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Interview with Paolo Rossetti

Home > Designer Interviews > Paolo Rossetti

Editor Frank Scott (FS) from DesignPRWire has interviewed designer Paolo Rossetti (PR) for A’ Design Award and Competition. You can access the full profile of Paolo Rossetti by clicking here.

Interview with Paolo Rossetti at Thursday 30th of April 2020
Paolo Rossetti
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
PR: I've always wanted to be a designer. Through design I can express my skills and help make reality easier to understand

FS: Can you tell us more about your company / design studio?
PR: Rossetti Brand Design is a brand design studio based in Milan. Rossetti Brand Design is focused on visual identity projects. We work for both Italian brands, and foreign brands operating in Italy, concentrating on the evolution of the national market. We are independent and not international. Just as brands have a style, we have ours: a mix of elegance and extravagance.

FS: What is "design" for you?
PR: It is a working method, it is a way of looking and a way of life.

FS: What kinds of works do you like designing most?
PR: I like to work on those projects that can give useful meaning to our life.

FS: What is your most favorite design, could you please tell more about it?
PR: Project "Fallo Protetto!" https://www.rossettidesign.it/fallo-protetto-rossetti-brand-design/?lang=en It is an example of understandable and useful functional packaging design. It redefines the relationship between the object and the consumers.

FS: What was the first thing you designed for a company?
PR: A packaging design for energy drink. Now it is out of the market.

FS: What is your favorite material / platform / technology?
PR: Of course, the computer and the applications that are used for the design: allow easy management of complex elements.

FS: When do you feel the most creative?
PR: I feel more creative when I walk or when I do nothing. The suspension of time allows me to be in a visionary condition.

FS: Which aspects of a design do you focus more during designing?
PR: Contemporaneity of visual language, understanding of the project, meaning for people.

FS: What kind of emotions do you feel when you design?
PR: Creation generates different emotions. Generally it is the emotion of "well done".

FS: What kind of emotions do you feel when your designs are realized?
PR: Harmony, beauty, meaning, understanding.

FS: What makes a design successful?
PR: Its meaning in relation to the historical period in which it occurs

FS: When judging a design as good or bad, which aspects do you consider first?
PR: Good shape, innovation, the ability to make change.

FS: From your point of view, what are the responsibilities of a designer for society and environment?
PR: Produce understandable meaning.

FS: How do you think the "design field" is evolving? What is the future of design?
PR: Design is at the service of evolution. The future of design is closely linked to how we will become.

FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
PR: No exibition.

FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
PR: Architecture, cuisine, fashion, cinema, literature, projects done by others.

FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
PR: My design is inspired by international design style: simple, clear, functional and innovative. A language understandable for everyone.

FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
PR: I live in Milan in Italy. The cultural heritage of a country greatly influences the way of living and designing.

FS: How do you work with companies?
PR: Companies are our main customers. We work with them trying to understand their way of seeing the world and offer their products.

FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
PR: I suggest to companies to choose a designer or a design studio for the ability to deal with projects, the quality of style and results.

FS: Can you talk a little about your design process?
PR: The first thing is to collect all available data. I define the goal, the most appropriate expressive language and let the unconscious react. Inspiration comes from anywhere. Then I move on to the first tests and the finalization phases.

FS: What are 5 of your favorite design items at home?
PR: I don't keep any design objects in my house apart from my Mac and my iphone.

FS: Can you describe a day in your life?
PR: I wake up early in the morning. Supervision and coordination activities start early and continue throughout the day. I work with two or three designers at the same time.

FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
PR: Before thinking about an object, a logo, or anything, the question is: what useful meaning does what I do for people?

FS: From your perspective, what would you say are some positives and negatives of being a designer?
PR: Positive: help change. Negative: you are an accomplice, when you repeat the same errors done before.

FS: What is your "golden rule" in design?
PR: The question: what is the meaning?

FS: What skills are most important for a designer?
PR: Visionary, logical, psychological and technical skills.

FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
PR: A pencil and the Adobe suite.

FS: Designing can sometimes be a really time consuming task, how do you manage your time?
PR: I alternate the time I have at my disposal with other activities. Switching from one activity to another helps to have always different points of view.

FS: How long does it take to design an object from beginning to end?
PR: It depends on its complexity: sometimes a quarter of an hour, sometimes months.

FS: What is the most frequently asked question to you, as a designer?
PR: How did you come up with it?

FS: What was your most important job experience?
PR: I don't have one in particular. The most significant are the collaborations with those who have a clear and strong vision of the project. Working with this kind of people is always enriching.

FS: Who are some of your clients?
PR: Gruppo Commerciale Selex, Unifarco, Biochimica, Coop Italia.

FS: What type of design work do you enjoy the most and why?
PR: Brand Identity Design and Packaging Design

FS: What are your future plans? What is next for you?
PR: Develop increasingly innovative projects.

FS: Do you work as a team, or do you develop your designs yourself?
PR: I personally follow only a few projects. Most of the projects are developed in team.

FS: Do you have any works-in-progress being designed that you would like to talk about?
PR: For confidentiality reasons I cannot.

FS: How can people contact you?
PR: Rossetti Brand Design can be reached at this address: https://www.rossettidesign.it/?lang=en


FS: Thank you for providing us with this opportunity to interview you.

A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.


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