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Interview with Yilan Liu

Home > Designer Interviews > Yilan Liu

Editor Frank Scott (FS) from DesignPRWire has interviewed designer Yilan Liu (YL) for A’ Design Award and Competition. You can access the full profile of Yilan Liu by clicking here.

Interview with Yilan Liu at Thursday 30th of April 2020
Yilan Liu
FS: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
YL: Art was only my interest until I realized it would be my life career in high school. After one-year studying in university, I found jewelry design was so charming that I couldn't find other replacements. What is more important, jewelry is a perfect combination of art and design. It is logical, technical, but it is more emotional and expressive.

FS: Can you tell us more about your company / design studio?
YL: My studio was founded in 2019 after I graduated from Central Saint Martins with Master Degree. It combines jewelry design and jewelry production. And my jewelry brand, Yilan Jewelry, capturing the poetry of life from the perspective of art. I believe that contemporary Jewelry is an expression of personality. It is beautiful, but it is more about attitudes, the stories behind and life itself. To create delicate, unique and warm demi-fine jewelry is the consistent brand belief.

FS: What is "design" for you?
YL: Design needs to be useful as it is the meaning of design. However, in my perspective, function is only a part of design. Design needs to be meaningful as well as emotional. A good design should always be interesting and charming, improving life quality.

FS: What kinds of works do you like designing most?
YL: I prefer to design earrings. I am very into earrings as they are freer of form. I can express my ideas with my heart relatively.

FS: Which aspects of a design do you focus more during designing?
YL: A design lacks of its soul without research and sketch. We can always have a good idea, but it is not enough. To me, realizing ideas is more difficult and important than just come up with ideas.

FS: What kind of emotions do you feel when you design?
YL: Excited and passionate. Designing is not only my career, but also my interest.

FS: What kind of emotions do you feel when your designs are realized?
YL: Satisfied and proud. Every project is like my own baby and I'd love to try my best to make it perfect.

FS: What makes a design successful?
YL: Firstly and most importantly, it's the design idea. A good idea is the key to success. Secondly, it's the design process. Research, sketch, prototype and etc. are all necessary to realize and optimize the design. Efficient communication with the manufacture is also vital to ensure every detail.

FS: From your point of view, what are the responsibilities of a designer for society and environment?
YL: A designer should make the world better not only with ideas to remind people but also pay attention to the process of manufacture. As a jewelry designer, I think about the impact on environment during production. I choose the factory that fits the sustainability idea which can minimize the pollution during manufacture.

FS: How can people contact you?
YL: You can contact me through my website www.yilanjewelry.com. Or by the official instagram Yilan Jewellery.


FS: Thank you for providing us with this opportunity to interview you.

A’ Design Award and Competitions grants rights to press members and bloggers to use parts of this interview. This interview is provided as it is; DesignPRWire and A' Design Award and Competitions cannot be held responsible for the answers given by participating designers.


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