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Editor Frank Scott (FS) from DesignPRWire has interviewed designer Proyecto Cafeina (PC) for A’ Design Award and Competition. You can access the full profile of Proyecto Cafeina by clicking here. |
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Interview with Proyecto Cafeina at Wednesday 15th of March 2023 FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer? PC: Actually, I think it was a bit fortuitous, it can be influenced by family members who are passionate about painting and its different techniques, which awakens the freedom of expression of my emotions and sensations. Now I think that it is one of the best decisions made in life, particularly architecture is a profession where you discover surprising contexts, particularities of people and also a continuous exercise of introspection FS: Can you tell us more about your company / design studio? PC: The company was born in the Huasteca Poblana with our first client, an amazing indigenous organization with which we have an exciting relationship to date where we share a philosophy, values and principles that have made me grow in a human way. FS: What is "design" for you? PC: The possibility of externalizing an emotion, feeling or experience as a recreation of what is natural or compound FS: What kinds of works do you like designing most? PC: The creative phase of any work seems fascinating to me, although I am also passionate about being able to materialize because new edges are always discovered FS: What is your most favorite design, could you please tell more about it? PC: My favorite design becomes when I discover a client who has a defined personality, they have clear goals and objectives in life FS: What was the first thing you designed for a company? PC: Housing for beneficiary members of the cooperative where hundreds of houses were produced, each one designed with the consent of the families with a basic architectural program and minimal spaces, this has helped me to assess the impact that the profession of architect can have, which should be positive FS: What is your favorite material / platform / technology? PC: Low tech high customization is part of our philosophy FS: When do you feel the most creative? PC: With the participation of a diverse group in the project I believe that the creative potential is infinite FS: Which aspects of a design do you focus more during designing? PC: In the identity of the work, that is authentic and generates an intense sensation. The conceptual phase FS: What kind of emotions do you feel when you design? PC: The main ones are curiosity and surprise, from which many different emotions emerge with each project. FS: What kind of emotions do you feel when your designs are realized? PC: Mainly wonder and critical interest FS: What makes a design successful? PC: I believe that the level of success exists as a measure of the dialogue that occurs with the users, the experience that it generates FS: When judging a design as good or bad, which aspects do you consider first? PC: The main thing is where or who it comes from and finally with the technique with which it is expressed FS: From your point of view, what are the responsibilities of a designer for society and environment? PC: The responsibility to freely express a particular or common problem or need and impact with inclusion. FS: How do you think the "design field" is evolving? What is the future of design? PC: fortunately towards an inclusive and participatory design. I would like to see a future of personalized and inspiring design FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition? PC: If I remember correctly, it was at Design Week Mexico 2022 and I have the goal of constantly exhibiting my work, even if it is on digital platforms. FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations? PC: Mainly from the context and the user. Collaboration and relationships with clients or colleagues greatly enhance my creativity. FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design? PC: The style is low tech, high customization. The craftsmanship of the different regions, the crafts and the way of expressing it in a practical way have marked the style, the focus is towards a personalized design
A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers. Press Members: Register and login to request a custom interview with Proyecto Cafeina. |
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Good design deserves great recognition. |
A' Design Award & Competition. |