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Interview with Yanming Chen |
Home > Designer Interviews > Yanming Chen |
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Yanming Chen (YC) for A’ Design Award and Competition. You can access the full profile of Yanming Chen by clicking here.
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
YC: During my formative years, I never entertained the idea of pursuing a career in design. However, as I delved deeper into my studies, I gradually began to comprehend the intricate and multidimensional nature of design, quietly interweaving itself into our everyday experiences. This captivating realm revealed itself in the most ordinary objects and occurrences - from the unassuming traffic lights to the vibrant neon signs adorning local shops, from the persuasive advertising campaigns to the immersive worlds meticulously crafted in films. In stark contrast to the classical art forms confined within the walls of museums and galleries, I discovered a fresh allure in commercial and entertainment design. These fields brought a unique and engaging facet to our daily lives. While traditional art provides a medium for evoking emotions through paintings, sculptures, and music, I found design to possess a distinct approach. In my perspective, design is a brilliant synthesis of emotion and practicality, an intricate tapestry woven from the designer's personal sentiments and commercial ambitions. At its core, design embraces a utilitarian stance, deftly interlacing the designer's emotional expressions with strategic objectives. It offers a potent and expressive stage for creators to convey their emotions while simultaneously meeting the needs and goals of a commercial environment. Design transcends mere aesthetics and becomes a harmonious blend of form and function, where the designer's vision harmonizes with the demands of the intended audience. Through design, I discovered a profound avenue for self-expression and creativity that resonated with my own sensibilities. It allowed me to infuse my work with both personal passion and a strategic mindset, crafting solutions that not only evoked emotional responses but also fulfilled practical and commercial objectives. In essence, design presents a unique and captivating landscape where emotions and practicality coexist. It serves as a powerful means for creators to convey their deepest sentiments while meeting the demands of a commercial world. As I ventured further into the realm of design, I found myself continuously drawn to its dynamic interplay of artistic expression and strategic thinking, ultimately shaping my path and igniting a lifelong passion for this multidimensional craft.
FS: Can you tell us more about your company / design studio?
YC: Certainly! Let me tell you more about Yanming Chen Studio, my design studio. As the founder and sole designer, the studio bears my name and serves as the focal point where my creative journey unfolds, allowing me to channel my experiences, observations, and inspirations into my design work. Operating as a solo designer has its unique advantages, particularly in establishing a direct and unfiltered connection with clients. This fosters a sense of trust and open dialogue, which is crucial in understanding their vision and translating it into compelling design solutions. Despite being a one-person operation, my studio embraces collaborations with other creatives, businesses, and institutions. These collaborations provide opportunities to explore different perspectives, broaden my creative horizons, and produce diverse and innovative design outcomes. By working together with like-minded individuals and organizations, I am able to combine our expertise and create something truly exceptional. The physical space of my studio reflects my aesthetic sensibilities and design philosophy. It is minimalistic and functional, meticulously designed to cultivate an environment that nurtures creativity and enhances productivity. Each object, light source, and even the strategic use of empty space serve a purpose, stimulating my senses and facilitating the design process. In Yanming Chen Studio, I strive to create a space where creativity can flourish, where thoughtful design solutions can be crafted, and where collaborations can thrive. It is a place where I can bring visions to life and make a meaningful impact through design.
FS: What is "design" for you?
YC: To me, "design" is akin to a complex symphony, an exquisite interplay of artistry and functionality that surpasses mere aesthetics. It is a thoughtful craft that delves into understanding problems, enhancing user experiences, and leaving a significant imprint on the world. When I view the world through the lens of a designer, I see a canvas teeming with opportunities for meaningful change. Design serves as a potent instrument of communication that transcends the limitations of words. It harnesses visual elements, principles of composition, and interaction patterns to convey intricate messages, evoke emotions, and shape perceptions. It is an ongoing dialogue between the creator and the user, a dance of intention and interpretation. Ultimately, design is the embodiment of creativity. It is a transformative process where ideas, born from the depths of the imagination, are meticulously shaped and refined into tangible forms. Design not only pleases the eye but also serves a higher purpose — to make life more convenient, enjoyable, and profoundly human. Design is more than surface-level aesthetics; it is the fusion of art and function, seamlessly blending beauty with practicality. It possesses the power to enhance our daily experiences, solve problems, and create connections. It is a holistic approach that considers the needs, desires, and emotions of users, crafting solutions that go beyond mere appearance. As a designer, I embrace the responsibility to bring forth meaningful and purposeful design. It is my mission to create experiences that captivate, inspire, and positively impact the lives of others. Through thoughtful design, I aim to cultivate connections, spark joy, and contribute to the ever-evolving tapestry of our shared human experience.
FS: What kinds of works do you like designing most?
YC: My design preferences revolve around digital experiences, particularly in the realm of User Interface (UI) and User Experience (UX) design. Designing digital interfaces, whether for websites or mobile applications, feels like unraveling an intriguing puzzle. There's a certain exhilaration in piecing together different elements, harmonizing them into a coherent, aesthetically pleasing, and functional whole. The challenge of balancing aesthetics with functionality, ensuring that the design not only looks appealing but also serves the user seamlessly, ignites my passion for this field. Each project becomes a thrilling journey of discovery, as I immerse myself in the user's world, empathize with their needs, and craft solutions that enhance their digital interactions. The ability to shape a user's experience, to guide their journey through a digital landscape, and ultimately make their lives a little easier, is an incredibly rewarding aspect of my work. In UI and UX design, I strive to create intuitive and engaging digital experiences. I carefully consider user flows, information architecture, and visual aesthetics to ensure that every interaction is smooth, efficient, and visually appealing. I constantly seek to understand the needs and desires of the users, conducting research, gathering insights, and iterating on the design to create the best possible outcome. The iterative design process allows me to continuously refine and improve the user experience, always aiming to strike the delicate balance between creativity and functionality. It's a dynamic and ever-evolving field that challenges me to stay updated with the latest design trends, emerging technologies, and user expectations. Being able to shape digital experiences is both a privilege and a responsibility. It requires a deep understanding of human behavior, empathy, and a keen eye for detail. Through UI and UX design, I have the opportunity to make a meaningful impact by creating interfaces that are not only visually captivating but also provide users with seamless, enjoyable, and memorable experiences. The satisfaction that comes from seeing users effortlessly navigate through a digital product and achieving their goals is immeasurable. It fuels my enthusiasm to continue pushing boundaries, exploring new design possibilities, and crafting digital experiences that leave a lasting positive impression.
