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View Larger Image and Additional Photos of Mihaela PlescaNeurodesign, Resonance in design
ORGANIZATION:
Neurodesign
NON-DESIGN OCCUPATION:
Advertising professional Marketing, PR, advertising
EDUCATION:
Oct.2017 - June 2019, MBA, Transilvania University, Faculty of Economic Sciences and Business Administration, specialization: Marketing Policies and Marketing Strategies.
2011 - 2015, Engineer, manager, Bsc.,Transilvania University of Brasov, Faculty of Food and Tourism; specialization: Engineering and management in tourism industry, Brasov/ Romania;
2007-2011 School of Fine Arts "Hans Mattis Teutsch", specialization: architecture, arts and design ambient, Brasov/ Romania;
1999- 2007 School No.20, Brasov/ Romania.
EXPERIENCE:
2023- present, Founder, Mihaela Pleșca, Brasov, Romania,
Responsabilities: I create the clothing style for clients and a periodic clothing line.
2019- present, Founder, Neurodesign SRL, Brasov, Romania,
Responsabilities:PPC campagnes, UX audit, qualitative and quantitative UX research, creating user stories, user scenario, costumer journey, neuro-design analysis.
December 2021- January 2023, Local SEO Account Manager, DWF Agency, Bucharest, Romania,
Responsabilities: I optimized the Google Business Profile accounts from my client portfolio (entrepreneurs or marketing directors), I held meetings with the clients, I added quarterly products to the relevant section, I made monthly posts and monthly reports and I kept in touch with the clients by email for other optimization requests from their.
April 2019 - july 2019, UX specialist, Zitec, Brasov, Romania,
October 2017 - April 2019, Digital Ambassador, Google Digital Garage - Zitec Com, Brasov, Romania.
Resposibilities: Organization of 1: 1 sessions, where we create online marketing optimization for entrepreneurs and UI / UX design analysis for their web site, and applications.
April 2017 - October 2017, S.C. MANAGERIAL TRAINING IN TOURISM - F.MT. S.RL. - Assistant Manager, Brasov, Romania.
Responsibilities: Promoting the company 's image on Facebook, through graphic design, and through Content Marketing. Also, organizing, and selling courses: restaurant manager, hotel manager, travel agency manager.
February - March 2017 - Alpin Hotel ****, Brasov, Online Project Manager and receptionist.
Responsibilities: Keeping track of reservations on the Booking platform.
April-October 2016 - Photohotel - Tui Magic Life hotel Candia Maris *****Amoudara, Crete, Greece - Photographer.
Responsibilities: taking artistic photos for the hotel 's marketing department, participating in the special events, organizing photosessions in the hotel's garden, or at sunset.
2014, Best Western Sunshine Hotel **** Hersonissos, Crete, Greece, performer
Responsibilities : creating the scenography of the stage, before each show, and organizing creative events.
PRIVATE EXHIBITIONS:
2017,"Rat d'Art Volant" Crecy museum CRECY/FRANCE
MIXED EXHIBITIONS:
October - November, 2018, International Biennial of Fine Arts Timișoara, Faculty of Design and Fine Arts," The golden code"
May 2013 - September 29, 2013 - "Rat d'Art Volant";organized by the French Federation of Speleology, in Millau, France
2011 Design exhibition organized at Europe Galleries , Brasov, Romania;
2011 - Interior design exhibition organized at Aula, Transilvania University;
2009- "Fractals" sculpture into an exhibition organized in Cluj and Bucharest, Romania;
2006 -Medieval exhibition at Crécy in France.
