Jury Feedback

Jury Feedback
It is free to create an account at A' Design Award and upload your design. When you upload your design, within 72 hours, without nominating or paying anything, if your presentation is complete, we provide you with free preliminary score that tells you how good your work is. Moreover, A' Design Award & Competition provides all entrants with comprehensive jury feedback through a sophisticated dual-layer evaluation system which transforms traditional design assessment into strategic business intelligence, this begins with our free preliminary jury consultation where experienced design professionals deliver confidential benchmark scores from zero (0) to ten (10) and presentation optimization guidance within 72 hours of submission without any contractual obligation to nominate your work, while Professional Edition and Digital Edition A' Design Award laureates, who nominate their design and win the A' Design Award, further gain the distinct opportunity to receive additional grand jury feedback from A' Design Award's Grand Jury Panel which consists of hundreds of international experts who conduct blind peer-review assessments using normalized statistical methods comparable to academic journal review processes - here please note that we don't force the jurors to leave detailed feedback and we do not guarantee number of specific jury feedback, however since entries are anonymously voted via blind peer-review process on pre-established evaluation criteria, your final score itself (Platinum, Gold, Silver, Bronze or Iron) is indeed a very important feedback that is provided to you fairly. For winner brands, A' Design Award's multi-tiered feedback mechanism operates as your complimentary design consultancy service, where A' Design Award's preliminary jury initially evaluates your uploaded designs anonymously to provide honest benchmarking against global standards plus specific recommendations for improving how you showcase your work to journalists, investors, media, clients, customers, buyers and consumers, followed by A' Design Award's grand jury panel's comprehensive assessment after nomination which delivers jury-vetted validation of your design's market readiness, competitive positioning, design quality and innovation potential across diverse cultural and economic contexts. Your organization benefits from A' Design Award's expert evaluation ecosystem through pre-launch risk mitigation (learn if your design is good before investing millions in marketing), portfolio optimization insights, internal team alignment around objective metrics, stakeholder persuasion documentation, R&D acceleration guidance, and global market intelligence gathering, all without substantial costs typically associated with external consulting firms, focus groups, or market research studies. A' Design Award's feedback system functions through anonymous evaluation where jurors assess your work without knowing your identity, company, personage or reputation, ensuring unbiased professional truth which respects your capacity for growth, while A' Design Award's concealed category nomination option allows confidential testing of patent-pending designs or trade-secret designs without public exposure (concealed category nominations are not announced to public). You receive A' Design Award's valuable insights at no additional charge beyond standard nomination fees (with preliminary feedback being completely free for all registered users who upload designs), making A' Design Award's jury feedback an accessible alternative to expensive consulting services which typically charge significant amounts for similar strategic design intelligence, ultimately helping your brand make informed decisions about product launches, resource allocation, media and market entry strategies based on aggregated expertise from A' Design Award's diverse international jury panel representing multiple industries, cultures, and design disciplines worldwide. 

Strategic Business Value of A' Design Award's Expert Jury Feedback
A' Design Award provides brands and enterprises as well as architects and designers with free professional consultancy through unbiased jury evaluations, offering pre-launch market validation, portfolio optimization, global market insights, and risk mitigation, all without additional consulting fees. A' Design Award's objective, expert-driven assessment serves as powerful evidence for stakeholder persuasion, internal team alignment, accelerated R&D cycles, and improved market-entry strategies, ultimately delivering substantial cost savings, enhanced product success rates, and clear competitive advantages.

• Free Professional Design Consultancy
  Expert evaluation and strategic recommendations typically costing significant amounts are provided at no charge through A' Design Award's preliminary jury feedback system. Your organization receives consultancy services including portfolio assessment, presentation guidance, design quality evaluation and market readiness evaluation from our international design professionals. Professional design consultancy provided by A' Design Award reduces your need for expensive external consulting firms while providing valuable insights. Free professional consultancy operates through the economic principle of value creation through information asymmetry reduction, where expert knowledge transfer from our jury to your organization creates immediate competitive advantages without traditional consulting costs. Simply put, you get expensive expert advice for free, helping your products succeed without paying consultant fees.
  
