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Interview with Fahrettin Aykut |
Home > Designer Interviews > Fahrettin Aykut |
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Fahrettin Aykut (FA) for A’ Design Award and Competition. You can access the full profile of Fahrettin Aykut by clicking here.
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
FA: I grew up as a child who spent most of the day drawing pictures and listening to music, with degrees in a few important competitions and so on. In the light of all these factors, my high school years passed in the same way, my inclination towards music increased a lot and I started to play instruments, I played professionally in various music groups and I entered the mimarsinan University academy, which is an academy where painting is taken by exam and I took the architecture exam with the painting exam and at that time my simultaneous interest was in painting and sculpture and similar arts and I took part in a lot of performance groups during my school years, so all curiosity actually turned into potential production in those years.
FS: Can you tell us more about your company / design studio?
FA: I have designed my design studio as a multidisciplinary field, from the beginning, I am in a field that is not only an architectural point of view, but also a workshop where conceptual thinking and content production are at the forefront, where all kinds of minds about design can find a place.
FS: What is "design" for you?
FA: For me, design is the embodiment of the mind in form
FS: What kinds of works do you like designing most?
FA: I get the same pleasure from designing everything, but especially in nature areas, respecting nature, interacting with it and all the energies there affect me a lot, it feels good.
FS: What is your most favorite design, could you please tell more about it?
FA: Philip starck lemon squeezer impressed me a lot. The fact that the limb needed to squeeze the lemon is somehow sculpted with three legs and turned into a tool with an extremely simple and simple movement is very good in terms of the combination of aesthetics and function.
FS: What was the first thing you designed for a company?
FA: I made an advertising agency in 1996, their style was to develop concepts on industrial products and materials, and I made all the dividing walls from a roofing material, allowing the light to spread in the whole space, and I dressed a product they use in their spaces.
FS: What is your favorite material / platform / technology?
FA: I generally prefer natural materials, my relationship with industrial materials is not very strong, I work on the permanence and sustainability of the craft of the human hand.
FS: When do you feel the most creative?
FA: After three in the morning
FS: Which aspects of a design do you focus more during designing?
FA: Design content production, that is, I focus a lot on what and how questions, how is a very easy answer, but the answer to what question is very difficult, so I try very hard to answer this question, and then I enter design.
FS: What kind of emotions do you feel when you design?
FA: When I design, I usually try to feel the flow and usually the answers come to me in unexpected ways at unexpected moments, so the design process continues in my mind at all times, I don't set aside time specifically for design.
FS: What kind of emotions do you feel when your designs are realized?
FA: I'm usually not so interested in the fact that it's highly admired and so on, I start to see more of the negative aspects and a little bit of guilt at first and then pride and honor take its place.
FS: What makes a design successful?
FA: What makes a design successful is that it definitely belongs to the time, place and user, and this is very important in terms of permanence.
FS: When judging a design as good or bad, which aspects do you consider first?
FA: I would like to see the harmony with the content, I don't like things without a reason, unnecessary things that are built only on decorative writing style have never been attractive to me, I will definitely look for a reason.
FS: From your point of view, what are the responsibilities of a designer for society and environment?
FA: Design should be progressive, it should be pioneering, it should be timeless, and it should not deny the area it is in too much, it should take its views from there, as one of the biggest mistakes of modernism is alienation from the culture it is in.
FS: How do you think the "design field" is evolving? What is the future of design?
FA: Design has to act with craft, that is, with human beings, and the consciousness of production must be based on human action. When it progresses as an independent Style field and moves away from the cultural reality of the field in which it is produced, it becomes isolated and does not last
FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
FA: My source of inspiration for design is usually the culture, past, energies and future of the area where the subject I am designing for is located, so I get all my references by watching the actions from the flying bird to the living people there, watching everything from the materials, productions, life, the drink they drink, the food they eat.
FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
FA: I do not believe in style in design, of course I have a style, but the resources required for the formation of style in design, impressions and acquisitions should never come from a trend, I think it should be variable and dynamic, just like speaking like languages, a designer should never have a single style, it should be new in every work.
FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
FA: I care about the city I live in, my country Turkey has hosted many past civilizations but Istanbul in particular I think is the capital of the world, a city that has hosted many cultures for about 10,000 years, a city that has hosted many religions, customs and traditions, a way of life, and I feel all the corners of this city and behave in that diversity, so it can be said that it is actually neoeclectic.
FS: How do you work with companies?
FA: I work with companies in every field from towel to door, from logo to building and landscape, like a corporate design where I usually do everything from a to z.
FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
FA: A good designer must first understand the company they work for and its goals very well, and therefore they must be capable people who are not only fully compliant, but also developers and managers where necessary, especially when it comes to identifying the right things within the goals, weeding out the wrong things and so on.
FS: Can you describe a day in your life?
FA: I get up very early, that is, almost before morning, the best flow happens at that time, I usually do very complicated things, for example, suddenly watching a movie against the morning, writing behind the back, and after a short day program, I go out on the street and then I try to live that day to the fullest.
FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
FA: I especially recommend young designers to turn off social media. There is no other way to reach themselves because sameness is the biggest nightmare for a young designer and it is necessary to stay away from social media attacks on the way to finding yourself.
FS: From your perspective, what would you say are some positives and negatives of being a designer?
FA: Not thinking that there is a negative aspect of being a designer is the most positive aspect of being a designer
FS: What is your "golden rule" in design?
FA: My golden rule is what comes to mind in the first 20 seconds
FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
FA: As an old-fashioned person, I still use pen and paper, but recently I started drawing on the iPad.
FS: Designing can sometimes be a really time consuming task, how do you manage your time?
FA: I have a brain management system that is based on what I am constantly looking for my daily design problems in half of my mind, so I am not a model sitting at a table where I will design now, I am already thinking about design 24/7.
FS: Who are some of your clients?
FA: My clients are the major tourism brands of my country such as Hillside, Club Marvy, Yazz Collective, Nayu, Regnum, Gloria
FS: What are your future plans? What is next for you?
FA: In the near future, my goal is to design with art groups through conceptual thinking and artistic thinking and to ensure that art takes the place of decor in all spaces.
FS: Do you work as a team, or do you develop your designs yourself?
FA: After I create the theme design and the main design idea and all the limbs of this idea, I ensure the design development with my colleagues and carry it to the presentation stage.
FS: Do you have any works-in-progress being designed that you would like to talk about?
FA: Yes, I am currently working on a farmhouse project based on a future life where people try to live communally with zero energy and all production should be done organically by themselves.
FS: How can people contact you?
FA: Mail address: Fahrettinaykut@faarconcept .com İnstagram account: @fahrettinaykutofficial
FS: Thank you for providing us with this opportunity to interview you.
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