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Interview with Joey van Beek

Home > Designer Interviews > Joey van Beek

Editor Frank Scott (FS) from DesignPRWire has interviewed designer Joey van Beek (JVB) for A’ Design Award and Competition. You can access the full profile of Joey van Beek by clicking here.

Interview with Joey van Beek at Thursday 21st of April 2022
Joey van Beek
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
JVB: I have no background regarding art and design and also nobody in the family. I never had the intention to become a designer until I designed the new office at the company of my father and myself. I got a lot of positive feedback and then I just started to make designes that just came up to me. It gives me fulfillment and positive energy.

FS: Can you tell us more about your company / design studio?
JVB: Industrial Office is a company that makes one-off tabels inspired by the clients mindset. I run the company on my own because I want a personal connection with the client from the beginning to the end. And that it is not just about the end result, but also the experience before, during and after.

FS: What is "design" for you?
JVB: Design is for me the realization of a vision regarding a certain form and function.

FS: What kinds of works do you like designing most?
JVB: I like to design things that make me think about what it represent and just give me that “wow” feeling if the idea comes up and when I see it after it is finished.

FS: What is your most favorite design, could you please tell more about it?
JVB: I have no favorite design.

FS: What was the first thing you designed for a company?
JVB: The first thing I designed for a company was a outdoor-table that lighted up a map of the world in the evening.

FS: What is your favorite material / platform / technology?
JVB: I prefer to work with metals to most in as much different ways as possible.

FS: When do you feel the most creative?
JVB: Under the shower

FS: Which aspects of a design do you focus more during designing?
JVB: The way that it shows what is was inspired by.

FS: What kind of emotions do you feel when you design?
JVB: Full of positive energy and that I don’t want to stop.

FS: What kind of emotions do you feel when your designs are realized?
JVB: Fulfillment and pride.

FS: What makes a design successful?
JVB: If it gives people a sense of fulfillment.

FS: When judging a design as good or bad, which aspects do you consider first?
JVB: If the design makes me want to keep looking at it.

FS: From your point of view, what are the responsibilities of a designer for society and environment?
JVB: That we challenge people to question to present so that they are aware of the fact that their current thoughts can change the outcome in the future.

FS: How do you think the "design field" is evolving? What is the future of design?
JVB: I see the future of design representing why and how, not just what.

FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
JVB: I never had an exhibition, this is all new to me.

FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
JVB: When I design for a client, I get inspiration from the conversations that I have with them. If I design for me own, it is mainly inspired by philosophizing and nature.

FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
JVB: I consider my style to be bold. And I like this style because it lets me work unfiltered. Also it makes me forget about time and be truly in the moment.

FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
JVB: I live in the Netherlands and that makes it possible to think very open. I don’t feel limitation only opportunities.

FS: How do you work with companies?
JVB: One on one with a personal approach.

FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
JVB: Be open about what you want and don’t want.

FS: Can you talk a little about your design process?
JVB: First we slow down to take time to get to know each other. Then based on that conversation, if we have a connection, I make a design for the client so that after approval I can start production.

FS: What are 5 of your favorite design items at home?
JVB: Skeleton watch, tree in the living room, edible plant setup in the kitchen, vase with dried flower of our wedding and self made lamp from a meat grinder with my wife.

FS: Can you describe a day in your life?
JVB: Waking up between 4 and 5 am, working with me father at our company until 4 pm. Then working out until 5 pm. Diner until 7 pm, designing until 9 pm, going to bed at 10 pm.

FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
JVB: A goal without a plan is a wish. And succes without fulfillment is failure.

FS: From your perspective, what would you say are some positives and negatives of being a designer?
JVB: Being able to design what you like does not always meen that everybody else likes it.

FS: What is your "golden rule" in design?
JVB: That the process from beginning to end makes me happy.

FS: What skills are most important for a designer?
JVB: Being able to think outside the box.

FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
JVB: Coffee-machine during the conversations with the client, then pencils and paper for making the design. After that I use AutoCad for production drawings and then everything that is required to make the design reality within my machineshop. That can be from forging to cnc-milling and from sheet metal working to oxygen-cutting.

FS: Designing can sometimes be a really time consuming task, how do you manage your time?
JVB: By giving the right priority to each task, the planning forms automatically around it.

FS: How long does it take to design an object from beginning to end?
JVB: On average 3 months.

FS: What is the most frequently asked question to you, as a designer?
JVB: How did I come up with the idea for a design.

FS: What was your most important job experience?
JVB: Working together with my father in our other company.

FS: Who are some of your clients?
JVB: I can’t say because privacy is very important.

FS: What type of design work do you enjoy the most and why?
JVB: Designing everything that make people stop, think and inspire.

FS: What are your future plans? What is next for you?
JVB: I have a design in mind what resembles my past and future.

FS: Do you work as a team, or do you develop your designs yourself?
JVB: I develop everything myself.

FS: Do you have any works-in-progress being designed that you would like to talk about?
JVB: Not yet.

FS: How can people contact you?
JVB: By giving me a call or sending an email.

FS: Any other things you would like to cover that have not been covered in these questions?
JVB: No


FS: Thank you for providing us with this opportunity to interview you.

A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.


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