FS: What is your most favorite design, could you please tell more about it?
YC: Undoubtedly, my most cherished design work thus far is the creative campaign I developed for SCALING INC, an innovative media company that harnesses scalable technologies and tools to drive groundbreaking advertising and marketing campaigns. The essence of SCALING INC's core philosophy is encapsulated in its name, emphasizing growth, efficiency, adaptability, and being at the forefront of modern marketing practices. The design work I created for SCALING was intricately aligned with these principles, extending beyond logo design to encompass stationery set design, poster design, and various other accessories, resulting in a cohesive and unified brand experience. At the heart of the campaign lies the logo—a distinctive geometric figure composed of a lattice of polygon shapes. This lattice design goes beyond visual aesthetics; it carries profound conceptual meaning. It signifies SCALING's commitment to collaborative teamwork and shared success. Each hexagonal piece of the lattice represents an individual component of the network, working harmoniously to form a larger, stronger whole. The central hexagon stands as a symbol of SCALING INC itself, the vital hub that fosters growth and innovation within this interconnected network. The geometric intricacy of the logo mirrors the company's multifaceted operations. The four corner hexagons within the logo represent the four core values of SCALING INC—efficiency, adaptability, rapid growth, and novelty. This concept draws inspiration from the conversion process between binary digits and hexadecimal codes in computer science—a complex system that echoes the nuanced work undertaken by SCALING INC. Additionally, I integrated a distinctive gear-like bee motif using non-regular hexagon shapes. The gear symbolizes efficiency and interconnectedness, while the bee serves as a metaphor for industriousness and communal effort—both qualities that mirror the company's values. Overall, the SCALING INC design project provided me with the opportunity to intertwine profound conceptual thinking with visual aesthetics. It encapsulates my belief in the essence of design—a seamless fusion of visual appeal, meaning, and storytelling that breathes life into a brand. It is this harmonious blend of form and significance that renders the SCALING INC campaign my most cherished piece of design work.
FS: What was the first thing you designed for a company?
YC: One of the most pivotal design endeavors in my career was spearheading a comprehensive website overhaul for a company. This project was monumental, both in terms of its scale and the impact it had on shaping my career trajectory. It encompassed a complete redesign of the user interface, streamlining navigation, enhancing visual aesthetics, and ensuring that the website resonated seamlessly with the company's brand identity. Throughout every step of the process, from initial wireframing to the final execution, I became increasingly immersed in the intricate world of web design. Navigating through the complexities, solving problems, and witnessing the transformed website cater more effectively to the needs of its users was a thrilling and rewarding experience. This project marked my first significant foray into the realm of UI/UX design, and it became the cornerstone for my deep passion and interest in this field. It allowed me to delve into the nuances of user-centric design, understanding how every element, interaction, and visual component contributes to the overall user experience. The challenges encountered throughout the website overhaul served as catalysts for my growth as a designer. They pushed me to think critically, to find innovative solutions, and to constantly refine my skills. The project enabled me to cultivate a comprehensive understanding of the importance of intuitive user interfaces, seamless navigation, and cohesive visual storytelling in creating impactful digital experiences. Moreover, witnessing the tangible impact of my design work on the company's online presence and user engagement further ignited my passion for UI/UX design. It propelled me to continue seeking out opportunities to create meaningful and delightful digital experiences that enrich the lives of users. The comprehensive website overhaul project stands as a defining moment in my design career, a transformative journey that solidified my path and passion for UI/UX design. It exemplified the power of thoughtful and user-centric design in shaping the digital landscape and fostering meaningful connections between brands and their audiences.
FS: What is your favorite material / platform / technology?
YC: As a designer, I have had the privilege of working with a diverse range of materials, platforms, and technologies. Among them, if I were to choose a favorite, it would be the fusion of traditional design principles with the power of modern technology. This amalgamation allows for limitless creative possibilities and opens new doors for innovation. One technology that has been instrumental in my design journey is the suite of design software offered by Adobe, known as Adobe Creative Suite. This suite encompasses a wide array of versatile tools such as Illustrator, Photoshop, and XD. These software applications provide designers with an incredible range of capabilities, from graphic design and illustration to photo editing and user interface design. They empower designers to bring their visions to life, unleash their creativity, and produce stunning visual compositions. In addition to design software, I find great fascination in the potential of augmented reality (AR) and virtual reality (VR) technologies. These emerging technologies have the power to revolutionize the design landscape by enabling immersive experiences that redefine the boundaries of interaction and visual communication. AR and VR can transport users into entirely new worlds, creating engaging and interactive environments that blur the line between reality and virtuality. This opens up exciting possibilities for creating immersive product experiences, architectural visualizations, virtual exhibitions, and much more. The fusion of traditional design principles with modern technology not only expands the designer's toolkit but also fuels innovation and pushes the boundaries of what is possible. It allows for the creation of captivating visual experiences, enhanced user interactions, and groundbreaking design solutions that resonate with audiences on a deeper level. In conclusion, the integration of traditional design principles with the power of modern technology, including design software like Adobe Creative Suite and the transformative potential of AR and VR, represents an exciting frontier in the design world. It offers designers a vast canvas of creative opportunities and empowers them to craft immersive, impactful experiences that captivate and inspire.
