Designer Interview

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Interview with Manuela Hardy at Monday 14th of April 2014

FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
MH: I`ve always enjoyed crafting, since I was a kid. When my parents could`nt afford the toys I wished for, I sometimes made similar toys myself. I loved to sketch inparticular plans. That`s how I knew I someday wanted to be an architect & deisgner.

FS: Can you tell us more about your company / design studio?
MH: Currently I am a freelancer and mostly do designwork in my sparetime, not as something I need to depend on. It makes my work even more enjoyable.

FS: What is "design" for you?
MH: I like to think of it as something beautiful that is beyond what needed. At the same time it is very needed and important. I believe that beautiful surroundings do an important impact on people.

FS: What kinds of works do you like designing most?
MH: Furniture and housing.

FS: What is your most favorite design, could you please tell more about it?
MH: I love most of the designs of Arne Jacobsen. I love the organic forms that fit into most interiors.

FS: What was the first thing you designed for a company?
MH: Logodesign.

FS: What is your favorite material / platform / technology?
MH: I like sustainable use, aluminium and Wood.

FS: When do you feel the most creative?
MH: Around spring. That is the time it gets much lighter in Scandinavia. I also feel creative when I am with people who have the same interests.

FS: Which aspects of a design do you focus more during designing?
MH: The visuality is important to me. It comes over function.

FS: What kind of emotions do you feel when you design?
MH: All kinds. I do a lot of thinking and my feelings affect the design.

FS: What kind of emotions do you feel when your designs are realized?
MH: I feel proud, happy and thankful.

FS: When judging a design as good or bad, which aspects do you consider first?
MH: The visual aspects and also the functionality and that it is original.

FS: What skills are most important for a designer?
MH: To be able to see Things and possibilities before they are realized.

FS: How long does it take to design an object from beginning to end?
MH: It Depends on the size of the project and also on how inspired I feel. It could take from a week to a year or more.

FS: What are your future plans? What is next for you?
MH: At the moment I am busy being a mother for my 3 kids that are still pretty Young. But in the future I would love to design both furniture (maybe also other products) and architecture.

FS: Do you work as a team, or do you develop your designs yourself?
MH: I mostly work by myself.

FS: Do you have any works-in-progress being designed that you would like to talk about?
MH: Not at the moment.

FS: How can people contact you?
MH: They could email me.

FS: Thank you for providing us with this opportunity to interview you.

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