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Interview with Andrea Agazzini |
Home > Designer Interviews > Andrea Agazzini |
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Andrea Agazzini (AA) for A’ Design Award and Competition. You can access the full profile of Andrea Agazzini by clicking here.
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
AA: I was born as an Architect and manager of production plants for renewable energy, in 2019 I tried to make my passion for sports my job, so I integrated the design and sale of a new concept of electric bicycle, I started from scratch.
FS: Can you tell us more about your company / design studio?
AA: We at Agazzini are a small company born in 2015, made up of two brothers, Andrea and Paolo who in 2019 went to try the creation of a line of bikes branded AGAZZINI. Now, more than three years old, also with the help of Matteo, our mechanic and rider, we have grown and reached awareness in the three main segments for off-road, Muscle, Ebike and Motobike.
FS: What is "design" for you?
AA: For me it is simply the tool to convey my ideas to other people
FS: What kinds of works do you like designing most?
AA: He loves to think about the shapes of innovative vehicles such as sports bicycles but also their components and accessories.
FS: What is your most favorite design, could you please tell more about it?
AA: My sources of inspiration are the great Bike Designers who over the years have brought ingenious developments on the technique of two-wheeled vehicles.
FS: What was the first thing you designed for a company?
AA: I have designed and developed some components for ebike
FS: What is your favorite material / platform / technology?
AA: It is aluminum and carbon, fused together in a single shape
FS: When do you feel the most creative?
AA: When I manage to translate my ideas into forms, in that moment I am satisfied with my work
FS: Which aspects of a design do you focus more during designing?
AA: In my experience, the fundamental steps for a good project are: THE INITIAL IDEA, from which everything arises, THE EXPERIMENTATION and the actual work, in which the idea must become reality and all things must work, finally the PUNTO, where the idea is gutted in the smallest details to take the final shape.
FS: What kind of emotions do you feel when you design?
AA: I feel free to express what I want to be
FS: What kind of emotions do you feel when your designs are realized?
AA: A strong and lasting emotion, like having planted a large stone that will no longer be able to move
FS: What makes a design successful?
AA: Its complicated simplicity, its containing complicated concepts and structures in a simple form
FS: When judging a design as good or bad, which aspects do you consider first?
AA: First I consider its constructive impact and its sustainability, then I evaluate the shape
FS: From your point of view, what are the responsibilities of a designer for society and environment?
AA: They are the same as anyone who applies transformations to the planet we live on: full responsibility for thinking about the consequences of his work
FS: How do you think the "design field" is evolving? What is the future of design?
AA: I see design as a scale that can bring our world to safety, or make it fall even further into the abyss of waste of resources: only good designers will be able to choose the path
FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
AA: Many years ago at the Politecnico di Milano, while you were exhibiting my architecture, I now hope to be able to exhibit my new creations in the world of bicycles
FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
AA: I think about what could be useful to my clients and try to make it happen as best I can
FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
AA: I would define myself as a design-practical, which puts utility before form. The shape is a consequence of what I think is useful, so it realizes itself
FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
AA: Absolutely, everyone is linked to the land they live in, both culturally and geographically. My land is full of mountains and trails and my passion for the outdoors drove me here
FS: How do you work with companies?
AA: It is very tiring to find companies with seriousness, but when I find them, I also form strong bonds of friendship
FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
AA: I think they need to know about your extra interests, that's the starting point
FS: Can you talk a little about your design process?
AA: THE INITIAL IDEA, from which everything arises, THE EXPERIMENTATION and the actual work, in which the idea must become reality and all things must work, finally the PUNTO, where the idea is gutted in the smallest details to take the final shape.
FS: What are 5 of your favorite design items at home?
AA: Lighting, shoe rack, pen holder, sound system, stove
FS: Can you describe a day in your life?
AA: In the morning I try to deal with the less pleasant questions, then when I'm calm, I start thinking about future designs, with a free mind.
FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
AA: Finding the way they are most passionate about, without immediately thinking about the result. However, I still consider myself a young man! :-)
FS: From your perspective, what would you say are some positives and negatives of being a designer?
AA: The positive aspects are freedom of thought, the negative ones that too much freedom leads to asking too many questions
FS: What is your "golden rule" in design?
AA: Only work when you have inspiration
FS: What skills are most important for a designer?
AA: Each skill fully forms a person, so the more skills the more you keep the variables under control
FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
AA: I use wrenches and hammers, measuring tools, paper and pencil, 2D and 3D software and 3D printer
FS: Designing can sometimes be a really time consuming task, how do you manage your time?
AA: Time is always the enemy, sometimes I think I work for a few hours and I end up dragging myself until midnight
FS: How long does it take to design an object from beginning to end?
AA: small in about a month, medium in at least 6 months, large in more than a year
FS: What is the most frequently asked question to you, as a designer?
AA: How can I better meet this need?
FS: What was your most important job experience?
AA: Definitely the design of my MotoBike Enduro2, together with the construction of a large electricity generation plant
FS: Who are some of your clients?
AA: I think the most varied types of people
FS: What type of design work do you enjoy the most and why?
AA: I like the design phase very much, but also the experimentation phase in the field, because we realize if what we ultimately thought was reality.
FS: What are your future plans? What is next for you?
AA: Finalize some MTB components and start a targeted sale
FS: Do you work as a team, or do you develop your designs yourself?
AA: I develop it myself
FS: Do you have any works-in-progress being designed that you would like to talk about?
AA: I have two new MTB component patents in the pipeline
FS: How can people contact you?
AA: Phone, mail, in person in my shop
FS: Any other things you would like to cover that have not been covered in these questions?
AA: I think the questions were well structured and I enjoyed answering
FS: Thank you for providing us with this opportunity to interview you.
A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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