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Interview with Chung-Yuan Kuo

Home > Designer Interviews > Chung-Yuan Kuo

Editor Frank Scott (FS) from DesignPRWire has interviewed designer Chung-Yuan Kuo (CK) for A’ Design Award and Competition. You can access the full profile of Chung-Yuan Kuo by clicking here.

Interview with Chung-Yuan Kuo at Tuesday 5th of May 2020

FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
CK: I never stop learning graphic & visual strategies. I love to appreciate the design result for every work. I have wanted to be a designer until my creativities are not found.

FS: Can you tell us more about your company / design studio?
CK: My design studio is called "Midroom Lab". I hope that the company's role is always "in the middle of" every design cases and our clients.

FS: What is "design" for you?
CK: Design is a visual solution.

FS: What kinds of works do you like designing most?
CK: Package systems, Logo identity, and to be an exhibition curator.

FS: What is your most favorite design, could you please tell more about it?
CK: Package design. I enjoy that customers could get surprised when they see the package and open it.

FS: What was the first thing you designed for a company?
CK: Taiwanese tea package.

FS: What is your favorite material / platform / technology?
CK: Wood or bamboo package for showing Taiwanese characteristic.

FS: When do you feel the most creative?
CK: When sharing my design opinion with my colleagues.

FS: Which aspects of a design do you focus more during designing?
CK: Good visual skill with touched idea.

FS: What kind of emotions do you feel when you design?
CK: Pleased and excited.

FS: What kind of emotions do you feel when your designs are realized?
CK: Feel confident.

FS: What makes a design successful?
CK: Revised the design work constantly before announcement.

FS: When judging a design as good or bad, which aspects do you consider first?
CK: The audiences' voice.

FS: From your point of view, what are the responsibilities of a designer for society and environment?
CK: Reuse package material.

FS: How do you think the "design field" is evolving? What is the future of design?
CK: "Design field" and "future of design" include every living goods when your open your eyes every day.

FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
CK: I held the exhibition in December last year in Taiwan. I hope I will hold the exhibition in the summer this year.

FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
CK: See and feel when traveling.

FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
CK: We always to make design works that could be broken through the last work.

FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
CK: Taiwan is a small country where is proceeding to make world known via design.

FS: How do you work with companies?
CK: Discussion with each other, not only professional design process but also hobbies.

FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
CK: Design is a hard way to do it fast. A good designer must face to all kinds of difficult design cases.

FS: Can you talk a little about your design process?
CK: Make a main design strategy, find out key visual words, draw the sketches, and do them constantly until forming a perfect work.

FS: What are 5 of your favorite design items at home?
CK: 1. To know about every design news in the world. 2. Play with my cat. 3. Play video game. 4. Clean my vintage toys. 5. Sit on my favorite chair.

FS: Can you describe a day in your life?
CK: Work with my colleague or teach students of the related design major.

FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
CK: Never stop learning and being curious.

FS: From your perspective, what would you say are some positives and negatives of being a designer?
CK: To live in different modes very day but you have to burn your brain constantly.

FS: What is your "golden rule" in design?
CK: There is no shortcut to success.

FS: What skills are most important for a designer?
CK: Draw the sketches every day.

FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
CK: Every toy from different countries! I am not good at drawing software in pc. I love to use "COPIC" to record my design idea.

FS: Designing can sometimes be a really time consuming task, how do you manage your time?
CK: Sleep early and spend a lot of time to set my dress and hair in the morning. And then go working with a passion.

FS: How long does it take to design an object from beginning to end?
CK: I think half year (six months) is a suitable duration to complete a design case.

FS: What is the most frequently asked question to you, as a designer?
CK: How can you break through your work every time?

FS: What was your most important job experience?
CK: Clients can focus on my opinion for their products.

FS: Who are some of your clients?
CK: Most of them are small and medium-sized enterprises in Taiwan.

FS: What type of design work do you enjoy the most and why?
CK: New product packaging is just like a baby who is born from us and clients.

FS: What are your future plans? What is next for you?
CK: To break through my last work.

FS: Do you work as a team, or do you develop your designs yourself?
CK: I work with my colleague and create all kinds of ideas from each other.

FS: Do you have any works-in-progress being designed that you would like to talk about?
CK: To redesign some of branding case for public institutions.

FS: How can people contact you?
CK: Please go onto the website: https://midroomlab.com/

FS: Any other things you would like to cover that have not been covered in these questions?
CK: Taiwan is my country where is full of design energies.


FS: Thank you for providing us with this opportunity to interview you.

A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.


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