  
• Pre-Launch Market Validation & Risk Mitigation
  Jury feedback from A' Design Award provides critical market intelligence before your production commitments, helping identify potential product failures early in development. Our concealed category option allows your confidential testing without public exposure, while preliminary scoring validates market readiness. Pre-launch validation through A' Design Award's jury system significantly reduces your risk of costly market failures before manufacturing investment. Market validation leverages prospect theory from behavioral economics, where early negative feedback prevents escalation of commitment to failing designs, combined with real options theory where small investments in validation preserve flexibility while limiting downside risk. In everyday terms, finding out what experts think before you build thousands of products helps avoid expensive mistakes.
  
  
• Portfolio Optimization & Cost Savings
  Preliminary scores from our jury enable your strategic resource allocation by identifying the strongest designs in your portfolio. A' Design Award's filtering system prevents your wasted investment in weak designs while focusing resources on winners. Your company potentially saves substantial amounts by avoiding development of low-scoring concepts identified through our feedback system. Portfolio optimization operates through the Pareto principle where focusing on high-potential designs yields disproportionate returns, combined with opportunity cost theory from economics where resources allocated to weak designs cannot be invested in stronger alternatives. Simply stated, knowing which designs are winners helps your company stop wasting money on losers.
  
  
• Global Market Intelligence & Competitive Positioning
  International jury perspectives through A' Design Award reveal how your designs perform across different cultural and market contexts. Our anonymous evaluation provides unbiased competitive benchmarking against global standards for your products. Market intelligence from A' Design Award's diverse jury informs your strategic positioning and market entry decisions. Global intelligence gathering leverages the wisdom of crowds principle, where aggregated expert opinions from diverse backgrounds provide more accurate assessment than single-source consulting, combined with information theory which demonstrates how diverse signal sources reduce noise and increase decision accuracy. Put simply, getting opinions from experts worldwide via A' Design Award's grand jury panel evaluation, tells your brand what works globally, not just locally.
  
  
• Client/Stakeholder Persuasion Tool
  Objective jury scores and feedback from A' Design Award serve as powerful third-party validation for your internal decision-making processes. Our external perspective helps convince your skeptical executives or clients to approve innovative designs. Documentation from A' Design Award provides neutral evidence that transcends internal politics within your organization, we don't care if it is your design director's own design or design of a new hire, we will tell you honestly which one is actually better. Stakeholder persuasion operates through the authority principle from social psychology, where third-party expert validation carries more weight than internal advocacy, combined with confirmation bias mitigation where external feedback breaks through selective information processing. In basic terms, when outside experts say a design is good, bosses and clients are more likely to listen and approve projects.
  
  
• R&D Efficiency & Innovation Pipeline Acceleration
  Multiple design iterations can be tested rapidly through our jury system without market exposure or competitive revelation. A' Design Award's feedback-driven refinement potentially reduces your development cycles and improves success rates. Your teams can prioritize innovation pipeline investments based on preliminary scores from our expert jury, and by taking part in our concealed categories can leverage also grand jury. R&D acceleration leverages the lean methodology principle of validated learning, where rapid feedback loops accelerate innovation cycles, combined with information value theory where early feedback has higher value due to greater remaining flexibility in design decisions. Simply explained, getting quick expert feedback helps your teams fix problems faster and launch better products sooner.
  
  
• Product Line Sequencing Strategy
  Jury scores from A' Design Award help determine your optimal product release order to maximize market impact. Launching your highest-scoring products first, as identified by our jury, potentially helps builds momentum for subsequent releases. Strategic sequencing based on A' Design Award feedback is likely to improve your overall portfolio performance. Product sequencing leverages the psychological principle of the halo effect, where initial positive impressions from high-scoring products create favorable bias for subsequent releases, combined with market signaling theory where early successes communicate quality expectations. In simple words, launching your best products first makes customers excited about everything else you release later, and with A' Design Award's jury feedback you can also get selective about what to release.
  
