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Interview with Chao-Shun Liang

Home > Designer Interviews > Chao-Shun Liang

Editor Frank Scott (FS) from DesignPRWire has interviewed designer Chao-Shun Liang (CL) for A’ Design Award and Competition. You can access the full profile of Chao-Shun Liang by clicking here.

Interview with Chao-Shun Liang at Wednesday 1st of January 2025
Chao-Shun Liang
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
CL: Ever since I was a child, I've had a special affinity for products. The allure of well-designed objects has always captivated me, leading me to indulge in collecting them. These collections brought me immense joy, and becoming a designer became my ultimate dream.

FS: What is "design" for you?
CL: "Design has been a constant presence in my life, influencing everything from the objects I surround myself with to the experiences I seek. I find immense joy in creating designs that have the power to move people. As a designer, I am committed to continuous learning and exploration, always seeking new ways to inspire and delight."

FS: What kinds of works do you like designing most?
CL: I find myself constantly drawn to designs that evoke positive emotions. It's become clear to me that I have a particular fondness for designs that stimulate dopamine. These designs go beyond aesthetics; they demonstrate a deep understanding of human psychology, aiming to enhance our overall well-being.

FS: When do you feel the most creative?
CL: My most creative breakthroughs often happen at the boundary between wakefulness and sleep. In those liminal moments, my subconscious mind seems to unlock a treasure trove of ideas. I've found that by approaching a problem before bed, my mind continues to work on it subconsciously, leading to unexpected and innovative solutions.

FS: Which aspects of a design do you focus more during designing?
CL: When designing, I focus on these five key elements: 1,User-centered design: I always consider the user's perspective, ensuring that products are easy to use and meet their specific needs. 2,Functionality: The product must deliver on its promise and provide real value to users. 3,Aesthetics: A visually appealing design can enhance a product's appeal and create a lasting impression. 4,Cost-effectiveness: Balancing design with cost is essential for a product's success in the market. 5,Technical viability: The design must be feasible within the constraints of current technology.

FS: What kind of emotions do you feel when you design?
CL: When designing products, I draw on five core emotions to create work that resonates with users: 1,Empathy: By putting myself in the user's shoes and understanding their needs, pain points, and aspirations, I can design products that truly solve problems. 2,Curiosity: A curious mind is essential for exploring new possibilities and fostering innovative thinking, leading to unique and distinctive designs. 3,Passion: A deep passion for design fuels my drive to excel and create truly remarkable work. 4,Critical Thinking: A questioning mind allows me to continuously evaluate and refine my designs. 5,Aesthetics: A keen sense of aesthetics enables me to create visually appealing products that enhance the user experience.

FS: What kind of emotions do you feel when your designs are realized?
CL: When my designs become tangible, it feels like I've given birth to something new. It's more than just an object; it's a creation with a soul. The emotional connection between the user and my design is a profound experience. This sense of accomplishment is not solely derived from the final product, but also from the personal growth that comes with the design process. Design is a journey filled with both triumphs and setbacks, but it's through these experiences that I've become a stronger designer and a more fulfilled individual.

FS: When judging a design as good or bad, which aspects do you consider first?
CL: Design is more than just aesthetics; it's an art that can touch people's hearts. A great design, in my opinion, goes beyond functionality to create an emotional connection. When evaluating a design, I consider the following: Humanistic spirit: 1, Human-centered design: We empathize with users, understanding their needs and pain points, to create products that truly solve problems. 2,Intuitiveness: The product's interactions should be intuitive, as natural as using a familiar tool. 3,Inclusivity: The design should be accessible to people of all backgrounds and abilities. Aesthetic pursuit: 1,Simplicity: We believe that simplicity is beauty. Designs should be stripped of unnecessary elements for a pure aesthetic. 2,Harmony: All design elements should work together in harmony, creating a visually balanced composition. 3,Tactile experience: The materials and craftsmanship should provide 4 pleasant tactile and visual experience. Innovation: 1,Challenging the status quo: We encourage constantly challenging existing design paradigms to find new solutions. 2,Trendsetting: Designs should lead the industry and offer users new experiences. 3,Sustainability: Designs should balance aesthetics with environmental consciousness, leaving a positive legacy for future generations. Brand value: 1,Brand storytelling: The design should communicate the brand's values and vision, fostering an emotional connection with users. 2,Brand recognition: The design should make our products instantly recognizable, strengthening brand impression.

FS: From your point of view, what are the responsibilities of a designer for society and environment?
CL: Design for a Better World Designers have a unique opportunity to create a better world. Beyond creating visually appealing products, designers must consider the broader social and environmental impacts of their work. Key principles include: 1,Human-centric design: Designing with people's needs and experiences in mind. 2,Sustainability: Minimizing the environmental footprint of design. 3,Social impact: Addressing societal challenges through design. Designers are powerful agents of change. By aligning their work with social and environmental goals, they can create a more sustainable and equitable future.

