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Interview with Masoud Serati Nouri

Home > Designer Interviews > Masoud Serati Nouri

Editor Frank Scott (FS) from DesignPRWire has interviewed designer Masoud Serati Nouri (MSN) for A’ Design Award and Competition. You can access the full profile of Masoud Serati Nouri by clicking here.

Interview with Masoud Serati Nouri at Wednesday 20th of April 2022
Masoud Serati Nouri
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
MSN: I have always been looking for design as well as architectural design to create a new space in it. With the old structures and patterns, I continued the same view in jewelry, and perhaps much broader than architecture.

FS: Can you tell us more about your company / design studio?
MSN: My studio works more in the field of jewelry design and has always sought to produce better forms and works, and this goal can not be achieved without daily research and acquisition of skills and daily learning, which I always pursue.

FS: What is "design" for you?
MSN: Design for me is the creation of a new form with a permanent use, more communication with the user in all respects, often inspired by everyday life with the aim of improving human daily life as well as combining art with other fields of the humanities.

FS: What kinds of works do you like designing most?
MSN: According to my research, most artistic personalities in all fields are interested in design. I am no exception and I am interested in designs such as architecture, lighting design, car design, charcoal and pencil design. I do them at the same time.

FS: What is your most favorite design, could you please tell more about it?
MSN: Jewelry design has been of special interest for several years, and I continue it with the aim of forming a manufacturing industry.

FS: What was the first thing you designed for a company?
MSN: The ring was my first design for the academy.

FS: What is your favorite material / platform / technology?
MSN: I am interested in gold materials and conventional production technologies, but I am trying to use other materials as well as new technologies.

FS: When do you feel the most creative?
MSN: Standing up to the challenges of human life and thinking about them has always opened the way for me.

FS: Which aspects of a design do you focus more during designing?
MSN: I consider only the human aspect with the aim of elevating human life.

FS: What kind of emotions do you feel when you design?
MSN: Indescribable inner joy that I have never experienced in anything in my life.

FS: What kind of emotions do you feel when your designs are realized?
MSN: I think I have raised a child who has great missions and is supposed to send a message of freedom to the whole world.

FS: What makes a design successful?
MSN: This is a wide-ranging discussion, but if I go into it very briefly, I must say that considering human existence and her emotions in design will certainly have a good result.

FS: When judging a design as good or bad, which aspects do you consider first?
MSN: I will definitely think about the seed of design and the process in which I produced the design and I will review it to gather more results for myself.

FS: From your point of view, what are the responsibilities of a designer for society and environment?
MSN: In my opinion, from an atmospheric point of view, the important task of designers is to try their best to produce environmentally friendly products, and also in terms of responsibility towards society, I must say that given the chaotic political situation in the world, the message of peace must be conveyed. All plans are institutionalized.

FS: How do you think the "design field" is evolving? What is the future of design?
MSN: Basically, in my opinion, the world trend is no longer predictable, but without a doubt, incredible progress will happen to the extent of miracles.

FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
MSN: I did not have an exhibition before, but from now on I have decided to work more internationally and to be active in most countries as much as possible and to bring art to the attention of everyone.

FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
MSN: I try to be inspired by human nature and emotions, and if I may say everything that is natural and related to human nature.

FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
MSN: I am very interested in designing with soft lines and pages because I believe that the charm, beauty and excitement that soft design brings to human beings is definitely a feeling hidden in human beings that when they see that design, the same feeling awakens.

FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
MSN: I live in Iran, which I have undoubtedly been greatly influenced by, because we have a rich culture and art, all of which have their own complexity that must be discovered. I have also benefited a lot from these hidden and visible angles of this art.

FS: How do you work with companies?
MSN: By introducing my art and explaining my opinion about design and art, as well as their jewelry, I assure them of pure work and try to work with them until the last moment to produce better work.

FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
MSN: In my opinion, after measuring the designer's skill in design, they should trust him and give enough time to the designer to present the design, because design is in conflict with allocating time. The designer's mind should not be involved in the stress of running out of time.

FS: Can you talk a little about your design process?
MSN: Imagining the plan from all angles and being alone with yourself away from everyday life is the first and best step to start working, which is followed by studies and research to create a proper form.

FS: What are 5 of your favorite design items at home?
MSN: Comfort, beauty, usability, minimalism and away from luxuries, as well as its ergonomic design.

FS: Can you describe a day in your life?
MSN: Reading books and other hobbies is a small part of daily life after sleep, but most of the daily hours are spent on design studies and self-design.

FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
MSN: First discover the field of your interest, then work and work and definitely work.

FS: From your perspective, what would you say are some positives and negatives of being a designer?
MSN: Given my strong interest in design, I can not really say anything negative, and on the other hand, there are important points, one of which is that we are responsible to people and we must be more and more active in improving their living conditions. This is just one positive thing about being a designer.

FS: What is your "golden rule" in design?
MSN: I do the design according to the human spirit and nature.

FS: What skills are most important for a designer?
MSN: Creative mind and drawing power then software.

FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
MSN: sources of inspiration and software and drawing on paper.

FS: Designing can sometimes be a really time consuming task, how do you manage your time?
MSN: Due to my interest in design, I focus on it a lot and try to reach other things in the next stage and in the little time I have left.

FS: How long does it take to design an object from beginning to end?
MSN: In my opinion, this really depends on the concept of the subject of the work, but I will definitely try to reach a conclusion as soon as possible and present the final work. سخعقزث

FS: What is the most frequently asked question to you, as a designer?
MSN: what is the good design? how can you design?

FS: What are your future plans? What is next for you?
MSN: Expanding work in the field of design and cooperation with brands is my priority and also creating more communication is one of my special interests.

FS: Do you work as a team, or do you develop your designs yourself?
MSN: I had experience working in a team and I also work as an individual and as a team, depending on the working conditions.

FS: Do you have any works-in-progress being designed that you would like to talk about?
MSN: I am active in most competitions, except for work for customers, which I hope will be published and available to everyone after winning.

FS: How can people contact you?
MSN: They can contact me via email and Instagram tag: masoud.serati@gmail.com masoud_jewelrydesign


FS: Thank you for providing us with this opportunity to interview you.

A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.


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