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Interview with Kawn Designs |
Home > Designer Interviews > Kawn Designs |
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Kawn Designs (KD) for A’ Design Award and Competition. You can access the full profile of Kawn Designs by clicking here.
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
KD: I did my bachelors degree in architecture because the process of creating buildings that ends up shaping our lives and experiences always fascinated me. I did not know when I made that decision that the way I see things and analyze them will change forever. I stopped perceiving things as a whole because I understood the amount of work, effort and creativity invested to make a room feel like home. My passion for architecture and for creation extended from creating the shell only to seeing each room as an independent project. Dealing with every detail of the room (the finishing, the light, the temperature, the energy, etc) and making it fully functional and as beautiful as my clients hoped somehow left me with no choice but to furnish those rooms with the same amount of passion. I could not accept less for me and my clients.
FS: Can you tell us more about your company / design studio?
KD: Kawn Designs is small house of design with a great team that is so passionate about design and making a difference in the furniture design industry. We are anti mass production and we believe that our living spaces should say a lot about us. The furniture in a room isn’t only there to be functional, it is there to remind us of who we are and what we connect with. We create art that functions as furniture.
FS: What is "design" for you?
KD: Design is seeing the endless possibilities’ in everything.
FS: What kinds of works do you like designing most?
KD: I enjoy the process of design, but my favorite is interior design.
FS: What is your most favorite design, could you please tell more about it?
KD: My most favorite project is the design of the Royal Lounge at the new Airport in Amman- Jordan. The project was a competition that I won for submitting the best design. The main challenge was the space because it was slim and long and of course it had to be elegant and meaningful being the last and first point one would interact with visiting Jordan. To make the walk through the long space more fun, I designed metal sun screens that run across the lounge with poetry about Jordan carved in the metal. The reflection of the calligraphy on the beige floors created an amazing image that one needs to struggle to forget it.
FS: What was the first thing you designed for a company?
KD: The first thing I designed was an entrance for an existing hotel (architecture and interior).
FS: What is your favorite material / platform / technology?
KD: My favorite materials are brass and wood. The timelessness and the beauty of both materials even in their most basic forms is fascinating.
FS: When do you feel the most creative?
KD: When I complete a project / a product. Looking at the final product that came from just an idea and seeing it real still mazes me and makes me feel creative.
FS: Which aspects of a design do you focus more during designing?
KD: Originality and functionally.
FS: What kind of emotions do you feel when you design?
KD: Excited and happy.
FS: What kind of emotions do you feel when your designs are realized?
KD: Achieved, fulfilled and happy.
FS: What makes a design successful?
KD: A design is successful when it simple, original, functional and truly serves its purpose.
FS: When judging a design as good or bad, which aspects do you consider first?
KD: Sustainability,Functionality and aesthetics, in this order.
FS: From your point of view, what are the responsibilities of a designer for society and environment?
KD: As designers we all hold major responsibility towards the environment as well as increasing awareness of users. We should encourage using recyclable materials and make it our duty that those materials are well presented in our designs. As designers we should set the trends in the industry responsibly.
FS: How do you think the "design field" is evolving? What is the future of design?
KD: I see the future of design as very eventful. With COVID 19 and the way its changing people’s perceptions and way of living, and with the growing need for feeling the individuality again after mass production dominated our public and private spaces, I see that design is needed more than ever. There is an opening for creative ideas that can cater for individuals’ specific needs, limited budgets, small homes, house based offices, sustainable solutions, more functional living rooms, etc.
FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
KD: My last exhibition was in March 2020 in Abu Dhabi- Ataya. It’s a design exhibition supported and organized by Red Crescent. Was supposed to participate in Milan Design Week 2020 but COVID 19 happened. But I will be participating in Dubai Digital Fair from 9-14 November 2020.
FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
KD: I have many sources of inspirations. It could be nostalgia, a phenomenon, a story or a need. When I need an inspiration and do not get it from any of the above, I read and research and usually land on an idea or an image that inspires me.
FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
KD: I would describe my style in design as Elegant, Sophisticated yet simple. With time and practice, and after many errors I came to the realization that “less” is truly “more”. Overdesigning a space or a piece of furniture or a product will only compromise the outcome. A simple design that has the right story behind is a timeless design. A basic idea that is translated with enough passion into an object will speak for itself.
FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
KD: I was born and lived most of my life in Amman, Jordan. My culture and background and growing up in this part of the world certainly reflected on the way I see and do deign. I come from a conservative culture that challenges the new especially if it is introduced by a female. But despite the many complications and limitations there is so much history and originality and pride. Embracing the good and fighting the obstacles without losing perspective and motivation was the real challenge.
FS: How do you work with companies?
KD: I am not sure I get the question exactly. I do the design, visualization and technical drawings within the design house “Kawn” and I outsource the makers.
FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
KD: Selecting a designer should be based on checking previous expertise and styles to make sure the designer can deliver what is aspired, but communication and mutual understanding of the project/ product should not be dismissed for it is as important as expertise. Qualifications, compatibility, communication, similar set of ethics and mutual respect is the pre-requisite for a successful outcome.
FS: Can you talk a little about your design process?
KD: The design process usually starts with an idea or an emotion or a need. Then the idea gets discussed and transforms into something more tangible. At that point the idea starts having physical boundaries. I start sketching the image until I get to a basic concept that can be carried forward. I take the hand sketch and draw it in Sketch Up and fix dimensions and proportions and colors and allocate materials. If the outcome is acceptable to me I have it rendered in high quality to assess the outcome. If I am happy with the outcome it stays if not I restart the process from the discussion phase.
FS: What are 5 of your favorite design items at home?
KD: Egg Chair. An old Persian rug. A 70s armchair that is restored and upholsted with deep green velvet. An IKEA laptop table with adjustable height base. A purple Minotti shiny side table
FS: Can you describe a day in your life?
KD: Days starts with two cups of coffee in which the day gets planned and the previous day is analyzed, then 30 min of workout, showering and getting ready and then heading to the office. I usually make my calls and enjoy my music in my morning drive. The day at the office starts with a quick morning meeting with the team catching up on work progress and setting targets whether for the day or for the week or specific projects. After that I either attend to my meetings or work on new designs. After work I usually head home for a late lunch, then spend sometime with the family then go out to see friends in the evening couple of days a week. I do not work on weekends. I need the time to relax, reflect, do the things that make me happy and energized.
FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
KD: Dare to think and to do challenge the norm. There are no rules. We can re-create new norms and new rules. Always ask.
FS: From your perspective, what would you say are some positives and negatives of being a designer?
KD: A positive aspect about being a designer is how curious you become because you need to know more about everything to expand the possibilities in your head. You need to understand cultures, religions, methodologies, psychology to make sense of the products you are creating. Ironically “seeing non ending possibilities in everything” is the most positive and negative thing about being a designer. You just cannot accept or see things the way you are because you are always re-creating them in your head, and that takes away from the joy of accepting things the way they are.
FS: What is your "golden rule" in design?
KD: “Less is More”
FS: What skills are most important for a designer?
KD: Imagination and the ability to see beyond the expected.
FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
KD: I start with sketching with a pencil. When I get more confidant about the lines I use my colored markers. If that goes well I take it to Sketch Up to validate proportions and material. I use my collection of books for inspiration and I check Pinterest and read the newsletters I get from many sources.
FS: Designing can sometimes be a really time consuming task, how do you manage your time?
KD: I do lists and I try to follow them. But the thing is unless I have a deadline it is really hard to stop designing. I always feel that the more time I have the more I can improve the design and the outcome. I allocate the time efficiently, first brainstorming, then design development, then visualization to validate decisions made during the initial phases of the design. If the outcome is satisfactory I take the design to the implementation phase, if not I either go back to development or decide that it is not worth it.
FS: How long does it take to design an object from beginning to end?
KD: There is no golden rule here. Sometimes a perfect design can materialize in one day, and some others it could take weeks.
FS: What is the most frequently asked question to you, as a designer?
KD: "What were you thinking?"
FS: What was your most important job experience?
KD: My most important job that shaped my whole career was being part of the local design team that worked in the Royal Palace to implement a design done by Jonathan Reed, a UK based interior designer. The exposure to brilliant designs and methodologies and best implementation practices was an experience that is beyond my dreams.
FS: Who are some of your clients?
KD: I worked as an interior designer with Arab Bank and Bank Al Etihad in Jordan. I worked with the Royal Court to design the Royal Lounge at the new airport in Jordan. I was the local consultant for Tesla showroom in Jordan. I worked with Orange to design their creative center in Jordan. I designed Golden Tulip Hotel – Airport in Jordan.
FS: What type of design work do you enjoy the most and why?
KD: I enjoy renovation and restoration work the most. I guess the transformation and having a bench mark that identifies the achievement size makes me feel like a magician.
FS: What are your future plans? What is next for you?
KD: My future plan is to be recognized as one of the leading designers internationally and to have my furniture displayed across Europe, USA and MENA region within two years. I am working very hard on establishing the brand and its image and hoping it will be recognized soon. Meanwhile I am working on the design process and outcome and selling online.
FS: Do you work as a team, or do you develop your designs yourself?
KD: I do both. I do have a team of young ambitious designers working with me. Sometimes I work totally on my own and some others I work closely with my team.
FS: Do you have any works-in-progress being designed that you would like to talk about?
KD: I am currently working on a furniture selection that is inspired by many games that defined my childhood. The collection will be disclosed in Dubai Digital Fair November 2020. It is extremely fun and I'm enjoying the process and the outcome.
FS: How can people contact you?
KD: I can be contacted on my e-mail, either rama@id-firm.com or rama@kawndesigns.com
FS: Thank you for providing us with this opportunity to interview you.
A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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