FS: When do you feel the most creative?
YC: Creativity is not bound by a rigid schedule; it has a tendency to strike spontaneously and unexpectedly. However, I have noticed that my creative energies are most vibrant when I am immersed in a diverse and inclusive environment. This diversity can take various forms, whether it be a diverse range of ideas, a multicultural team, or even a change in physical surroundings. Engaging in collaborative brainstorming sessions with my team has proven to be a catalyst for innovative ideas and solutions. The collective exchange of diverse perspectives and expertise ignites a creative synergy that fuels our design process. In these collaborative environments, the dynamic interplay of different viewpoints sparks new possibilities and propels our collective creativity to new heights. Furthermore, I find that traveling and exploring new places can have a profound impact on my creative thinking. Experiencing different cultures, immersing myself in unfamiliar environments, and encountering new perspectives all contribute to broadening my horizons. These moments of exposure to the unknown stimulate fresh insights and inspire novel design concepts. They invite me to view the world through a different lens, expanding my creative palette and allowing me to approach design challenges from unique angles. However, it is also important to recognize the value of quiet introspection. Taking the time for self-reflection and introspective periods can be equally influential in nurturing creativity. These moments of solitude provide a fertile ground for ideas to incubate, allowing thoughts to percolate and connections to be made. It is in these still and contemplative moments that innovative concepts can take shape, driven by the subconscious mind.
FS: Which aspects of a design do you focus more during designing?
YC: In the realm of design, I firmly believe in adopting a holistic approach. While aesthetic appeal holds its significance, I place significant emphasis on user experience and functionality. Throughout the entire design process, from initial conceptualization to the final product, I consistently keep the end-user in mind. Their needs, preferences, and the potential for the design to address their challenges or enhance their experience are central considerations. Usability and intuitiveness take precedence, and achieving them requires meticulous attention to detail. Elements such as layout, typography, color palette, and overall navigation flow play a vital role in creating a design that is not only visually appealing but also user-friendly. Each aspect contributes to a cohesive and intuitive design that seamlessly merges form and function. By considering the needs and expectations of the end-user, I strive to create designs that are not only aesthetically pleasing but also highly effective and engaging. The goal is to ensure that the design serves its purpose, delivering a positive and memorable user experience. By focusing on the user's journey and designing with empathy, I aim to create solutions that are intuitive, accessible, and meaningful. Moreover, feedback and user testing play integral roles in refining the design. By actively seeking input from users and incorporating their insights, I can further enhance the usability and effectiveness of the design. Iterative refinements based on user feedback help to create a final product that meets and exceeds user expectations.
FS: What kind of emotions do you feel when you design?
YC: Designing is a deeply emotional process for me. It encompasses a range of emotions that evolve throughout the journey of a project. At the beginning, there is a mix of excitement, curiosity, and a hint of apprehension as I embark on a new creative endeavor. The unknown possibilities and uncharted territory fill me with anticipation. As the design begins to take shape, these initial emotions transform into passion and enthusiasm. There is an indescribable joy in witnessing my ideas manifesting on the canvas or screen, coming to life in tangible form. It is a gratifying experience to witness the transformation from concept to reality, and the sense of accomplishment that accompanies it is incredibly rewarding. Of course, no creative journey is without its challenges. Along the way, I may encounter obstacles and setbacks that can bring moments of frustration. However, it is in these moments that resilience and determination come into play. Finding solutions, pushing through creative blocks, and overcoming challenges bring a profound sense of satisfaction. It is through these moments of growth and problem-solving that the design evolves and takes on new dimensions. The process of refinement is particularly fulfilling. Iterating on the design, seeking feedback, and making adjustments based on insights contribute to its continuous improvement. Seeing the design evolve and progress towards its fullest potential brings a deep sense of gratification and fulfillment. Throughout this creative journey, emotions ebb and flow, creating a rollercoaster-like experience. The highs of inspiration and breakthroughs are balanced by the lows of challenges and frustration. Yet, it is precisely this range of emotions that makes the design process so enriching and worthwhile. It is a testament to the passion and dedication poured into each project. In the end, the emotional journey of design adds depth and meaning to the work. It fuels the creative spirit, drives innovation, and ultimately allows for the creation of designs that resonate on a profound level. The emotional connection to the process is what keeps me driven and continuously seeking new opportunities to express myself creatively.
FS: What kind of emotions do you feel when your designs are realized?
YC: The fulfillment I experience when my designs come to life is indescribable. Witnessing an idea that once existed solely in my mind transform into something tangible, functional, and positively impacting users' experiences evokes an immense sense of gratification. It validates the countless hours of hard work, the unwavering attention to detail, and the thoughtfulness behind every design decision. However, alongside this fulfillment, there is also a sense of anticipation. I eagerly await user feedback, knowing that it will provide invaluable insights and opportunities for growth in future designs. User feedback serves as a compass, guiding me towards further improvement and refinement. It fuels my desire to learn and evolve, enabling me to create designs that continuously meet and exceed user expectations. The process of realizing designs is a continuous cycle of learning, growth, and refinement. Each realization marks a significant milestone in this journey, propelling me forward with newfound knowledge and inspiration. It is a constant pursuit of perfection and a dedication to creating designs that resonate deeply with users. Ultimately, the realization of my designs represents more than just a finished product. It embodies the culmination of passion, dedication, and a commitment to crafting exceptional user experiences. It is this realization that fuels my drive as a designer and motivates me to continuously push boundaries, innovate, and create designs that leave a lasting impact.