  
• Iterative Testing Without Market Exposure
  Your designs can be refined multiple times based on A' Design Award feedback without revealing them to competitors or consumers. Our private testing environment via concealed category entry allows your bold experimentation without reputation risk. Companies using A' Design Award's feedback system potentially maintain competitive advantage while perfecting designs before public launch. Iterative private testing operates through the exploration-exploitation trade-off from decision theory, where private feedback enables exploration without sacrificing market position, combined with first-mover advantage preservation where confidential testing maintains strategic timing control. Simply put, you can keep improving your design based on expert advice without competitors seeing what you are working on, here remember the nuance that while the preliminary jury focuses more on your presentation the grand jury panel focuses more on your design quality, thus for a better evaluation, nomination is recommended, and if you wish to keep the design secret, nominate to our concealed categories instead.
  
  
• Cross-Departmental Alignment & Collaboration
  External jury feedback from our evaluation creates neutral reference points that unite your design, marketing, and product teams. A' Design Award's objective assessment potentially reduces internal conflicts and accelerates your decision-making processes. Your departments align around objective expert recommendations from A' Design Award rather than subjective internal opinions. Cross-departmental alignment leverages boundary object theory from organizational science, where external feedback serves as a shared reference point that different departments can coordinate around, combined with common knowledge game theory where third-party information creates mutual understanding. In everyday language, when an outside expert gives feedback, your different departments stop arguing and start working together. Remember, we only care about good design, regardless who makes it, you can trust us for a fair evaluation, especially also because our process is based on blind peer-review, we don't know ourselves whose work is evaluated, the jury only knows the work not their creator, this anonymous process employed by A' Design Award is very important for true and fair evaluation.
  
  
• Design Team Performance Evaluation
  Jury scores from A' Design Award provide objective metrics for assessing your designer and team performance. Our evaluation system removes subjective bias from your creative evaluation and compensation decisions. Your teams have clear, measurable targets for improvement based on A' Design Award's international standards. Performance evaluation through external metrics leverages attribution theory from psychology, where objective external feedback reduces fundamental attribution error in performance assessment, combined with goal-setting theory which shows how specific, measurable targets improve performance. Simply stated, having outside experts score designs gives your company a fair way to measure how well designers are doing.
  
  

  Legal Risk Mitigation & Anti-Discrimination Protection via A' Design Award Jury Feedback

  When companies use A' Design Award's jury feedback for performance evaluation, compensation, or termination decisions, organizations gain crucial legal protection against discrimination lawsuits. Since A' Design Award's jury evaluates work anonymously without knowing the designer's race, gender, age, nationality, or other protected characteristics, the scores from A' Design Award provide objectively defensible metrics.

  A' Design Award jury feedback provides partial legal protection through:

  • Blind Evaluation = No Bias: A' Design Award's jury cannot discriminate based on protected characteristics the jurors do not know about
  • Documentary Evidence: External third-party scores from A' Design Award create a legal paper trail showing decisions were based on objective design quality, not discriminatory factors
  • Standardized Criteria: A' Design Award's pre-established evaluation criteria applied uniformly to all entries demonstrate fair and consistent treatment
  • International Standards: A' Design Award jury evaluation based on global design standards rather than potentially biased local preferences

  A' Design Award jury feedback protects companies partially in:

  • Wrongful termination suits: "The termination decision was based on consistent scores of 3-4 from A' Design Award's international experts, not protected characteristics"
  • Pay equity disputes: "The pay difference reflects A' Design Award jury scores of 8 versus 5, not gender discrimination"
  • Promotion decisions: "The promotion went to the designer whose portfolio received the highest A' Design Award preliminary scores"
  • Hiring decisions: "The selected candidate's portfolio received the highest preliminary scores from A' Design Award's jury"

  In creative industries where subjective evaluation has traditionally been a legal vulnerability, A' Design Award's jury feedback provides quantifiable, defensible metrics that could be crucial in legal proceedings. A' Design Award jury scores could significantly reduce settlement costs, legal fees, and reputation damage from discrimination claims.

  The legal protection benefit from A' Design Award jury feedback is especially relevant given increasing regulatory scrutiny around workplace discrimination and the creative industry's historical challenges with diversity and inclusion. Organizations using A' Design Award's objective jury evaluation system demonstrate commitment to fair, merit-based assessment practices.

