simply explained, when every piece of your marketing material showcases your A' Design Award win in the right way, customers encounter multiple reasons to trust and buy from your brand at every interaction.
- ESG Score Enhancement
Your Marketing Strategy Assistant helps position your A' Design Award achievement as tangible evidence of sustainability commitment and innovation excellence for ESG reporting frameworks, especially when you have won in our award categories related to sustainability and social issues and governance. Strategic ESG positioning through A' Design Award recognition is likely to unlock access to sustainability-conscious investors, government contracts, media and purpose-driven partnerships. ESG score enhancement utilizes signaling theory from information economics and the legitimacy principle from institutional theory, where third-party validated design excellence serves as a costly signal of organizational quality and forward-thinking management, while award recognition provides measurable innovation metrics that satisfy stakeholder demands for quantifiable ESG progress indicators. Put directly, used properly, your A' Design Award becomes concrete proof that your company innovates responsibly, making your brand more attractive to investors and partners who prioritize sustainable business practices.
- Legacy Asset Maximization
Your A' Design Award Marketing Strategy Assistant reveals how to extract maximum value from prestigious documentation opportunities including La Notte Premio A' gala stage and red-carpet photography, exclusive video interviews, World Design Intelligence Summit participation, and Ars Futura Cultura symposium attendance. Our Marketing Strategy Assistant helps you discover preparation tools like the Luminary Guide for advance networking intelligence and provides strategic guidance on leveraging A' Design Award's constellation of prestigious events for decades of marketing value. Legacy asset maximization employs the peak-end rule from behavioral psychology and the social capital theory from sociology, where memorable peak experiences at prestigious events create disproportionately powerful brand narratives, while strategic preparation and networking at these gatherings compounds relationship capital that appreciates over time through preferential attachment mechanisms. In practical terms, your assistant transforms what could be just another awards night into a carefully orchestrated brand-building opportunity where every photo, connection, picture and moment is strategically leveraged for long-term business value.
- Real-time ROI Proof
Your Marketing Strategy Assistant helps access and interpret Media Monitoring and Visibility Reports provided by A' Design Award that document actual media placements and coverage metrics as tracked by us. Our transparent reporting system delivered through the A' Design Award platform is likely to provide concrete proof that justifies investment decisions and potentially secures future budget approvals from your stakeholders. Real-time ROI proof applies the principal-agent theory from economics and the accountability principle from management science, where information asymmetry between marketing departments and executive leadership creates trust deficits that measurable outcomes resolve, while documented returns reduce perceived risk in future investment decisions through the availability heuristic and confirmation bias working in your favor. Basically, when you can show your executives exactly where your A' Design Award appeared in media with direct links and metrics, getting approval for future marketing investments becomes much easier, but most importantly you showcase your success for promoting your brand via A' Design Awards easily.
- B2G (Business-to-Government) Acceleration
Our Marketing Strategy Assistant identifies which A' Design Award benefits matter most for government procurement scoring matrices and RFP requirements your brand faces. The targeted approach enabled by your A' Design Award recognition is likely to position your brand advantageously for high-value public sector contracts. B2G acceleration leverages the institutional isomorphism concept from organizational theory and the procedural justice framework from public administration, where government procurement systems favor vendors with third-party validated credentials to reduce decision risk and ensure accountability, while award recognition satisfies bureaucratic needs for objective vendor differentiation and defensible selection criteria. Simply put, government buyers need clear, objective reasons to choose one vendor over another, and your A' Design Award provides exactly the kind of third-party validation that makes their decision easy to defend.
- Competitive Intelligence Weaponization
Your A' Design Award Marketing Strategy Assistant may help and guide your management team receive and effectively utilize our Industry Trends Reports and Design Intelligence Forecasts. Our forward-looking intelligence assets provided through, if used wisely, are likely to position your brand ahead of market shifts that competitors might overlook. Competitive intelligence weaponization applies the resource-based view from strategic management theory and the information asymmetry principle from game theory, where exclusive access to predictive market intelligence creates temporary monopolies on future-relevant information, enabling preemptive positioning that captures first-mover advantages while competitors react to changes your brand has already anticipated and prepared for. In straightforward terms, when your brand knows what design trends and market changes are coming before everyone else, you can prepare products and strategies that make competitors look outdated.