FS: What makes a design successful?
YC: In my perspective, a truly successful design is characterized by its ability to harmoniously unite aesthetics, functionality, and usability. It connects deeply with the intended audience, addresses a problem or fulfills a need, and leaves a lasting impression on users. Striking the ideal equilibrium between visual allure and practicality, as well as form and function, is key to achieving this feat. Moreover, a successful design surpasses transient trends, enduring the passage of time while maintaining its effectiveness and relevance amidst evolving preferences.
FS: When judging a design as good or bad, which aspects do you consider first?
YC: When assessing a design, my initial assessment centers on its functionality, gauging its ability to effectively fulfill its intended purpose. Does it provide a satisfactory solution to the specific problem it aims to address? Subsequently, I shift my attention to aesthetics and composition. Does the design captivate and evoke emotions within the viewer? I also contemplate the design's level of simplicity or complexity, examining the interplay of balance, contrast, and harmony among its elements, and assessing their collective contribution to the overall impact of the design.
FS: From your point of view, what are the responsibilities of a designer for society and environment?
YC: As designers, we bear a profound responsibility to society and the environment. Our designs must embrace inclusivity, accessibility, and thoughtfulness towards diverse user needs and contexts. It is imperative to avoid perpetuating stereotypes or harmful biases through our work. Moreover, in today's world, sustainable design practices play a pivotal role. We should strive to minimize environmental impact by making conscious choices regarding materials and production processes, particularly in physical designs. Additionally, digital sustainability should be considered in our UI/UX projects, ensuring that our digital solutions contribute to a more sustainable future.
FS: How do you think the "design field" is evolving? What is the future of design?
YC: The realm of design is a dynamic one, constantly undergoing change and evolution in response to broader shifts in culture, society, technology, and the economy. These transformations are reflected in our approach to design. Technology plays a major role in driving this evolution. The rise of digital technologies and the internet has dramatically altered the design landscape in recent decades. With the emergence of increasingly complex digital platforms and tools, we are witnessing new frontiers in design. These include areas such as UI/UX design, motion graphics, virtual and augmented reality, and even 3D printing. As Artificial Intelligence and Machine Learning become more prevalent, we are witnessing their integration into design workflows, enhancing automation and personalization in design processes and outputs. In the realm of UI/UX design, there is a growing focus on creating immersive and personalized user experiences. Leveraging data analytics, AI, and machine learning, designers can now craft interfaces tailored to individual user needs and preferences. The proliferation of mobile devices and the Internet of Things (IoT) has also led to the development of fluid, cross-platform design solutions. Another significant evolution is the shift towards human-centered design. It is no longer solely about aesthetics or functionality. Good design now places the user at the center, emphasizing empathy and inclusion. Designs should be accessible and enjoyable for all, regardless of age, gender, ethnicity, or ability. Sustainability is another critical aspect shaping the future of design. As the environmental crisis intensifies, designers are tasked with creating solutions that address human problems while considering the health of the planet. This includes the use of eco-friendly materials in product design, energy-efficient digital solutions in UI/UX design, and adopting a circular design approach to minimize waste. In essence, the future of design is multidisciplinary. It involves leveraging technological advancements while integrating insights from fields such as psychology, anthropology, and even neurology. The goal is to create comprehensive design solutions that are empathetic, inclusive, and sustainable. Design education will likely evolve to accommodate these shifts, placing more emphasis on interdisciplinary study and ethical, sustainable design practices. To remain relevant in this evolving landscape, designers must be lifelong learners. It is essential to stay informed about the latest trends, technologies, and tools, while continually refining our understanding of human behaviors, needs, and aspirations. Design is a reflection of life itself, and as life evolves, our design approaches and solutions must evolve as well.
FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
YC: The recent exhibition I participated in was an exhilarating experience as it was part of the NYC ARTWALK, a prestigious group show. What made it truly special was the opportunity to showcase my artwork in one of the world's most dynamic public spaces: Times Square. The format of the exhibition was a novel one for me. My work was displayed on the towering digital screens that Times Square is renowned for. Being able to share my designs amidst the vibrant energy of this iconic location, amidst the bustling cacophony of sights and sounds, was absolutely thrilling. Seeing my artwork showcased in such a larger-than-life format against the backdrop of the city that never sleeps was a humbling and inspiring experience. The high visibility and diverse audience that Times Square attracts added an extra dimension to the exhibition. It was exciting to witness passers-by pause, gaze, and engage with my artwork, often capturing the moment with their phones. The opportunity to reach such a broad spectrum of viewers provided an unparalleled platform for my designs to provoke thoughts, evoke emotions, and hopefully, leave a lasting impact. Looking ahead to my next exhibition, I am open to exploring various opportunities and formats that challenge the traditional confines of art exhibition and perception. Whether it's an intimate gallery setting, an immersive digital experience, or an unconventional public space, I eagerly anticipate sharing my work with audiences in ways that resonate with the current times and push the boundaries of design expression.
FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
YC: As a designer, the quest for inspiration is an ongoing journey. I firmly believe that design inspiration can be found in every corner of our world, often in the most unexpected places. However, the key to unlocking this inspiration lies in maintaining a receptive, curious, and empathetic mindset. My creativity is nourished by observing life, engaging with people from diverse backgrounds, and embracing a range of experiences. The bustling energy of a cityscape or the serene beauty of nature, art installations or everyday objects, philosophical books or thought-provoking billboard messages – all can ignite sparks of creative ideas within me. Additionally, I find considerable inspiration in the works of other designers and artists. Their distinctive styles, innovative approaches, problem-solving techniques, and their ability to convey complex concepts through design all serve as wellsprings of inspiration. For me, travel has always been a profound source of inspiration. Exploring new destinations, immersing myself in different cultures, and encountering diverse architectural styles provide fresh perspectives that expand my creative horizons. Technology also exerts a significant influence on my design inspiration. As a UI/UX designer, I continuously explore new digital tools and platforms, and the innovations I come across often generate exciting design concepts. To stay up-to-date with the latest trends and breakthroughs, I follow industry leaders, read tech blogs, and participate in online design communities. In essence, inspiration is abundant and surrounds us at all times. By remaining open-minded, observant, and receptive to the world around us, we can uncover a wealth of inspiration that fuels our creative endeavors as designers.
FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
YC: My design approach centers around minimalism and user-centricity, valuing simplicity and clarity to effectively communicate without unnecessary complexity. The concept of "less is more" inspires me, and I believe that each design element should have a purpose. Understanding users' needs has been instrumental in embracing this style. In today's fast-paced and information-saturated world, a clean and uncluttered design captures attention and resonates with users. I find the challenge of minimalism intriguing, as it demands creativity, precision, and a deep understanding of the subject matter to convey a message or functionality using minimal elements. Several defining characteristics of my design style include a strong emphasis on typography, utilization of white space, and a preference for a subdued color palette. However, I firmly believe that a design style should never be inflexible. Depending on the project, its context, and the target audience, I am always open to adapting my style and experimenting with different approaches to best serve the design purpose.
FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
YC: I come from a city that embodies a captivating blend of traditional heritage and modern dynamism. The cultural richness of my country greatly influences my designs, incorporating elements such as traditional art forms, local color palettes, native typography, and architectural styles. These aspects add a sense of cultural context and relevance to my work. Designing from this location offers the advantage of being exposed to a diverse range of cultures, providing an abundant source of inspiration. However, there can be challenges as well. It's important to avoid excessive reliance on familiar design elements, which can lead to a repetitive pattern. Striking a balance between local influences and a global design perspective is key to achieving a well-rounded approach.
FS: How do you work with companies?
YC: When collaborating with companies, my approach is rooted in collaboration and research. I begin by thoroughly understanding their brand, business objectives, and target audience. This involves engaging with various stakeholders within the organization, including leadership, employees, and even customers. Based on this comprehensive understanding, I create a design brief that outlines the project's goals, proposed design approach, timelines, and deliverables. Throughout the design process, I maintain constant communication and exchange feedback with the client. To facilitate this, I employ various tools and techniques, such as design walkthroughs, iterative prototyping, and user testing. This ensures that the final design aligns seamlessly with the company's objectives and resonates with their audience. While I contribute my design expertise, I highly value and respect the company's knowledge of their industry and customers. As a result, I perceive my role not only as a designer but also as a partner in their mission. I strive to facilitate their ability to effectively express their brand and engage with their customers through design. Ultimately, my objective is to create design solutions that positively contribute to the company's brand image, enhance user satisfaction, and foster business growth.
FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
YC: When it comes to collaborating with a designer, my recommendation to companies is to prioritize effective communication, setting clear expectations, and respecting the creative process. Establishing an open and honest dialogue is crucial. Take the time to discuss your company's objectives, brand identity, and the message you intend to convey through the design. It is essential for the designer to grasp the essence of your business in order to authentically reflect it in their designs. From the very beginning, establish transparent expectations regarding deliverables, timelines, and feedback mechanisms to foster a productive working relationship. Respecting the creative process entails granting the designer the freedom and space to explore ideas while providing constructive feedback. When selecting a designer, carefully examine their portfolio for versatility, creativity, and problem-solving skills. A good designer should demonstrate the ability to adapt their style to different projects and clients while consistently delivering high-quality work. Look for examples where the designer has showcased innovative solutions to design challenges, as creativity and problem-solving are paramount in effective design. Lastly, consider whether their communication style and personality align well with your team's dynamics.
FS: Can you talk a little about your design process?
YC: At the core of my design process lies the essential component of thorough research. This serves as a critical foundation for every design project I undertake. When I embark on a new design endeavor, it involves immersing myself in a profound exploration of ideas, reflecting deeply on the narrative to be conveyed and the impactful message I aim to communicate. While visual appeal certainly holds importance, I remain steadfast in my belief that it is the underlying meaning and substance that hold true significance. These elements should take precedence and never be overshadowed by superficial aesthetics. Instead of merely replicating current styles or trends, my approach is rooted in the aspiration to establish my own unique and distinct design language. This perspective empowers me to create designs that not only captivate visually but also carry profound depth and significance.
FS: What are 5 of your favorite design items at home?
YC: Among my cherished design items at home, five hold a special place in my heart. First and foremost is my ergonomic desk chair, seamlessly blending aesthetics with exceptional support and comfort— an indispensable companion during long design sessions. Secondly, I treasure my vintage analog camera, a tangible reminder of the significance of perspective and framing, both vital aspects in the realm of design. Additionally, my collection of art and design books stands as an endless source of inspiration, fueling my creative journey. The fourth item is my designer lamp, casting a warm and diffused light that creates an ambiance conducive to boundless creativity. Lastly, my sketchpad and set of fine-liner pens take their rightful spot, serving as indispensable tools for my ideation process. Together, these five design treasures contribute to my artistic sanctuary at home.
FS: Can you describe a day in your life?
