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Interview with Studio Carter |
Home > Designer Interviews > Studio Carter |
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Studio Carter (SC) for A’ Design Award and Competition. You can access the full profile of Studio Carter by clicking here.
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
SC: I initially thought I wanted to be an artist and began working for sculptor Albert Guibara in San Francisco, taking classes in casting and welding. However, like many aspiring artists, I spent my nights working in restaurants. During that time, I developed a desire to create sculptural spaces approached from an artistic perspective. This led me to pursue a degree in Environmental Design, where I learned to create exciting environments and spatial experiences through both space and objects. After graduating, I focused on a career in hospitality design, working at various studios that shaped my path.
FS: Can you tell us more about your company / design studio?
SC: The ethos of Studio Carter revolves around a commitment to creativity, collaboration, and authenticity. At the heart of our studio is the belief that design is not just about aesthetics; it’s about storytelling and connection. We strive to create work that resonates with people on a deeper level, ensuring that every project reflects the unique vision and values of our clients. We prioritize collaboration, viewing our clients as partners in the creative process. By fostering open communication and understanding their needs, we can develop solutions that are not only visually appealing but also impactful and meaningful. Sustainability and ethical practices are also key components of our ethos. We are dedicated to using environmentally responsible materials and methods whenever possible, as we believe that good design should also be good for the planet. Ultimately, Studio Carter aims to inspire and elevate through design, creating experiences that leave a lasting impression and contribute positively to the community and environment. This ethos guides every project we undertake, ensuring our work is innovative and responsible.
FS: What is "design" for you?
SC: I view design as a profound form of expression—a silent language that speaks volumes without uttering a single word. It transcends mere functionality, serving as a conduit for creativity and emotion. When I engage in the design process, I find that it allows me to articulate my thoughts, feelings, and ideas in ways that words often cannot capture. Each element, color, texture, and form becomes a choice that conveys a message, telling a story that resonates with others. The power of design lies in its ability to evoke emotions and provoke thoughts. It creates connections between people and their environments, transforming the ordinary into the extraordinary. For me, design is essential; it is the outlet through which I channel my creativity. When I am unable to design, I feel a sense of blockage—like a musician without an instrument or a painter without a canvas. It stifles my ability to express my true self and share my vision with the world. Every project I undertake is an opportunity to explore new ideas and challenge conventional boundaries. It’s about pushing the envelope and discovering innovative ways to communicate. Whether I’m crafting a space, developing a product, or curating an experience, I approach each endeavor with the intention of sparking dialogue and evoking emotion. In essence, design is not just a profession for me; it’s a vital part of my identity. It allows me to translate my inner thoughts and feelings into tangible experiences that others can connect with and appreciate. When I immerse myself in the design process, I find freedom and fulfillment, knowing that I am sharing a piece of who I am with the world around me.
FS: What kinds of works do you like designing most?
SC: I find immense satisfaction in working on contemporary spaces where I have the opportunity to develop the concept from inception to completion. This comprehensive involvement not only allows me to infuse my unique perspective and creativity into the project but also enables me to maintain a cohesive vision throughout the design journey. Contemporary design is particularly exciting because it embraces innovation and fluidity, which provides a perfect canvas for exploration. In these projects, I can experiment with new shapes and materials, playing with forms that challenge traditional design norms. This exploration leads to the creation of spaces that not only serve a functional purpose but also evoke a sense of wonder and curiosity. Moreover, working from start to finish allows me to delve into various design languages and genres, merging different influences to create something truly original. I relish the process of researching and integrating diverse elements, whether it be minimalism, industrial aesthetics, or organic forms. This fusion of styles can lead to unexpected results that resonate with users on multiple levels, enhancing their experience within the space. Additionally, being involved in every stage of the project—from brainstorming initial ideas to the final touches—ensures that my vision remains intact. It provides me with the opportunity to collaborate closely with clients, architects, and craftsmen, fostering a creative dialogue that enriches the final outcome. Ultimately, the freedom to push the boundaries of design in contemporary spaces is what fuels my passion. It’s about breaking away from the conventional and daring to innovate, resulting in environments that are not only beautiful but also meaningful and inspiring. Each project becomes a personal journey, reflecting my artistic identity and leaving a lasting impact on those who experience it.
FS: What is your most favorite design, could you please tell more about it?
