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Interview with Fernando Valdez

Home > Designer Interviews > Fernando Valdez

Editor Frank Scott (FS) from DesignPRWire has interviewed designer Fernando Valdez (FV) for A’ Design Award and Competition. You can access the full profile of Fernando Valdez by clicking here.

Interview with Fernando Valdez at Sunday 3rd of May 2020
Fernando Valdez
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
FV: I always wanted to be involve with the arts, and do a career where creativity was of the fundamental things in it, for most my life I wasn’t involve with design, it was until university that I started to get involved in it.

FS: Can you tell us more about your company / design studio?
FV: Valdez Arquitectos is a studio focused on being daring, creative, anti-establishment. We like to create new things and do projects that make you feel emotions, what we are trying to do is make a statement with everything we do.

FS: What is "design" for you?
FV: Design is where ever your imagination can take you. It is the tool we have to bring new things into life.

FS: What kinds of works do you like designing most?
FV: I love designing buildings that are residential or commercial, I believe as cities keep growing the need for more buildings keeps getting higher so it is something I’m always interested.

FS: What is your most favorite design, could you please tell more about it?
FV: We once design a funeral home that I love because of the message the design sent, even that the space is cold because of the meaning it has, the design made it a place of deep reflection and warmth, also the façade had a meaning and the volumes it presented were very nice.

FS: What was the first thing you designed for a company?
FV: The first project was a building of 6 floors, a residential building, it was back in 2012.

FS: What is your favorite material / platform / technology?
FV: I don’t really have one material I like to use all kinds of material, and platform and technology I use what I believed is right for the project we are developing, we can use one thing for one project and another one for a different one.

FS: When do you feel the most creative?
FV: At night usually, is when my creativity it’s at is top.

FS: Which aspects of a design do you focus more during designing?
FV: The shape and the volumes that forms the façade and I also look at the floor plan that is resolved in a fashionable way.

FS: What kind of emotions do you feel when you design?
FV: I’m usually nervous at the beginning when I don’t have yet a clear path the project is taking but once we get started and things start to look the way we want I get more confident that we are on the right path.

FS: What kind of emotions do you feel when your designs are realized?
FV: I’m happy and proud once the design its realized some project take a lot of time so when you finally see it realized is a nice feeling.

FS: What makes a design successful?
FV: I think the feeling it gives the user, if you could transmit and make the user feel happy with the product I think that is success.

FS: When judging a design as good or bad, which aspects do you consider first?
FV: The feeling it gives me, the idea behind it and the final result how it is presented in the space.

FS: From your point of view, what are the responsibilities of a designer for society and environment?
FV: With design, we can bring society to care more about their environment, to see things with a new perspective and the respect the work of design they found around them, it’s like when you see art, you get this feelings, so I think that if we can do that with the designs we make we will have a better society with a more human side.

FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
FV: I haven’t had any exhibition yet.

FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
FV: I get inspiration from anywhere or every art, it could be movies, art, how a chef does a plate, a concert, basically anything I find meaning in it. I feed my creativity by going to see art, movies, architecture and reading a lot. And that also works for my inspirations.

FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
FV: I live in Mexico in the city of Puebla, I think my country is rich in culture, there is a lot of color and solid materials in Mexico’s culture that I tried to use in my projects, as pros I think we have a rich culture of art that it can help us get a better feeling in design as cons I believe we are not there yet technology wise and some design and materials are not here yet, so that can a problem.

FS: How do you work with companies?
FV: We work for private companies with most of our projects, so we have a good relationship with them. The way we work is always trying to deliver what is expected of us.

FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
FV: Have a good relationship with the designer, making a design work involves a lot of back and forth, so it can get a bit complicated during the process so a good relationship and open communications is my best advice. For selecting a good designer select one that you like his work and that makes you feel confident in the project you are about to do together.

FS: Can you talk a little about your design process?
FV: My design process always started by doing research on the site we are working on, after that we look for inspiration in other arts or areas, that could be a painting, a food plate, fashion, anything that can spark an idea to where we want to go next. After that we star sketching and from there we can take it anywhere until we find a result we love.

FS: What are 5 of your favorite design items at home?
FV: A lamp, bartending tools, books about design, a sculpture and paintings I have.

FS: Can you describe a day in your life?
FV: I start my morning by working out, after some coffee and breakfast I get to the office where I spend all day, sometime I have meetings at clients offices that I go to, but must days we work at the studio developing new projects. At night I get some time to read and watch shows in Italian, language that I’m studying.

FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
FV: I think is important to have a human perception of the world, have a human touch in everything you do, and be involve with the arts as much as you can, visit museums, see architecture, follow fashion, basically everything that involves design.

FS: From your perspective, what would you say are some positives and negatives of being a designer?
FV: Positive is that you are always working with project that can deliver change into society, and works that have meaning. Some negatives is that people will always talk and have their opinions in your designs, not everyone is going to like your work, but for me that makes it more interesting.

FS: What is your "golden rule" in design?
FV: Innovate, always try to innovate in whatever design we are working on.

FS: What skills are most important for a designer?
FV: Being inform, drawing, reading and getting to know people of different arts.

FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
FV: I get inspiration from anywhere I find it, it might be a book a magazine, a fashion show on youtube, a video on the tv, there really isn’t a limit from where you can get inspire.

FS: Designing can sometimes be a really time consuming task, how do you manage your time?
FV: I don’t like giving me a certain time to design, I try to manage my time so I have enough time to complete the project but I don’t usually use the clock as working on an schedule.

FS: How long does it take to design an object from beginning to end?
FV: Depending on the project it can go from 6 months to a couple of years.

FS: What is the most frequently asked question to you, as a designer?
FV: How do you design that, people want to know the idea or the inspiration behind the project.

FS: What was your most important job experience?
FV: Failure, the project I consider we fail have been the greatest experience.

FS: Who are some of your clients?
FV: My clients are all private that decide to invest in a project for personal or commercial use.

FS: What type of design work do you enjoy the most and why?
FV: There isn’t a thing that I like most I enjoy designing buildings, houses, commercial use, cultural use, I think each one brings new challenges and new ideas we can develop.

FS: What are your future plans? What is next for you?
FV: I like to continue growing bringing my designs to places outside of Mexico and then figure out a new career in design that is not related to architecture.

FS: Do you work as a team, or do you develop your designs yourself?
FV: I work as a team with everyone in my office, I believe design is a team effort.

FS: Do you have any works-in-progress being designed that you would like to talk about?
FV: We are working on a private salon for a client of ours for his house, it’s an space dedicated for gatherings and social reunions, but we took this project that could be very basic because there is no so much room to what you can do with it, and we made it into this sculpture like volume, and we played the interior so it resembles a cave, so I’m really excited to see how we end this project.

FS: How can people contact you?
FV: They can contact me through my web page valdezarquitectos.com

FS: Any other things you would like to cover that have not been covered in these questions?
FV: I think we are fine. It has been a great experience


FS: Thank you for providing us with this opportunity to interview you.

A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.


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