YC: The dawning of a typical day in my life arrives early, often before the sun graces the sky. Embracing the tranquility of the morning, I seize the opportunity to meticulously plan my day ahead and engage in meditation to foster mental clarity. Following a nourishing breakfast, I dive headfirst into the most demanding tasks while my energy levels soar. This could encompass working on ongoing projects or engaging in brainstorming sessions for exciting new endeavors. As lunchtime beckons, I transition into client meetings or team catch-ups, nurturing collaboration and communication. The late afternoon hours find me engaged in less intensive tasks such as tending to emails, updating project statuses, and perhaps indulging in the acquisition of new knowledge. As the day gracefully draws to a close, I take a moment to reflect upon the progress made, appraising the accomplishments and crafting a preliminary blueprint for the day to come. Moreover, I endeavor to allocate time for physical exercise and personal hobbies during the evening, nurturing holistic well-being.
FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
YC: For aspiring designers, my foremost advice is to nurture an unwavering sense of curiosity. The realm of design is in a perpetual state of evolution, and maintaining an open mind and inquisitive approach is paramount to continual growth and relevance. Embrace the opportunity to make mistakes and learn from them, as they serve as stepping stones towards mastering your craft. Secondly, cultivate empathy. Central to creating meaningful and impactful designs is a deep understanding of the users' needs, emotions, and experiences. By empathizing with your audience, you can craft designs that truly resonate and make a positive difference. Lastly, always remember that communication is as crucial as creativity. Regardless of the brilliance of your ideas, if you are unable to effectively convey them to clients or your team, they may never see the light of day. Therefore, hone your ability to articulate your thoughts clearly and persuasively, ensuring that your vision is effectively communicated and understood.
FS: From your perspective, what would you say are some positives and negatives of being a designer?
YC: Being a designer entails a mix of positives and negatives. On the positive side, one of the greatest aspects is the freedom to unleash creativity and bring ideas to life. Designers have the privilege of expressing themselves through their work, whether it's creating visually stunning graphics or crafting intuitive user experiences. This artistic freedom allows designers to continually explore and push boundaries, resulting in a fulfilling and dynamic career. Another positive aspect is the ability to make a meaningful impact. Design has the power to influence emotions, behaviors, and perceptions. Designers can shape the way people interact with products, services, and brands, ultimately improving the overall user experience. This sense of impact and the potential to create positive change in the world serves as a driving force for many designers. However, there are also challenges and negatives that come with being a designer. One common challenge is the constant need to stay updated with rapidly evolving technologies and design trends. Designers must continually learn new software, tools, and techniques to remain competitive in the industry. This demand for continuous learning can sometimes be overwhelming and time-consuming. Additionally, designers often encounter subjective feedback and criticism. Design is inherently subjective, and what one person finds visually appealing, another may not. This can sometimes lead to frustration and the need to strike a balance between personal artistic vision and the preferences of clients or users. Overall, being a designer offers incredible opportunities for creativity, impact, and growth, but it also requires adaptability, continuous learning, and the ability to navigate subjective feedback.
FS: What is your "golden rule" in design?
YC: My fundamental principle in design can be summarized in the phrase: "Design with purpose and intent." In every aspect of my designs, whether it's color choices, typography, layout, or imagery, there should be a deliberate purpose. It goes beyond mere visual appeal; it revolves around conveying a message, evoking a response, or influencing behavior. Each design decision I make should contribute to these objectives. Good design is not merely about applying aesthetic principles, but rather finding solutions to problems. It should possess clarity, intuitiveness, and, above all, meaning.
FS: What skills are most important for a designer?
YC: In my perspective, the most crucial skills for a designer encompass creativity, empathy, and technical prowess. Creativity serves as a fundamental aspect of problem-solving, enabling designers to think innovatively and discover unconventional solutions. Empathy plays a pivotal role by facilitating a deep understanding of the user's needs and experiences, allowing for the creation of truly user-centric designs. Furthermore, technical skills are vital for translating creative ideas into tangible outcomes, utilizing graphic design software, UX design tools, or coding to bring designs to life. In addition to these core skills, possessing strong communication abilities and a solid grasp of psychology can also prove highly advantageous in the field of design.
FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
YC: Within my design toolbox, I employ a diverse range of tools that support me throughout the design process. A primary component consists of design software such as Adobe Creative Suite, encompassing powerful applications like Photoshop, Illustrator, and InDesign for graphic design purposes. Additionally, I rely on Sketch and Figma for UI/UX design endeavors. When it comes to brainstorming and planning, I embrace the versatility of traditional sketchbooks as well as digital whiteboarding tools to capture ideas. To enrich my knowledge and draw inspiration, I often turn to books that offer both technical insights and creative stimulation. Noteworthy titles like "The Design of Everyday Things" by Don Norman or "Steal Like An Artist" by Austin Kleon frequently find their way into my repertoire. In order to stay abreast of the latest design trends, I regularly explore design blogs and websites such as Behance, Dribbble, Awwwards, and Medium, where I can connect with a vibrant design community and immerse myself in fresh ideas and perspectives.
FS: Designing can sometimes be a really time consuming task, how do you manage your time?
YC: Undoubtedly, time management plays a pivotal role in the realm of design. In order to effectively handle it, I adopt several strategies. Firstly, I establish clear goals and priorities, enabling me to discern what requires immediate attention. I further enhance productivity by breaking down complex tasks into smaller, more manageable parts and assigning specific timelines to each. By concentrating on one task at a time, I strive to maintain the quality of my work while mitigating the risk of burnout. Recognizing the importance of self-care, I intentionally allocate time for breaks, ensuring I have the energy and focus necessary for optimal performance. To facilitate seamless organization and collaboration, I employ project management tools, which assist in tracking tasks, meeting deadlines, and fostering efficient teamwork with clients or colleagues. While creativity may not always adhere to rigid scheduling, implementing a structured approach empowers me to effectively navigate the design process, maximizing both productivity and quality outcomes.
