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Profile: Uddott - Pro Seu Negocio Servicos Digitais Ltda |
Home > Enterprise Profiles > Uddott |
We believe in setting a difference. Not taking the same path. Doing things differently from everyone else. That’s why we love building brands for startups and for those who have disruptive mindsets. That’s who we are.
FURTHER DETAILS:
We believe in the power of branding to transform organizations and, thus, the life of people who relate with them. We want to be the catalytic agents of change in status quo. Our mission is to come up with creative solutions for the development and conception of projects, in an ideal format that ensures their proper implementation, be them products or services, in print or digital, seeking always to exceed our clients’ expectations. Ethics, integrity and commitment are values that surround our company, bearing in mind a focus on human appreciation, aiming at overcoming results and continually improving through innovation and sustainabilit.
CONTACT DETAILS:
Pro Seu Negocio Servicos Digitais Ltda,
Rua Cisplatina 178 cj 131 A - Ipiranga,
São Paulo,
São Paulo,
Brazil
CLIENTELE:
Diagnosis and recommendations: in order to create consistent strategies, one needs to fully understand the market, know how the competitors position themselves, be aware of the trends that have influenced and will influence the market in question, and monitor the audience’s behavior and the internal perceptions of the company. By these means, it is possible to create a presentation with an overview and recommendations for the future of the company.
Brand architecture: brand architecture plays the paramount role of orienting and facilitating the final consumer’s perception and purchasing process.
It is the structure that defines nature, amount, subordination and relationship among brands. It brings about clarity in the offer and adds value to the portfolio.
Brand positioning: the positioning defines the proprietary space of a brand within its audiences’ hearts and minds. It identifies opportunities for the brand in a world in constant transformation, in a context whereby people and companies are constantly disputed by products and services.
Naming: the name is one of the most important expressions of a brand. It is a “sonorous symbol”, unique and proprietary, with a potential to echo to its audience.
The name must be able to incorporate the features desired for the brand (derived from the positioning) and encompass the company’s current and future offers. It must be unique in its category and liable to registration in compliance with the local law, besides being easy to be pronounced and remembered.
Logo and visual identity: the brand and the logo are an institutional signature, that is, the graphic representation of your company. Therefore, it needs to be strong and proprietary. Like every signature, it must follow a visual standard that makes it recognizable wherever it is used. It is the set of formal elements that visually and systematically represent a name, an idea, a product, a company, an institution, or a service. This set of elements is usually based on a logo and a visual symbol, added to a set of colors. The shapes, colors, graphics and typography, along with the brand/logo, comprise the visual identity and lead to the quick recognition of the brand. This identity can be applied in several touchpoints, such as: business cards, letterheads, envelopes (commercial and booklet envelopes), folders, website, brand book (which covers the use of the whole identity).
Tone of voice: this tool provides the brand’s verbal language guidelines and orients its written text and way of speaking in key touchpoints: customer’s service, communications and printed materials. By these means, the brand remains (verbally) consistent in every touchpoint.
Graphic material: the materials may be physical (in print) or digital, such as: business cards, letterheads, envelopes, folders, posters, banners, presentations, email marketing and even a brand book, which covers the company’s whole visual identity. The consistency and uniformity of the material help to make the brand rapidly recognizable wherever it is applied.
Interfaces: the interfaces (such as websites and apps) must follow the same visual identity of the brand, besides being necessarily conceived for different people. Thus, the usability (the user’s experience) and clarity are fundamental for the project’s success, allowing every user to easily navigate and interact with the product without difficulties.
Packaging & shaping: the products’ package and shape must reflect the essence of your company, as well as its visual identity. This touchpoint’s design is primordial for the creation of recognition and differentiation, which engender value perception through techniques that activate purchase, use, loyalty and product experience.
Illustration: the role of an illustration or graphics is to help create a unique identity, strengthening the elements that were previously conceived throughout the communication process, and bringing about even more propriety and an easy understanding to the graphic ads, be them in print or digital.
Motion: videos and animated presentations are great ways to draw and keep the attention of the company’s potential clients, besides transmitting information in a quick and dynamic way.
Signage: signage is meant to inform beyond the visible, propose decisions in a timely manner, raise awareness about the space’s security and grant the location identity, be it indoors or outdoors. We evaluate the space through visitation, assess the ground plan, and carry out flow studies in order to define a creative concept. Then, we develop the whole signage system: furniture design, iconography, measures, positioning and locations to be established.
WEB SITE:
http://www.updott.com
KEYWORDS:
Innovation, Branding, Design, Advertising, Design Thinking, Conceptualization, Brand Positioning, Naming, Visual Identity, Verbal Identity, Websites, Apps, Applications, Publicity, Advertisement.
REGISTRATION DATE:
2016-06-29 13:53:14
DESIGNER PROFILE:
Allan Suleiman & Breno Frias for Uddott
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