SC: Every project I undertake is a distinct journey, and I make it a priority to approach each one with a fresh perspective, viewing it as an opportunity to explore new possibilities and ideas. This mindset allows me to shed preconceived notions and focus entirely on what the space requires, leading to innovative solutions tailored to the specific context and needs of the client. Rather than having a singular favorite design, I find joy in the versatile elements of design that facilitate collaboration with manufacturers and artisans. This collaboration is crucial, as it enables us to push the boundaries of materials and transform them into intriguing artistic forms. The process of working closely with skilled craftsmen and innovative manufacturers opens up a world of possibilities, allowing us to experiment with textures, finishes, and structural techniques that can elevate a project from ordinary to extraordinary. I am particularly passionate about the bespoke aspect of design, where creating customized pieces becomes a central focus. This tailored approach not only enhances the uniqueness of each project but also fosters a deeper connection between the space and its users. Custom pieces provide an opportunity to reflect the personality and values of the client, as well as the context of the environment. Whether it’s a uniquely shaped furniture item, a one-of-a-kind light fixture, or intricate wall treatments, these bespoke elements serve as focal points that make a design truly memorable. The process of conceptualizing and crafting these custom pieces is exhilarating. It requires a blend of creativity, technical knowledge, and collaboration, as I work hand-in-hand with manufacturers to realize the vision. This partnership often leads to breakthroughs and innovations that challenge traditional design boundaries, resulting in works that are not only functional but also artistic and thought-provoking. In essence, my love for design lies in the exploration of new ideas and the ability to create truly unique experiences through collaboration and customization. Each project is an opportunity to celebrate creativity, pushing the limits of what can be achieved in the realm of design, and ultimately crafting spaces that resonate with individuality and artistry.
FS: What was the first thing you designed for a company?
SC: As you would expect - a hotel.
FS: What is your favorite material / platform / technology?
SC: My favorite material, cast metal, particularly formed metal, holds a special place in my design palette. The versatility and richness of metal allow for a wide range of creative possibilities, from sleek and modern finishes to intricate, textured surfaces. The strength and durability of cast metal make it an ideal choice for both functional and artistic applications, enabling me to create pieces that not only stand the test of time but also make a bold visual statement. What I appreciate most about formed metal is its ability to take on unique shapes and forms through various casting techniques. This adaptability allows for innovative designs that can challenge conventional aesthetics. Whether it’s a sculptural element that serves as a focal point or functional installations like furniture and fixtures, formed metal can seamlessly integrate into any space while elevating its overall character. In terms of technology, I find the landscape to be ever-evolving, particularly within the realm of design and manufacturing. However, while I find the integration of technology intriguing, I firmly believe in the importance of adaptability. The rapid pace of technological change means that relying too heavily on any single technology can be risky. As new tools and methodologies emerge, it's crucial for designers to remain flexible and open-minded. This adaptability not only enables us to stay relevant but also encourages continuous exploration and innovation in our work. By embracing a diverse toolkit of technologies and materials, we can enhance our creative process and produce designs that are not only cutting-edge but also deeply resonant. This balanced approach allows me to leverage the best aspects of technology while maintaining a strong connection to the craftsmanship and artistry that define my work. Ultimately, it’s about finding harmony between tradition and innovation, ensuring that each project reflects both timeless design principles and contemporary advancements.
FS: When do you feel the most creative?
SC: I find that my creativity flourishes in the early morning hours, which is why I prioritize waking up early. The tranquility of the morning provides a calm backdrop that allows my mind to explore new ideas without the distractions of later hours. This quiet time is when I can reflect, brainstorm, and sketch concepts with clarity. In these peaceful moments, I immerse myself in the design process, I thrive in calm aesthetically pleasing environments that foster focus and creativity which significantly influences productivity. Equally important is the collaboration with my team, which invigorates my creativity. The synergy of diverse perspectives creates a dynamic atmosphere that fuels innovation. Conversations with colleagues often spark new insights, encouraging us to think outside the box and push our creative boundaries. Celebrating each other's ideas creates a space where experimentation is welcomed, driving us to produce work that is innovative and meaningful.
FS: Which aspects of a design do you focus more during designing?
SC: My design approach is adaptable. I focus on each project's specific requirements and context, allowing me to tailor my strategy to meet the needs of the space, the client, and the intended audience. Functionality is a primary consideration; the design must effectively serve its intended purpose and enhance the user experience. I evaluate how the space will be used, ensuring it accommodates necessary activities through careful attention to layout, flow, and accessibility. Sustainability is a key consideration in my work. I prioritize sourcing eco-friendly materials, using local artisans, and implementing sustainable solutions to meet the demand for alternative design practices.
FS: What kind of emotions do you feel when you design?
SC: The emotional spectrum during the design process is vast. I can experience self-doubt, exhilaration, and moments of frustration. But ultimately, I often feel grateful for the journey and the outcomes, especially when I push through challenges.