EVENTS:
2022, Forbes 30 under 30 Gala, Bucharest, Romania,
2021, "Effie Awards Gala", special invite ,Brussel/Belgium/ online,
2020, World Interaction Design Awards, Juror, Online,
2020, World Interaction Design Day, organisator, Online,
2019, World Interaction Design Awards, Juror, Milan, Italy
2018, European Conference "Smart Tourism in a smart destination" speaker, City Hall of Brasov, Brasov, Romania, https://youtu.be/NJFXgT_3p_o
2018, 14th National Conference with international participation, "Personality Disorders", photograph, and artist for the psycholog, and speaker Andreea Petecila, Association of Certified Psychologists from Romania, Brasov, Romania,
2017, 13th National Conference with international participation, "Autism Spectre", photograph, Association of Certified Psychologists from Romania,
2018, Cracovia Music Festival, soprano in Astra Choir, Cracovia, Poland,
2018 MozArt Recital - solo singer, cover "This is my soul" Alexandra Usurelu, The Army House of Brasov,
2018, International Festival "Emanoil Popescu", soprano in Astra Choir, Pitești, România,
2018, "Messe de REQUIEM" Opus 48, by Gabriel Faure, soprano in Astra Choir, Făgăraș, România,
2018, Sânziana and Pepelea by Vasile Alecsandri, acting, second positive role, Reduta Theatre, Brașov, România,
AWARDS:
2022, Forbes 30 under 30 trophy, Forbes Romania, Bucharest, Romania,
2022, Business Elite's under 30 trophy, Business Elite Awards, Canada,
Golden Trophy, A' Design Award and Competition 2017-2018, Milan,
Finalist at Top Talents Romania 2014 and 2016;
2nd Place to the "Alt Start" Innovation Cluster; Brasov, Romania;
2-nd Prize at the " Lions Arena" business simulation organized in 15-16 May 2014, Bucharest, România;
EYOWF ( European Youth Olympic Winter Festival) Volunteer Medal 2013,the City Hall of Brasov, in Brașov Romania;
2011 Excellency award for the results of the national Olympics, offered by the City Hall of Brasov;
2008 -2nd prize, "Earth Day"Competition, BRASOV/ROMANIA;
2004 - Winner of the National Winter Competition, TVS, Brasov, Romania.
PRESS APPEARANCES:
2022, "Vocations" Forbes Romania, Winner, https://www.forbes.ro/vocatii-multidisciplinare-29
0679 , September, Bucharest, Romania,
2022, "Neuro Design în UX design" Via Cluj,
https://www.google.com/amp/s/viacluj.tv/neuro-desi
gn-in-user-experience-cum-aflam-ce-te-face-sa-dai-
click/amp/ , October, Cluj, Romania,
2022, "From Brasov, juror for designers", Bună ziua Brasov, https://bzb.ro/stire/din-brasov-jurat-pentru-desig
nerii-lumii-a174283 , May, Brasov, Romania,
2022, " Mihaela Pleșca, Juror în a design competition" , Fwd Magazine, https://fwdbv.ro/o-brasoveanca-castigat-pentru-al-
patrulea-consecutiv-trofeul-de-aur-al-marelui-publ
ic-la-cea-mai-prestigioasa-competitie-de-design-di
n-lume/ , May, Brasov, Romania,
2022, "Mihaela Pleșca, international award for performance", La pas prin Brașov, https://lapasprinbrasov.ro/mihaela-plesca-premiul-
mondial-pentru-performanta-business-elites-under-3
0/ , May, Brasov, Romania,
2022, " A New award for Mihaela Plesca", Cuvantul Natiunii, https://cuvantulnatiunii.ro/2022/05/08/gheorghe-vo
inea-un-nou-premiu-de-prestigiu-pentru-romanca-mih
aela-plesca/ , May, Bucharest, Romania,
2018, "From passion to profession" Local Guide, https://ghidlocal.com/brasov/eveniment/de-la-pasiu
ne-la-profesie/ Brasov, Romania
ACADEMIC PUBLICATIONS:
2017, Protecting sweet water resources from mountain area through ecological investments in tourism industry, 4th International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM 2017, www.sgemsocial.org, SGEM2017 Conference Proceedings, ISBN 978-619-7408-16-4 / ISSN 2367-5659, 24 - 30 August, 2017, Book 1, Vol 4, 631-638 pp, DOI: 10.5593/sgemsocial2017/14/S04.083, ALBENA, BULGARY,
2017, "Sustainable Tourism through the protection of sweet water resources in mountain area" Diana Foris, Mihaela Pleșca, Bulletin of the Transilvania University of Braşov, Series II: Forestry • Wood Industry • Agricultural Food Engineering • Vol.10 (59) No.1 - 2017, pages: 107-112. BRAȘOV, ROMÂNIA
BOOKS:
2022, " Neuro Design and Resonance in UI, UX design", 66 pages, Dreams Publishing House, BUCHAREST/ ROMANIA, ISBN 978-606-95373-3-6,
2021 Portal for dreams, 29, Ethnou BRASOV/ROMANIA ISBN 978-606-712-871-0
ACCOLADES:
2019, Local UX leader of Brasov by Interaction Design Association, USA.
