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Interview with Shilpa Sharma

Home > Designer Interviews > Shilpa Sharma

Editor Frank Scott (FS) from DesignPRWire has interviewed designer Shilpa Sharma (SS) for A’ Design Award and Competition. You can access the full profile of Shilpa Sharma by clicking here.

Interview with Shilpa Sharma at Sunday 15th of November 2020
Shilpa Sharma
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
SS: I have masters in information technology and co-founded an entertainment company, along with my spouse. I am also an accredited Nutrition Consultant & Yoga Practitioner but I believe design comes to me naturally and that belief started my career as a designer.

FS: Can you tell us more about your company / design studio?
SS: My brands are 'SQUACLE', an activewear / swimwear range, and 'Style Shrankhla', an ethnic women-wear range, both under the parent company 'Atiksh Entertainment Pvt Ltd'

FS: What is "design" for you?
SS: To believe that you can create and then thinking how to create is design for me.

FS: What kinds of works do you like designing most?
SS: I like designing ethnic clothes fused with contemporary styles.

FS: What is your most favorite design, could you please tell more about it?
SS: The dress that just won the A Design Award, the metallic dual dress with wrap on is my favorite design.

FS: What was the first thing you designed for a company?
SS: It was interior designing for my first office.

FS: What is your favorite material / platform / technology?
SS: Fashion Wear

FS: When do you feel the most creative?
SS: Early Morning

FS: Which aspects of a design do you focus more during designing?
SS: Usability by end user

FS: What kind of emotions do you feel when you design?
SS: Temptation to finish it

FS: What kind of emotions do you feel when your designs are realized?
SS: Hearing the feedback of end users

FS: What makes a design successful?
SS: Honest efforts

FS: When judging a design as good or bad, which aspects do you consider first?
SS: Usability

FS: From your point of view, what are the responsibilities of a designer for society and environment?
SS: Be concerned about the future

FS: How do you think the "design field" is evolving? What is the future of design?
SS: Digital space will be more congested but physical space will always have the upper hand; You can't beat what you can see and feel

FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
SS: My last exhibition was with A-Design, in October 2020

FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
SS: Nature and its forces

FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
SS: My style is going with the flow of the creation process

FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
SS: I live in India; Yes, our culture heritage is close to infinity and that has definitely helped me in being what I am; There are no cons to live in a beautiful country like India.

FS: How do you work with companies?
SS: We work with them for multiple business solutions in entertainment, media consulting and fashion requirements.

FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
SS: By increased personal interactions


FS: Thank you for providing us with this opportunity to interview you.

A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.


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