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Profile: Taali Creative - Taali Media India Pvt Ltd |
Home > Enterprise Profiles > Taali Creative |
Taali specializes in devising customized strategy, differentiated creative's and innovative packaging for the spirits and beverage industry. Our authentic research and a thorough understanding of market functioning sets us apart as an agency of choic
FURTHER DETAILS:
Taali Creative's authentic research and a thorough understanding of market functioning sets us apart as an agency of choice when it comes to decoding the liquor industry in India and Asia. The massive bracket of products available across categories in the country coupled with the narrow scope of advertising makes brand differentiation indispensable for viable expansion. Our in-depth experience working out strategic solutions for premium alcohol brands gives us an edge over the rest. Founded in 2011, Taali Creative is proud to be the agency of choice for some of the biggest names in the global drinks business. The name “Taali” means “to clap” in Hindi. In essence, it is the sound of connect. As a form of communication, it is a simple indicator of the average opinion of an entire group; the louder and longer the noise, the stronger the sign of approval. Taali Creative has worked with brands / organizations such as Kyndal Group, Bols , Absolut Vodka, Remy Martin, Cointreau, Cutty Sark Blended Scotch Whisky, The Macallan and many more iconic global brands. We are the only strategic design and marketing agency for the spirits and beverage industry. Our strategic insights fused with design capabilities are the reasons for success of the brands we cater to.
CONTACT DETAILS:
Taali Media India Pvt Ltd,
201 Navkriti Arcade, Sushant Lok 2, Sector- 55 Gurgaon 122002 Haryana, INDIA,
Gurgaon,
Haryana,
India
CLIENTELE:
Taali Creative has worked with brands / organizations such as Kyndal Group, Bols , Absolut Vodka, Remy Martin, Cointreau, Cutty Sark Blended Scotch Whisky, The Macallan and many more iconic global brands. We are the only strategic design and marketing agency for the spirits and beverage industry.
Our services:
Packaging
With so many brands available in the market, and their varied designs, the onus of standing out becomes even more of an indispensable task for any brand. Taali understands the brand as well the market that it operates in, and creates packaging design that is innovative, creative and targeted at the audience with maximum recall. The Cutty Sark packaging is one award-winning example, which effectively broke the market clutter and had record sales in the Indian alcobev industry.
All our campaigns follow the ‘one brand, one message’ motto, right from social media marketing to all our communication designed.
Social Media Marketing
Facebook, Twitter, Instagram or Tumblr, it goes without saying social media is a very powerful and impacting platform and lack of presence doesn’t prove to be favorable, if not worse for a brand trying to make a connect. But just existing doesn’t work either. Taali’s multifarious approach to social media marketing understands trends, viral content and audience channels complete with activation plans that promote the brand’s social media growth.
Communication Design
All brand communication created by Taali follows an integrated approach, and ties in with the brand on a larger level. From packaging design to event creatives – the message is uniform and creatively expressed which creates long term recall for our clients. All brand communication is designed keeping in mind customer interaction and engagement along with efficient placement of the brand. Taali’s specialized experience in the alcobev industry proves efficient for all our brand clientele.
“Working to a tight budget in a
heavily competitive category, Taali have
implemented a very innovative consumer
communications platform involving leading
edge digital marketing solutions.”
-David M Pattison
Area Director – Japan & India
EDRINGTON
Strategy
Taali’s strategic abilities come into use when we create benefiting alliances and creative opportunities for our brands to garner visibility and recall. Understanding how an industry operates in a particular market is indispensable for viable expansion for every brand. The Bootz- Southscope association proved to be an unbelievable success as it captured customers’ attention via popular medium such as films and film stars. Understanding the correct channel for a brand in a potential market thus becomes crucial while developing long term brand strategy.
“Pushpanjali and Taali – the team have taken
our global strategy and delivered an impressive
local marketing campaign for the Cutty Sark
brand in India.”
- David M Pattinson
Area Director – Japan & India
EDRINGTON
Campaign
We create beautiful and memorable campaigns that reiterate the brand persona and leave a lasting impact on the consumers mind. The Cutty Sark ‘Raise Your Bar’ campaign created by Taali, generated a great level of interest among the young, extroverted and outgoing individual – the target audience for the brand, with increased engagement and customer feedback of growing interest in a brand of such global repute. Taali has also worked extensively on campaigns for brands such as Absolut vodka (Absolut Attitude) as well the Cutty Sark launch event.
Commercials & Promotional Films
At Taali, market response and brand reception are deeply embedded into our all our innovative endeavours. We create commercials and branded promotional films that effectively bring out the brand while delivering a creative experience for the customer. Branded films created for Cutty Sark, have used ‘active sampling’ as a core concept with real end-customers. Our other approaches make a careful note of the positioning of the brand and its objectives thereof. Taali, thereby, delivers a lasting impact – a creative execution with a marketing vision.
Identity & Logo Design
‘A picture is worth a thousand words, an artwork is worth a million.’
The visual identity is the first point of contact for a consumer with the brand and it makes all the difference. You can say everything with one image, which makes identity design one of the first and most important decisions that any brand keeps into consideration. Taali’s designs incorporate customized fonts and technical abilities to create an identity that matches the profile of a client and summarizes their existence in a creative visual.
WEB SITE:
https://www.taalicreative.com/
KEYWORDS:
Packaging, Marketing, Design, Alcobev Specialist, Branding, brand, strategy, communication design, Campaign design, campaign, advertising, agency, creative
REGISTRATION DATE:
2017-01-03 11:53:17
DESIGNER PROFILE:
Taali Media India Pvt. Ltd for Taali Creative
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