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Interview with Heitor Lobo Campos

Home > Designer Interviews > Heitor Lobo Campos

Editor Frank Scott (FS) from DesignPRWire has interviewed designer Heitor Lobo Campos (HLC) for A’ Design Award and Competition. You can access the full profile of Heitor Lobo Campos by clicking here.

Interview with Heitor Lobo Campos at Thursday 30th of April 2020
Heitor Lobo Campos
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
HLC: I'm from Brasília, Brazil. I got my Bachelor's at Universidade de Brasília (UnB) as well. Since I was 14 I had decided to become a Designer, Design just seemed like a surefire way of being able to work with a plethora of diverse projects. That was specially appealing to me since I still wasn't sure of what area I wanted to work at, thankfully I finally decided on Industrial Design when I was 18.

FS: Can you tell us more about your company / design studio?
HLC: I graduated in December of 2018, right now it's not much of a studio but just me working as a freelancer from home, but just this small time in the market has helped me grow immensely as a designer. Right now my work is mainly focused on small projects for local startups, with a special interest in digital and eco-friendly manufacturing.

FS: What is "design" for you?
HLC: For me Design is the interaction between user and product. One could say designing a typeface is dealing with the interplay between reader and the alphabet, and I believe Industrial Design is no different, we build the user-product relationship.

FS: What is your most favorite design, could you please tell more about it?
HLC: Charles and Ray Eames' Molded Plywood Chairs. It was one of the designs that inspired me to choose Industrial Design, it's also certainly one if not the most iconic chair of the 20th century.

FS: What was the first thing you designed for a company?
HLC: My first lamp design for Gantri, Lago. I designed it in 2017, while still a student.

FS: When do you feel the most creative?
HLC: Anytime I'm working really, it's easy to fall into the trap of thinking you always need inspiration, but I find that diligently iterating and brainstorming ideas is much more reliable, creativity can be worked upon, not unlike a muscle.

FS: Which aspects of a design do you focus more during designing?
HLC: If I were to choose one, function would obviously be the first. But I still believe a good design has to be well-balanced, beauty shouldn't justify functional limitations, and function shouldn't limit beauty.

FS: What kind of emotions do you feel when your designs are realized?
HLC: It's hard to define, I'd say a mix of pride and relief. Proudful of designing a product that can be used and relief that I actually managed to get it to the end user.

FS: From your point of view, what are the responsibilities of a designer for society and environment?
HLC: Our responsilibities as designers are to always design with conscience of both society and environment. It's not hard to design in a bubble, not interacting with the environment you're designing for as much as you need. I reckon it's essential to always be aware of the context you're designing in.

FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
HLC: Inspiration can come from anywhere, from visuals, sounds, stories. My main source of inspiration are the relationships between what I see, read, and hear. They all affect how I think, and therefore, how I design.

FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
HLC: I would be lying if I said that being Brazilian doesn't influence my work, even more so in Brasilia, my first reference of aesthetics was Brazilian modernist architecture, it still is in many ways.

FS: How can people contact you?
HLC: Just access my website: heitor.design . Or just DM me on Instagram at @heitor_lobo_campos


FS: Thank you for providing us with this opportunity to interview you.

A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.


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