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Interview with Giovanni Francesco Frascino |
Home > Designer Interviews > Giovanni Francesco Frascino |
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Giovanni Francesco Frascino (GFF) for A’ Design Award and Competition. You can access the full profile of Giovanni Francesco Frascino by clicking here.
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
GFF: No, I wanted to be a veterinary in Africa as a child
FS: Can you tell us more about your company / design studio?
GFF: it’s a working group that tackles projects with method and rigor, looking for the answer in the folds of beauty
FS: What is "design" for you?
GFF: the design is the simple and essential answer to a question
FS: What kinds of works do you like designing most?
GFF: i have no preferences
FS: What is your favorite material / platform / technology?
GFF: i have no preferences
FS: When do you feel the most creative?
GFF: when i have passed the first phase, that relating to research.
FS: Which aspects of a design do you focus more during designing?
GFF: my 3 foundations: functionality, memory, and beauty.
FS: What kind of emotions do you feel when you design?
GFF: i feel like i have to conquer a territory
FS: What kind of emotions do you feel when your designs are realized?
GFF: i fell live i have conquered a territory
FS: What makes a design successful?
GFF: the positive response of those who will use it
FS: When judging a design as good or bad, which aspects do you consider first?
GFF: intelligence, memory, and beauty.
FS: From your point of view, what are the responsibilities of a designer for society and environment?
GFF: huge but not exceeding that of politic
FS: How do you think the "design field" is evolving? What is the future of design?
GFF: there is too much formalism and search of the fantastic
FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
GFF: the past and my instinct
FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
GFF: essential. I try to remove everything that is not necessary.
FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
GFF: i live in italy, a place of history and beauty, but currently the professionalism is suffering to emerge.
FS: How do you work with companies?
GFF: following the process step by step
FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
GFF: looking for designers on the basis of what they have done and the enthusiasm they show.
FS: Can you talk a little about your design process?
GFF: it is a circular process in which different instances press and to which i try to answer with a simple form but capable of being a summary of everything
FS: Can you describe a day in your life?
GFF: in the morning i meet my team in the cafeteria for about 30 minutes where we talk about more and less, arriving in the studio facing the questions related to existing projects, then arriving at the site, in the mid afternoon return to the studio
FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
GFF: do not run for creativity but wait for it to arrive to you, taking the project with rigor and looking at the functional aspects
FS: From your perspective, what would you say are some positives and negatives of being a designer?
GFF: i see no negative aspects
FS: What is your "golden rule" in design?
GFF: never submit a project to a client if you are not 100% convinced first
FS: What skills are most important for a designer?
GFF: the technical knowledge of the trade that is covered in the university training phase and that is known only fully in the construction site.
FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
GFF: writing, study maquetes, sketches, books.
FS: Designing can sometimes be a really time consuming task, how do you manage your time?
GFF: with method and rigor ... what does it come from!
FS: How long does it take to design an object from beginning to end?
GFF: minimum 4 months, it also needs a time for decantation
FS: What was your most important job experience?
GFF: the project for the italian pavilion at the 2015 venice biennale
FS: Who are some of your clients?
GFF: La Fondazione Biennale di Venezia, La Fondazione Treccani, Universita’ Federico II di napoli
FS: What type of design work do you enjoy the most and why?
GFF: i have no preferences
FS: What are your future plans? What is next for you?
GFF: continue the research on architecture by participating in competitions
FS: Do you work as a team, or do you develop your designs yourself?
GFF: I develop projects with a team
FS: Do you have any works-in-progress being designed that you would like to talk about?
GFF: the new "house of architecture" in naples, inside a disconsecrated baroque church. a revolutionary project on the use of the sacred space
FS: How can people contact you?
GFF: through the website
FS: Thank you for providing us with this opportunity to interview you.
A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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