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Interview with Weiquan Long

Home > Designer Interviews > Weiquan Long

Editor Frank Scott (FS) from DesignPRWire has interviewed designer Weiquan Long (WL) for A’ Design Award and Competition. You can access the full profile of Weiquan Long by clicking here.

Interview with Weiquan Long at Wednesday 6th of May 2020
Weiquan Long
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
WL: I graduated from Guangzhou University with a major in arts and crafts (junior college) and a major in oil painting from South China Normal University (undergraduate). I am both a designer and an artist. Have been working between the two. Artists serve the spirit of self, and designers serve the needs of all sectors of society.

FS: Can you tell us more about your company / design studio?
WL: Our company mainly consists of three major business forms: cultural communication, advertising strategy and space design.

FS: What is "design" for you?
WL: Design, a process envisaged through reasonable planning, careful planning, and through various forms of feeling. It serves society, economy, and all walks of life. After analyzing and understanding the comprehensive information of market, industry, function, consumer demand, etc., design the corresponding products, vision, space, image, etc., and then put them into the corresponding market.

FS: What kinds of works do you like designing most?
WL: Simple and not simple design works. The simpler, the more advanced.

FS: What is your most favorite design, could you please tell more about it?
WL: Apple's visual and product design, it is to design products from the perspective of consumer experience, comprehensive consideration of design from the perspective of science, function, shape, vision, and interaction.

FS: What was the first thing you designed for a company?
WL: My first design client was Wuyang Honda Motorcycle Advertising Visual Design.

FS: What is your favorite material / platform / technology?
WL: Design changes according to the development needs of the social era, and it is applied in different industries. Therefore, different materials, technologies and platforms are also required.

FS: When do you feel the most creative?
WL: Whenever I chat with people, new ideas keep coming up. At the same time, when the design works are approved by the market and consumers.

FS: Which aspects of a design do you focus more during designing?
WL: Creative innovation, interactive experience design is more suitable for this era.

FS: What kind of emotions do you feel when you design?
WL: Anxiety when the design origin is not resolved, comfort when the design creativity is presented, and happier and more positive inspiration when the design is recognized by customers and consumers

FS: What kind of emotions do you feel when your designs are realized?
WL: Successful satisfaction, pride.

FS: What makes a design successful?
WL: When business value brings benefits to customers, user satisfaction is the design of results.

FS: When judging a design as good or bad, which aspects do you consider first?
WL: To evaluate the quality of a design work, in addition to objective evaluation, and to meet all standards and be accepted and loved by the public, and the work must have very good details. Then there is the embodiment of commercial value, which is a judgment of comprehensive factors, but the commercial value of users is the final factor.

FS: From your point of view, what are the responsibilities of a designer for society and environment?
WL: As we all know, society is the soil of design, and design that breaks away from society cannot finally go on. Therefore, for every designer, social responsibility is a necessary quality. Think from the perspective of consumers, serve the social economy, and promote the development of the social industry.

FS: How do you think the "design field" is evolving? What is the future of design?
WL: I think the future development of design is innovation, and the essential idea of ​​design is innovation, and innovation also promotes the future of design.

FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
WL: My exhibition (personal art exhibition) in 2017, I hope that there will be an opportunity to hold an exhibition in the next 5 years, and I hope that I can hold my own design exhibition in 10 years.

FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
WL: My design inspiration comes from life experience. I think innovation is inseparable from my own life experience. I like new things and always use new things to stimulate my creativity. I hope my creativity will not age.

FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
WL: I really like the kiss principle, keep it simple and stupid. Simplicity is beauty. My design method is to explore core strategies from the information of complex markets, industries, consumers, and functional requirements, to find the origin of design and simplify things Or more optimized, presenting the future through design.

FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
WL: I live in Guangzhou, China. I like Chinese culture and Oriental culture. But Eastern culture is sometimes too euphemistic, and there is no opening and directness of Western culture. Therefore, we are accustomed to open and expand the design of communication.

FS: How do you work with companies?
WL: Various ways of cooperation.

FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
WL: Excellent independent company or designer.

FS: Can you talk a little about your design process?
WL: First collect market information, analyze and sort out the direction, then refine the design ideas, propose execution methods, and then design.

FS: What are 5 of your favorite design items at home?
WL: There are currently no satisfactory design projects

FS: Can you describe a day in your life?
WL: Keep thinking about design work

FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
WL: Only hard work keeps going. Courage to draw inspiration.

FS: From your perspective, what would you say are some positives and negatives of being a designer?
WL: Positive: Continuous pursuit of innovative design Negative: too single field, sometimes unable to deal with matters from multiple angles objectively.

FS: What is your "golden rule" in design?
WL: Keep it simple and stupid, kiss principle.

FS: What skills are most important for a designer?
WL: curiosity

FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
WL: A pencil opens the brain hole, such as Photoshop, Illustrator, etc.

FS: Designing can sometimes be a really time consuming task, how do you manage your time?
WL: Separate different projects or daily affairs into different time periods, and deal with different affairs in different time periods.

FS: How long does it take to design an object from beginning to end?
WL: The time required varies according to the project.

FS: What is the most frequently asked question to you, as a designer?
WL: Who is the consumer? Consumer habits? Functional Requirements? Design purpose and other issues.

FS: What was your most important job experience?
WL: Every experience is very important, and working with different people is a self-learning experience.

FS: Who are some of your clients?
WL: All walks of life

FS: What type of design work do you enjoy the most and why?
WL: Simple, because the simpler the more advanced

FS: What are your future plans? What is next for you?
WL: Hope to build an excellent team and serve more quality customers

FS: Do you work as a team, or do you develop your designs yourself?
WL: All

FS: Do you have any works-in-progress being designed that you would like to talk about?
WL: no

FS: How can people contact you?
WL: Via id: Jacklong@163.com email or WeChat Jack-longweiquan

FS: Any other things you would like to cover that have not been covered in these questions?
WL: no


FS: Thank you for providing us with this opportunity to interview you.

A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.


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