  A' Design Award's Grand Jury Evaluation (obtained through nomination, beyond preliminary feedback) further strengthens legal defensibility as the grand jury assessment involves international jurors voting through blind peer-review processes with normalized scoring and statistical validation. While A' Design Award's preliminary jury feedback provides initial objective metrics, the Grand Jury Evaluation from A' Design Award may potentially offers more court-admissible evidence of comprehensive, mathematically rigorous, fair and culturally diverse assessment that would be difficult to challenge as discriminatory. Companies can confidently state that employment decisions were based on evaluation by A' Design Award's grand jury panel of hundreds of experts from multiple countries, making discrimination claims harder, if not virtually impossible to substantiate.

  
  
  
• Design Education & Training Resource
  Feedback from our jury becomes valuable training material showing your junior designers what international experts value. A' Design Award's accumulated insights potentially accelerate skill development and establish international best practices within your organization. Every often, you can test your interns and staff to see how their works measure at A' Design Award.  Your organization builds institutional knowledge from accumulated A' Design Award feedback over time. Design education through expert feedback operates through situated learning theory, where real expert critiques provide more effective learning than abstract principles, combined with deliberate practice theory which shows how specific feedback accelerates expertise development. In simple terms, your new designers learn faster by seeing what international experts say about real designs.
  
  
• Failure Analysis & Documentation
  Low scores with specific feedback from A' Design Award provide valuable lessons on what your organization should avoid. Our jury feedback creates organizational memory that potentially prevents your teams from repeating costly mistakes. Your teams learn from failures through A' Design Award evaluation without market consequences. Failure documentation leverages organizational learning theory, where codified failure analysis prevents knowledge loss and repeat errors, combined with psychological safety principles where consequence-free failure analysis encourages innovation and honest assessment. Simply put, learning why designs score poorly helps your company avoid making the same expensive mistakes twice.
  
  
• Honest Professional Truth & Respectful Critique
  A' Design Award's jury provides unvarnished, honest feedback that may initially be difficult to hear but ultimately respects your professional capacity to handle truth and improve. Our jury treats your designers as mature professionals by delivering genuine critique rather than false praise, potentially telling you that a design scores poorly when others might avoid uncomfortable honesty. A' Design Award's commitment to truthful evaluation, even when the feedback might initially sting, demonstrates respect for your growth potential and professional development. Honest feedback operates through the psychological principle of radical candor, where direct truth-telling combined with genuine care for improvement creates optimal learning conditions, contrasting with the learned helplessness that develops from constant false praise. Simply put, A' Design Award respects you enough to tell you the truth about your designs, even when the truth is that your design needs significant improvement, because honest feedback is what actually helps you grow.
  
  
• Contract Negotiation Evidence
  Consistent high scores from our jury support your premium pricing for design services and agency contracts. A' Design Award documentation potentially justifies higher fees and better terms with your clients. Your designers can demonstrate proven expertise through objective metrics from A' Design Award's international jury. Contract negotiation evidence operates through signaling theory from economics, where third-party validation reduces information asymmetry in negotiations, combined with anchoring bias from psychology where documented high scores set favorable reference points for pricing discussions. In basic terms, showing clients that international experts consistently rate your work highly helps you charge more for your services.
  
  