FS: How long does it take to design an object from beginning to end?
YC: The duration of designing an object from inception to completion can vary significantly based on factors such as project complexity, scope, and collaboration dynamics. The timeline for design projects can range from a few days or weeks to several months or even years. The design process encompasses several stages, including research, ideation, concept development, prototyping, iteration, and finalization. Each stage demands time for exploration, experimentation, and refinement. Research, in particular, can be time-consuming as it involves gathering insights, comprehending user needs, and analyzing market trends. Additionally, project constraints such as budget, resources, and client deadlines can influence the timeline. Collaborative projects may necessitate coordination with cross-functional teams, which can impact overall timeframes. Efficiency in the design process hinges on establishing clear project milestones, effective communication with stakeholders, and maintaining a realistic timeline. Flexibility and adaptability are also crucial as unexpected challenges or changes in requirements can impact the design timeline.
FS: What is the most frequently asked question to you, as a designer?
YC: As a designer, one of the most commonly asked questions I encounter is, "How did you conceive this design?" People are often intrigued by the creative process and the inspiration that led to a specific design. They seek to grasp the thought process and decision-making involved in crafting the final product. In response to this query, I typically elucidate that the design process encompasses a combination of research, exploration, and iteration. I elaborate on how I begin by comprehending the project requirements, conducting thorough research on user needs and preferences, and drawing inspiration from diverse sources such as nature, art, or existing designs. I emphasize the significance of sketching and prototyping as vehicles for exploring various ideas and refining the design. Iterative feedback loops and user testing also assume a pivotal role in shaping the ultimate design. By offering insights into my creative process, my aim is to provide a glimpse into the methodology that underlies the design and to highlight the deliberate decision-making that propels the final outcome.
FS: What was your most important job experience?
YC: One of the most impactful job experiences I had was serving as the lead designer on a branding project for a corporation. This undertaking involved the development of a comprehensive brand identity system, encompassing crucial elements such as logo design, typography, color palette, and visual guidelines. This particular experience held immense significance as it allowed me to showcase my skills in strategic thinking, visual storytelling, and project management. Collaborating closely with a diverse cross-functional team including marketers, copywriters, and developers, I ensured the creation of a cohesive and consistent brand experience across various touchpoints. Throughout the project, I encountered various challenges that demanded my attention. These included aligning diverse stakeholder expectations, striking the right balance between creativity and adherence to brand guidelines, and meeting tight deadlines. However, these challenges presented valuable opportunities for growth and learning. Successfully concluding the project not only bolstered my design capabilities, but it also deepened my understanding of brand strategy and its profound impact on business success. It cemented my conviction in the transformative power of design in creating memorable and impactful brand experiences.
FS: Who are some of your clients?
YC: Throughout my design career, I have had the privilege of collaborating with a wide array of clients spanning various industries. My clientele has included local startups, well-established businesses, non-profit organizations, and even individuals seeking personalized design solutions. The opportunity to work with such a diverse range of clients has been invaluable to my design journey. Each client brings forth unique challenges and objectives, which have consistently pushed me to expand my creative boundaries. Collaborating with startups has allowed me to actively contribute to their brand establishment and growth, utilizing design to craft a compelling visual identity that resonates with their target audience. On the other hand, working with established businesses has involved designing marketing collateral, user interfaces, and digital experiences that align harmoniously with their pre-existing brand guidelines. These collaborations have played a pivotal role in reinforcing my unwavering belief in the transformative power of design. They have not only contributed to the advancement of my skills but have also deepened my comprehension of diverse business needs and user requirements. With every new client and project, I am continually reminded of the profound impact that thoughtful and strategic design can have on shaping businesses and enhancing user experiences.
FS: What type of design work do you enjoy the most and why?
YC: While I find various types of design work appealing, I am particularly drawn to the realms of digital product design and user experience (UX) design. The opportunity to shape intuitive and captivating digital experiences that seamlessly unite aesthetics and functionality brings me immense satisfaction. In digital product design, I relish the challenge of creating user-centric solutions that prioritize usability, accessibility, and visual allure. Engaging in user research, defining user personas, and mapping out user journeys serve as foundational elements in informing my design process. Collaborating with cross-functional teams and iterating on designs based on user feedback allows me to continually refine and enhance the user experience. Furthermore, I possess a profound appreciation for visual communication and brand identity design. Crafting compelling visual identities that effectively convey a brand's essence through typography, color palettes, and imagery is a rewarding endeavor. I revel in the exploration of diverse design elements to create cohesive and memorable brand experiences. Above all, what I truly value in design work is the ability to make a positive impact on users' lives. Whether it involves enhancing their digital experiences, simplifying complex information, or evoking emotions through visual storytelling, the opportunity to forge meaningful connections with users is what fuels my passion for design. It is this sense of impact and the chance to contribute to users' well-being that drives my creative endeavors.
FS: What are your future plans? What is next for you?
YC: s I envision the future, I find myself brimming with exciting plans and aspirations. Foremost among them is my determination to refine my skills as a designer and further expand my expertise in the realm of user experience (UX) design. I firmly believe that UX design plays a pivotal role in shaping meaningful and seamless interactions between users and digital products, and I am eager to delve deeper into this discipline. Moreover, I hold a strong fascination for emerging technologies such as augmented reality (AR) and virtual reality (VR) and their potential applications in the design industry. These immersive technologies offer novel avenues for crafting captivating user experiences and pushing the boundaries of design innovation. I am enthusiastic about collaborating with experts in these fields and exploring how they can be seamlessly integrated into my design projects. In addition to skill development, I am resolute in pursuing continuous professional growth. I understand the significance of staying abreast of the latest design trends, tools, and methodologies. To that end, I am committed to actively participating in workshops, attending conferences, and engaging in online courses. I firmly believe that lifelong learning is an indispensable component of a designer's success, and I am wholeheartedly dedicated to investing time and effort into expanding my knowledge and skill set. With these plans and aspirations in mind, I eagerly anticipate a future filled with boundless opportunities for growth, innovation, and the creation of impactful designs.