- The Confidence to Act (Paralysis Prevention)
Our Marketing Strategy Assistant eliminates decision paralysis by providing you with clear, sequential guidance on which benefits to activate first among the comprehensive A' Design Prize, indeed for this we have yet another tool called Laureate's Journey which you will find valuable since unlike the assistant the Laureate's Journey tool does not require you to even ask any question, it is all there. The structured decision pathway created by your A' Design Award Marketing Strategy Assistant and Laureate Journey is likely to transform overwhelming choice abundance into confident, decisive action. Paralysis prevention leverages the paradox of choice framework from decision psychology and the implementation intention theory from goal-setting research, where reducing cognitive load through predetermined action sequences bypasses the anterior cingulate cortex overactivation that causes analysis paralysis, while clear implementation intentions create automatic situation-response patterns that overcome procrastination through reduced decision fatigue. Simply understood, when your assistant (or our Laureate's Journey Guide) tells you exactly what to do first, second, and third, your brain stops overthinking and starts doing, turning success into grand results.
- Internal Momentum Catalyst
Your Marketing Strategy Assistant provides ready-made scripts for employee announcements, board presentations, marketing copy and sales team enablement specifically crafted around your A' Design Award achievement. A' Design Award's communication tools, provided to you by our Marketing Strategy Assistant, used wisely, are likely to transform your already prestigious and important A' Design Award win into organization-wide motivation and potentially improve performance metrics. Internal momentum catalyst employs the social contagion theory from organizational behavior and the collective efficacy principle from social cognitive theory, where shared celebration of external validation creates emotional contagion that spreads optimism and confidence throughout organizational networks, while visible achievement proof enhances group self-efficacy beliefs that become self-fulfilling prophecies through increased effort and persistence. Plainly stated, when your entire company sees and shares your A' Design Award success with the right messaging, everyone works harder and believes more in what your brand can achieve together, especially here remember that A' Design Award's mission is to make the world a better place with good design.
- Marketing and Advertising Amplification
Our Marketing Strategy Assistant demonstrates how to integrate A' Design Award credibility signals into every marketing campaign and advertising initiative your brand executes. The systematic integration of A' Design Award recognition across your marketing efforts is likely to multiply the impact of your existing marketing spend through enhanced trust signals. Marketing amplification utilizes the associative network theory from consumer psychology and the source credibility model from communication science, where award credentials act as cognitive primers that enhance message receptivity and reduce counter-argumentation, while the credibility transfer mechanism means that trust in the awarding institution transfers to your brand messages through classical conditioning processes. In everyday language, adding your prestigious A' Design Award recognition to your existing ads and marketing (for example by integrating A' Design Award Winner Logo) makes everything else you say more believable and persuasive without spending extra money on advertising, especially because the A' Design Award is already an independent, meritocratic and fair evaluation of your good design.
- Reputation Elevation and Brand Authority
Your Marketing Strategy Assistant guides optimal deployment of A' Design Award credentials to establish your brand as an industry authority and design excellence leader. Our Marketing Strategy Assistant helps you strategically leverage your A' Design Award winner status across touchpoints to build reputation equity and strengthen market positioning through validated third-party recognition. Reputation elevation utilizes the signaling theory from economics and the mere association effect from social psychology, where prestigious award affiliations create positive brand halos that transfer credibility across all brand communications, while consistent excellence messaging through award credentials builds cumulative reputation capital that compounds over time through the Matthew effect. Simply stated, when your brand consistently communicates your prestigious A' Design Award Winner status in the right contexts with proper positioning, you build a strong reputation as a design leader that makes customers choose you over competitors.
- Knowledge Unlock and Discovery System
Your A' Design Award Marketing Strategy Assistant provides continuous access (as long as your Marketing Strategy Assistant credits last - your usage is limited by these credits and each award based on nomination type grants you distinct credits) to comprehensive guidance including industry-specific benefit translations, communication scripts, media outreach strategies and discovery of benefits within your prize package your team might not realize exist. Our always-available intelligence system integrated into the A' Design Award platform is likely to ensure no opportunity within your award benefits goes unexplored or underutilized (but let's be real with 188+ benefits for Professional Edition Laureates and 168+ benefits for Digital Edition laureates, it is obvious that you will for sure miss some of the A' Design Award benefits, in this case, at least our Marketing Assistant helps you use the most relevant benefits to your advantage). Knowledge unlock systems apply the knowledge management framework from information science and the exploration-exploitation paradigm from organizational learning theory, where systematic knowledge discovery prevents value loss from unknown unknowns, while continuous access to contextual guidance reduces the knowledge-doing gap that prevents organizations from actualizing their full potential despite having necessary resources. Directly explained, your assistant works like a treasure map that keeps revealing new valuable benefits you did not know you had, ensuring you extract every bit of value from your award win, and as long as your credits last, you can keep digging and deriving more benefits, once your credits are over, you can get more credits or simply refer to hardcover manual, digital manual or laureate journey and our support to get more, there are many ways we help you leverage the A' Design Prize, the marketing assistant is important but is not the only benefit, we are here to help you use our benefits to your advantage so that you can be part of our vision where good design makes a difference.
