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Interview with Zhejiang Zhongguang Electrical Co., Ltd |
Home > Designer Interviews > Zhejiang Zhongguang Electrical Co., Ltd |
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Zhejiang Zhongguang Electrical Co., Ltd (ZZECL) for A’ Design Award and Competition. You can access the full profile of Zhejiang Zhongguang Electrical Co., Ltd by clicking here.
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
ZZECL: Our team combines industrial design, thermal engineering, and architectural environment expertise, specializing in integrated air energy technology systems. Core philosophy: make green tech invisible while amplifying holistic comfort. We design modular systems that resolve spatial-aesthetic and energy-efficiency symbiosis.
FS: Can you tell us more about your company / design studio?
ZZECL: CZON's design team vertically integrates air energy tech, innovating whole-house comfort systems through scenario-driven solutions. Dual engines: "thermal efficiency reengineering + spatial behavior insights" transform heat pump and fluid tech into seamless living experiences. Core strength: cross-disciplinary collaboration between designers and engineers, ensuring products balance technical precision with spatial aesthetics.
FS: What is "design" for you?
ZZECL: Design is the equilibrium of technological reengineering and human-centric insight — transforming invisible gears like air energy heat pumps into breathable rhythms of comfort within living spaces. We design "disappearance": burying tech behind walls, letting warmth surface in life.
FS: What kinds of works do you like designing most?
ZZECL: We obsess over designing "invisible" home systems — like embedding AC units and ducts as natural architectural organs. Industrial design translates complex air-energy tech into intuitive buttons and elegant curves, letting users enjoy comfort effortlessly, without needing a PhD in thermodynamics.
FS: What is your most favorite design, could you please tell more about it?
ZZECL: Our favorite design is the R290 AC outdoor unit. Using eco-friendly R290 refrigerant (zero ozone depletion), its ribbed shell creates dynamic light-shadow interplay, transforming industrial tech into architectural aesthetics. The team redesigned internal airflow paths, turning the unit into a wall-mounted tech sculpture with 60% lower carbon emissions than conventional models.
FS: What was the first thing you designed for a company?
ZZECL: Our first mass-produced design was a heat pump AC prototype. The industrial design team worked as "space origamists": folding complex piping into a honeycomb chassis, with matte metal and woodgrain panels that blend into living rooms or balconies. This established our "dual fusion" philosophy — hiding tech in structure, dissolving products into living spaces.
FS: What is your favorite material / platform / technology?
ZZECL: Our top choice is R290 eco-refrigerant. This natural solution has zero ozone depletion and low carbon footprint. The industrial design team encapsulates R290's efficient thermal transfer into compact, safe, and visually clean equipment through structural optimization. Green tech magic: making natural energy flow gently through design.
FS: When do you feel the most creative?
ZZECL: When my design is implemented and brought to life.
FS: Which aspects of a design do you focus more during designing?
ZZECL: We focus on three "invisible transformations": 1. Tech invisibility — hiding heat pumps and piping within structural elegance; 2. Effortless interaction — making temperature control as intuitive as breathing; 3. Architectural integration — blending devices into building textures. The goal: let technology stay silent, while comfort speaks loud.
FS: What kind of emotions do you feel when you design?
ZZECL: When I design, I experience a rich tapestry of emotions. At the onset of the creative process, there’s a surge of excitement and anticipation as I brainstorm ideas, envisioning the endless possibilities that could come to fruition. As I delve deeper into the work, concentration takes over, and I often feel a sense of calm focus, almost losing track of time as I refine details and bring my concepts to life. When I encounter challenges or hit creative blocks, frustration can set in, but it’s also a driving force that pushes me to think outside the box and find innovative solutions. Finally, when the design is complete and meets my expectations, a profound sense of satisfaction and pride floods over me, knowing that I’ve transformed an abstract thought into a tangible creation.
FS: What kind of emotions do you feel when your designs are realized?
ZZECL: Industrial design gains tangible warmth: technology finally feels as natural as air, and we’re crafting "invisible" tenderness.
FS: What makes a design successful?
ZZECL: A successful design should be clear, effectively conveying its intended message without confusion. It must also be highly functional, satisfying users' needs efficiently. Aesthetically, it should be visually pleasing, with a harmonious blend of colors, shapes, and textures. Finally, uniqueness is key; standing out with an original perspective makes the design truly memorable.
