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Interview with Zhiqi Lin |
Home > Designer Interviews > Zhiqi Lin |
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Zhiqi Lin (ZL) for A’ Design Award and Competition. You can access the full profile of Zhiqi Lin by clicking here.
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
ZL: I started my career in technology as a software engineer, which unexpectedly paved the way to a deeper interest in design, particularly in UI/UX and accessibility. My transition into design was driven by a passion for solving real user problems and enhancing their interaction with technology, making complex systems simple and intuitive. Initially, I didn't plan to become a designer, but my journey revealed a natural inclination towards improving user experience through thoughtful design.
FS: Can you tell us more about your company / design studio?
ZL: My design studio operates with a clear mission: to harness the power of design and technology to solve problems and simplify people's lives. At the core of our work is a commitment to user-centered design principles that guide our approach to every project. We focus on creating solutions that are not just effective but also intuitive and enjoyable to use. The studio's philosophy is rooted in the belief that good design is about more than just aesthetics—it's about making a real difference in how people interact with technology.
FS: What is "design" for you?
ZL: To me, design is a bridge between technology and users. It’s about crafting solutions that not only solve practical problems but also deliver delightful experiences. I focus on making interactions seamless and ensuring technology serves people in the most effective and intuitive ways.
FS: What kinds of works do you like designing most?
ZL: I'm most passionate about designing systems that streamline and enhance the workflows of everyday life, addressing the real-world challenges faced by professionals and businesses. The aspect I find most rewarding is the complex balancing act required—it's about integrating functionality with simplicity. Achieving this balance involves understanding deep user needs, envisioning how various elements will interact in a user’s daily routine, and then creating a solution that feels effortless to use.
FS: What is your most favorite design, could you please tell more about it?
ZL: My favorite design project is the recommendation system I developed for my current company. It was particularly satisfying because it blends complex data-driven technology with a straightforward, clean user interface, significantly enhancing user decision-making and efficiency.
FS: What was the first thing you designed for a company?
ZL: The first project I tackled as a Product Designer was to redesign an inefficient interview notification system that relied heavily on Slack. My task was to streamline this by implementing an SMS and Email Notification system. I conducted user research to understand existing pain points, collaborated with engineers to integrate the new system seamlessly, and led usability testing to refine it further. This redesign significantly reduced manual effort and improved communication efficiency, enhancing the overall workflow and interviewer experience.
FS: What is your favorite material / platform / technology?
ZL: I am passionate about platforms that integrate AI and machine learning. These technologies, when thoughtfully applied, can transform how we interact with digital environments, making systems smarter and more adaptive to user needs.
FS: When do you feel the most creative?
ZL: I feel most creative after user research sessions when I have fresh insights into what users truly need. Listening to their experiences helps me dig deeper into the problems they face, sparking ideas and encouraging innovative solutions. This process of connecting directly with users fuels my creativity and drives my design process, allowing me to brainstorm effectively and devise solutions that are both impactful and user-centric.
FS: Which aspects of a design do you focus more during designing?
ZL: When designing, I focus heavily on user experience and accessibility. These are the aspects that directly impact how effective the design will be in real-world applications.
FS: What kind of emotions do you feel when you design?
ZL: When designing, I experience a wide range of emotions. Initially, there's often a sense of excitement mixed with a bit of nervousness as I tackle new challenges. This excitement stems from the creative possibilities that lie ahead. However, if I find myself stuck, stress can set in as I strive to find the right solutions. Yet, this tension typically gives way to immense satisfaction once I overcome these hurdles and see my designs effectively solving the problems they were intended to address. This emotional journey is a fundamental part of the creative process, making each project both challenging and rewarding.
FS: What kind of emotions do you feel when your designs are realized?
ZL: A design is successful if it meets the users' needs in a simple, effective, and delightful way. I first consider usability and impact on the user when judging a design.
FS: What makes a design successful?
ZL: A design is successful when it effectively solves the problem it was intended to address, while also being intuitive and accessible to its users. Success can be measured through enhanced user satisfaction, improved efficiency, and how well the design integrates with existing systems or practices. Additionally, a successful design should be sustainable, scalable, and capable of evolving to meet future needs. It's about creating a solution that not only fulfills its immediate purpose but also enriches the user experience and adds value over time.
