FAQ Entry #495

This is a respond to a previously asked question about the A' Design Award and Competition. The full list of frequently asked questions can be accessed here.

#495: We do not have a Logo, what do we put to the Logo section of the entry? Can we just leave it blank?

A Logo is a graphic mark, emblem, icon, seal, monogram, ideogram, image, visual or symbol used to aid and promote public recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a logotype or wordmark. When making an entry to the A’ Design Award, you may place a Logo in a separate section called Client / Studio / Brand details which would be displayed together with your design only if your design is announced as a winner or runner-up and the Logo will not be displayed to jurors during the voting process. Regardless of the fact that the Logo is not needed during voting, while making an entry we still ask participants to provide a Logo, so that later, participants do not need to rush to upload a Logo for their award winning designs. We ask the Logo in advance, because for almost all participants, Logo is super important; every designer, agency, brand or individual wants to have their Logo displayed with their design to ensure a quick visual communication of their brand identity. Logo is important. If you do not have a Logo, you can absolutely leave that section blank; the system will keep asking you the Logo, because it is important, but you can resist and not provide one. However, if you have the time or resources, we would strongly advise you to develop a Logo or symbol. If you are unable to develop your own Logo, you might work with a local graphic designer to help you with this. For an artists, the Logo could be based on an over-stylized version of their own signature, for brands, designers and design agencies, an effective logo may consist of both an ideogram and the brand name to emphasize the name over the graphic, and employ a unique design via the use of letters, colours, and additional graphic elements. In summary, logo is optional, but we will still keep asking it, and we strongly advise you to come up with a logo instead of leaving it blank, but if you really must, you could leave it blank; and also just to remind you that the Logo uploaded to the Client / Studio / Brand section is not even visible during the voting and evaluation of the entry.

Keywords: logo, client logo, brand logo, logo design, designer logo, upload logo, uploading a logo, submit a logo, logotype, entry guidelines, entry instructions

The following questions could be related:

• #30: I've designed a unique artifact for a project. It has no relation to any brand, it has no logotype or trademark. May I join with this design or should I make some new branding for the artifact?
• #69: I want to take part in the competitions what do I need to do?
• #157: I have my brand or logo patented in my country only. If I were to show this logo in publications, would this be detrimental to the continued existence of my brand, since it will be exposed at an international level where I have no protection. Would an additional copyright covering 164 countries help ?
• #257: If I fix the client / studio section and input my brand info, would it raise my preliminary score?
• #319: What I should do to take a part in the design competition?
• #323: I am planning to submit one of my design to the awards. Would it be possible for me to submit the exact same product to another competition?
• #355: I do not know in which space I shall put my logo to go together with my design award entry?
• #362: I designed the product for a company and the first question is about the use of its logo. Do you need any special document from the company to upload the logo in the entry form? Or could be a document for my use of it?
• #380: I'd like to submit my work for a competition, but I'm not sure if it's eligible. It's a logo that got rejected by the client, therefore not realized. Is that work eligible for a competition or not?
• #437: I am a fashion designer with no company and I would like to apply in a design award and competition how can I apply? and how to do it step by step?
• #447: Client Logo is optional in the guideline but it seems it it is required in the online submission form.

If you did not find your answer, please feel free to check the faq pages for more questions and answers. You will also want to check our webpage for details; thanks to our transparency policy, we document and publish everything.