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View Larger Image and Additional Photos of Elena HerweijerAbout Elena Herweijer : I live the life that I love. My passion for art and design became my favourite profession. Art and design help me discover and enjoy life more deeply, better understand people and the world, and see its beauty, harmony, and perfection that sometimes we don't notice as fulfilling in our daily routine. Art and design are an amazing visual language that connects all of us around the world and helps us make our lives better, express our feelings, and innovate.
Art and design not just make the world better, bring aesthetic, beauty and improve human living, but also give you a chance to be a creator, not an observer.
ORGANIZATION:
Art Fresh, Inc.
NON-DESIGN OCCUPATION:
Artist, painter Media, graphic, printing, culture, design
EDUCATION:
Chartered Marketer at the Canadian Marketing Association since 2023
National Academy of Fine Arts and Architecture, Kyiv, Ukraine
Master’s Degree in Graphic Design and Fine Arts, 1990 — 1996
(Thesis received the “The Best Project 1996 of Graphic Design Faculty”)
Kyiv Design & Industrial Art College (Kyiv, Ukraine)
Honours Diploma, Specialty: Graphic Designer, 1986 — 1990
EXPERIENCE:
Art Fresh Marketing Agency P.E.I., Canada • 2011 to Present
President/Founder, Creative Director
• Provides comprehensive marketing solutions along with top-quality graphic design services for local and international companies.
• Develops brand, web marketing, and overall marketing strategies by creating striking visual concepts and communicative tools.
• Collaborates with copywriters and professional photo studios such as Sunstone Creations to ensure clients receive the best possible image for their projects.
• Clients include The City of Summerside, Greater Charlottetown Area Chamber of Commerce, IMC, RESTGU, ADL, Island Abbey Foods, Honibe, Quannessence, BullyTag, Prince Edward Distillery, Best Food Fest, Timeless Medical Systems and PEI Family.
Advertising Studio (Miod), Kyiv, Ukraine • 2007 to 2009
Art Director
• Created solutions within brand standards and new concepts for advertising campaigns.
• Marketed and designed advertising tools for well-known national and international firms.
• Clients included Kotex, Kleenex, Huggies (Kimberly-Clark Worldwide, Inc.), Caparol, L'Oreal, Vichy, Giorgio Armani, TNK-bp, the Net of Trading Company "Karavan" and IMC.
Advertising Agency Creative Guild (CG), Kyiv, Ukraine • 2002 to 2007
Art Director
• Developed creative solutions that included exclusive visual and design concepts, advertising ideas, ad campaigns, branding identities and packaging designs within brand standards.
• Directed the work process used by the team of designers; collaborated with photographers; created storyboards for video advertising.
• Clients included: Kimberly-Clark Worldwide, Inc., TNK-bp, Merx, Developer Construction Company "XXI-st Century," Brokbiznesbank, Concorde Capital, Corporation Cheese Club, The Industrial Milk Company (IMC), Our Milkman, Three Bears and Cheese Town.
Advertising Agency Polaris, Kyiv, Ukraine • 2001 to 2002
Senior Graphic Designer
• Key creative team member who developed advertising campaigns and print materials.
• Produced original drawings and illustrations using various graphical techniques.
• Created trademark design concepts, including Procter & Gamble, Kraft Foods, and Gillette.
Advertising and Publishing Agency Triumph, Kyiv, Ukraine • 1997 to 2001
Senior Graphic Designer
• Generated design concepts for publishing and advertising of corporate products for private companies and government institutions.
• Clients included Novo Nordisk, the National Fine Arts Museum of Ukraine, and Kyiv's Municipal Administration.
Advertising Agency Dialla Communications, Inc., Kyiv, Ukraine • 1996 to 1997
Graphic Designer
• Worked on creating advertising campaigns, brand identities, and promotional materials.
• Won closed competition of a logo design for the Ukrainian bank system "PanKart.”
• Clients included Samsung, Microsoft, Biocon, KRKA, Bittner, UkrCard, Mercedes-Benz and Daimler Chrysler.
PRIVATE EXHIBITIONS:
2013 Solo Exhibition "Colour Reflection", Gallery of Cornwall Town Hall (P.E.I., Canada)
2012 Solo Exhibition "Island of Colour", CBC Georges Goguen Gallery (Moncton, NB, Canada).
2000 Personal exhibition "Variations of the Theme" (Kiev, Ukraine).
MIXED EXHIBITIONS:
2011 The Summer Visual Arts Exhibition by Newcomers to PEI, Government House (P.E.I., Canada).
2011 HERE. NOW. 2. Gallery@The Guild (P.E.I., Canada).
2011 International Women's Day Centenary Show, Gallery@The Guild (PE, Canada).
2004-2009 The Kiev International Festival of Advertising (Kiev, Ukraine).
1997-1999 Known Ukrainian Female Artists (Kiev, Ukraine).
1997 Young Artists exhibition, "ArtEast" gallery (Kiev, Ukraine).
1992-2000 Annual Ukrainian Art Exhibitions (Kiev, Ukraine).