Are you a Winner? Learn how to attend the La Notte Premio A',
A' Design Award's Gala Night and Awards Ceremony to sign Winner's Signature Boards.

Your Personal Guide Through the Galaxy of A' Design Award Opportunities
When you win the A' Design Award, you receive an extraordinary constellation of 188+ benefits and services as a Professional Edition laureate, from perpetual logo licenses to gala ceremonies, from media syndication to museum prospects, and we understand this abundance can be challenging, which is why we've created the Marketing Strategy Assistant, an AI-powered companion that learns your specific goals and guides you through activating the most relevant A' Design Award benefits at the optimal moments. Think of our assistant as your personal navigator through the vast A' Design Prize: you simply share what you want to achieve, whether that's breaking into new markets, attracting investors, impressing media or building brand authority, and the assistant identifies which A' Design Award benefits align with your objectives, provides step-by-step activation instructions, insights and suggests strategic timing for maximum impact. We have designed the Marketing Assistant because we genuinely believe in your good design and want to ensure you extract meaningful value from your prestigious A' Design Award achievement; while we cannot guarantee specific outcomes or promise the assistant will solve every challenge, we hope it serves as a useful compass, helping you transform your already prestigious A' Design Award into a sustained catalyst for growth, always remembering that the real power is in how you, with your unique vision and determination, choose to leverage A' Design Prize opportunities to advance your design brand and contribute to making the world a better place through good design. Whether your goals involve boosting brand visibility, entering new markets, enhancing your reputation, getting more press coverage or increasing sales, our intelligent assistant aligns your unique business objectives with the most relevant A' Design Award services, offering clear, step-by-step guidance to help you activate and utilize each benefit strategically.

Marketing Strategy Assistant
When you win the A' Design Award as a Professional Edition laureate, you gain access to 188+ benefits and services included within the A' Design Prize. These services include but not limited to global recognition through a perpetual, worldwide license to use the A' Design Award Winner Logo, dynamic animated logos, digital badges, a vector logo package, formal license paperwork, elevated identity via the Mark of Excellence branding suite, A' Design Star emblem, W* Recognition, Prime Design Mark following secondary physical inspection, winner email-signature authorization, comprehensive international publicity including a full PR campaign, press-release creation and distribution, outreach to print and digital media, /DESIGN/Newswire, IDNN and DXGN syndication, DNWN publication, a branded newsroom with hosted media, electronic press-kit dispatch, multilingual and region-tailored advertising, transparent media-monitoring and visibility reporting, enduring discoverability through hardcover and digital yearbooks with dedicated full-page features, co-authorship credit in our yearbooks, professional pagination, typesetting and proofing of your yearbook pages, plus high-profile features across Designers.org, Designer.org, Design Legends, Design+Encyclopedia, Visionary Review, Grand Interviews, inclusion in important rankings and rating systems such as World Design Rankings, Designer and Brand Design Rankings, Design Leaderboards, DAC Design Classifications, the Popular Designers Index, as well as ceremonial prestige and exhibition reach with La Notte Premio A' - A' Design Award's red-carpet black-tie gala night and award ceremony with a unique set of benefits during your gala such as individual stage appearance, red-carpet, sponsor-wall and winner-wall photography, personalized lanyards, potential gala-video inclusion, in addition to physical and digital exhibitions, multi-year international showcase prospects, museum-collection opportunities, enterprise showcases, professional exhibition photography, expanded digital footprint through dedicated award-winner design pages, winners' showcase, rich video elements for incorporating into your ads, showcase reels, high-quality interviews, commercial enablement via sales listings, design-mediation and matchmaking services, CTA enhancement assets, network effects through inclusion in the World Design Consortium and Design Business Network, access to mission-driven and executive communities such as the Design Executives Club, Executive Prestige Circle, Prime Clubs, strategic advantage via marketing consultancy, a comprehensive marketing toolkit with high-resolution assets and messaging frameworks, the Industry Trends Report and the Design Intelligence and Strategy Forecast, special distinctions and prospects including Designer of the Year, Young Design Pioneer, Innovator of the Year, Design Brand of the Year, governance and assurance through Proof of Creation documentation, competition statistics, detailed score sheets, jury feedback, grand-jury fair-judging with juror verification, laureate integrity via licenses and declarations, secure handling of sensitive information, global reach reinforced by translation to 108+ languages, targeted BDCN country exposure, inclusion in the GOOD Network, international multilingual advertising, sustained discovery via daily promotions and rotating spotlights (Designer of the Day, Design Team of the Day, Design Highlight of the Day, Design Legend of the Day, Design Interview of the Day, Design of the Day, Design Brand of the Day, Design Trend of the Day, Design Idea of the Day), and prestigious symbols including the Omega particle trophy, framed winners' certificate, gold winner desk