Profile: Zongheng Sun

About Zongheng Sun : Over the past few decades, Zongheng has carved a unique niche at the intersection of design and technology, erasing traditional boundaries between the human experience and machine capabilities. His journey spans roles as a director, innovator, and entrepreneur, leveraging advanced 3D printing and automotive technologies to address complex, interdisciplinary design problems. Zongheng's pioneering contributions include spearheading the development of Chevrolet's first PHEV and a mid-size SUV, both of which have achieved monumental annual sales. As a co-founder of the acclaimed design firm PEAR & MULBERRY, he has consistently championed a human-centric approach to design, particularly in the realms of health and therapy. Currently, as the studio director at OPT Industries, a 3D Printing tech superstar born from the MIT Media Lab, Zongheng leads a team dedicated to the innovation of parametric design, pushing the boundaries of DLP technologies and industrial design, with partners like CHANEL, TOPPAN, Rolex, LVMH, and Rolls-Royce. His expertise is also sought after by prestigious organizations such as MIT Media Lab, the Massachusetts Bay Transportation Authority, and NASA, where he consults on issues of mobility and HCI. Zongheng's academic credentials are equally impressive, holding a Master's degree in Design Engineering from the Harvard University Graduate School of Design and the John A. Paulson School of Engineering and Applied Sciences.