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Interview with Saman Sabbaghi

Home > Designer Interviews > Saman Sabbaghi

Editor Frank Scott (FS) from DesignPRWire has interviewed designer Saman Sabbaghi (SS) for A’ Design Award and Competition. You can access the full profile of Saman Sabbaghi by clicking here.

Interview with Saman Sabbaghi at Wednesday 18th of October 2023
Saman Sabbaghi
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
SS: I have completed my education in the field of industrial design, Also I received BA/MA degree through these years... I have always had an uncontrollable interest in creating since childhood, and this matter showed itself in painting.

FS: What is "design" for you?
SS: For me, Design is my Thinking's reflection.

FS: What kinds of works do you like designing most?
SS: Sneaker and shoes

FS: What is your most favorite design, could you please tell more about it?
SS: As I mentioned before, my special interest is in the field of designing sneakers and shoes... I have a special interest in Adidas Y-3 brand products.

FS: What is your favorite material / platform / technology?
SS: Sustainable ones / mostly freelancing ones / Artificial Intelligence

FS: When do you feel the most creative?
SS: I'm always in this state.

FS: Which aspects of a design do you focus more during designing?
SS: Function and Ergonomics

FS: What kind of emotions do you feel when you design?
SS: Comfort and prestige

FS: What kind of emotions do you feel when your designs are realized?
SS: God mode!

FS: What makes a design successful?
SS: The closer it is to the mindset of minimalism.

FS: When judging a design as good or bad, which aspects do you consider first?
SS: Aesthetic along with function and ergonomics through the lens of minimalism.

FS: From your point of view, what are the responsibilities of a designer for society and environment?
SS: Gravity between them!

FS: How do you think the "design field" is evolving? What is the future of design?
SS: I imagine that the field of design will move from individual focus to institutionalism, and the giants of this field, who mostly operate in very large studios, will cause monopoly, and in the future, these companies will use artificial intelligence to design all stages and processes of the product from 0 to 100.

FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
SS: Science fiction novels...cyberpunk movies and up-to-date research articles.

FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
SS: In one word...Minimalism.

FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
SS: I live in Tehran, Iran. In fact, I do not include the dominant culture in my design approach because I believe that culture is a fluid thing and over time, different countries with diverse cultures in this world will move towards a single human nature due to the intertwining caused by technological progress. It does not mean to oppose the individual will of people in different parts of the world, but it is an act of hypocrisy.

FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
SS: In my opinion, companies should know exactly what they are considering in terms of aesthetics and functionality of the product... still some believe that the designer's role in the industry is not vital...Maybe a stronger communication between employers and designers can be created in social media.

FS: Can you talk a little about your design process?
SS: Need assessment - Feasibility - Ideation (Sometimes by Ai) - Modeling development process

FS: Can you describe a day in your life?
SS: Hiking...

FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
SS: Focus more on the design philosophy than the economic topic. Wealth lies in the deepest cognitive layers of the human brain, which philosophy penetrates into.

FS: From your perspective, what would you say are some positives and negatives of being a designer?
SS: Negative: You will become the toy of the employer's playful mind! Positive: You'll find yourself...

FS: What is your "golden rule" in design?
SS: Less is More.

FS: What skills are most important for a designer?
SS: Sketching - 3D modeling

FS: Designing can sometimes be a really time consuming task, how do you manage your time?
SS: Physical activities should neutralize the pressure of mental activity, that's why I am very interested in hiking.

FS: How long does it take to design an object from beginning to end?
SS: Minimum time can be about 1 month if everything goes professionally.

FS: What is the most frequently asked question to you, as a designer?
SS: Price!


FS: Thank you for providing us with this opportunity to interview you.

A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.


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