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Interview with Inty LLC |
Home > Designer Interviews > Inty LLC |
Editor Frank Scott (FS) from DesignPRWire has interviewed designer Inty LLC (IL) for A’ Design Award and Competition. You can access the full profile of Inty LLC by clicking here.
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
IL: I do not have any design background. We have started with electronic music and generative visuals that then brought us to creation of our own studio. My role was to work on the design side and so I some how naturally developed my skills.
FS: Can you tell us more about your company / design studio?
IL: Inty was found in 2010 and operates as a full service agency. Studio can deliver the project workflow beginning from an idea and a concept to a full implementation on a venue. There are around 30 people in our studio - concept team, design team, logic team, technical team, project management team. Most often we work with exhibition spaces and trade fairs. That is why studio also deliver architecture and interior design. We do all our CG production in realtime. Ventuz is our main tool at the moment. We also use Unity and Unreal Engine, but not so often. We have a special workflow to work together as one united organizm. For example we widely use virtual setups. We use them as a tool for artists and designers. It makes CG production very effective and easy. Designers do not need to dive into rendering settings and project architecture. Also these setups are very useful for client meetings to show current results. This year we started new internal projects - Inty Lab and Internship. Inty Lab is a room where we can play around with equipment and new technologies. Internship is a learning platform with lectures and full day workshops where students can increase their level of knowledge and understanding of interactive installations.
FS: What is "design" for you?
IL: It something that looks great and delivers the idea with very natural and easy way.
FS: What kinds of works do you like designing most?
IL: Abstarct style installations in the interior with simple shapes and structures. I like to pay much attention to details.
FS: What is your most favorite design, could you please tell more about it?
IL: My favourite design project is a "Seed Cathedral". I like the idea, the design and the simplicity. It is a masterpiece.
FS: What is your favorite material / platform / technology?
IL: I do all the design work in Ventuz. It is a real-time 3D engine made for interactive solutions. I like it because it is very flexible - you can work in 3D scence, program the behavior of the elements, create animations and do interface design in a very quick and easy way. And it is real-time, that means you - you see what you do in 60 fps.
FS: When do you feel the most creative?
IL: When I am inspired by something beautiful or when I get the energy from my friends. Also I feel very creative after a break for traveling into the wild.
FS: Which aspects of a design do you focus more during designing?
IL: It is hard to say, but I like to work with particles, small but noticeable details and structure of the scene space.
FS: What kind of emotions do you feel when you design?
IL: I usually feel stoned and uplifted at the same time.
FS: What kind of emotions do you feel when your designs are realized?
IL: I feel very curious about how does the design look on the real installation.
FS: When judging a design as good or bad, which aspects do you consider first?
IL: It is hard to say, but I like to work with particles, small but noticeable details and structure of the scene space.
FS: From your point of view, what are the responsibilities of a designer for society and environment?
IL: I think, the designer should be always attentive to the target audience, because this is a real consumer of what the designer is doing.
FS: How do you think the "design field" is evolving? What is the future of design?
IL: Do not have any idea on that. I can just see that everything is changing to a more minimalistic, bright and freaky style. I personally like that.
FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
IL: For me it usually comes from the works of other people. A lot of them inspire me much. On the first steps it helps me to create something and then I work on my own design rules that would appear in the process.
FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
IL: I like when everything is structured to some spatial or color rules. I do not have any design background so I can somehow call my style a bit experimental. I think I do many mistakes when I design, but after some time it finally looks nice.
FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
IL: For me, the world is united, especially when it comes to a sphere of mind and creative things. I do not notice any cultural heritage on myself. I think real heritage and influence come from climate features of the place, where designer lives.
FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
IL: It is hard to give an advice. It is all about the human relations and skills. I would say that there are two main things - designer should have a good visual feeling and he/she should be a nice guy.
FS: Thank you for providing us with this opportunity to interview you.
A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.
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