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Interview with Fernando Valdez

Home > Designer Interviews > Fernando Valdez

Editor Frank Scott (FS) from DesignPRWire has interviewed designer Fernando Valdez (FV) for A’ Design Award and Competition. You can access the full profile of Fernando Valdez by clicking here.

Interview with Fernando Valdez at Monday 19th of October 2020
Fernando Valdez
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
FV: I always wanted to be involved with the arts, every type of art, and do a career where creativity was one of the fundamental things in it. For most of my life I wasn’t interested with design, it was until college that I discovered that I wanted to get involved in it.

FS: Can you tell us more about your company / design studio?
FV: Valdez Arquitectos is a studio focused on being daring, creative and going against established ideals. We like our design to innovate and do projects that evoke emotions.

FS: What is "design" for you?
FV: Design is wherever your imagination can take you. It is the tool we have to bring new ideas to life.

FS: What kinds of works do you like designing most?
FV: I love designing commercial or residential buildings, Im interested with the fact that cities keep growing, so the need for more buildings keeps getting higher while we search for the design that brings the best quality of life for the user.

FS: What is your most favorite design, could you please tell more about it?
FV: My favorite design is one that we made for a funeral home, this is because we tried to detach the typical archetype of a funeral home, being cold and overwhelming to a more warm and positive environment where reflection is our main focus.

FS: What was the first thing you designed for a company?
FV: The first project that I made was when I was back in college in 2012. I was comissioned to design a residential building composed of 6 floors.

FS: What is your favorite material / platform / technology?
FV: We don't really have one favorite material or piece of technology for our projects, we are always trying to incorporate what we feel is right for every unique project we are comissioned to do.

FS: When do you feel the most creative?
FV: At night I consider to be when my creativity is at it's top.

FS: Which aspects of a design do you focus more during designing?
FV: We always start analyzing different ways in which the building can function, then we move on with the experimentation of plasticity of the volume that contains the program, revealing then the final façades.

FS: What kind of emotions do you feel when you design?
FV: I’m usually nervous at the beginning when I don’t have yet a clear path the project is taking but once we get started and things start to look the way we want I get more confident that we are on the right path.

FS: What kind of emotions do you feel when your designs are realized?
FV: When a design is finished I'm always proud of the outcome, some projects take a lot of time to accomplish and sometimes it's hard to overcome the creative slumps that come and go.

FS: What makes a design successful?
FV: I think the feeling it conveys to the user, if you could transmit and make the user feel happy with the product I think that is success.

FS: When judging a design as good or bad, which aspects do you consider first?
FV: The feeling it gives me, the idea behind it and the final result how it is presented in the space.

FS: From your point of view, what are the responsibilities of a designer for society and environment?
FV: With design, we can provoke people to care more about our environment, see our reality in a new light and respect the design around them.

FS: How do you think the "design field" is evolving? What is the future of design?
FV: I think artificial intelligence will go a long way and it will help us to design better by providing different ideas and methodolgies.

FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
FV: I haven’t had any exhibition yet.

FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
FV: I feed my imagination with every other facet of art that I can get access to, like when I look at a painting and I try to decipher the meaning behind it or by reading, thats an activity I enjoy a lot.

FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
FV: I don't have a specific style of design per se, I just create what's appropriate for each unique case that comes up.

FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
FV: I live in the city of Puebla, in Mexico. A country known for its richness in culture and traditions, here you can find tons of color and solid materials, these which I try to incorporate into our projects. I feel like the pros that come from living here is that the heritage of artists or architects like Luis Barragán leaves us with a richness of art in its many forms that influence our style as Mexicans. While the cons are that we are not so advanced technology-wise and some materials which are booming in the industry are harder to obtain here.

FS: How do you work with companies?
FV: We are very open with our clients, so we have a good relationship with them. We always intend to deliver the best design as we can achieve for them.

FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
FV: Have a good relationship with the designer, since making a design work involves a lot of going back and forth, so it can get a bit complicated during the process so having a good relationship and open communications is my best advice. For selecting a good designer, I think you should choose one that aligns with your values and challenges you to think outside the box.

FS: Can you talk a little about your design process?
FV: My design process always started by doing research on the site we are working on, after that we look for inspiration in other arts or areas, that could be a painting, a food plate, fashion, anything that can spark an idea to where we want to go next. After that we start sketching and from there we can take it anywhere until we find a result we love.

FS: What are 5 of your favorite design items at home?
FV: A lamp, bartending equipment, design books, a sculpture and paintings I have.

FS: Can you describe a day in your life?
FV: I start my morning by working out, after some coffee and breakfast I get to the office where I spend all day, sometime I have meetings at clients offices that I go to, but most days we work at the studio developing new projects and ideas. At night I get some time to read and watch shows in Italian, currently I’m studying it.

FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
FV: I think is important to have a human perception of the world, to develop this human touch in everything you do, and be involved with the arts as much as you can, visit museums, look at architecture, follow fashion, basically everything that involves design.

FS: From your perspective, what would you say are some positives and negatives of being a designer?
FV: Positive: You are always working on a project that has a potential to make a change in society, and designs that have meaning. Some negatives would be that people will always have their opinions of your designs, not everyone is going to like your work, but for me that makes it more interesting and challenging.

FS: What is your "golden rule" in design?
FV: Innovate, always try to innovate in whatever design we are working on.

FS: What skills are most important for a designer?
FV: Being always informed, drawing, reading and getting to know different people from different arts.

FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
FV: I never let go from my pencils, as soon as a spark of inspiration comes to me I drawit on a piece of paper, sometimes we also like experimenting with volumetric models so we can discover interesting shapes and textures.

FS: Designing can sometimes be a really time consuming task, how do you manage your time?
FV: I don’t like giving me a certain time to design, I try to manage my time so I have enough time to complete the project but I don’t usually use the clock as working on an schedule.

FS: How long does it take to design an object from beginning to end?
FV: Depending on the project it can go from 6 months to a couple of years.

FS: What is the most frequently asked question to you, as a designer?
FV: How do you design that, people want to know the idea or the inspiration behind the project.

FS: What was your most important job experience?
FV: Failure, the project I consider we fail have been the greatest experience.

FS: Who are some of your clients?
FV: My clients are all private that decide to invest in a project for personal or commercial use.

FS: What type of design work do you enjoy the most and why?
FV: There isn’t a thing that I like most I enjoy designing buildings, houses, commercial use, cultural use, I think each one brings new challenges and new ideas we can develop.

FS: What are your future plans? What is next for you?
FV: I like to continue growing taking my designs outside of Mexico and then figure out a new career in design that is not related to architecture.

FS: Do you work as a team, or do you develop your designs yourself?
FV: I work as a team with everyone in my office, I believe design is a team effort.

FS: Do you have any works-in-progress being designed that you would like to talk about?
FV: We are working on a private salon for a client of ours for his house, it’s an space dedicated for gatherings and social reunions, but we took this project that could be very basic because there is no so much room to what you can do with it, and we made it into this sculpture like volume, and we played the interior so it resembles a cave, so I’m really excited to see how we end this project.

FS: How can people contact you?
FV: They can contact me through our web page: www.valdezarquitectos.com Instagram: valdez.arquitectos Facebook: Valdez Arquitectos.

FS: Any other things you would like to cover that have not been covered in these questions?
FV: I think we are fine. It has been a great experience and we hope to be on more A´ Design contests soon.


FS: Thank you for providing us with this opportunity to interview you.

A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.


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