FS: When judging a design as good or bad, which aspects do you consider first?
ZL: When evaluating a design, the first aspects I consider are usability and functionality. These are critical because no matter how aesthetically pleasing a design might be, it fails its purpose if users find it difficult to navigate or if it does not perform its intended function effectively. I also look at the design’s alignment with user needs, which is essential for ensuring that the solution is appropriate for the target audience. This involves considering user feedback, the simplicity of the interface, and the overall user journey.
FS: From your point of view, what are the responsibilities of a designer for society and environment?
ZL: Designers have a crucial role in ensuring their work is both ethical and sustainable. As technology advances rapidly, it's vital to avoid manipulative practices like dark patterns that can exploit users. Designers must also prioritize sustainability, choosing eco-friendly materials and designing for longevity. Moreover, ensuring accessibility is key, making technology inclusive and available to everyone. By focusing on these areas, designers can positively impact society and help create a more equitable and sustainable world.
FS: How do you think the "design field" is evolving? What is the future of design?
ZL: The design field is evolving swiftly, heavily influenced by advances in technology. The future of design is increasingly leaning towards personalization and predictive technology, which are set to revolutionize how we anticipate and meet user needs. Artificial intelligence, in particular, is transforming the landscape by automating repetitive tasks, allowing designers to focus more on strategic and creative aspects of design. This shift means that the core of design work will increasingly involve ideation and developing innovative strategies. As technology continues to evolve, the role of the designer will also expand to include integrating AI and other technologies in ways that enhance user experiences while staying true to ethical design principles.
FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
ZL: My design inspiration often springs from a blend of everyday experiences, user interactions, and the ongoing exploration of technology. Observing how people interact with their environments and tackle daily challenges provides real-world insights that fuel my design thinking. This close attention to human behavior helps me to tailor solutions that genuinely enhance user experience and functionality. Additionally, travel plays a significant role in broadening my horizons. Experiencing different cultures and observing diverse design solutions in use around the world offers invaluable insights that I can adapt and apply to my work. These experiences help in maintaining a creative mindset, allowing me to approach design challenges with a fresh perspective and innovative solutions.
FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
ZL: My design style is best described as minimalist and user-centric, focusing on clarity, usability, and aesthetic simplicity. This approach stems from my belief that the most effective designs are those that simplify complexity, making technology accessible and intuitive for all users.
FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
ZL: I currently reside in the United States, a melting pot of cultures and ideas that significantly enriches my design perspective. However, I originally grew up in China, and this background also deeply influences my approach, blending meticulous Chinese craftsmanship with the bold innovation typical of American design. This bicultural experience encourages a fusion of ideas and styles that cater to a broad audience, enhancing creativity and fostering designs that are inclusive and universally appealing. In the U.S., being at the forefront of technological advancements and design trends provides constant inspiration and access to cutting-edge tools. The robust design community here offers numerous opportunities for learning and growth. Yet, there are challenges: the market is extremely competitive, the rapid pace of change demands continuous adaptation, and a strong focus on profitability can sometimes limit creative exploration. Overall, living in the U.S., while carrying my Chinese heritage, has shaped my design approach to be more adaptive, innovative, and user-focused, aligning with both the cultural values and market demands of a diverse and dynamic society.
FS: How do you work with companies?
ZL: When working with companies, I focus on establishing a collaborative partnership where open communication and clear objectives are prioritized. My approach involves understanding the company's goals, challenges, and target audience deeply, which allows me to align my design solutions effectively with their business strategy. I engage with various stakeholders throughout the design process, from initial concept to final execution, ensuring feedback and iterations are integrated to meet the project's requirements. My goal is always to deliver designs that not only look appealing but also function seamlessly and drive measurable outcomes.
FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
ZL: When working with a designer, companies should establish trust and set clear expectations from the start. It's crucial to view designers as problem solvers, providing them with clear problem statements, expectations, and timelines. Look for designers with strong problem-solving skills, relevant experience, and good communication abilities. Ensure they align with your company’s culture and confirm their reliability through references. Effective collaboration involves treating the designer as a key contributor, giving constructive feedback, and believing in their ability to deliver solutions that meet your strategic goals.