flag, ready-to-produce commemorative plaque templates among many others.. indeed the list is so big, we just list a few of the things we do here, so as you would understand, this is a lot of services and benefits, indeed to help A' Design Award winners access and fully utilize their services we provide to support our winners, and the reason is because A' Design Award's mission is to make the world a better place with good design, we know that if we promote superior products and projects that benefit and advance society, we can create a global appreciation and understanding for good design, and help create a positive spiral of growth where new and superior products, projects and designs come to being and contribute to making our world a better place, and that's why A' Design Prize is immense. Because A' Design Prize is immense, we further created several tools and benefits such as: A' Design Award Winner's Manual (published as a hardcover premium publication that details all the services we offer), A' Design Award Digital Winner Manual (published as a portable document format, this book provides introductions to A' Design Award benefits, with links to activate the benefits), A' Design Award Laureate's Journey Guide (interactive tool that showcases list of prominent benefits, with step by step instructions to activate them), Email Reminders (timely reminders to activate A' Design Award benefits), Important Services to Activate (you are provided, at the moment of your award achievement, a list of top benefits to activate), as well as the A' Design Award's support, who helps you to utilize all these benefits, we created all these secondary tools to help you utilize our benefits because we truly believe in our mission as well as your good design, which has been meritocratically and democratically selected among a significant number of designs where your design first passed a preliminary round where your entry was standardised and uplifted to remove presentation biases (by uplifting all presentations to a set quality, we reduce jury presentation bias, so we provide each entrant free service, before nomination, to help them make a better presentation which is compliant with our guidelines that are also designed to increase post-results exposure - i.e. our presentation guidelines are also very valuable for having your winning designs later get published in media thanks to already available high resolution and good aesthetic images, texts etc.), and after bias removal your entries were voted anonymously (without jury knowing whose works they vote for), following blind peer-review system, where works are voted on pre-established evaluation criteria, after which the scores are normalized, standard deviations are calculated and your design is ranked in a very fair, meritocratic and democratic manner, so when your work wins A' Design Award, it is because it is really a great work, and for that reason, we want to ensure you get most out of your A' Design Award entry, we want you to utilize all our services, we want your good design get highest returns possible, so in addition to all the tools we have created such as the hardcover manual, digital book, interactive guide, service reminder mails, initial recommendations and the support, we took our services a step further with the Marketing Strategy Assistant. Marketing Strategy Assistant is an Artificial Intelligence integrated tool where you can simply interact with to learn (1) Which benefits are made available to you (2) Which benefits you should prioritize given your own priorities and business goals (3) How to activate each and every such benefit, (4) How to best leverage the benefit, (5) How to better get value. Simply, A' Design Award's Marketing Strategy Assistant is an AI Model that you interact with, our AI Model, already has background context about what A' Design Award offers, and knows all our services, and then for each service can retrieve on the background, detailed service descriptions and data for better context, this way when you want to achieve anything at A' Design Awards website or when you want to leverage A' Design Awards 188+ services and benefits as a laureate for your own business gains, marketing, advertising, promotion, branding, market penetration, legacy building, networking, b2b, b2g and b2c efforts, for improving your ESG score or for any reason, you can simply interact with A' Design Award's Marketing Strategy Assistant and our AI Assistant will guide you to what to do next; You will first tell us your goals, and then you will be provided (1) which are the most relevant functions, (2) how to activate these functions, (3) how to better use these functions, all in conversation format. Please note that A' Design Award's Marketing Strategy Assistant is distinct from A' Design Award's support provided by real people. A' Design Award's Marketing Strategy Assistant is AI Powered. Given this, we remind you that each interaction with highly advanced and very intelligent AI models has a cost and based on the complexity of the models, smarter models may cost significantly higher, as such, you are provided a rich access to our very smart and intelligent Marketing Strategy Assistant but your access will not be unlimited, based on your account type (Professional, Enterprise, Agency) among others, you may have different amounts and quality of access i.e. not only based on your account type you will have different access limits, after your initial access limits, the answers may come from a more calmer AI Model that is more cost efficient for us. Moreover, depending on international law, some users may not be allowed to use it, such as due to sanctions. All said, initially, you will have access to our most intelligent and capable Marketing Strategy Assistant, as your tokens finish, you may be served by a still capable Marketing Strategy Assistant using a different, more efficient