Profile: Elena Herweijer

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NON-DESIGN OCCUPATION:
Artist, painter Media, graphic, printing, culture, design

EDUCATION:
National Academy of Fine Arts and Architecture, Kyiv, Ukraine
Master’s Degree in Graphic Design and Fine Arts, 1990 — 1996
(Thesis received the “The Best Project 1996 of Graphic Design Faculty”)
Kyiv Design & Industrial Art College (Kyiv, Ukraine)
Honours Diploma, Specialty: Graphic Designer, 1986 — 1990

EXPERIENCE:
Art Fresh Branding Studio PEI, Canada • 2011 to Present
Founder, CEO and Creative Director
• Provides comprehensive marketing solutions along with a top quality graphic design services for local and International companies.
• Develops brand, web marketing, and overall marketing strategies by creating striking visual concepts and communicative tools.
• Collaborates with copywriters and professional photo studios such as Sunstone Creations to ensure clients receive the best possible image for their projects.
• Clients include The City of Summerside, Greater Charlottetown Area Chamber of Commerce, IMC, RESTGU, ADL, Island Abbey Foods, Honibe, Quannessence, BullyTag, Prince Edward Distillery, Best Food Fest, Timeless Medical Systems and PEI Family.

Advertising Studio (Miod), Kyiv, Ukraine • 2007 to 2009
Art Director
• Created solutions within brand standards and new concepts for advertising campaigns.
• Marketed and designed advertising tools for well-known national and international firms.
• Clients included: Kotex, Kleenex, Huggies (Kimberly-Clark Worldwide, Inc.), Caparol, L'Oreal, Vichy, Giorgio Armani, TNK-bp, the Net of Trading Company "Karavan" and IMC.

Advertising Agency Creative Guild (CG), Kyiv, Ukraine • 2002 to 2007
Art Director
• Developed creative solutions that included exclusive visual and design concepts, advertising ideas, ad campaigns, branding identities and packaging designs within brand standards.
• Directed the work process used by the team of designers; collaborated with photographers; created storyboards for video advertising.
• Clients included: Kimberly-Clark Worldwide, Inc., TNK-bp, Merx, Developer Construction Company "XXI-st Century", Brokbiznesbank, Concorde Capital, Corporation Cheese Club, The Industrial Milk Company (IMC), Our Milkman, Three Bears and Cheese Town.

Advertising Agency Polaris, Kyiv, Ukraine • 2001 to 2002
Senior Graphic Designer
• Key member of the creative team that developed advertising campaigns and print materials.
• Produced original drawings and illustrations using various graphical techniques.
• Created design concepts for trademarks including Procter & Gamble, Kraft Foods, and Gillette.

Advertising and Publishing Agency Triumph, Kyiv, Ukraine • 1997 to 2001
Senior Graphic Designer
• Generated design concepts for publishing and advertising of corporate products for private companies and government institutions.
• Clients included: Novo Nordisk and the National Fine Arts Museum of Ukraine, Kyiv's Municipal Administration.

Advertising Agency Dialla Communications, Inc., Kyiv, Ukraine • 1996 to 1997
Graphic Designer
• Worked on creating advertising campaigns, brand identities, and promotional materials.
• Won closed competition of a logo design for the Ukrainian bank system "PanKart”.
• Clients included: Samsung, Microsoft, Biocon, KRKA, Bittner, UkrCard, Mercedes-Benz and Daimler Chrysler.

PRIVATE EXHIBITIONS:
2013 Solo Exhibition "Colour Reflection", Gallery of Cornwall Town Hall (PEI, Canada)
2012 Solo Exhibition "Island of Colour", CBC Georges Goguen Gallery (Moncton, NB, Canada).
2000 Personal exhibition "Variations of the Theme" (Kiev, Ukraine).

MIXED EXHIBITIONS:
2011 The Summer Visual Arts Exhibition by Newcomers to PEI, Government House (PE, Canada).
2011 HERE. NOW. 2. Gallery@The Guild (PE, Canada).
2011 International Women's Day Centenary Show, Gallery@The Guild (PE, Canada).
2004-2009 The Kiev International Festival of Advertising (Kiev, Ukraine).
1997-1999 Known Ukrainian Female Artists (Kiev, Ukraine).
1997 Young Artists exhibition, "ArtEast" gallery (Kiev, Ukraine).
1992-2000 Annual Ukrainian Art Exhibitions (Kiev, Ukraine).

AWARDS:
• Bronze — Summit Creative Awards: “Art Fresh Self Promotion Campaign”, Boston, USA, 2013
• Finalist for the 2013 Chamber of Commerce President’s Excellence Awards in the Emerging Business Category, Charlottetown, Canada, 2013
• Diplomas (Finalist), for graphic design works: Series of Cheese Packaging and Packaging for Cheese “Maazdam", TM Cheese Club®”, 7th Kyiv International Festival of Advertising, Kyiv, Ukraine, 2006
• Diplomas (Finalist), for graphic design works: Packaging for cheese "Nuar" and Packaging for Cheese "Bilozgar-Extra”, TM Cheese Club®, 6th Kyiv International Festival of advertising, Kyiv, Ukraine, 2005
• Diploma (Finalist), for graphic design work: Packaging for “Russian Big Cheese” 5th Kyiv International Festival of Advertising, Kyiv, Ukraine, 2004

PRESS APPEARANCES:
The Guardian, Canada

BOOKS:
• Black Box, 2009, 2007
• DIESEL, Album of Design of Ukraine, 2005, 2004
Moscow, Russia, Index Design and Publishing:
• 07, Release Number 9, 2007
• Packaging and a Label, 2007
• Index 06, Release Number 8, 2006
• Signs, Logos, Release Number 4, 2006
• Graphic Design; Packaging and a Label, 2005

LANGUAGE SKILLS:
Fluent in English, Ukrainian and Russian; beginner level in French.

COMPUTER LITERACY:
Proficient in Mac and Windows XP OS, Adobe Photoshop, Illustrator, InDesign, CorelDRAW, QuarkXPress and Microsoft Office.

MEMBERSHIPS & ASSOCIATIONS:
Member of the National Artist's Union of Ukraine since 1999. Member of Greater Charlottetown Area Chamber of Commerce, P.E.I., Canada

COLLECTIONS:
Participates in art exhibitions/projects and have paintings held in private collections in Ukraine, Germany, Poland and Canada.

WEB SITE:
http://www.art-fresh.ca/eng/about

PORTFOLIO URL:
http://www.art-fresh.ca

REGISTRATION DATE:
2013-06-29 07:17:52

COUNTRY:
Canada

ACCOUNT TYPE:
Agency

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