Empowering Your Design with Expert Feedback
At A' Design Award, we believe your creative growth thrives best when guided by honest, objective insights. Our jury feedback provides you with impartial, professional advice, the preliminary jury feedback is provided to you free of charge to help refine your design presentations, benchmark your work against global standards, understand your design presentation level and help you uncover your strongest concepts without the bias of internal politics. Grand jury voting helps you understand your design's true value even better. By leveraging anonymous evaluations from our experienced international jury, you gain valuable intelligence on your designs' market readiness, strategic potential, and competitive positioning, potentially reducing risks while enhancing your chances of success. When you join A' Design Award, you step into a unique ecosystem where your creativity meets candid expertise, completely free of charge, anonymous and confidential through our preliminary jury feedback system. We offer you something rare in the design world: honest, professional evaluation of your work from experienced international jurors who don't know your name, your company, or your reputation, they see only your design and judge it on merit alone. Initially, from preliminary jury, you receive a score from 0 (worst) to 10 (best) that benchmarks your design against global standards, plus detailed feedback on how to present your work in ways that appeal to journalists, investors, media and consumers, all before you decide whether to nominate your design for the A' Design Award. Think of us as that respected colleague who tells you the truth about your work, sometimes it stings, sometimes it soars, but it always helps you grow. A' Design Award's grand jury panel on the other hand consists of hundreds of experts from around the world examining your design through diverse cultural and market lenses. Whether you are testing multiple concepts to identify your strongest portfolio pieces, seeking validation before a major product launch, wanting to impress media or simply desire to understand how your work measures up internationally, our feedback system serves as an alternative design consulting service and strategic business consultancy, all in one. A' Design Award's Jury Feedback system delivers comprehensive design intelligence through a dual-layer evaluation mechanism where the evaluation mechanism transforms conventional design assessment into strategic business advantage, beginning with free preliminary jury consultation where experienced design professionals provide confidential benchmarking scores and presentation optimization guidance without contractual obligations, then progressing to grand jury evaluation involving hundreds of international experts who conduct blind peer-review assessments using normalized statistical methods comparable to academic journal review processes, thereby creating a design intelligence ecosystem alternative to traditional focus groups, A/B testing and consultant reports by combining the methodological rigor with the creative insights of design thinking workshops. A' Design Award's jury feedback is useful for reducing confirmation bias through double-blind methodologies and can be useful for establishing balanced performance metrics, in addition to generating affordable cross-cultural insights, prioritizing innovation pipelines, facilitating evidence-based decisions, providing continuous learning and gathering competitive intelligence. Enterprises leveraging A' Design Award’s jury expertise gain the opportunity to accelerate innovation cycles, optimize research and development strategies, and enhance global market entry tactics through explicit jury insights.