model, and in some cases, there could be daily, monthly, yearly or per award quotas that you maybe subjected to, we note these because we don't want you to think that you win A' Design Award and then you get a lifetime Marketing Strategy Assistant, we don't want to promise this as sustainability is important for us and these services like Marketing Strategy Assistant cost, however we still want to provide you Marketing Strategy Assistant service, within reason and with its usage restrictions, because we think it will be greatly useful, once your Marketing Strategy Assistant access credits finish, you can use and refer to our hardcover manual for winners, digital winner book, laureate's journey interactive guide and other services we also provide free of charge, and alternatively you may top-up and buy more Marketing Strategy Assistant usage credits. So, initially you will have a set of Marketing Strategy Assistant credits as determined by your award level and account type. You will be using these credits, based on the amount of bytes you use in each input for each conversation we will be reducing credits, remember here that using English uses least amount of bytes and using foreign languages with multi-bytes would cost more for both us and also for you for input and output. We will calculate both the input and output bytes when defining the usage. Your conversations will always be stored and our support will be able to access them, this design is made so that, when the Marketing Strategy Assistant fails or stops working, our support can take from the place you paused, and most importantly we will be analyzing each and every conversation you have with our Marketing Strategy Assistant so that we can understand better what you need and how to serve you better, by understanding what you need better we hope to develop even further services to support you. So, to recap, we created the Marketing Strategy Assistant because the A' Design Prize is huge (188+ benefits!), and we want winners to fully use their benefits because by promoting winners who demonstrated worldwide design excellence, we empower and enrich A' Design Award laureates, and that is important for us to achieve our goals of making the world a better place with good design. A' Design Award's Marketing Strategy Assistant exists to tailor your A' Design Award experience and access to benefits based on your own needs and to ensure great design gets the recognition and business return it deserves. The Marketing Strategy Assistant is an AI-powered tool developed by the A' Design Award to help esteemed laureates (A' Design Award winners) understand, activate and fully leverage the 188+ benefits that come with winning the A' Design Award. Marketing Strategy Assistant is your personal AI guide that knows everything about the A' Design Award's services, and helps you make the most out of your win—for marketing, PR, business growth, brand building, advertising and more to maximize the value of your A' Design Award by identifying the right benefits for your specific goals, showing you how to activate those benefits, advising how to best use them for maximum return (listing also best practices when available), helping you strategize around your design's exposure, branding and commercial opportunities. You interact with our Marketing Strategy Assistant by telling them your goals, such as: I want more international exposure, I want to get press coverage, I want to sell more of my products, I want to improve my brand reputation, I want to better convince clients and consumers... and our assistant will match you with the most relevant benefits, tell you step-by-step how to activate your eligible benefits, guide you on how to use your benefits for best results. To interact with our Marketing Strategy Assistant, all you need to do is to start a new conversation. You can access our Marketing Strategy Assistant at your Control Panel, it is named "Marketing Strategy Assistant" and available under post-competition tab (i.e. list of benefits that are activated and available only after results announcement, for winners only). Marketing Strategy Assistant is provided as is, where is, with all its faults and as available basis. Marketing Strategy Assistant is smart, intelligent and capable but remember we are providing it as a courtesy, and you should always consult relevant professionals such as doctors, consultants, lawyers for really important things, always consult either an independent third-party or your in-house strategists and consultants before making big decisions, the Marketing Strategy Assistant will be biases, we will tell it always to promote A' Design Award services, and even if we did not, its context is full of A' Design Award services, so we share this with you because we respect you and we need you to understand the limitations of the Marketing Strategy Assistant when it comes to business. Remember use Marketing Strategy Assistant to only ask which relevant A' Design Award benefits can help you achieve your goals, and do not engage in any personal or private conversations especially because we are recording them, and since we are recording them, if law makers or governments requests, we may have to grant access. Remember, the A' Design Award Marketing Strategy Assistant is a dedicated AI-powered tool designed to help A' Design Award winners unlock, understand and strategically use the 188+ benefits included in the A' Design Prize. If you are serious about using your A' Design Award win for real business, marketing, advertising and brand-building results, then you should absolutely use our Marketing Strategy Assistant, early, strategically and often (within your credit limits) to get more out of your participation since it is essentially like having a strategic concierge for your design award benefits, but of course remember its limitations and scope when you engage with them. |