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Interview with Yi Tung Hung

Home > Designer Interviews > Yi Tung Hung

Editor Frank Scott (FS) from DesignPRWire has interviewed designer Yi Tung Hung (YTH) for A’ Design Award and Competition. You can access the full profile of Yi Tung Hung by clicking here.

Interview with Yi Tung Hung at Saturday 17th of June 2023

FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
YTH: it's quite a journey for me to become a fashion designer. In fact, I'm not used to be called as a designer yet. I graduate from fashion design apartment, but I don't think I could design clothes until I made this collection last year.

FS: Can you tell us more about your company / design studio?
YTH: It's just a start-up.

FS: What is "design" for you?
YTH: For me, "design" it's not only art, most important is that it can be used, and it helps people in lives.

FS: What kinds of works do you like designing most?
YTH: Fashion

FS: What was the first thing you designed for a company?
YTH: Principle, flexibility and a comfort environment for creativity.

FS: What is your favorite material / platform / technology?
YTH: as long as it can be used on clothes, but as I said, it has to be comfort when people wear it on.

FS: When do you feel the most creative?
YTH: under the circumstance with no pressure.

FS: Which aspects of a design do you focus more during designing?
YTH: the whole picture and the details on clothing.

FS: What kind of emotions do you feel when you design?
YTH: powerful and existence

FS: What kind of emotions do you feel when your designs are realized?
YTH: "so unexpected" "surprise" "sense of achievement"

FS: What makes a design successful?
YTH: used by others

FS: When judging a design as good or bad, which aspects do you consider first?
YTH: for fashion, with no doubt, it must be good-looking or not. BUT ONLY for fashion aspect.

FS: From your point of view, what are the responsibilities of a designer for society and environment?
YTH: I fully believe that once the works are published. Designers have responsibilities for considering the situation of the public emulation and whether the product is environment and animal friendly.

FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
YTH: a show held by my school last year; It's flexible, i didn't think that much, but i'm preparing the next collection this summer.

FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
YTH: it comes from my dreams and my intuition; i need to sleep at least 10 hour every day, for me, it's my meditation time.

FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
YTH: suit mix and match. I'm a woman, but I love to wear men clothes, it makes me feel comfort and free.

FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
YTH: i live in Taiwan. Taiwan's atmosphere is free, but people do not concern high fashion clothing.

FS: Can you talk a little about your design process?
YTH: continuous modification and testing

FS: What are 5 of your favorite design items at home?
YTH: only Dyson vacuum

FS: Can you describe a day in your life?
YTH: my day is no different from everyone else's. The only difference is that there is more flexibility.

FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
YTH: I think I still have a lot of room for improvement

FS: From your perspective, what would you say are some positives and negatives of being a designer?
YTH: it's achievement when people love my design. BUT when it becomes work, it makes me feel pressure.

FS: What is your "golden rule" in design?
YTH: proportion

FS: What skills are most important for a designer?
YTH: for fashion it must be creativity, knowledge of texture and fabric.

FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
YTH: pinterest adobe illustrate procreate for ipad project runway

FS: Designing can sometimes be a really time consuming task, how do you manage your time?
YTH: assign a task for everyday, but also need to release the pressure.

FS: How long does it take to design an object from beginning to end?
YTH: 3-7 days

FS: What are your future plans? What is next for you?
YTH: finish a collection for Taipei fashion week 2024SS young talent show

FS: Do you work as a team, or do you develop your designs yourself?
YTH: i develop my designs by myself most of time, when i encounter some difficulty i'd ask my college friends for help.

FS: How can people contact you?
YTH: email instagram: @daa.nnan

FS: Any other things you would like to cover that have not been covered in these questions?
YTH: no


FS: Thank you for providing us with this opportunity to interview you.

A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.


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