Profile: Sofia Canda

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About Sofia Canda : Sofia Canda is a cultural practitioner and researcher specializing in inclusive museology, contemporary art, and socially engaged design. With a multidisciplinary background in advertising, humanities, and graphic design, she has contributed to the development and implementation of inclusive practices in museum spaces across Europe and beyond. Her work spans academic research, public exhibitions, and educational initiatives focused on social sustainability and accessibility. Sofia has collaborated with institutions such as the University of Malaga, the Russian Museum of Malaga, and the State Hermitage Museum, the Prado Museum. She actively participates in international conferences, publishes in academic contexts, and engages in projects that integrate marginalized communities into the cultural landscape. Her approach emphasizes creating equitable, participatory cultural environments that foster belonging and mental well-being.
STATEMENT OF ART:
Art and design are, for me, tools of empathy. They are not just about aesthetics or function—they are active agents of social transformation. Art is the space where imagination meets the human condition, and design is its disciplined counterpart, shaping environments, objects, and experiences to serve people meaningfully.

My perspective on both is deeply rooted in inclusivity and accessibility. I believe that the true value of design lies in its ability to break barriers and foster equity—especially in cultural environments. Working within museum spaces, curating exhibitions, and participating in inclusive design projects have taught me that design can be a catalyst for emotional healing, social cohesion, and educational empowerment.

Art should provoke thought, elicit emotion, and open dialogues. It reflects not only beauty, but also conflict, diversity, and resilience. Through my work with underrepresented communities and by integrating accessibility into exhibitions, I’ve come to understand that the museum is a designed space—a form of spatial design—that matters equally to the public and to the designer. In this sense, the museum becomes a potential sanctuary: a place where all voices deserve to be heard, felt, and represented.

Design is the interface between intention and experience. Whether curating an inclusive exhibition or developing adaptive materials, I see it as a responsibility—one that must continually evolve to reflect human diversity and societal change.

Motto: Every design decision is a social decision.

ORGANIZATION:
University of Malaga

NON-DESIGN OCCUPATION:
PhD student humanities Education, research, training

EDUCATION:
2028, Advanced Studies in Humanities: History, Art, Philosophy and Ancient Sciences, PhD student, University of Malaga, Malaga, Spain.
2022, Social Developments of Artistic Culture, Master's Degree in Arts and Humanities, University of Malaga, Malaga, Spain.
2016, Advertising, Marketing and Public Relations, Degree, Saint Petersburg State Technological Institute (technical university), St.Petersburg, Russia.
2016, Graphic design and advertising, High School Diploma, Art School №10 of Madrid, Madrid, Spain.

EXPERIENCE:
2023–2026, Researcher, ATLAS AV R&D Project: The audiovisualization of art history and the museum, Community of Madrid, Madrid, Spain.
June 2024, Teacher, Own Degree "Assistant Technician in Cultural Environments", University of Malaga, Malaga, Spain.
2022–2023, Assistant Coordinator and Event Producer, La Termica - Centre for Contemporary Culture, Malaga, Spain.
2017–2021, Technical Designer, TORRECID, S.A., St. Petersburg, Russia.
2017–2018, Logistics and Event Operations Manager,FIFA Confederations Cup 2017 and 2018 FIFA World Cup, CONSORT Group (IESF), St. Petersburg and Moscow, Russia.
2015–2017, Curator of Cultural and Educational Events, State Hermitage Museum, St. Petersburg, Russia.

EVENTS:
2024, Exhibition: "Velázquez, thank you for inviting. Modern representation of Las Meninas", Curated exhibition, University of Malaga, Malaga, Spain.
2023, "Sensory Ecology". Organization of the Andrea Frank exhibition, Exhibition Space Design, University of Malaga, Malaga, Spain.
2023, "Artists' Meeting", Project Manager of Cultural Events, La Amalgama - Multidisciplinary Cultural Space, Malaga, Spain.
2020, exhibition "Contemporary Art by Ukrainian Artists", Art Manager, Sabina Gallery, Kyiv, Ukraine.

ACADEMIC PUBLICATIONS:
2023, "Death, purgatory, hell. Allegorical images", in Reyes Escaleras (Ed.), Orbis Imagines, University of Málaga, s/p, Malaga, Spain, ISSN 27929221. [This publication is part of the activities of the research project PID2019-104433GB-100, Orbis Imagines. Three centuries of engraving art (XVI- XVIII): prints and visual culture in Andalusia and their impact on the New World. New approaches].

BOOKS:
2025, "Sustainable Social Development through Inclusive Museums: A Russia-Centered Approach." 10 Pages, in the book Sustainable Museum: Complex Ecosystems Projected Towards an Inclusive Future, University of Granada, Granada, Spain, ISBN9788433873224.

LANGUAGE SKILLS:
Russian (Native).
Spanish (Near Native).
English (Intermediate).
Czech (Pre-Intermediate).
Slovak (Beginner).
Polish (Beginner).

COMPUTER LITERACY:
Adobe Photoshop, Advanced.
Adobe Illustrator, Advanced.
Adobe InDesign, Intermediate.
Xrite I1 Profiler, Intermediate.

COURSES, SEMINARS AND WORKSHOPS::
2025, "Inclusive Museum for Health and Wellbeing Promotion", MOOC, AbERTA, Lisbon, Portugal.
2024, "Dialogues around digital culture and the role of influencers", Artistic Creation and Research Workshop taught by the artist Antoni Muntadas, Faculty of Fine Arts of the University of Malaga, Spain.
2023, "Cultural Data Atelier: fabrication, design, discussion and analysis", University of Málaga, Malaga, Spain.
2022, "International Sales and Marketing strategy with focus on art and culture", University of Málaga, Malaga, Spain.
2014, “Hack For Good” Design, CaixaForum, Madrid, Spain.
2013, "Hidden marketing ", МВА Start, St.Petersburg, Russia.

SYMPOSIUMS AND ACADEMIC CONFERENCES::
2024, "Inclusion and accessibility in museums: challenges and perspectives from a comprehensive perspective", ICOM In VIII Iberian Forum of Museological Studies, University of Coimbra, Coimbra, Portugal.
2023, "Non-public" and Museums research Analysis and Development of an Inclusive Museum Mosel", Faculty of Philosophy and Letters, Department of Art History, University of Malaga, Malaga, Spain.

MEMBERSHIPS & ASSOCIATIONS:
2023, ATLAS AV R&D, Madrid, Spain.

HOBBIES:
Ceramic Design, Contemporary Art Exhibitions, Museum Visits, Graphic Design, Cultural Volunteering, Nature Sound Meditation, Event Curation, Social Inclusion Projects, Traveling, Reading on Social Philosophy.

CLIENTELE:
2017, Manolo Blahnik, Team member in the execution and final coordination of his exhibition at the State Hermitage Museum, assisted with curatorial tasks, press logistics, and translation.
2014, Disney Cruise Line, Design of restaurant and souvenir products.
2014, Repsol, Label design for new products.
2013, Manuel Estrada, Graphic design of poster products.

WEB SITE:
www.linkedin.com/in/sofia-canda

REGISTRATION DATE:
2021-10-05 12:11:40

COUNTRY/REGION:
Spain

ACCOUNT TYPE:
Young

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