FS: Can you talk a little about your design process?
ZL: My design process is deeply rooted in a user-centered approach, starting with thorough research to understand the users' needs, the context of use, and the specific challenges they face. This involves detailed stakeholder engagement, user interviews, and data gathering. From these insights, I define the core problems and set clear design objectives. The process is highly iterative, focusing on creating prototypes, conducting usability testing, and refining the design based on feedback to ensure the final product not only meets the defined requirements but also enhances user experience effectively. This systematic yet flexible approach ensures that every design solution is both impactful and aligned with user needs.
FS: What are 5 of your favorite design items at home?
ZL: At home, I have several design items that I cherish for their functionality and aesthetic appeal: My MacBook, essential for both professional and personal use, is a perfect blend of sleek design and powerful performance. The Breville Espresso Machine, a centerpiece in my kitchen, combines elegant design with superb craftsmanship for the perfect espresso. A high-quality speaker enhances the auditory and visual ambiance of my living space with its superior sound quality and modern, minimalist design. An ultra-wide monitor significantly boosts my productivity and gaming experience with its stunning display. Lastly, the Apple Trackpad offers precise control and features a clean, minimalist design that complements my workspace. Each of these items reflects my personal style and design philosophy, making them integral to my daily life.
FS: Can you describe a day in your life?
ZL: A typical day for me starts early at 6:30 AM. I begin by making a fresh cup of coffee to help wake up and prepare for the day ahead. Shortly after, I dive into a series of meetings with my coworkers from India and Spain, collaborating across time zones. These meetings often involve engaging with various stakeholders to align on project details and progress. Once the meetings wrap up, I take some time to make and enjoy lunch, using this break to step away from my desk and recharge for the afternoon. After lunch, I return to my design tasks, which demand a high level of focus and creativity. This part of the day is dedicated to iterating on existing designs based on feedback, sketching new ideas, and refining projects on my MacBook and other design tools. Additionally, I spend time mentoring younger designers, offering guidance and feedback to help them grow. As the workday winds down, I shift gears by doing some physical exercise or running errands like grocery shopping. This transition helps me maintain a healthy work-life balance. In the evening, I relax by watching a TV show like Clarkson's Farm or reading a book, which allows me to unwind and clear my mind. Finally, after a productive and balanced day, I head to bed to rest up and recharge for the next day.
FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
ZL: Just do it. Dive in. The hesitation and doubt, often stemming from the all-too-common imposter syndrome, can be paralyzing. Many young designers spend too much time questioning their worth or the value of their work, wondering, "Am I good enough?" This doubt is a natural part of the creative process, but it shouldn't hold you back. My encouragement to them would be to embrace confidence in their own voice and contributions. The world of design is vast and varied, and there's room for your unique perspective and ideas. Starting early, taking risks, and being open to learning from both successes and failures can significantly shape your career.
FS: From your perspective, what would you say are some positives and negatives of being a designer?
ZL: Being a designer has its share of positives and negatives. On the positive side, you have the profound ability to make the world better by creating solutions that solve people's problems and enhance their lives. You contribute to society by making products and services more usable, accessible, and aesthetically pleasing. The process of tackling complex problems and finding creative solutions is deeply satisfying. However, there are challenges too. Designers often need to constantly prove the value of their work, articulate their design decisions clearly, and continually educate others about the power and impact of good design. This ongoing effort to validate and explain the importance of design can be demanding but is crucial for advancing the field and ensuring that design is recognized as a vital component of successful projects.
FS: What is your "golden rule" in design?
ZL: My "golden rule" in design is to always prioritize the user experience. This means deeply understanding the needs, behaviors, and pain points of the users, and designing solutions that are intuitive, accessible, and enjoyable to use. By keeping the user at the center of the design process, you ensure that the end product not only meets functional requirements but also resonates with and delights those who interact with it.
FS: What skills are most important for a designer?
ZL: The most important skills for a designer are creativity and design strategy. Creativity is essential for generating innovative ideas and unique solutions that stand out and captivate users. It allows designers to think outside the box and approach problems from new angles. Design strategy, on the other hand, ensures that these creative ideas are aligned with user needs, business goals, and market trends. It involves planning, research, and a deep understanding of the broader context in which the design will exist. Together, these skills enable designers to create impactful, user-centered solutions that are both imaginative and strategically sound.
FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
ZL: My design toolbox is equipped with a variety of tools and resources that help me create effective and innovative designs. I primarily use software like Figma for collaborative interface design and prototyping, Adobe Creative Suite for graphic design, and Sketch for UI/UX design. For user research, I rely on surveys, interviews, and usability testing platforms like UserTesting to gather and analyze data. My hardware includes a MacBook for all design activities and an iPad with Apple Pencil for sketching and illustrations. I draw inspiration from books such as "Don't Make Me Think" by Steve Krug, "The Design of Everyday Things" by Don Norman, and "Articulating Design Decisions" by Tom Greever. Additionally, I stay updated with design blogs and websites like Behance, Dribbble, and Awwwards, and find fresh perspectives through nature, travel, and participating in design communities on platforms like LinkedIn and Slack.
FS: Designing can sometimes be a really time consuming task, how do you manage your time?
ZL: Designing can indeed be a time-consuming task, and managing time effectively is crucial. To ensure a healthy work-life balance, I set hard stops for my workday. I schedule my work hours on my calendar and adhere to these set times strictly. This structure helps me stay disciplined and prevents me from overworking. When it's time to stop, I push myself to leave my desk, ensuring I take necessary breaks and maintain productivity without burning out. This approach allows me to manage my time efficiently and sustain my creativity and energy over the long term.
FS: How long does it take to design an object from beginning to end?
ZL: The time it takes to design an object from beginning to end can vary widely depending on the complexity and scope of the project. For simpler designs, it might take a few days to a couple of weeks. However, more complex projects can take several months. The process typically involves stages such as initial research, ideation, prototyping, user testing, and final refinement. Each stage is crucial and contributes to the overall timeline, ensuring that the design is well-thought-out and meets user needs effectively.
FS: What is the most frequently asked question to you, as a designer?
ZL: The most frequently asked question I get as a designer is, "Why did you switch your career from software engineer to designer?" It may seem like an unusual transition, but it was driven by my passion for creating user-centered solutions and improving how people interact with technology. I realized that through design, I could make a more direct and meaningful impact on users' experiences, which ultimately led me to pursue a career in design.
FS: What was your most important job experience?
ZL: My most important job experience was my very first job. It was pivotal as it not only provided me with essential skills and knowledge but also opened the door for my transition into design. This experience allowed me to understand the importance of user-centered solutions and ultimately inspired my shift from software engineering to a career in design, where I could directly impact and enhance user experiences.
FS: What type of design work do you enjoy the most and why?
ZL: I enjoy design work that offers fewer boundaries and allows for maximum creativity. Projects that provide the freedom to explore innovative ideas and unconventional solutions are the most fulfilling for me. This type of work not only challenges my skills and pushes the limits of my creativity but also leads to unique and impactful designs that truly stand out and make a difference.
FS: What are your future plans? What is next for you?
ZL: I’m not entirely sure what the future holds, but I plan to stay curious, keep working hard, and continue exploring the world and its possibilities. My goal is to constantly learn, grow, and discover new opportunities, both in design and in life. This approach helps me stay innovative and open to new experiences, ensuring that I can continue to create impactful and meaningful designs.
FS: Do you work as a team, or do you develop your designs yourself?
ZL: I do both. At work, I collaborate closely with a team, contributing to group projects and leveraging the collective expertise to achieve the best results. Additionally, I often collaborate with other local designers in my spare time, which helps me stay connected with the design community and gain new perspectives. I also enjoy working on my own projects, where I can take full control and immerse myself in the creative process. This balance allows me to benefit from teamwork while also exploring my personal design ideas.
FS: Do you have any works-in-progress being designed that you would like to talk about?
ZL: Yes, I’m currently working on a project related to happiness. The aim is to help people remember the great things that happen in their lives rather than focusing on the negative. This project involves designing a system or tool that encourages users to reflect on and document positive experiences, fostering a more optimistic outlook. It’s an exciting and meaningful endeavor that combines design and psychology to enhance well-being.
FS: How can people contact you?
ZL: Through email zkzhiqi@gmail.com.
FS: Thank you for providing us with this opportunity to interview you.
A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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