FS: What kind of emotions do you feel when your designs are realized?
SC: I feel gratitude for the hard work that goes into bringing designs to life. I respect fellow designers who create beautiful works and appreciate the teamwork involved in achieving successful outcomes.
FS: What makes a design successful?
SC: A successful design goes beyond mere aesthetics; it serves as a catalyst for emotions and experiences that resonate with individuals on a deeper level. By challenging the conventional norms of space utilization and aesthetics, designers can create environments that not only look appealing but also foster enhanced interactions among users. In the case of the Kimpton Shanghai lobby, the incorporation of a scent bar exemplifies this principle beautifully. This innovative feature invites guests to engage their sense of smell in an unexpected and delightful way. It transforms a typical lobby experience into an exploration of aromas that can evoke memories, stimulate conversations, and create a welcoming atmosphere. By offering a variety of scents, the lobby becomes an interactive space where guests can choose their preferences, leading to a personalized experience. This sensory engagement encourages guests to linger, socialize, and connect with the environment and each other, thereby enhancing the overall ambiance. Integrating such elements challenges the traditional role of a lobby as merely a transitional space. Instead, it becomes a destination in itself, inviting guests to pause, reflect, and enjoy the moment. This approach not only enriches the guest experience but also reinforces the brand's commitment to innovation and customer satisfaction, ultimately setting a new standard for hospitality design.
FS: When judging a design as good or bad, which aspects do you consider first?
SC: My initial judgment of a design is often instinctual and emotional. This gut reaction allows me to connect with the work on a deeper level, as I’m attuned to the feelings and atmosphere it evokes. This instinctive response is crucial in the creative process, as it can indicate whether a design resonates with me or falls short. Once I move beyond that initial impression, I engage in a more analytical evaluation. I consider whether the design pushes boundaries or if it adheres to familiar conventions. Designs that challenge the status quo often captivate me, as they showcase innovation and a willingness to explore new ideas. This boundary-pushing aspect not only sparks my interest but also inspires me to think creatively and expand my own design horizons. Above all, I have a deep respect for designs that reflect a true creator’s vision. When a designer pours their unique perspective, experiences, and values into their work, it results in something authentic and meaningful. This authenticity can be seen in the way a design tells a story or embodies a particular ethos, making it more than just a visual statement. I am drawn to such creations because they often have a profound impact, transcending mere aesthetics to engage the viewer on multiple levels.
FS: From your point of view, what are the responsibilities of a designer for society and environment?
SC: From my perspective, designers have significant responsibilities toward society and the environment. One of the key responsibilities is to source materials locally when working on projects. This practice not only supports local economies but also reduces the carbon footprint associated with transporting materials over long distances. By prioritizing local resources, designers can contribute to the sustainability of their communities and foster a sense of connection between the project and its surroundings. At Studio Carter, we emphasize the importance of local craftsmanship in our designs. Collaborating with artisans and manufacturers in the area allows us to tap into the unique skills and traditions of the community. This enhances the quality and authenticity of our work and helps preserve local craftsmanship. I think designers are responsible for considering the environmental impact of their choices. This includes selecting materials that are sustainable, durable, and non-toxic, as well as implementing energy-efficient solutions in our designs. We can minimize waste and promote a healthier environment by prioritizing eco-friendly practices.
FS: How do you think the "design field" is evolving? What is the future of design?
SC: na
FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
SC: NA
FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
SC: My design inspiration is deeply rooted in my extensive travels and the diverse cultures I’ve encountered throughout my life. Having lived in many parts of the world, I’ve experienced a wide range of artistic expressions, architectural styles, and traditional craftsmanship. Each location provides unique insights into local materials, techniques, and design philosophies, enriching my creative process. Engaging with different cultures broadens my aesthetic sensibility and deepens my understanding of how design reflects identity and community values. Observing how local artisans incorporate traditional methods into contemporary designs inspires me to explore innovative ways to blend heritage with modernity in my work. To further nurture my creativity, I actively seek out new experiences and knowledge by visiting galleries, exhibitions, and cultural festivals, immersing myself in the latest trends and ideas. Nature also serves as a significant source of inspiration, with its forms, colors, and patterns sparking fresh concepts for my designs. I prioritize continuous learning by staying informed about advancements in design technology and sustainable practices. This commitment to growth allows me to incorporate innovative techniques into my work, ensuring my designs remain relevant and impactful. My design inspiration stems from a rich tapestry of global experiences and cultural interactions, fostering an informed and dynamic creative process.
FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
SC: My design style is conceptual contemporary, characterized by a focus on exploration and the dynamic tension between various elements. This approach allows me to push the boundaries of traditional design, creating spaces that provoke thought and invite interaction. I find inspiration in the contrasts between materials, colors, and forms, using these juxtapositions to create a narrative that engages the viewer on multiple levels. Each project becomes an opportunity to explore how different elements can coexist, challenge, or complement one another, leading to innovative solutions that transcend mere aesthetics. Location plays a crucial role in shaping my design philosophy. The cultural, historical, and environmental context of space informs every decision I make, from material selection to layout. I believe that a design should resonate with its surroundings, reflecting the essence of the location while also contributing to it.
FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
SC: I currently live in California, but I have lived all over the world, and these experiences have significantly influenced my design perspective. Each location has left an imprint on me. My global experiences have profoundly shaped my outlook on design, exposing me to diverse cultures and the craftsmanship of various artisans. Living in different countries has opened my eyes to new ideas and practices, allowing me to draw inspiration from a wide range of sources. The pros of living in the U.S. include access to innovative resources and a vibrant design community, which fosters creativity. However, I remain aware of the potential for conformity that can arise in a more homogeneous environment. Ultimately, design is innate to who I am; I can generate ideas no matter where I am. Whether I’m on a bus or in a café, creativity is always within me, ready to be expressed in unique and meaningful ways.
FS: How do you work with companies?
SC: n/A
FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
SC: When companies look to collaborate with a designer, it is crucial to ensure that their visions align. Choosing a designer whose aesthetic and approach match the project's goals is important. For example, if your aim is a maximalist design, hiring a minimalist designer is unlikely to achieve the desired results. While some designers can adapt to different styles, it is still essential that their core ethos aligns with your vision. Companies should carefully assess a designer's past work and expertise to determine their suitability for the specific project. Just as you wouldn’t hire Salvador Dalí to design a sleek, contemporary home, selecting a designer whose strengths and style complement your project's requirements is vital.
FS: What are 5 of your favorite design items at home?
SC: One of my favorite design items at home is a custom-made sculptural stone table that serves as my desk. I use it every day, and it was actually a prototype I designed, making it both functional and beautiful. Another cherished piece is a cabinet that holds my collection of crystals, reflecting my personal interests and aesthetic sensibility. I also have a pair of striking custom aluminum chairs made from upcycled cans, which add a unique and sustainable touch to my space. Mark (my husband) and I designed overlapping day beds for our pool area, creating a stunning lounge space for up to ten people. They’re both practical and visually appealing, enhancing our outdoor experience. One particularly special item is a giant vase we've carried with us around the world—from China to Singapore to Los Angeles. This vase, handcrafted in China, holds sentimental value for me, serving as a reminder of our travels and the stories we've collected along the way. Additionally, I treasure some pre-Columbian artworks in our home, which evoke the innate creativity of humanity throughout history. Lastly, there's the One minute sculpture- I received during my time working for Marcel Wanders. It symbolizes my journey in the design world and my gratitude for the many creative individuals I’ve met, including my designer husband. Each of these items tells a story, reflecting the beauty of design and the memories we've created together.
FS: Can you describe a day in your life?
SC: My life is inspiring, and it's different every day. I can't break it down into something mundane
FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
SC: My advice for young, aspiring designers is to understand that becoming a seasoned professional takes time and experience. It's important not to rush the process; instead, embrace the journey of learning and absorbing knowledge from those more experienced around you. Remember, it’s not just about reaching a destination; it's about the experiences you gather along the way. Consider the art of bonsai: the true value lies in the process of nurturing and shaping the tree, not just in the final product. Similarly, find joy in your journey, and don’t let the opinions of others deter you. What truly matters is your happiness and fulfillment in what you're doing. Always believe in yourself, even during challenging times when you may feel like giving up. There will be days when it feels tough, but pushing through those moments will lead you to a place of accomplishment that is well worth the effort. It's essential to recognize that you can't truly call yourself an artist at a young age without having gone through experiences that shape your perspective. Allow yourself the time to explore and discover what moves you. It's like trying on different coats; you’ll experiment with various styles and ideas until you find what resonates with you. Once you discover your voice and process, you can truly begin to express your unique vision. Embrace the journey, and let it guide you to your authentic self in design.
FS: What skills are most important for a designer?
