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Interview with Pin Shuan Chen |
Home > Designer Interviews > Pin Shuan Chen |
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Pin Shuan Chen (PSC) for A’ Design Award and Competition. You can access the full profile of Pin Shuan Chen by clicking here.
FS: Can you tell us more about your company / design studio?
PSC: Aunt Stella, born in German growing up in the US, is the real aunt for brand founder Joseph Dunkle. As a Kindergarten teacher, she was fond of sharing her homemade recipe and handmade cookies with people surrounded. Joseph started up the first cookie store in Tokyo named after Aunt Stella since 1982 to inherit and deliver the recipe and spirit of his aunt, who’s passion of ‘Giving love and happiness to people’‘ is forever imprinted in our DNA. The recipe and gift package went so popular among Japanese that more than 80 stores have been opened up-to-date. With the new headquarter started up in Taiwan since 1989, Aunt Stella turns a new page in the cookie business. We combined local featured ingredients with Aunt Stella homemade recipe, building-up local design and R&D team to re-package ‘love sharing and giving’ spirit with Taiwan featured and share with the world again.
FS: What was the first thing you designed for a company?
PSC: Halloween cookie package, we made a paper box with house shape, and turn it to a pumpkin haunted house.
FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
PSC: Usually, the inspiration comes from the life I live in, I will pay attention to the people and any other thing that around me, sometime an idea will just pop up. I like to go to the book store, exhibition, and other creative places, to let myself have more aways to think.
FS: Thank you for providing us with this opportunity to interview you.
A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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