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| SUMMARY: A sustainable soft goods brand using 3D knitting and automation to create zero-waste products and help bring textile manufacturing back to the USA. FURTHER DETAILS: Our brand is a forward-thinking soft goods company at the intersection of sustainability, technology, and modern design. We specialize in creating high-performance, low-impact products using advanced 3D knitting techniques that eliminate the material waste typically associated with traditional cut-and-sew manufacturing.At the core of our mission is a deep commitment to sustainability—not just as a buzzword, but as a driving force behind every decision we make. Our products are designed to minimize environmental impact at every stage of their lifecycle. By embracing 3D knitting, we eliminate fabric off-cuts and excess materials, creating fully shaped components that require little to no post-processing. This approach results in significantly less waste and a cleaner, more efficient production process.But sustainability for us isn’t just about materials—it’s also about systems. We believe that the future of manufacturing lies in localized, automated production. By leveraging robotic knitting technology, we reduce the dependency on intensive manual labor and make it possible to bring textile manufacturing back to the United States. This allows us to shorten supply chains, reduce carbon emissions associated with overseas shipping, and support domestic industry with scalable, tech-driven solutions.Design is another pillar of our brand. Inspired by a blend of minimalist aesthetics, functional utility, and modern streetwear influences, our products are made to perform and endure. We believe great design is about more than how a product looks—it’s about how it works, how it’s made, and how it fits into everyday life. Our bags are created for conscious consumers who demand durability, style, and purpose in equal measure.We also see our work as part of a broader shift in how products are created and consumed. The traditional model of mass production is giving way to smarter, leaner systems that emphasize flexibility, quality, and ethical responsibility. We’re proud to be part of that change—offering an alternative to fast fashion and disposable gear by making products that are built to last, thoughtfully designed, and responsibly made.Ultimately, our brand represents a new standard for soft goods—where cutting-edge technology meets timeless craftsmanship, and where every stitch serves a purpose. Through innovation, intention, and a deep respect for the planet and the people who live on it, we aim to build a better future, one product at a time. OTHER AWARDS: A' Design Bronze Award WEB SITE: https://www.hestongear.com/ KEYWORDS: Sustainable, Seamless, 3D Knit, Simple REGISTRATION DATE: 2025-05-15 10:44:16 DESIGNER PROFILE: Colin Heston for Heston Gear |
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Good design deserves great recognition. |
A' Design Award & Competition. |