FS: Do you work as a team, or do you develop your designs yourself?
YC: As a designer, I embrace the duality of both collaborative teamwork and independent design processes. I adapt my approach based on the specific requirements of each project, ensuring the most effective and efficient design outcomes. For larger-scale projects that encompass multiple design disciplines, I find great satisfaction in working as part of a team. Collaborative teamwork allows me to leverage the diverse expertise and perspectives of my colleagues. By combining our strengths and ideas, we are able to pool our talents and generate innovative design solutions. The collaborative environment fosters synergy, leading to the creation of designs that are well-rounded and incorporate a wide range of insights. Conversely, I also highly value the autonomy and creative freedom that accompanies independent design work. This freedom allows me to fully immerse myself in the creative process, exploring unique ideas and experimenting with different design approaches. Working autonomously enables me to maintain a strong personal connection with my designs and exercise my own artistic vision. It grants me the flexibility to explore unconventional solutions and push the boundaries of design. Ultimately, by embracing both collaborative teamwork and independent design processes, I am able to adapt and thrive in various project scenarios. I appreciate the collective wisdom and innovative power of collaborative efforts, while also cherishing the personal connection and artistic exploration that comes with working independently
FS: Do you have any works-in-progress being designed that you would like to talk about?
YC: As I gaze into the future, I am filled with anticipation for the exciting plans and aspirations that lie ahead. Among them, I am particularly eager to integrate artificial intelligence (AI), augmented reality (AR), and virtual reality (VR) into my design practice. These cutting-edge technologies hold immense potential to transform the design process and elevate user experiences to new heights. AI, with its advancements in machine learning and natural language processing, presents a remarkable opportunity to revolutionize design. By providing valuable insights and automating certain design tasks, AI can empower designers to focus on more strategic and creative aspects. This integration has the potential to streamline workflows, enhance efficiency, and unlock new possibilities for innovative design solutions. Equally captivating are the possibilities offered by AR and VR in the realm of user experience. AR allows for the overlay of digital elements onto the physical world, creating immersive and interactive design experiences. It has the potential to bridge the gap between the digital and physical realms, enhancing user interactions and opening up new avenues for creativity. On the other hand, VR enables the creation of virtual environments that transport users to captivating and entirely new worlds. It has the power to redefine how we consume content and interact with digital products, offering unprecedented levels of immersion and engagement. To realize these aspirations, I am dedicated to continuous learning and staying at the forefront of AI, AR, and VR advancements. This commitment involves actively attending industry conferences, participating in workshops, and exploring emerging tools and technologies. By embracing these cutting-edge technologies, I aim to push the boundaries of design, creating experiences that are immersive, intuitive, and transformative. As the design landscape continues to evolve, I am excited to integrate AI, AR, and VR into my practice, contributing to the future of design and redefining the way we interact with digital experiences. With these technologies as my allies, I aspire to craft innovative and impactful solutions that delight clients and users alike.
FS: How can people contact you?
YC: If you would like to get in touch with me, I would be delighted to connect and engage in discussions regarding design-related inquiries or opportunities. There are multiple channels through which you can reach out to me. The most efficient way to contact me is via email at ezjoae@gmail.com, where I will promptly respond to your messages and provide any necessary information. Alternatively, you can visit my website yanmingc.com to explore my portfolio, gain insights into my design services, and access additional contact details. I actively maintain a presence on professional networking platforms, such as LinkedIn, where you can connect with me, delve into my professional background, and participate in conversations pertaining to design. Feel free to send me a message or connect with me to initiate a discussion. Moreover, I recognize the significance of open communication and collaboration, and I am always eager to explore new opportunities and partnerships. If you have a specific project in mind or wish to discuss potential collaborations, please don't hesitate to reach out. I am excited to connect with individuals and companies who share a passion for design and are eager to create innovative and impactful design solutions. I eagerly anticipate hearing from you and having the opportunity to collaborate on exciting design projects or engage in discussions regarding design-related topics of interest. Let's connect and explore the endless possibilities together!
FS: Any other things you would like to cover that have not been covered in these questions?
YC: In addition to the topics we have discussed, there are a few other important aspects that I would like to address. As a designer, I firmly believe in the power of continuous learning and growth. It is essential for designers to stay up-to-date with the latest trends, technologies, and industry developments. To achieve this, I actively participate in workshops, attend conferences, and engage with design communities to expand my knowledge and skills. Furthermore, I have a strong interest in the intersection of design and emerging technologies, such as artificial intelligence (AI), augmented reality (AR), and virtual reality (VR). These technologies present exciting opportunities to enhance user experiences and create immersive, interactive designs. I stay informed about the latest advancements in AI, AR, and VR, and I am eager to explore their potential in pushing the boundaries of design. Lastly, I believe in the importance of giving back to the design community. I find great fulfillment in mentoring aspiring designers and sharing my knowledge and experiences with them. I also contribute to design publications and platforms, where I share insights, tips, and design inspiration. I am dedicated to fostering a collaborative and supportive design community where we can learn from one another and collectively elevate the field. In conclusion, my future plans revolve around continuous growth as a designer, exploring the potential of emerging technologies, and actively contributing to the design community. I am thrilled about the possibilities that lie ahead and the opportunity to make a meaningful impact through design.
FS: Thank you for providing us with this opportunity to interview you.
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