EVENTS:
"The Space", PEI, Canada; The Cultural Code of Ukraine
AWARDS:
• Top Marketing Agency in Canada 2020-2023 by Clutch.co, USA, 2020-2023
• Gold Award — Agency of the Year by Ad World Masters, USA, 2023
• Silver Award — Agency of the Year by Ad World Masters, USA, 2020
• Gold — Summit Creative Awards: “Art Fresh Self-Promotion Campaign”, Boston, USA, 2019
• Bronze — Summit Creative Awards: “RESTGU”, Boston, USA, 2019
• Best of Show — Summit Creative Awards: “Complete rebranding of the Rupture Seal”, Boston, USA, 2018
• Silver — Summit Creative Awards: “Branding for PEI Network”, Boston, USA, 2018
• Bronze — Summit Creative Awards: “Art Fresh Self Promotion Campaign”, Boston, USA, 2013
• Finalist for the 2013 Chamber of Commerce President’s Excellence Awards in the Emerging Business Category, Charlottetown, Canada, 2013
• Diplomas (Finalist), for graphic design works: Series of Cheese Packaging and Packaging for Cheese “Maazdam", TM Cheese Club®”, 7th Kyiv International Festival of Advertising, Kyiv, Ukraine, 2006
• Diplomas (Finalist), for graphic design works: Packaging for cheese "Nuar" and Packaging for Cheese "Bilozgar-Extra”, TM Cheese Club®, 6th Kyiv International Festival of advertising, Kyiv, Ukraine, 2005
• Diploma (Finalist), for graphic design work: Packaging for “Russian Big Cheese” 5th Kyiv International Festival of Advertising, Kyiv, Ukraine, 2004
PRESS APPEARANCES:
May 2019, InsightsSuccess magazine, USA; November 2019, MirrorReview magazine, USA; 2008, 2009, 2010, 2013, 2018, "The Guardian", newspaper, P.E.I./Canada. 2018, "The BUZZ," page 2, P.E.I./Canada. 2019, "Design Rush," Internet portal, USA. 2019, "Insight Success", magazine, USA.
ACADEMIC PUBLICATIONS:
2023, "Global Brand Positioning: Opportunities and Challenges," CMA website, Toronto, Canada
BOOKS:
• A'Design Award & Competition, 2018—2024
• Black Box, 2009, 2007
• DIESEL, Album of Design of Ukraine, 2005, 2004
Moscow, Russia, Index Design and Publishing:
• 07, Release Number 9, 2007
• Packaging and a Label, 2007
• Index 06, Release Number 8, 2006
• Signs, Logos, Release Number 4, 2006
• Graphic Design; Packaging and a Label, 2005
ACCOLADES:
10 Game-Changing Women Leaders of 2019, MirrorReview magazine, USA
LANGUAGE SKILLS:
Fluent in English, Ukrainian and Russian; beginner level in French.
COMPUTER LITERACY:
Proficient in MacOS and Windows XP OS, Adobe Creative Suite and Microsoft Office.
COURSES, SEMINARS AND WORKSHOPS::
I organized in 2017–2018 "Brand for a Million" a series of marketing courses at P.E.I./Canada.
MEMBERSHIPS & ASSOCIATIONS:
A member of the Canadian Marketing Association, Toronto, Canada since 2023; member of the National Artist's Union of Ukraine since 1999; member of Greater Charlottetown Area Chamber of Commerce, P.E.I., Canada
COLLECTIONS:
Participates in art exhibitions/projects and have paintings held in private collections in Ukraine, Germany, Poland and Canada.
JURY MEMBERSHIPS:
2018—2024, A'Design Award & Competition, Como/Italy
HOBBIES:
Travelling, reading, cycling
CLIENTELE:
- 2016–present The City of Summerside, Economic Development Department, marketing strategy, creating promo campaigns, full marketing and branding support, website design, brand communication (social media).
- 2016–present Greater Charlottetown Area Chamber of Commerce, branding for new business programs, website design.
- 2018 Slemon Park Corporation, web design.
- 2018 Trout River Industries, marketing, graphic design, copywriting.
- 2017–2018 RESTGU, marketing strategy, key image, full branding, website design, brand communication (social media).
- 2017–2018 IMC, created a logo design and full brand identity that includes a brand book, website design, posters, branding of the farm equipment, transport, interior design and marketing collateral.
- 2010 Honibe, PurAgava, IslandMaple, complete rebranding, packaging design, website design, marketing materials design.
- 2002–2009 Kotex, Kleenex, Huggies (Kimberly-Clark Worldwide, Inc.) created key visuals, packaging design, creative solutions within brand standards and new concepts for advertising campaigns.
- 2008 Caparol, created a design of the presentation island and stands in the hypermarket.
- 2008 L'Oreal, 2007 Vichy, 2009 Giorgio Armani, created key visuals and design of the new products presentation brochures, posters and stands.
- 2003–2009 TNK-bp, created a design of the corporate book and calendars.
- 2001, Procter & Gamble, Kraft Foods, and Gillette, created design concepts for advertising campaigns and original illustration.
- 1997, Samsung, Microsoft, Biocon, KRKA, Bittner, UkrCard, Mercedes-Benz and Daimler Chrysler, creating the key visual concepts, brochures, catalogues and advertising for magazines.
WEB SITE:
http://www.art-fresh.ca
PORTFOLIO URL:
https://www.art-fresh.ca/our-work
RSS URL:
https://www.art-fresh.ca/about-us
REGISTRATION DATE:
2013-06-29 07:17:52
COUNTRY/REGION:
Canada
ACCOUNT TYPE:
Agency
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