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Interview with Sanda Strugar |
Home > Designer Interviews > Sanda Strugar |
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Sanda Strugar (SS) for A’ Design Award and Competition. You can access the full profile of Sanda Strugar by clicking here.
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
SS: My background in art and design comes from growing up in an artistic family with a long tradition in design. From a young age, I knew that design was my calling, though I initially thought it would be in fashion due to my love for clothing. Ultimately, it was jewelry design that captured my heart and became my true passion.
FS: Can you tell us more about your company / design studio?
SS: Sanda Design was founded in October 2019, and since then, we have achieved various successes, including showcasing our collections at Milan Fashion Week for the 2021/22 seasons. We are proud to have satisfied clients from all around the world with our unique and innovative designs.
FS: What is "design" for you?
SS: For me, design is a form of expression and a way for designers to respond to various themes and ideas. For example, the 'Bottom' ring is a statement piece addressing the issue of ocean pollution and the health of marine environments.
FS: What kinds of works do you like designing most?
SS: I enjoy designing pieces that combine artistic expression with meaningful themes. My favorite works are those that tell a story or raise awareness about important issues. I find most of my inspiration in nature, which influences my designs and creative process.
FS: What is your most favorite design, could you please tell more about it?
SS: It’s very difficult for me to choose just one favorite design because each piece of jewelry is unique and made with exceptional care and love. I take great pride in every creation at Sanda Design, and each piece tells a fantastic story. For example, the 'Bottom' ring is very special to me; every detail is meticulously designed to represent marine life and convey a message of environmental conservation, urging us to help protect our oceans.
FS: What was the first thing you designed for a company?
SS: The first thing I designed for the company was the 'THE GODDESS' collection. This collection was initially created in a 2D format, featuring geometric forms and designs.
FS: What is your favorite material / platform / technology?
SS: My favorite materials are definitely precious metals like platinum, gold, and silver. As for techniques, I particularly love handcrafting because it is the only process in the world of 3D printing that still carries a personal touch and soul.
FS: When do you feel the most creative?
SS: My creativity comes from everything around me, but I feel most inspired and creative when I am in nature. Nature is one of the most beautiful creations and provides endless inspiration for my designs.
FS: Which aspects of a design do you focus more during designing?
SS: When designing, I focus primarily on translating the concepts in my mind into a tangible reality through careful attention to detail and balance. I work hard to ensure that every element is thoughtfully crafted to bring my vision to life.
FS: What kind of emotions do you feel when you design?
SS: Every time I design, I experience the same emotion: the excitement of creation and the joy of bringing a new “baby” into the world. It’s a fulfilling process that helps me beautify and add meaning to the world around us.
FS: What kind of emotions do you feel when your designs are realized?
SS: When my designs are realized, I feel a deep sense of pride and joy, but also a touch of sadness because it’s like seeing my new “baby” leave to find a home with its owner. It’s a bittersweet moment, celebrating the creation while saying goodbye.
FS: What makes a design successful?
SS: A design is successful when it embodies diversity, originality, and a timeless style. It should also reflect bravery and, most importantly, have a soul. These elements together create a design that resonates and endures.
FS: When judging a design as good or bad, which aspects do you consider first?
SS: When judging a design as good or bad, I first consider its originality and the clarity of the concept. I look at how well the design communicates its intended message and whether it successfully combines form and function. Additionally, I evaluate the attention to detail and craftsmanship that went into creating the piece.
FS: From your point of view, what are the responsibilities of a designer for society and environment?
SS: From my perspective, designers are responsible for creating with both society and the environment in mind. This means choosing sustainable materials, adopting ethical practices, and designing solutions that are both meaningful and beneficial. We also have the opportunity to use our work to raise awareness and drive positive change.
FS: How do you think the "design field" is evolving? What is the future of design?
SS: The design field is constantly evolving, thanks to advancements in technology that push the boundaries of creativity and feasibility. While technology has opened up new possibilities for designers, I believe that the future of design will be shaped by work born from genuine passion and love. Designs that come from a deep connection to the craft and a sincere desire to make a difference will stand out and be recognized as truly valuable.
FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
SS: The last exhibition I held was a private one in Zurich, Switzerland. For my upcoming exhibitions, I aspire to reach global cities like New York, Tokyo, Dubai, and Paris, where I can share my designs with a broader audience.
FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
SS: My design inspiration comes from many sources, but nature is my greatest muse. I am particularly inspired by the beauty of the sea and the calming effects of the natural world. Whenever I feel overwhelmed by the demands of everyday life and find my creativity waning, I take time to return to my family home by the sea. The combination of the ocean’s serenity and the soothing influence of music helps me reconnect with my design passion and reignites my creativity.
FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
SS: I would describe my design style as rich, detailed, and deeply inspired by the beauty of nature. My designs are characterized by intricate craftsmanship, bold forms, and a luxurious elegance that reflects the complexity and splendor of the natural world. What drew me to this style is my lifelong fascination with nature and a desire to express its beauty through my creations. I am captivated by the intricate patterns and textures found in nature—such as the delicate textures of seashells, the graceful curves of leaves, and the serene beauty of ocean waves. This inspiration guides me to explore a design style that embraces opulence and detail rather than minimalism. My approach to design involves creating pieces that are not only visually striking but also deeply personal. I work closely with clients to incorporate their unique stories and preferences into the designs, resulting in one-of-a-kind pieces that can be cherished and passed down through generations. This collaborative process ensures that each piece is not only a work of art but also a meaningful treasure for its owner.
FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
SS: I live between Montenegro and Serbia, and I definitely feel that the cultural heritage of these countries influences my designs. The strength and courage demonstrated by our ancestors inspire me to create unique and bold pieces. I channel this heritage into my work, allowing me to face challenges and criticisms with resilience and determination. One of the advantages of living in Montenegro and Serbia is the sense of privacy and security that allows me to focus on my creative process. However, being from a smaller region does come with challenges, such as limited access to the global market and fewer opportunities for international exposure. Despite these challenges, the rich cultural heritage of this region provides a deep well of inspiration and drives my creative vision.
FS: How do you work with companies?
SS: When working with companies, my approach is centered around collaboration, transparency, and mutual respect. I start by understanding the company’s vision and goals, and then I work to align my design expertise with their needs and objectives.my approach is to create a partnership where both parties work together to achieve a successful outcome. I am committed to delivering exceptional designs and fostering positive, productive collaborations.
FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
SS: My main suggestions are to clearly define your project goals, review the designer’s past work, assess their communication skills, check their relevant experience, discuss the budget and timeline, look for genuine enthusiasm, and set clear terms for collaboration.
FS: Can you talk a little about your design process?
SS: My design process starts when a client decides to create a custom piece of jewelry. We begin by selecting a gemstone from our collection and discussing the preferred material, such as platinum, gold, or silver. I then create initial design sketches based on these choices. I present these sketches to the client, offering a preview of the design and gathering their feedback. Once we agree on the final design, I prepare it for production, overseeing the process to ensure the highest quality.
FS: What are 5 of your favorite design items at home?
SS: Artistic Sculpture – This sculpture adds a touch of elegance to my living space with its intricate details and unique design. It serves as a daily source of inspiration for my creativity. Vintage Jewelry Box – I cherish this vintage jewelry box that has been in my family for generations. Its timeless design and craftsmanship remind me of the rich history of jewelry making and inspire my own work. Dad’s Music Studio and Components – My father’s music studio is a special place for me. It is filled with vintage musical instruments and components, and the creative atmosphere and design of the studio greatly inspire my design process. Designer Eyewear Collection – I have a collection of designer eyewear that I absolutely love. Each pair has a unique design and high craftsmanship, adding a stylish touch to my outfits and reflecting my appreciation for fashion. Designer Handbags – I enjoy a collection of designer handbags that showcase exceptional fashion and craftsmanship. Each piece adds a touch of elegance to my daily life and highlights the beauty of design.
FS: Can you describe a day in your life?
SS: My day begins with getting ready for the day ahead and preparing a healthy breakfast. After that, I check in with the artisans to review which pieces of jewelry are ready for the day’s schedule. I then dive into responding to emails and client messages, and I enter new orders into the system to initiate their production. After handling administrative tasks, I take an hour for a nature-based workout, which helps me clear my mind and rejuvenates my creativity. Post-workout, I head to the workshop to oversee the creation of jewelry pieces, providing instructions and checking every detail of the production process to ensure high quality. I usually have lunch at the workshop, where I use the time to catch up with the team and discuss ongoing projects. In the afternoon, I might have meetings or client consultations to discuss new designs or updates on current orders. By evening, I prepare everything needed for the next day and make plans to stay on track with upcoming tasks.
FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
SS: Passion is essential in design. Follow your dreams with dedication and resilience. The road to success is rarely smooth, but with persistent effort and enthusiasm, you can overcome challenges and achieve your goals.
FS: From your perspective, what would you say are some positives and negatives of being a designer?
