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Interview with Natasha Mozz |
Home > Designer Interviews > Natasha Mozz |
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Natasha Mozz (NM) for A’ Design Award and Competition. You can access the full profile of Natasha Mozz by clicking here.
FS: Can you tell us more about your company / design studio?
NM: I work as a freelancer, collaborating with agencies and direct clients around the US and Europe
FS: What is "design" for you?
NM: For most of my work design acts as a universal language that allows businesses, institutions and people to communicate with the world.
FS: What kinds of works do you like designing most?
NM: Developing visual language for brand systems
FS: What was the first thing you designed for a company?
NM: I believe it was a series of print ads for a radio station
FS: What is your favorite material / platform / technology?
NM: Figma is the best instrument for designing anything graphic static. It's extremely easy to use and allows few people to work in the same file which is priceless for the agency collaboration
FS: When do you feel the most creative?
NM: While walking — it's the best time to think through ideas and systems
FS: Which aspects of a design do you focus more during designing?
NM: In branding, the scalability of an idea is something that is easy to miss. Some great visual ideas don't survive multiple implementations or expanding to a wider range of brand channels.
FS: What makes a design successful?
NM: If it's a brand identity, it should be based on a strong concept, it should reflect the business it's representing, it should be logical and work as an expandable system, it should be convenient to use in different situations for any team that is going to work with it.
FS: When judging a design as good or bad, which aspects do you consider first?
NM: First of all, I look if the decisions made are based on relation to the client's business and the problem that has to be solved—versus the decorative approach (choices based on what looks good or trendy) which extremely rarely works
FS: How do you think the "design field" is evolving? What is the future of design?
NM: I expect to see more interactive design and such technologies as creative coding becoming a common design tool.
FS: Can you talk a little about your design process?
NM: First, I do research to figure out what the business of my client is about, value proposition, differentiation from the competition, target audience etc. After that, I develop a creative concept, then based on that concept I develop a visual language, test it in different hypothetical situations, and after that follows the implementation through defined brand channels
FS: Thank you for providing us with this opportunity to interview you.
A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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