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Interview with Xunxing liang |
Home > Designer Interviews > Xunxing liang |
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Xunxing liang (XL) for A’ Design Award and Competition. You can access the full profile of Xunxing liang by clicking here.
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
XL: I grew up in an artistic family, which inspired my passion for design. A book by Kenya Hara, "Design in Design," given by my father during high school, sparked my interest in graphic design. Its simple yet profound design motivated me to pursue a career in visual arts.
FS: What is "design" for you?
XL: For me, design is the art of creating meaningful and effective visual solutions that communicate ideas and evoke emotions. It's about blending creativity with functionality to enhance experiences and solve problems.
FS: What kinds of works do you like designing most?
XL: I enjoy designing works that combine functionality with creativity, particularly in packaging and brand identity.
FS: What is your most favorite design, could you please tell more about it?
XL: One of my favorite designs is the Morton Salt Bottle packaging. This project addresses the common issue of measuring precise amounts of salt in cooking. The bottle’s design includes a mechanism for dispensing specific quantities of salt, ensuring accuracy and ease of use. It’s a perfect blend of functionality and aesthetics, demonstrating how thoughtful design can enhance everyday tasks and improve user experience.
FS: What was the first thing you designed for a company?
XL: I designed lens packaging for my friend's startup company, completing a series of packaging designs at the lowest cost without sacrificing the fun aspect of the packaging. This helped establish brand recognition.
FS: What is your favorite material / platform / technology?
XL: Rhino & Illustrator
FS: When do you feel the most creative?
XL: I feel the most creative in the early mornings when I'm in my studio.
FS: What kind of emotions do you feel when you design?
XL: When I design, I feel a mix of excitement and fulfillment. There's a sense of joy in the creative process and satisfaction in solving problems and bringing ideas to life. Each project brings a unique set of challenges and the opportunity to innovate, which keeps the process engaging and rewarding.
FS: What kind of emotions do you feel when your designs are realized?
XL: When my designs are realized, I feel a deep sense of accomplishment and pride. Seeing my ideas come to life and knowing they positively impact others is incredibly rewarding.
FS: What makes a design successful?
XL: A design is successful when it effectively solves a problem, meets user needs, and creates a positive emotional response. It should be functional, aesthetically pleasing, and intuitive to use. Successful designs also stand out by being innovative and thoughtful, much like my Morton Salt Bottle project, which combines practicality with visual appeal.
FS: When judging a design as good or bad, which aspects do you consider first?
XL: functionality and usability
FS: How do you think the "design field" is evolving? What is the future of design?
XL: The design field is rapidly evolving with advancements in technology and a growing emphasis on sustainability. Designers are increasingly using digital tools and platforms to create more interactive and immersive experiences.
FS: Can you describe a day in your life?
XL: A day in my life starts early in my studio, where the quiet morning fuels my creativity. I dive into brainstorming and sketching ideas, then switch between designing on Adobe Creative Suite and sketches. I collaborate with team members, stay updated with design trends, and end my day reviewing work and planning for tomorrow. Evenings often involve personal creative projects or learning new skills to keep things exciting and fresh.
FS: What is your "golden rule" in design?
XL: My golden rule in design is to always prioritize the user experience. A design should be functional, intuitive, and aesthetically pleasing. It's essential to create solutions that not only look good but also make life easier and more enjoyable for the user.
FS: How can people contact you?
XL: email & social media
FS: Thank you for providing us with this opportunity to interview you.
A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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