FS: How do you think the "design field" is evolving? What is the future of design?
CL: Design is at a pivotal moment. Technological advancements, societal changes, and evolving consumer demands are reshaping the design industry. Key trends include: 1,The fusion of technology and design: AI, VR, and AR are transforming how we design and experience products. 2,Sustainability as a design principle: Designers are committed to creating products that minimize their environmental impact. 3,User-centric approach: Understanding user needs and behaviors is fundamental to successful design. 4,Collaborative design: Designers are working across disciplines to address complex challenges. 5,Personalized design: Tailored experiences are becoming the norm, thanks to advances in technology. Looking ahead, design will be characterized by: 1,AI-powered design: AI will augment human creativity and efficiency. 2,Immersive experiences: Virtual and augmented reality will redefine how we interact with products. 3,Biomimicry: Nature-inspired design will lead to innovative materials and products. 4,Emotional connection: Design will focus on creating products that evoke emotions and resonate with users. 5,Social impact: Designers will play a critical role in addressing societal challenges.

FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
CL: I find inspiration in the nuances of daily life and the feedback I receive from users. The desire to create products that not only function well but also evoke emotion drives me to constantly innovate and explore new design possibilities.

FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
CL: "My design style is akin to a tranquil stroll, seeking beauty in simplicity. I enjoy using lines and colors to sketch out a warm and inviting atmosphere, providing users with a serene retreat from their busy lives. What drives me to explore this style further is a deep appreciation for nature and humanity. I aspire for my designs to be like a gentle breeze, softly caressing people's hearts, bringing moments of peace and warmth. My design process typically begins with understanding the user's needs, combined with in-depth research on materials, colors, and space, ultimately resulting in a design that is both aesthetically pleasing and functional. **In short, my design style emphasizes:** 1. **Simplicity:** Striving for a minimalist approach to design. 2. **Warmth:** Creating a comfortable and cozy atmosphere. 3. **Nature:** Incorporating natural elements to connect with people. 4. **User-centricity:** Prioritizing the needs of the user. **What drives my design:** 1. **Pursuit of beauty:** I believe that beauty has a healing power. 2. **Compassion for humanity:** I hope my designs can bring convenience and pleasure to people's lives. 3. **Awe of nature:** I draw inspiration from nature and hope my designs can coexist harmoniously with the natural world. **My design process:** 1. **Deeply understanding the user:** Through interviews, observations, and other methods, I understand the user's needs and pain points. 2. **Conceptualizing:** Based on user needs and my own aesthetic understanding, I conceptualize the design. 3. **Sketching:** Transforming the concept into visual imagery. 4. **Modeling:** Creating a model to verify the design's feasibility. 5. **Refining details:** Repeatedly refining the design details to ensure perfection.

FS: Can you talk a little about your design process?
CL: My design process is akin to sculpting a piece of jade. I continuously refine and polish until the work emits its most brilliant light. It's not just about creating aesthetically pleasing objects; it's about solving problems, meeting user needs, and providing delightful experiences. From a vague concept to a tangible product or service, I go through the following stages: 1,Understanding the user: Deeply understanding users' needs, habits, and pain points. 2,Empathizing with the user: Thinking from the user's perspective. 3,Ideation: Brainstorming various potential solutions. 4,Visualization: Transforming ideas into images or models. 5,Iterative testing: Presenting design solutions to users and gathering feedback. 6,Continuous improvement: Refining designs based on user feedback. 7,Finalization: Transforming the design solution into a final product or service. 8,Delivery: Delivering the design to the user.

FS: What skills are most important for a designer?
CL: A designer's toolkit includes: 1,Problem-solving: The ability to dissect design challenges and identify core issues. 2,Creativity: Generating innovative and original ideas. 3,Visualization: Sketching, modeling, and creating visual representations of design concepts. 4,Communication: Effectively conveying design ideas to others. 5,Continuous learning: Staying updated with the latest design trends and technologies. Designers are essentially idea transformers, turning abstract concepts into tangible realities.In addition to these core skills, designers need: 1,A keen eye for aesthetics: Understanding what makes a design visually appealing. 2,Patience and perseverance: The design process often requires multiple iterations and refinements. 3,Strong communication skills: Collaborating effectively with clients and team members.

FS: Designing can sometimes be a really time consuming task, how do you manage your time?
CL: Design is essentially the process of transforming abstract concepts into tangible realities. This process is inherently explorative and decision-driven, thus demanding significant time investment. To manage my time effectively, I return to the first principles of design: 1,Clarifying the problem: I continuously ask "why" to uncover the root cause of the problem, ensuring that I am focused on the right design goals. 2,Simplifying the process: I break down the design process into its fundamental steps and identify the critical elements in each. 3,Optimizing tools: I select the tools that are best suited for the task at hand, eliminating unnecessary steps. 4,Staying focused: I minimize distractions and concentrate on the task at hand. 5,Regular review: I periodically evaluate my workflow to identify areas for improvement.

FS: How can people contact you?
CL: http://www.designwishcometrue.com/


FS: Thank you for providing us with this opportunity to interview you.

A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.


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