LANGUAGE SKILLS:
Romanian (Native)
English (Advanced);
French (Advanced)
Danish ( Pre-Intermediate)
Spanish ( Pre-Intermediate)
Greek ( Beginner)
Chinese ( Befginner)
COMPUTER LITERACY:
Microsoft Office, Photoscape, Google Analytics, Google Ads, Facebook Ads
COURSES, SEMINARS AND WORKSHOPS::
2019-2021, Acting, "Tiberiu Brediceanu" Art School, Brasov, Romania;
2018-2021, Singing course, "Tiberiu Brediceanu" Art School, Brasov, Romania;
2018, "How to develop an online presence?" Trainer, Google Digital Garage/ Transilvania University, Faculty of Economics Science and Business Administration, Brasov/Romania,
2018, "Online presence" Trainer, Google Digital Garage/ Transilvania University of Brasov, Faculty of Communication, Brasov, Romania.
2018, "How to develop an online presence?" Trainer, Google Digital Garage/ Transilvania University, Faculty of Economics Science and Business Administration, Brasov/Romania,
2018, "Entrepreneurship" Progress Team S.R.L., Brașov
2018, "Google Developer Challenge Scholarship" , Udacity ;
2018- present, Vocal solist, "Tiberiu Brediceanu" Art School, Brasov, Romania;
2017, "Public Speaking", Google Digital Garage, Cluj, and Faculty of Business at Babeş-Bolyai University, Cluj-Napoca, România;
2017, Digital Garage Academy, The Bucharest University of Economic Studies, and Google Romania, Bucharest, Romania;
2017, "Online marketing", Google Digital Garage,
2017, " Web Design", Chamber of Commerce and Industry of Brasov, Brasov, Romania
2017, "Manager in tourism activity", F.M.T. School, Brasov, Romania,
2017- 2019, Music, Mozart Music School, Brasov, Romania;
2017- 2019, Acting, "Tiberiu Brediceanu" Art School, Brasov, Romania;
2016, "Photography", Photohotel, Brasov, Romania;
SYMPOSIUMS AND ACADEMIC CONFERENCES::
2019, UX Camp, “Neuro-UX design”, Humboldt University of Berlin, Germany,
2018, The Scientific Session of Students, "The architectural dumbing and resonance applied in neuromarketing" research, Transilvania University of Brasov,
2015, "A.F.C.O. Conference", Transilvania University, speaker, with the project " Rainwater harvesting for tourism industry", Brasov, Romania
15, "Touristic Marketing",Teacher, "Andrei Barseanu" National Economic College, Teacher, Brasov, Romania,
Responsibilities: Teaching Marketing lessons through modern techniques; to stimulate students to develop an efficient marketing plan for a hotel.
MEMBERSHIPS & ASSOCIATIONS:
2019- present, Interaction Design Association,
2017- 2019, Astra Choir, Faculty of Music, Transilvania University, Soprano,
2012-2017 County Police Inspectorate Brasov, visual communication volunteer,
2013,European Youth Olympic Winter Festival, volunteer member, Brasov, Romania.
COLLECTIONS:
2018, International Biennial of Fine Arts Timișoara, Faculty of Design and Fine Arts," The golden code", Timișoara, România
JURY MEMBERSHIPS:
2021-2022, A'Design Award and Competition 2021 - 2020, Como, Italy,
2020-2021, A'Design Award and Competition 2020 - 2021, Como, Italy,
2019-2020, A'Design Award and Competition 2019 - 2020, Como, Italy,
2019 Interaction 2020, a global award for UX designers.
2018-2019, A'Design Award and Competition 2018-2019, Italy,
2017 - 2018, International Design Academy - A' Design Award and Competition 2017-2018, Italy
HOBBIES:
Painting, singing, acting, product design, fashion design,
CLIENTELE:
Sf. Constantin hospital - UX audit, Google Ads campaigns,
2019, Ropharma - UX consulting,
Magicos
REGISTRATION DATE:
2015-07-22 11:25:22
COUNTRY/REGION:
Romania
ACCOUNT TYPE:
Academic
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