Profile: RAUL TERASHIMA HERNANDEZ |
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This is your public profile, to edit it click here or view your hidden cabinet to modify or upload designs.About RAUL TERASHIMA HERNANDEZ : Raúl Terashima is a prominent creative strategist with a Master's degree in Creative Strategy from the Istituto Europeo di Design in Barcelona (IED) and a Bachelor's degree in International Marketing from the University of Monterrey. He is the CCO of Don Mostachón, a leading creative agency in Mexico, recognized for its awards at WINA, FePi, and LatamPack.
In 2023, he represented his agency as a jury at the ECHO Latam 2023 Awards in Buenos Aires and is currently on the jury panel for the 2024 and 2025 A' Design Award and Competition.
Raúl has worked with global brands such as FEMSA, British American Tobacco, and CEMEX, in addition to creating and developing experiences for companies such as Axa Seguros and Nissin Mx.
Raúl is known for his direct, unfiltered approach and his ability to express innovative concepts and ideas clearly and effectively. His demanding approach and attention to detail are defining characteristics, which have allowed him to collaborate on high-profile projects for global companies. Passionate about pop culture, party lover and reggaeton enthusiast.
STATEMENT OF ART:In 2023, he represented his agency as a jury at the ECHO Latam 2023 Awards in Buenos Aires and is currently on the jury panel for the 2024 and 2025 A' Design Award and Competition.
Raúl has worked with global brands such as FEMSA, British American Tobacco, and CEMEX, in addition to creating and developing experiences for companies such as Axa Seguros and Nissin Mx.
Raúl is known for his direct, unfiltered approach and his ability to express innovative concepts and ideas clearly and effectively. His demanding approach and attention to detail are defining characteristics, which have allowed him to collaborate on high-profile projects for global companies. Passionate about pop culture, party lover and reggaeton enthusiast.
Innovating the way of doing branding, focusing on the details and the experiences, guided by the belief that a brand's establishment and grounding concept are musts to create engagement. The most basic concepts are what bring us together.
ORGANIZATION:
DON MOSTACHON MARKETING
EDUCATION:
2009, Master in Strategic and Creative Direction of Brand Communication, Istituto Europeo Di Design in Barcelona (IED).
2007, Bachelor in International Marketing, Universidad de Monterrey.
EXPERIENCE:
2010 Partner and Creative Director at Don Mostachón Marketing
2009 - 2010, Strategic Marketing Management, Ilussao Consultores
2007- 2009, Coordinator of Institutional Image and Strategic Alliances,Santos y de la Garza Evia Foundation - Hospital San José Tec de Monterrey
AWARDS:
2024, Gold, Technological Innovation – Axa Seguros, Visual Communication and Enviromental Marketing, Letra, Spain
2024, Honorable Mention, Street Marketing Action- Nissin, Visual Communication and Enviromental Marketing, Letra, Spain
2023, Bronze, Efficent Communication- Axa Seguros, Festival Internacional de la Publicidad independiente, FePi, Argentina
2023, Gold, Packaging and Branding – Bombones Boutique, Anuaria National Graphic Design Award, México
2023, Gold, Packaging and Branding – Bombones Boutique, LatamPack International Packaging Awards, Spain
2022, Gold, Packaging and Branding – Analía Artesanal, Anuaria National Graphic Design Award, México
2022, Gold, Packaging and Branding – Analía Artesanal, LatamPack International Packaging Awards, Spain
2021, Gold, Packaging and Branding – Be Waffle, Wina International Festival, Dubai
2007, Bronze, Packaging and Branding – Sotol Shots, Wina International Festival, Colombia
ACCOLADES:
2023, 10th Best BTL Agency, Merca 2.0, México
2016 - 2023, Best Agency Ranking, Merca 2.0, México
2021, 3rd Best Agency in México, Wina International Festival, Colombia
2018, 10th Best BTL Agency, Merca 2.0, México
LANGUAGE SKILLS:
Español, Native
English, Advanced
COMPUTER LITERACY:
Photoshop, Expert
Ilustrador, Expert
COURSES, SEMINARS AND WORKSHOPS::
2023, "Creativity Workshops" Professional Photography on your Mobile, Organizer, México
2022, "Creativity Workshops" Digital Strategy for a Personal Brand, Organizer, México
2022, "Creativity Workshops" Customer Alchemy, Organizer, México
2022, "Creativity Workshops" The secrets to an impact presentation, Organizer, México
2021, "Creativity Workshops" Professional image of my business on Social Networks, Speaker, México.
JURY MEMBERSHIPS:
2025, Jury Panel, A Design Award and Competition, Italy.
2024, Jury Panel, A Design Award and Competition, Italy.
2023, Jury Panel, EchoLatam Awards 2023, Buenos Aires Argentina
HOBBIES:
Boxing, Spinning, Running, Dancing. Party lover, reggaeton enthusiast and professional whiskey taster.
CLIENTELE:
Axa Seguros, Movistar, Banco Base, Nissin, FEMSA, British American Tobacco, CEMEX.
WEB SITE:
www.donmostachon.com
PORTFOLIO URL:
https://www.linkedin.com/in/ra%C3%BAl-terashima-5a
56331a/
REGISTRATION DATE:
2021-12-23 18:40:51
COUNTRY/REGION:
Mexico
ACCOUNT TYPE:
Agency
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