Jury Feedback - How Jury Feedback Helps Create a Democratic, Meritocratic and Inclusive Award
When you join A' Design Award, regardless of your future nomination type be it Classic, Vision, Digital or Professional Entry, you get three types of feedback free of charge, these are feedback on your presentation, feedback on your design, and technical compliance notes. The initial feedback, before you even nominate your design, is provided by our preliminary jury, in this case, an extremely experienced design professional views your entry and provides you with a preliminary score for your design, so you gain a free benchmark of your design, your score ranges from 0 (worst) to 10 (best), and if your presentation is incomplete, you may not have a score assigned, so make sure to have a complete presentation (i.e. preliminary jury cannot evaluate your design if you did not upload images for example). In addition to a Design Score, the preliminary jury also provides you with Preliminary Jury Feedback, the Preliminary Jury Feedback is about your design presentation. Here you should make the nuanced understanding that with Preliminary Jury Feedback, A' Design Award is not telling you how to improve your design (except for rare cases such as student works, preliminary jury may suggest design improvements but for enterprise entries, products from large brands we would not comment on the design during this stage) that said however we would provide you great details and insights on how to better showcase your product, project, service, interface, digital product, creativity in a way that could be best understood and evaluated by the jury, this constitutes the Preliminary Jury Feedback, it tells you with a score, how good your design is, so a free benchmark since it is given to all entrants, and then the preliminary jury also provides real feedback on how to improve your design presentation. This preliminary jury feedback on design presentation is further distinct from technical feedback, technical feedback for example would say, your image size is incorrect, and this is valuable information but comparing it to preliminary jury feedback that guides you to take your product photos in a specific way or that tells you to showcase the project from a specific angle, are much valuable since you yourself could also verify your image compliance by checking our detailed submission guidelines however the preliminary jury notes we provide come from expert voices and they generally represent ideas that you did not already though of, and of course we also provide you with free technical feedback (image size, type, textual length compliance) so that you don't spend too much time on technical details and focus on actually what matters most; proper presentation of your work to begin with. Your proper presentation is very important for many reasons, the top two being, first of all, at A' Design Award we want to eliminate presentation bias by uplifting the presentation quality of all entries to a set high level, doing so, by research, we know that jury focuses more on your design quality than the way your work is presented, so this is important for proper and fair evaluation of your work. But after you win, a good presentation becomes even more important, because with a great presentation your design becomes more appealing to journalists, because journalists like featuring projects that are well presented, since it looks professional, but most importantly, we designed our guidelines to be compliant with what journalists need; high quality and highly aesthetic and appealing, original images that could be directly integrated to articles, and our preliminary jury feedback on your design presentation thus helps your winner product and project to be easily picked and featured by media, both the traditional media and the digital media, and indeed we provide a lot of assets and services to journalists at our backend such as comprehensive electronic press kits that contain your high resolution images, design's textual descriptions, your interviews and other pr content to make it even more possible. Moreover, today the audiences are more discerning, both the investors as well as the consumers, customers, clients, buyers check how well the products, projects, services, designs are presented. By giving you insights and real experienced preliminary jury feedback, completely free of charge, we help you better represent your work to get a competitive advantage. Within this context, we shall remind that the preliminary jury feedback given to you is provided anonymously, i.e. the juror don't know your name, and also the feedback is provided confidentially, i.e. we don't make your feedback or design public, we only share your design's preliminary jury feedback just with you and not others, and also even better, your preliminary jury feedback comes without any obligation to nominate a work, so after you get your preliminary jury feedback, you can decide yourself whether to nominate or not, we are not putting you under any legal obligation to nominate, even though we provide you with a free yet highly valuable consultancy service where we help you benchmark your design, better present your design, and make your design compliant with our presentation guidelines that are designed to make your work more appealing to both the journalists as well as to investors and consumers alike. Many enterprises, not just designers or students but large brand's R&D Departments use A' Design Award's Preliminary Jury Feedback mechanism to get an independent assessment and consultancy on their products, especially since we give a fair evaluation of your designs, many creative agencies, design studios, companies simply upload a dozen or more products and have us provide a preliminary design score for each, this way, enterprises and brands can quickly benchmark their designs before the products are released to market, the service is provided of course completely free of charge, as is, where is and as available basis, and is extremely valuable. Especially for start-ups and independent designers, the preliminary design feedback helps them understand which designs have potential to win the A' Design Award and which designs are not mature enough to nominate, this helps A' Design Award entrants to save money on their nomination fees because by nominating designs that have obtained a preliminary score of six, seven, eight, nine or ten, the likelihood of winning is higher (especially since we provide the scores based on experience and in a sincere manner), and thus you would be less likely to spend nomination fees for designs that would not have a capacity to win, and likewise for brands, the preliminary jury feedback provided by A' Design Award creates immense value because the brands can focus