SS: From my perspective, here are some positives and negatives of being a designer: Positives: Creative Freedom – One of the greatest aspects of being a designer is the freedom to explore your creativity and bring your unique ideas to life. This creative expression is incredibly fulfilling. Constant Learning – “The design field is always evolving, which provides continuous learning opportunities. Staying updated with new trends and technologies keeps the work fresh and exciting.” Personal Fulfillment – “There is a profound sense of accomplishment in seeing your designs come to life and being appreciated by others. This personal fulfillment is a major reward of the profession.” Negatives: High Pressure and Deadlines – The design profession often comes with tight deadlines and high-pressure situations. Balancing creativity with meeting client expectations can be challenging. Criticism and Rejection – Designers frequently face criticism and rejection, which can be tough to handle. However, it’s an important part of growth and improvement in the field. Work-Life Balance – “Maintaining a work-life balance can be difficult, especially during busy periods. Finding time for personal life while managing professional demands is an ongoing challenge.”
FS: What is your "golden rule" in design?
SS: My ‘golden rule’ in design is to always infuse your work with passion and authenticity. This principle guides me in creating designs that are not only visually stunning but also deeply meaningful
FS: What skills are most important for a designer?
SS: For a designer, key skills include creativity, technical proficiency, and attention to detail. Creativity helps generate fresh ideas, while technical skills are essential for executing those ideas effectively. Paying attention to detail ensures that the final product is polished and high-quality. Additionally, strong communication and problem-solving skills are important for working with clients and overcoming design challenges.
FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
SS: My design process is driven by my creativity and imagination. I don’t use specific design software or hardware tools for creating designs. Instead, I rely on my mental vision and conceptual skills to develop ideas. I also draw inspiration from various sources such as nature, art, and fashion to guide my creative process.
FS: Designing can sometimes be a really time consuming task, how do you manage your time?
SS: Managing time in design involves a balance between creativity and structure. I start by setting clear goals for each project and breaking them down into manageable tasks. I create a flexible schedule that allows for adjustments as needed and make sure to prioritize tasks based on deadlines and importance. Regularly reviewing my progress and making adjustments helps me stay organized and efficient.
FS: How long does it take to design an object from beginning to end?
SS: Designing an object from beginning to end can take varying amounts of time depending on several factors. The timeframe depends on the time of year, the specific requirements of the client, how effectively we communicate, and the materials chosen for the design. Each project has its own unique challenges and needs, so there isn’t a fixed duration for the entire design process.
FS: What is the most frequently asked question to you, as a designer?
SS: One of the most frequently asked questions I get is how I continue to find inspiration to create unique and one-of-a-kind pieces.
FS: What was your most important job experience?
SS: My most important job experience was the launch of my first collection, ‘The Goddess’. This collection marked a major milestone in my career as it was the first time I showcased my unique design vision to a wider audience. It helped me establish my brand and gave me the confidence to continue pursuing my passion for creating distinctive jewelry pieces. The success of this collection was a pivotal moment that shaped my professional journey and opened doors to future opportunities.
FS: Who are some of your clients?
SS: Novak Djokovic: World-renowned tennis player. Luna de Casanova: Fashion influencer. Alessandra Ambrosio: Supermodel and actress. Jasmina Supeljak: Actress and public figure. Jelena Trivan: Public figure and journalist. and many more..
FS: What type of design work do you enjoy the most and why?
SS: The type of design work I enjoy most is creating detailed and intricate jewelry pieces. This aspect of design excites me because it allows me to explore complex themes and express my creativity through fine craftsmanship. I draw most of my inspiration from nature, finding beauty in natural forms and patterns that I can incorporate into my designs. Jewelry design offers a unique combination of artistic expression and technical challenge, making it incredibly fulfilling for me.
FS: What are your future plans? What is next for you?
SS: Looking ahead, my biggest goal is to elevate Sanda Design to an international level.
FS: Do you work as a team, or do you develop your designs yourself?
SS: I develop my designs by myself
FS: Do you have any works-in-progress being designed that you would like to talk about?
SS: Yes, I’m currently developing a new collection inspired by marine life. This project focuses on ocean conservation and aims to raise awareness through intricate and meaningful designs.
FS: How can people contact you?
SS: People can contact me through several channels: via my website, Instagram, or LinkedIn. Here are the details: Website: www.sandastrugar.com Instagram: @sanda_design LinkedIn: Sanda Design** I’m always happy to connect and discuss new opportunities or collaborations!
FS: Any other things you would like to cover that have not been covered in these questions?
SS: I’d like to express my gratitude for the global recognition my designs have received, including my first international award. It’s important to balance creative vision with collaboration and feedback. I’m also excited about exploring more sustainable practices in design.
FS: Thank you for providing us with this opportunity to interview you.
A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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