FS: When judging a design as good or bad, which aspects do you consider first?
ZZECL: When judging a design, I first consider its functionality. A design should fulfill its intended purpose effectively, whether it’s a product that needs to be user - friendly or a graphic that needs to convey information clearly. After that, I look at its visual appeal. Aesthetically pleasing designs with good color coordination, layout, and proportion tend to attract and engage the audience more. Finally, I assess its originality. A unique design that stands out from the crowd shows creativity and can leave a deeper impression.
FS: From your point of view, what are the responsibilities of a designer for society and environment?
ZZECL: From my perspective, a designer shoulders significant responsibilities for society and the environment. They should create inclusive, user - friendly designs that enhance people's well - being and convey positive social values. Regarding the environment, designers must prioritize sustainability, opting for eco - friendly materials, minimizing waste, and maximizing energy efficiency. By integrating social and environmental considerations into their work, designers can drive positive change and contribute to a more harmonious and sustainable world.
FS: How do you think the "design field" is evolving? What is the future of design?
ZZECL: The design field is evolving rapidly, driven by technological advancements like AI and VR, growing emphasis on sustainability, and a shift towards user - centered and cross - disciplinary approaches. Personalization and social media integration also play crucial roles. In the future, design will become even more digital and intelligent, with sustainability at its core. Cross - disciplinary collaboration will deepen, and there will be a stronger focus on enhancing the human - computer interaction experience while promoting cultural diversity.
FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
ZZECL: Regarding the next exhibition, I am currently in the process of preparing some new designs. I hope to hold the next exhibition in about a year at a well - known design exhibition center. This time, I plan to focus on presenting a series of sustainable industrial designs, integrating environmentally friendly materials and innovative manufacturing processes to demonstrate my exploration and practice in the field of sustainable design.
FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
ZZECL: My design inspiration comes from daily life, technological trends, and cultural traditions. I observe people’s needs, explore new materials, and study historical crafts. To boost creativity, I attend design events, exchange ideas with peers, and keep up with industry news.
FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
ZZECL: My design style can be described as minimalist yet functional. I was drawn to this style because it emphasizes simplicity and practicality, which align with my belief that good design should solve problems without unnecessary complexity. The main characteristics are clean lines, uncluttered forms, and a focus on user experience. My approach to design is to start with in - depth user research, identify their needs, and then use simple and efficient solutions to meet those needs while maintaining an aesthetically pleasing appearance.
FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
ZZECL: I live in China. Undoubtedly, China's rich cultural heritage deeply influences my designs. Traditional elements like calligraphy, porcelain patterns, and architectural structures often inspire my aesthetic choices. The advantage of living here is the abundant cultural resources, providing endless inspiration and unique cultural connotations for my designs. However, the con is that sometimes the traditional cultural constraints may limit my innovative thinking, and I need to spend more effort breaking through the traditional framework to create more modern and international - oriented designs.
FS: How do you work with companies?
ZZECL: When working with companies, I first communicate in - depth with them to understand their brand positioning, target market, and specific design requirements. Then, I conduct research and analysis, put forward initial design concepts, and continuously communicate and modify them according to the company's feedback. During the process, I also collaborate closely with various departments of the company to ensure that the final design can meet both aesthetic and practical needs, and is feasible in terms of production and cost.
FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
ZZECL: For companies working with a designer, I suggest clearly defining design goals and requirements, providing sufficient background information, and maintaining open communication. When selecting a good designer, companies should look at their portfolio to assess their design skills and style, check their professional experience and reputation, and also evaluate their communication and collaboration abilities.
FS: Can you talk a little about your design process?
ZZECL: My design process starts with in - depth research. I study user needs, market trends, and relevant technologies. Then, I brainstorm ideas, sketching out various concepts. After selecting the best concept, I develop it further, using 3D modeling and prototyping tools. Throughout the process, I constantly test and refine the design based on feedback to ensure it meets both aesthetic and functional requirements.
FS: What are 5 of your favorite design items at home?
ZZECL: a minimalist floor lam，a modular sofa，a sleek and functional kitchen knife set，a wall-mounted clock with a unique geometric design，a set of stackable storage boxes
FS: Can you describe a day in your life?
