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Interview with Eidetic Marketing

Home > Designer Interviews > Eidetic Marketing

Editor Frank Scott (FS) from DesignPRWire has interviewed designer Eidetic Marketing (EM) for A’ Design Award and Competition. You can access the full profile of Eidetic Marketing by clicking here.

Interview with Eidetic Marketing at Monday 4th of May 2020

FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
EM: I was always intrigued by design, and I wanted to explore various design experiences, so after studying industrial design here in Korea, I decided to further my learning abroad. I moved to London to experience graphic design, and after completing my studies there, I obtained a degree in interior design from California State University.

FS: Can you tell us more about your company / design studio?
EM: We are Eidetic. Eidetic is a global design agency with offices located in Los Angeles, Seoul, and Shanghai. We have a global team of design and marketing experts that create experiences that leave lasting, vivid impressions on our audiences.

FS: What is "design" for you?
EM: Design is not just a visual deliverable for designers, it is an optimized balance of verbal, visual, architectural, and even financial considerations.

FS: What kinds of works do you like designing most?
EM: I like brainstorming with my creative staff, discussing various options that they brought up, and refining the best solution that works for my client.

FS: What is your most favorite design, could you please tell more about it?
EM: My favorite design is the “Kizuna” event from my portfolio. Kizuna means relationship in Japanese. My client in Tencent Japan wanted long term business relationships to meet in respect with local business culture. We introduced “String” as a visual concept of connection, and interpreted it throughout the space and motion graphics as an overall theme.

FS: What was the first thing you designed for a company?
EM: A Company's portfolio

FS: What is your favorite material / platform / technology?
EM: I prefer inexpensive materials with an easily accessible platform.

FS: When do you feel the most creative?
EM: When my work has been published, recognized, or sold to end-users.

FS: Which aspects of a design do you focus more during designing?
EM: Less is More. I focus on eliminating excess and bringing attention to what is most necessary.

FS: What kind of emotions do you feel when you design?
EM: Excitement, anticipation, and sometimes doubt.

FS: What kind of emotions do you feel when your designs are realized?
EM: I feel fulfilled and that all the efforts I and my team made were worthy!

FS: What makes a design successful?
EM: Creative strategy with Simple visuals

FS: When judging a design as good or bad, which aspects do you consider first?
EM: Understanding of the project's objective, the thoughtfulness of the idea, and the strength of the visuals

FS: From your point of view, what are the responsibilities of a designer for society and environment?
EM: They should be responsible for creating positive messages for society and promoting the preservation of the environment.

FS: How do you think the "design field" is evolving? What is the future of design?
EM: Thanks to the advancement of technology, this field will be cross-functional and more dynamic in the future, blending the line between industries.

FS: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
EM: It was CES in Las Vegas, USA. My next will be Barcelona, Spain.

FS: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
EM: Digital resources such as behance, and pinterest, and analog resources such as design magazine, and my clip and archive really help inspire and maintain my creativity.

FS: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
EM: Simple designs with strong reasoning.

FS: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
EM: I live in Korea but organize projects worldwide. Cultural heritage does not really affect our designs, due to the global nature of our staff and my background.

FS: How do you work with companies?
EM: With open communication.

FS: What are your suggestions to companies for working with a designer? How can companies select a good designer?
EM: Be open about what your goals are, but be willing to listen to outside opinions. Designers have a lot of varied experience to speak from, and can help you find new ways to reach audiences. When looking for a good designer, looking for someone who has relevant experience/portfolios will help quite a bit.

FS: Can you talk a little about your design process?
EM: Look->Think->See->Dream

FS: What are 5 of your favorite design items at home?
EM: Panamera, Dyson Vacuum Machine, Dried Flower, Couch, and Macbook

FS: Can you describe a day in your life?
EM: Work hard, work out hard, eat well, sleep deep.

FS: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
EM: While you're young, try to experience as much as you can, and learn at least one foreign language. This will give you perspective and help you to support your designs.

FS: From your perspective, what would you say are some positives and negatives of being a designer?
EM: Living as creative person is a positive, but being stuck in the studio for over twelve hours a day at times is a distinct negative.

FS: What is your "golden rule" in design?
EM: Simplicity and Balance.

FS: What skills are most important for a designer?
EM: These days, computer skills are important to visualize your ideas and concepts. Also, communication skills are pivotal when it comes to convincing those who are investing in your design.

FS: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
EM: 3Dmax, Photoshop, Illustrator, and Notepad. These days, I tend to be more analog, sketching, writing memos, and brainstorming on the paper.

FS: Designing can sometimes be a really time consuming task, how do you manage your time?
EM: The first thing I do is to list up daily tasks on the notepad. Regardless of how small or big tasks are, list up, and tackle them!

FS: How long does it take to design an object from beginning to end?
EM: Depending on the project, but normally 3-4 months.

FS: What is the most frequently asked question to you, as a designer?
EM: How did you create this? What was your inspiration?

FS: What was your most important job experience?
EM: Being an event/exhibit designer at my previous agency named Sparks.

FS: Who are some of your clients?
EM: Google, Samsung, Tencent, IBM, Bandai Namco, Vivo, and many more.

FS: What type of design work do you enjoy the most and why?
EM: Spatial design, and creative strategy since they are my areas of expertise.

FS: What are your future plans? What is next for you?
EM: I would like to share my experience, challenges, and knowledge with future designers or students.

FS: Do you work as a team, or do you develop your designs yourself?
EM: Mainly, I work with my talented creative team.

FS: Do you have any works-in-progress being designed that you would like to talk about?
EM: I am working on the brand visual strategy for a vehicle premiere.

FS: How can people contact you?
EM: Please email via my company's website.

FS: Any other things you would like to cover that have not been covered in these questions?
EM: Nope. Thanks for reading thru!


FS: Thank you for providing us with this opportunity to interview you.

A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.


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