Profile: Adriana Mora

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About Adriana Mora : Adriana is a director and generalist designer, primarily a visual creator, who works with both physical and digital tools for image creation. She has worked in the tech industry for companies like Apple, Uber, and Microsoft, among others, over the past few years. She has a unique approach to visual projects, leveraging the intersection of technology and a playful, colorful aesthetic, particularly using 3D design tools. She collaborates with designers and artists worldwide, amplifying the reach of the 3D design industry.
STATEMENT OF ART:
A designer today is like a modern artist, connecting art with the public. This role isn't about being a genius but about being able to respond to what society needs with humility and skill. Designers solve problems by addressing human needs, without being limited by traditional styles or old-fashioned ideas about what art should be. They have the know-how to tackle each design challenge with practical solutions that make sense for today.

Imagery has come a long way from traditional painting, drawing, and carving, which showed what we could see. Today, technology lets us visualize the invisible. We can see X-rays, microscopic worlds, and abstract art made by machines. We have lights like fluorescent and neon, and the precise shapes of planes and missiles, designed for speed, which were unimaginable in the past. By accepting and using these modern forms and technologies, designers can express themselves in a way that fits our time.

Art goes beyond just technique. Designers can create with whatever tools they have, ensuring that visual art continues even as old methods fade away. The dynamic nature of modern art shows forms in the process of becoming, using motors and industrial materials to convey messages effectively. The true value of art lies in the information it shares, requiring us to let go of old ideas and create new objects that communicate using the tools and language of today.

ORGANIZATION:
By Electra

NON-DESIGN OCCUPATION:
Artist, painter Media, graphic, printing, culture, design

EDUCATION:
2015, Marketing and Communication, BA, ITESO, Guadalajara/MX.

EXPERIENCE:
2018-2021, Art Director, Futura, Mexico City/Mexico.
2021-2021, Designer, Microsoft, Redmond/USA.
2021-2024, Designer, Apple, Cupertino/USA.

MIXED EXHIBITIONS:
2021, "OPEN FILE - Exhibition Westbund Art Center Shanghai", Shanghai/China.

AWARDS:
2022, Finalist, Young Guns 20, New York/USA.
2023, Finalist, Young Guns 21, New York/USA.

PRESS APPEARANCES:
2021, By Electra Branding, https://aworkstation.com/byelectra-brand-design-by
-adriana-mora/ , January, Sacramento/USA.
2021, By Electra Website, https://mindsparklemag.com/design/byelectra-com/, September, USA.
2021, By Electra Branding, https://weandthecolor.com/byelectra-brand-design-b
y-adriana-mora/130805 , March, USA.
2022, Anarchitecture, https://aestheticamagazine.com/imagined-structures
/ March, YORK/UK.
2022, Anarchitecture, https://aestheticamagazine.com/into-the-imaginary-
2/ August, YORK/UK.
2022, Anarchitecture, https://abduzeedo.com/anarchitecture-antithesis-ba
sic-principle-architecture , September, California/USA.
2024, Interview, https://neuehaus.io/read/adriana-mora-shaping-3d-a
rt-and-design-in-the-tech-world, March, Berlin/Germany
2024, Interview Podcast, https://open.spotify.com/episode/0YRBdcY5l82CfDEMs
MPlZX , June, Barcelona/Spain.

BOOKS:
2022, Palette mini series No. 8 Iridescent, pages 604-607, Victionary, Hong Kong/China, 9789887462835.
2022, Computer generated - The 3D Art Anthology, pages 638-639Ginko Press, Richmond/USA, 9781584237624.
2023, Three Dimensional Type, Counter Print Books, UK, 9781915392107.

LANGUAGE SKILLS:
Spanish (Native).
English (Advanced).
Italian (Pre-Intermediate).

COMPUTER LITERACY:
Adobe Illustrator, Advanced.
Adobe Photoshop, Advanced.
Cinema 4D, Advanced.

HOBBIES:
Pilates, Italian Classes, Course of History of Mexican Art, Course "The Capital" Karl Marx, Course storytelling and public speaking.

CLIENTELE:
2019, Uber, Design and art direction for campaign.
2020, Nike, Design and art direction for campaign.
2021, Adidas, Design and art direction for campaign.
2021, Microsoft, Design and art direction for campaign.

WEB SITE:
byelectra.com

PORTFOLIO URL:
https://www.behance.net/byelectra

REGISTRATION DATE:
2024-06-04 21:24:21

COUNTRY/REGION:
Mexico

ACCOUNT TYPE:
Professional



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