ZZECL: In the morning, I start by checking industry news and social media to keep up with the latest design trends. Then, I spend a couple of hours on ongoing design projects, sketching ideas, and working on 3D models. After lunch, I might have meetings with clients or colleagues to discuss design concepts and get feedback. In the afternoon, I do some research, exploring new materials, technologies, or user needs. In the evening, I unwind by reading design - related books or visiting art exhibitions, which also helps fuel my creativity for the next day's work.
FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
ZZECL: For young designers, always stay curious and keep learning. Experiment with different styles and techniques. Don't be afraid of failures, as they are stepping - stones to success. Also, build a strong portfolio to showcase your work and skills.
FS: From your perspective, what would you say are some positives and negatives of being a designer?
ZZECL: Positively, designers can express creativity, see their ideas come to life, and have a significant impact on products. Negatively, there can be high stress from tight deadlines, client demands, and the need to constantly adapt to new trends and technologies.
FS: What is your "golden rule" in design?
ZZECL: My "golden rule" in design is to always prioritize user experience. No matter how aesthetically pleasing a design is, it must be functional and easy for users to interact with. By deeply understanding users' needs and behaviors, I can create designs that bring real value and make people's lives better.
FS: What skills are most important for a designer?
ZZECL: For an industrial designer, creativity, technical skills, understanding of user needs, and attention to detail are crucial. These skills help create innovative, functional, and user - friendly products.
FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
ZZECL: For software, I use CAD for precise modeling, SketchUp for quick 3D prototyping, and Adobe Photoshop for visual effects. Hardware includes a high - resolution monitor and a pressure - sensitive tablet. I also keep design books and regularly visit design exhibitions and online platforms for inspiration.
FS: Designing can sometimes be a really time consuming task, how do you manage your time?
ZZECL: I use a project management approach to manage time. First, I break down the design task into smaller steps and set deadlines for each. Then, I prioritize based on importance and urgency. I also allocate specific time slots for research, sketching, and prototyping. By sticking to this schedule, I can ensure efficient progress.
FS: How long does it take to design an object from beginning to end?
ZZECL: Under normal circumstances, it takes one month or even longer, starting from sketching and ending with the final modeling and production of renderings. If it is necessary to communicate with the factory and implement the production, the time frame will be uncertain.
FS: What is the most frequently asked question to you, as a designer?
ZZECL: As a designer, the most frequently asked question is probably "How can you ensure the design meets our needs and stands out in the market?" My answer is always based on in - depth research of user requirements and market trends. By understanding the target users thoroughly, I can design products that are not only functional but also have unique selling points. Meanwhile, keeping an eye on competitors helps me create designs that differentiate and attract consumers.
FS: What was your most important job experience?
ZZECL: My most important job experience was working on a smart home product project. I led a team to integrate user - friendly interfaces, intelligent functions, and aesthetic designs. Through continuous communication with clients and cross - departmental cooperation, we overcame many technical and design challenges, which greatly enhanced my overall design and project management abilities.
FS: Who are some of your clients?
ZZECL: My clients include individual users, merchants, schools and so on. Each type of client has different needs.
FS: What type of design work do you enjoy the most and why?
ZZECL: I enjoy designing sustainable consumer products the most. The reason is that sustainable design combines functionality with environmental responsibility. By choosing eco-friendly materials and optimizing production processes, I can create products that meet users' needs while minimizing harm to the environment. For example, when designing a daily-use item like a water bottle, I can use recycled materials and design it for easy disassembly and recycling at the end of its life cycle. This not only gives the product a unique selling point but also contributes to a more sustainable lifestyle and a better future for the planet. It's rewarding to see how my designs can have a positive impact on both consumers and the environment.
FS: What are your future plans? What is next for you?
ZZECL: I'm currently designing the new outdoor unit of the R290 air conditioner.
FS: Do you work as a team, or do you develop your designs yourself?
ZZECL: We work as a team.
FS: Do you have any works-in-progress being designed that you would like to talk about?
ZZECL: I'm currently designing the new outdoor unit of the R290 air conditioner.
FS: How can people contact you?
ZZECL: 1595732019@qq.com
FS: Thank you for providing us with this opportunity to interview you.
A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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