SC: When it comes to the skills most important for a designer, I believe there’s no single golden rule. It's a complex process that requires hard work and dedication. One of the key skills is the ability to create things yourself—whether it's a piece of furniture, a 3D model, or a sketch. Engaging in that brain-hand connection pushes your creativity to the next level. While you may not need to do everything yourself throughout your career, having that foundational skill gives you the confidence to tackle challenges when they arise. For instance, being able to draw and curate your own imagery and concepts helps you gain respect from those around you and leads your team more effectively. Designers also benefit from understanding spatial relationships. Sketching is important, but it’s just one dimension—literally and figuratively. To truly push your design skills, you might need to get your hands dirty with materials like clay or wood. This physical engagement deepens your understanding of form and function, allowing you to explore ideas in a more tangible way. Ultimately, the ability to create and manipulate materials helps elevate your work into a different realm, enhancing your overall design perspective and creativity.
FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
SC: When it comes to design tools, I believe that experience and knowledge are my most valuable assets. I often say that these elements form the core of my toolbox because everything else—software, applications, popular books, and sources of inspiration—changes over time. The design landscape is a moving target, but with a well-rounded toolbox filled with insights and skills, I have a wealth of resources to draw from. While I do utilize various software and applications for specific tasks, it’s the foundational understanding and experiences that truly empower my creativity. This allows me to adapt and thrive regardless of the tools or trends that come and go. Ultimately, my toolbox is a dynamic collection of everything I’ve learned and encountered throughout my journey in design.
FS: Designing can sometimes be a really time consuming task, how do you manage your time?
SC: na
FS: How long does it take to design an object from beginning to end?
SC: na
FS: What is the most frequently asked question to you, as a designer?
SC: na
FS: What was your most important job experience?
SC: My most important job experience has been understanding the mentality of working with designers and ensuring their happiness. As emotional beings, it’s essential to support them in achieving their goals and visions. Keeping the team motivated and satisfied fosters a positive and productive work environment. This experience has taught me the significance of open communication in collaborative settings.
FS: Who are some of your clients?
SC: Red Sea Global, Ennismore, SLS, JaySom, Mondrian
FS: What type of design work do you enjoy the most and why?
SC: NA
FS: What are your future plans? What is next for you?
SC: NA
FS: Do you work as a team, or do you develop your designs yourself?
SC: Collaboration is at the heart of my design process. I deeply value the synergy that comes from working as a team. There are times when a team member shares a brilliant idea that sparks new possibilities, turning our collective efforts into something truly exceptional. I make it a priority to oversee every aspect of our work, ensuring that we chart a clear course and remain aligned in our vision. In the realm of large-scale hospitality ventures, I firmly believe that it takes a group effort to bring ideas to life. I rely on a talented and experienced team, recognizing that I can't do everything alone. I create a space where everyone can thrive by fostering a collaborative and supportive environment. I prioritize taking care of my team and promoting open communication, which ultimately enables us to achieve the best outcomes together and push the boundaries of our creativity.
FS: Do you have any works-in-progress being designed that you would like to talk about?
SC: Yes, we currently have an exciting project underway in Ubud, Bali. We are in the process of designing a beautiful hotel that captures the essence of the region. At the moment, we are exploring various operators to find the right fit for this unique venture. It’s a collaborative effort, as we often work closely with clients to ensure that the design aligns with their vision while also considering the operational aspects. This project is shaping up to be something truly special, and I'm thrilled about its potential!
FS: How can people contact you?
SC: Linkedin https://www.linkedin.com/search/results/all/?keywords=studio%20carter&origin=GLOBAL_SEARCH_HEADER&sid=3CA https://www.studiocarter.com Instagram https://www.instagram.com/studiocarter.design/
FS: Any other things you would like to cover that have not been covered in these questions?
SC: This is a fantastic opportunity to highlight our approach to design. We don’t just create beautiful interiors; we craft experiences and spaces that resonate on a deeper level. A significant part of our process involves designing custom furniture and elements that enhance these spaces, making them truly unique. Our commitment to being sculptural designers allows us to go beyond standard furnishings and create tailored solutions that reflect the vision of each project. Additionally, technology plays an interesting role in our design process. I’ve been exploring AI tools which serve as a powerful rendering program to bring our ideas to life. The ability to visualize concepts that exist only in our minds is invaluable. I’ve seen some remarkable examples, However, it’s essential to remember that the designer's input is what drives these creations. AI can provide mood boards and initial concepts, but we still need to refine and customize those ideas to align with our vision. This iterative process ensures that we can extend our customization capabilities, allowing us to create spaces that are not just visually appealing but also deeply immersive and experiential. By designing everything from furniture to finishes, we have the ability to shape an entire environment.
FS: Thank you for providing us with this opportunity to interview you.
A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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