on the best performing products and achieve for higher award status, save on entry nomination fees for low performing designs, meanwhile benchmarking their portfolio, better presenting their designs to journalists and investors, and overall gaining a lot from our preliminary jury feedback system. Creating an account at A' Design Award is free. Uploading your design to A' Design Award is free. Obtaining a preliminary score and preliminary jury feedback is free. So, simply creating an account and uploading your design to A' Design Award, without spending any money, without putting yourself under any legal obligations to nominate your work, you benchmark your complete product portfolio, learn how to better present your products and projects to journalists and media members, understand how to make your presentations aesthetically appealing to attract investors as well as consumers, customers, clients and buyers to your offerings. We provide the preliminary score service free of charge as a courtesy to all entrants, as a way to show respect and honor their involvement with good design. You can upload as many designs as you want and get as many preliminary scores as you want, free of charge, and choose best performing designs to nominate. Up to this part, we talked about Preliminary Jury Feedback, provided free of charge to all entrants, not only to winners. Now, moving forward, let's also discuss the Grand Jury Feedback provided to eligible Professional Edition and Digital Edition laureates. A' Design Award's Grand Jury Feedback comes in two forms. First of all, remember that in A' Design Award, entries are uplifted to a high presentation quality to decrease presentation biases, and afterwards are voted by a very big jury panel composed of hundreds of scholars, academics, design professionals, journalists, designers and architects, who vote your works anonymously (without knowing whose works they vote for to eliminate biases), following blind-peer review process, on pre-established evaluation criteria, after which your scores are standardised and sorted, so only the best designers are awarded. So you, A' Design Award itself, is the biggest feedback we indeed offer, and is made available to all winners as well as non-winners. Non-winners get jury evaluated results that their works were not winner, and winners get jury evaluated results on how good their works are. Professional Edition, Digital Edition, Vision Edition and Classic Edition entrants, not just winners, all benefit from the Jury Feedback, once the design is nominated. Within this concept we want to remind that A' Design Award's Professional, Digital and Vision Edition laureates do not pay for winner fees, while Classic Edition nomination follows industry best practices where you pay a winner fee only if your work is awarded. So, the service of Grand Jury Feedback is provided to all entrants by the A' Design Award's international and expert jury panel, during results announcement. Because A' Design Award gets so many entries every year from almost all countries in almost all industries (we explicitly don't allow weapon manufacturers and exclude several sensitive industries like this), your grand jury feedback, is statistically significant, and is a proper assessment of your design quality, also especially considering that the presentations are standardised and uplifted initially to remove bias, then voting is meritocratic and fair, following blind peer-review process, pre-established criteria, and then finally of course the fact that the scores are normalized (standard deviations are calculated for each vote), we employ necessary statistical methods to ensure your results are fair, this gives you a good understanding of how well your design stands, especially if you initially followed our free preliminary jury feedback to perfect your presentation. With a high score from A' Design Award, it is easier to convince investors, journalists and consumers to give you attention. The only thing you should remember here is the fact that for obtaining the Grand Jury Feedback, your design must be nominated, and nomination fee paid, and indeed, we actually define our service at this; if we already awarded you or assigned you a final status (even if runner-up or participant), we consider, legally speaking, that we have given you the service, and we note it here both as a disclaimer but also to convey the gravitas of the A' Design Award's Grand Jury assessment and evaluation where your design is assigned a final status. That said, in addition to assigning you an award status, we also empower the grand jury panel to provide you with anonymous feedbacks about your design, product or project. These added further feedbacks are not obligatory and are provided by the sole discretion of the jurors voting your entry, however the fact that jury could, given the desire, provide you further feedback and details, shows that our aim is to help you better understand the capabilities and opportunities with your design. Here, make sure not to confuse the nuance that A' Design Award's Grand Jury Assessment where you obtain a final evaluation status (such as Platinum, Gold, Silver, Bronze, Iron, Runner-up and even Withdrawn or Disqualified among others, is different from the fact that while jurors are anonymously voting your entries, can leave direct written feedback in our system, to be conveyed to you. Indeed, where available we also convey you detailed score sheet, if the jurors decided to explicitly release their specific scores for each evaluation criteria, which further increases the amount of Jury Feedback provided to you, however here we shall note that the Score Sheet and the Detailed Jury Feedback are made only available to Professional and Digital Edition laureates only. In the end, to recap, when you just join the A' Design Award and simply upload your work, within 72 hours in general, you gain a professional feedback from our Preliminary Jury, this feedback is based on your design's likelihood of winning the A' Design Award (a score from zero (0) to ten (10)), and also comes together with how to better present your design, and if the presentation is technically compliant with our guidelines that were designed to ensure once your work is winner it would be better communicated to journalists, media, investors and consumers, so simply by registering and uploading your design, without getting under any contractual obligation to nominate a work (i.e. no obligation to pay nomination fees), you benchmark your design, learn how to better present your work for media, investors, partners and consumers. Of course when you upload your design, you also keep your design rights, just to note it for clarity. Then, when you nominate your design, at your sole discretion, A' Design Award's international, expert, experienced grand jury panel of world leading academics, influential journalists, prominent design professionals vote and evaluate your works in a very academic and meritocratic, fair manner, with proper mathematical and statistical methods employed to ensure your results are consistent, and in the end you get the grand jury assessment, that is the most valuable Jury Feedback we give (to all entrants), as well as further feedback that may be available to Professional and Digital Edition laureates. Our feedback system is designed to help all type of entrants, from early-stage designers who want to test the waters and refine their work, to large enterprises, brands and agencies seeking low-cost feedback before product launch, to professionals who want an internationally validated design review and media-ready asset set. By uploading multiple entries, refining based on feedback and only nominating your strongest designs, you can maximize your return on investment in A' Design Award participation. A' Design Award entrants receive a professional score (0–10) and feedback on their design and presentation, helping you evaluate the strength of your work before nominating and also our preliminary jury offers targeted suggestions to enhance how should your design be showcased, which is essential for both jury evaluation and post-award media exposure (and even may implications for your pr, promotion, advertising, thus could directly contribute to your bottom line) and to compliment our preliminary jury feedback, our grand jury feedback and assessment helps enterprises to determine market-readiness for product launches to gauge your design's appeal and viability before market launch. This is indeed very relevant, because this is perhaps a very cost effective way to gain this market intelligence data because our nomination fees are rather low, and if you do not wish to release the product to market yet, you can still get all these benefits simply by making a nomination to our concealed categories (A' Design Award's concealed categories are reserved for patent pending products, projects incorporating trade secrets and other entries which may be bind by confidentiality agreements or contain otherwise confidential data that you do not wish to share), this way you get the grand jury assessment, for the cost of a nomination fee, instead of paying expensive consulting companies, and simply get value out of A' Design Award platform. Because A' Design Award entries are evaluated anonymously and independently, large agencies, brands and corporations can internally assess multiple concepts and team submissions without internal politics or brand influence skewing the results. Moreover, since our grand jury panel is very experienced, this eliminates the need of spending significant amounts to external consultants. The international composition of A' Design Award's grand jury panel (which is truly international, with jurors from almost all major countries each year, amounting to hundreds of jurors from different backgrounds and cultures - but of course with specialization and expertise in design) gives immensely valuable insight into how your design may perform in global markets. Moreover, you can also use our feedback and scores as part of your documentation during IP valuation, acquisition, licensing or VC pitches (you may at least consider giving it a weight, to for example to balance paid consultant's reports). Moreover, since sustainability is an important criteria in almost all our categories, A' Design Award's jury insights could potentially help you better showcase the sustainable features of your products and designs, helping your work align with corporate social responsibility goals and ESG score criteria. Of course, most importantly, your high scores and award recognitions communicate design leadership and innovation capability to the market, for preliminary jury feedback this is not something you can use since we don't publish the preliminary jury feedback but for grand jury assessment, winning the award and getting listed at winners, obtaining certificate of excellence from A' Design Award, together with winner logos and the license to use our logos to enhance your marketing can make a huge difference. While doing all this, our emphasis on better presentation may encourage your brand to have a closer collaboration between your designers, marketing and product teams and of course jury praise can motivate your internal teams and boost morale. By receiving design scores and feedback from our international jury panel, A' Design Award participating enterprises can understand how their designs rank globally, beyond local market validation and even gain gap analysis thanks to jury feedback that may identify weaknesses in user experience, innovation or presentation, and help your brand correct course accordingly especially when our jury feedback informs specific improvements that may help aligning your products with global design trends or functional expectations (again remembering that not all entries will have detailed jury notes, and are provided only if jurors explicitly desire to share them). While our preliminary jury feedback is essentially free consultancy provided as is, where is, as available basis, and helping you improve before any financial commitment, if you are serious about design excellence and want global-level validation, then our structured feedback via grand jury assessment offers real insights into how your work performs across multiple dimensions, especially considering the expertise and multinational and multicultural aspect of our grand jury panel. We hope you use our preliminary jury feedback and grand jury feedback and assessment to your advantage, and if you need help, please reach our support, who can guide you to documentation for better understanding your scores, as well as provide honest suggestions about how to better present your works or guide you to our more detailed services if you would need a more in-depth look at the preliminary stage especially, moreover if our support does not help you timely, our ombudsman is ready to listen to you. In the end our goal is simple, we want to help you get better results, be it for press, for marketing or for evaluation because A' Design Award has been established with a sole purpose; to help make the world a better place with good design, to this extent we want to do everything we can to help designers, architects, brands, enterprises and institutions who help make the world a better place with their superior products and projects that benefit society.

A' Design Award & Competition's honest and independent Jury Feedback benefits both the award winners and participants by providing them with valuable and sincere guidance on their good design.